Job Summary: 

• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes, and new products and features) and identify potential customers
• Coordinate sales and marketing efforts to boost brand awareness
• Evaluating and developing an acquisition strategy and an acquisition plan
• Researching demand for products and services
• Developing promotions with advertising managers
• Design and further development of performance marketing activities and the department
• Expansion and monitoring of performance marketing activities
• Responsible for the implementation of ads - conception, implementation, analysis, continuous development, and automation of campaign management
• Process development and optimization
• Constant exchange with the marketing and social media team as well as the management team
• Optimization of ongoing campaigns and performance measurement with efficient tracking solutions
• Analysis of complex data and gaining insights for recommendations for action
• Responsibility and ownership of the Marketing function, including CRM

Skills on Resume: 

• Market Expansion (Hard Skills)  
• Competitor Analysis (Hard Skills)  
• Sales Coordination (Soft Skills)  
• Acquisition Strategy (Hard Skills)  
• Campaign Optimization (Hard Skills)  
• Data Analysis (Hard Skills)  
• Team Collaboration (Soft Skills)  
• CRM Management (Hard Skills)

Job Summary: 

• Obtain responsibility for all paid marketing channels, including paid social and SEA
• Steer the paid marketing strategy on the central and brand level and grow the performance marketing team as well as the external agency setup towards it
• Guide the team to set ambitious goals and to take data-driven decisions
• Oversee all aspects of performance marketing across the advertising platforms, including awareness, consideration, acquisition, and conversion
• Plan and implement large-scale budgets according to the business plan
• Monitor ongoing campaigns and market trends to continuously challenge the status quo by testing new channels and initiatives
• Further develop dashboards and KPI reports in collaboration with the data team
• Build a strong stakeholder relationship and foster cross-collaboration with Marketing, Social Media, and Influencer Marketing teams on a central and brand level
• Creative with overall responsibility for the marketing strategy and growing the brand awareness and experience
• Helping to identify key marketing trends, emerging technologies, evolving best practices, competitor activity and testing opportunities that help drive the business forward
• Partner with brands and marketing sciences to reduce wastage of DR media spend, and set clear budget guidance yearly
• Ensure connectivity through the team with the media team to ensure synergies on off-site media at the linkage with DSP for retargeting

Skills on Resume: 

• Paid Channels (Hard Skills)  
• Strategy Leadership (Soft Skills)  
• Team Guidance (Soft Skills)  
• Platform Oversight (Hard Skills)  
• Budget Planning (Hard Skills)  
• Trend Testing (Hard Skills)  
• KPI Reporting (Hard Skills)  
• Cross Collaboration (Soft Skills)

Job Summary: 

• Refine and own the global search strategy based on current brand media plans and performance 
• Roll out the global search module to each region/market, and socialise the work the team is doing constantly into brand, commercial and broader Bacardi team meetings
• Be the main POC internally to the media agency on Search Data Architecture including Google/Other Website Analytics, AdWords, DoubleClick, Bing, Yandex and Baidu
• Create a JBP with Google globally, inclusive of both Google and YouTube spend
• Ensure all VPs are aligned and feedback is integrated, with ongoing updates to the CMO
• Work with the media agency, create an end-to-end process of activations and performance reporting
• Search Reporting Dashboards and Templates, Search Forecasting Methodology, Paid Search Integration with other Performance Media, Paid Search and Paid Social Best Practices, POV’s on the latest industry developments, or Optimization Roadmaps
• Lead the central execution of all Pinterest and YouTube plans
• Create all measurement frameworks (locally adapted), and set KPI’s tested (locally adapted), to create a set of wow and guidance for all BMCs globally on DR-led activity
• In partnership with the global media team, create Pinterest JBP including content support, measurement testing infrastructures and learning agendas for global BMCs relevant to social commerce
• Create Social Commerce media strategy guidelines including content, targeting and integration into wider brand plans
• Work with local markets on integrating the strategy into the wider brand social plans and create performance KPI’s based on D2C / last click/destination journeys
• Partner with the D2C team on creating and executing performance marketing to support the roll-out of this critical acquisition strategy
• Define set thresholds of acquisition and retention marketing

Skills on Resume: 

