INTERNAL COMMUNICATIONS SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 16, 2025 - The Internal Communications Specialist has experience in public relations, communications, and media relations, with a strong understanding of enterprise technology, hybrid cloud computing, and artificial intelligence trends. This position requires exceptional organizational and communication skills, the ability to manage multiple projects across Marketing, Product Development, and Legal teams, and hands-on experience collaborating with or managing PR agencies. The Specialist also needs proficiency in social media, content creation, and the ability to work both independently and cross-functionally to ensure cohesive and impactful messaging across all business units.

Essential Hard and Soft Skills for a Standout Internal Communications Specialist Resume
  • Strategic Communication
  • Content Creation
  • Intranet Management
  • Editorial Planning
  • Brand Consistency
  • Event Planning
  • Message Development
  • Project Management
  • Communication Strategy
  • Change Management
  • Employee Engagement
  • Stakeholder Collaboration
  • Cross-Functional Collaboration
  • Executive Communication
  • Storytelling
  • Strategic Alignment
  • Culture Engagement
  • Creative Innovation
  • Leadership Collaboration
  • Conflict Management

Summary of Internal Communications Specialist Knowledge and Qualifications on Resume

1. BA in Journalism with 3 years of Experience

  • Experience in a marketing or communications role.
  • Understanding of marketing and communication demands.
  • Proven track record of writing engaging communications for a variety of stakeholders.
  • Previous experience of using CMS.
  • Driven to deliver great results.
  • Excellent written, editing, and proofing skills.
  • Articulate, creative, and show initiative.
  • Confident in managing multiple priorities.
  • An organized and methodical approach, with good project management skills.
  • Must have great attention to detail.
  • Active listener and sensitive to other people’s emotions and perspectives.
  • Proficient in social media, Microsoft programs, etc.

2. BS in Public Relations with 6 years of Experience

  • Experience creating an internal communications plan.
  • International experience to communicate internally with the US.
  • Working knowledge of SharePoint and an interest in the latest developments in communication.
  • Experience in managing content calendars and editorial workflows for newsletters, intranet updates, and leadership communications.
  • Can support executive leadership with speech writing, internal announcements, and presentation materials.
  • Proficiency in using internal analytics tools to measure communication effectiveness and employee engagement.
  • Familiarity with digital content creation platforms (e.g., Canva, Adobe Express) for internal campaigns.
  • Resilient, able to engage with stakeholders at all levels with multitask, and be prepared to "muck in".
  • Can operate in a fast-paced environment.
  • A strong influencer with good verbal and written communication skills.
  • Ability to work with discretion, dealing with sensitive, complex, and confidential situations.

3. BS in Marketing with 5 years of Experience

  • Prior experience in an Internal Communications role within a tech company.
  • Strong understanding of branding to sell the company brand as an employer of choice.
  • Experience implementing creative marketing, social, and recruiting campaigns under short deadlines.
  • Experience developing content strategies that increased employee advocacy on social media and strengthened employer reputation.
  • Exposure to managing digital communication channels, optimizing storytelling formats across newsletters, intranet, and employee communities.
  • Knowledge of digital content analytics and how to leverage data to refine messaging impact and engagement rates.
  • Familiarity with design thinking principles for internal campaign ideation and message testing.
  • Understanding of how brand identity translates into internal tone, visual consistency, and cultural storytelling.
  • A creative storyteller who can build personas and develop tailored messaging and programs to engage current employees and attract new talent.
  • Exceptional writing skills and a master of voice and tone.
  • Enthusiastic attitude, work well on teams, and be able to adapt quickly to a fast-moving environment.
  • Ability to build global cross-functional relationships.

4. BA in Media and Cultural Studies with 7 years of Experience

  • Proven experience in public relations and communications.
  • Hands-on experience with media relations.
  • Working knowledge of the media relations landscape.
  • Fluency in enterprise technology.
  • Experience managing or working alongside a PR agency.
  • Understanding of hybrid cloud computing and artificial intelligence concepts and trends.
  • Experience working in a PR agency or in-house communications team.
  • Experience working with different business units, clients, and partners.
  • Track record of managing multiple projects simultaneously with competing deadlines.
  • Capable of working independently as well as cross-functionally with Marketing, Product Development, and Legal.
  • High level of organization, computer skills, and the ability to learn and apply technologies in day-to-day work.
  • Outstanding written and verbal communication skills.
  • Solid social media skills and content creation capability.

5. BA in Communication Studies with 10 years of Experience

  • Strong background in economics or business administration.
  • Experience in communication or in areas related to communication.
  • International working experience in similar set-ups (corporate coms function, program communication).
  • Deep understanding of employee lifecycle communication, from onboarding to offboarding, and its role in employee experience.
  • High motivation, flexibility, integrity, digital and conceptual skills, and willingness to take over responsibility.
  • Awareness of the sensitivity of transformational topics, experienced in change management and change communication.
  • Awareness about the various changes and disruptions in the energy sector over the past decades.
  • Familiarity with enterprise collaboration tools such as Microsoft Teams, Yammer, or Workplace from Meta.
  • Excellent overall corporate communications know-how and good sense for the relevance of communication.
  • Solid experience in interacting with senior stakeholders.
  • Experience in leading people and projects.
  • Persuasiveness, intercultural sensitivity, honed negotiation skills, and a secure and confident demeanor.
  • Excellent command of English and German in speaking and writing.
  • Have a strong sense of humor.

6. BS in Business Administration with 8 years of Experience

  • Experience within internal communications with a focus on employee engagement and driving strategy.
  • Experience translating complex ideas into simple, authentic, and compelling communications and fluidly navigating between strategy and execution.
  • Ability to design and launch internal brand campaigns that amplified culture, values, and employee recognition.
  • Experience introducing internal feedback loops (e.g., pulse surveys, open Q&A sessions) to assess communication effectiveness.
  • Experience with internal crisis communication planning, ensuring clarity, empathy, and transparency during organizational transitions.
  • Understanding of employee engagement analytics and sentiment analysis to measure message resonance.
  • Awareness of emerging technologies in internal comms (e.g., AI writing assistants, engagement bots, digital employee experience tools).
  • Solution-focused and driven to constantly look for ways to improve the mission to deliver an amazing employee experience.
  • Creative and a strategic mindset. 
  • A storyteller with strong writing and editing skills.
  • A growth mindset with excitement for experimenting, iteration, and improvement.
  • Flexibility and ability to ruthlessly prioritize and juggle multiple high-level initiatives.

7. BA in International Relations with 6 years of Experience

  • Work experience in the field of employer branding or relevant work areas, i.e., Human Resources, Integrated Marketing Communications, Events Management, and Recruitment Marketing.
  • Experience partnering with HR, Marketing, and Recruitment teams to design and execute employer branding campaigns that strengthen employee and candidate engagement.
  • Experience creating multimedia content (graphics, videos, social posts) that reflect the company’s culture and values across internal and external channels.
  • Experience in measuring campaign performance and iterating based on engagement analytics and feedback insights.
  • Familiarity with creative tools (Adobe Photoshop, Illustrator, Express, Canva) for developing digital and print materials.
  • Excellent verbal and written communication skills in English.
  • Can understand how to create content and communicate using the appropriate and professional tone of voice for the brand to create a positive experience for all stakeholders.
  • Organized and know how to manage time and tasks.
  • A doer, with accountability and proven experience in managing projects through to completion.
  • An innovator with creative ideas and the ability to design unique employer brand concepts and follow them through to success.
  • Ability to know how to measure successful initiatives - iterating and refining to optimize concepts and campaigns.
  • Expertise in creative products like Adobe Photoshop/ Adobe Illustrator/ Adobe Express, Canva, and the like.
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