• Search Strategy (Hard Skills)  
• Global Rollout (Hard Skills)  
• Agency Liaison (Soft Skills)  
• Partnership Building (Soft Skills)  
• Performance Reporting (Hard Skills)  
• KPI Frameworks (Hard Skills)  
• Social Commerce (Hard Skills)  
• Strategy Integration (Soft Skills)

Job Summary: 

• Handle the Digital marketing team
• Develop performance marketing strategy in partnership with the executive team - especially Product and Brand Marketing - including paid acquisition, SEO, and SEM
• Select, drive, and improve channel performance including developing and managing digital prospecting and marketing campaigns
• Ensure successful planning, execution, and optimization for key traffic KPIs via paid and organic media channels
• Optimize existing channels using A/B testing of strategies and materials, and identify and test new channels
• Manage the performance marketing budget and all campaigns across all digital channels to drive strong return on investment and CAC/LTV
• Identify and test new channels to drive ever-better capital efficiency and make the top of the funnel wider, with ever-higher conversion rates
• Lead key projects in marketing operations and infrastructure, particularly around marketing data roadmap, analytics tooling, and integration with product data roadmap
• Manage day-to-day relationships with external agency partners
• Use data and analytics to drive decision-making and measure effectiveness
• Creating a culture of structured experimentation and iteration across all channels to optimize the revenue funnel
• Work cross-functionally with Product and Marketing and other teams to execute a performance marketing strategy
• Allocate budgets and analyze and recommend modifications to ad spends

Skills on Resume: 

• Team Management (Soft Skills)  
• Channel Strategy (Hard Skills)  
• Campaign Execution (Hard Skills)  
• ROI Optimization (Hard Skills)  
• A/B Testing (Hard Skills)  
• Budget Control (Hard Skills)  
• Data Analysis (Hard Skills)  
• Cross-Functional (Soft Skills)

Job Summary: 

• Own the strategy for and delivery of the Group’s paid performance marketing efforts
• Lead a team of performance marketing specialists within the group marketing function 
• Support 7 consumer brands within the Group (e.g., MoneyHero, Money101, SingSaver, etc.) to build a best-in-class performance marketing organization
• Oversee day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook Ads Manager, DV 360, etc.
• Leverage relevant martech tools and marketing automation tools to drive efficiency in paid marketing efforts
• Own the development of standardized reporting frameworks and analytics tools to assess marketing performance across paid channels
• Implement A/B testing frameworks to generate data-driven insights and recommendations for improving performance marketing tactics
• Work closely with consumer brand leads (e.g., MoneyHero brand) to develop and execute tactical campaigns, always on strategies and other marketing objectives via paid channels
• Build strong relationships with consumer brand marketing teams by providing data-driven insights, regular reporting and strategic guidance on paid performance marketing
• Collaborate with the broader marketing team (both at the functional and consumer brand teams) as well as product and technology teams on strategic projects and initiatives
• Drive campaigns from planning to execution and beyond to meet key performance metrics
• Constantly optimize marketing activities to improve return on investment

Skills on Resume: 

• Strategy Ownership (Hard Skills)  
• Team Leadership (Soft Skills)  
• Campaign Management (Hard Skills)  
• Martech Utilization (Hard Skills)  
• Reporting Frameworks (Hard Skills)  
• AB Testing (Hard Skills)  
• Brand Collaboration (Soft Skills)  
• ROI Improvement (Hard Skills)

Job Summary: 

• Responsible for all paid marketing channels, including SEA, social, affiliate and display marketing
• Lead team based on leadership principles and foster a positive environment of open communication, collaboration and professional growth
• Guide the team to set ambitious and realistic goals and review them together while ensuring high performance of the overall marketing KPIs 
• Improve the marketing and company success through the implementation of projects
• Develop the marketing strategy together with the Director of Marketing and the other Marketing Heads
• Work closely together with marketing leaders and specialists and internal stakeholders from sales, product and engineering
• Responsible for the growth and optimisation of Performance Marketing channels, including Paid Search, Organic Search, Affiliates, Paid Social and Programmatic Display
• Delivers both the tactical and strategic direction for these channels, continually identifying opportunities to improve and scale performance
• Lead all Performance Marketing activity and strategies across the portfolio 
• Responsible for driving key metrics, such as incremental sessions to gain market share for existing and new products/services
• Helping to bring traffic to the sites that manage and working in conjunction with the Commercial and Tech teams to ensure they understand how consumers are reacting to market conditions (eg, ATV, conversion rates, etc)
• Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies
• Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance

Skills on Resume: 

• Channel Management (Hard Skills)  
• Team Leadership (Soft Skills)  
• Goal Setting (Soft Skills)  
• Strategic Projects (Hard Skills)  
• Cross-Functionality (Soft Skills)  
• Growth Optimization (Hard Skills)  
• Traffic Acquisition (Hard Skills)  
• Performance Tracking (Hard Skills)

Job Summary: 

• Devise effective performance marketing strategies and roadmaps, launching/optimising campaigns locally and internationally, working with agencies
• Forecast performance and contribute to the business forecasting process
• Maximise productivity through automation and feed integration
• Rapidly identify high-potential ideas via a ‘test and learn’ approach
• Build out the international plan and global expansion, targeting local search engines such as Bing and Yandex
• Supervise agency relationships, setting and monitoring achievement against targets
• Implement monitoring tools and build the process/reports for analysing PPC performance
• Ensure acquisition and traffic targets are met at acceptable ROI levels
• Test new strategies and landing pages for increased traffic, CTR and conversion rate
• Collaborate with Product, Engineering, Design, and Content to deliver campaigns
• Work closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copy
• Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape

Skills on Resume: 

• Strategy Development (Hard Skills)  
• Forecast Analysis (Hard Skills)  
• Process Automation (Hard Skills)  
• Idea Testing (Soft Skills)  
• Global Expansion (Hard Skills)  
• Agency Management (Soft Skills)  
• PPC Reporting (Hard Skills)  
• ROI Optimization (Hard Skills)

Job Summary: 

• Build and develop a world-class performance marketing team
• Full ownership of multi-national budgets and P&L
• Plan and execute expansion strategy - New countries, new categories, new channels 
• Work with product, engineering, data science and analytics to build foundational capabilities - full funnel campaigns, multi-channel attribution, campaign automation, app marketing 
• Develop a different strategy for both sides of the Bark.com marketplace - customers and sellers
• Develop a bespoke performance marketing strategy for various products/categories 
• Build a culture of testing, innovation and iteration 
• Help develop audience strategy (remarketing, cross-sell, etc)
• Budgeting, forecasting and communicating performance to senior leadership
• Make build with buy decisions for automation and campaign management tools
• Identify new and pull all existing marketing tools together
• Create pipelines for marketing tools (Facebook, Twitter, etc)
• Design a performance marketing strategy and execution plan

Skills on Resume: 

• Team Building (Soft Skills)  
• Budget Ownership (Hard Skills)  
• Expansion Strategy (Hard Skills)  
• Tech Collaboration (Soft Skills)  
• Dual Strategy (Hard Skills)  
• Test Culture (Soft Skills)  
• Audience Targeting (Hard Skills)  
• Tool Integration (Hard Skills)

Job Summary: 

• Evaluate creative performance and work with their Creative team to produce best-in-class display content
• Evaluate audiences' performance, continuously looking for new tests involving 1st and 3rd party data
• Planning and execution of user acquisition campaigns that support growth initiatives while meeting budget
• Ensuring the best possible spent optimisation by continuously optimising campaigns based on learnings from multiple A/B tests across creatives, targets, and other strategies
• Map ad formats to advertising objectives, plan and optimize landing page testing
• Report on key performance indicators and lead generation initiatives
• Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing
• Collaborate with internal team members to discover, test data-driven ways to optimize performance
• Build budget recommendations and pitch decks
• Document campaign evolution to monitor overall performance and identify best practices
• Present account reviews internally as well as to clients
• Explore new opportunities to grow campaigns more efficiently and effectively
• Test new channels and trends to build credibility, remain competitive and have an added value
• Ensure a data-led approach to all activity, creating a clear test and learn strategy

Skills on Resume: 

• Creative Evaluation (Hard Skills)  
• Audience Testing (Hard Skills)  
• User Acquisition (Hard Skills)  
• Campaign Optimization (Hard Skills)  
• Landing Testing (Hard Skills)  
• KPI Reporting (Hard Skills)  
• Ad Creation (Hard Skills)  
• Channel Exploration (Soft Skills)