HEAD OF PERFORMANCE MARKETING SKILLS, EXPERIENCES, AND JOB REQUIREMENTS

Published: Apr 24, 2025 - The Head of Performance Marketing drives scalable growth through advanced acquisition and optimization strategies using key platforms like Google Ads and Facebook. This role requires cross-functional collaboration and expertise in marketing technology, data analysis, and GDPR compliance. The head combines agency management with deep knowledge of the eCommerce and retail industries.

Essential Hard and Soft Skills for a Head of Performance Marketing Resume
  • Campaign Optimization
  • Data Analysis
  • Budget Planning
  • Search Strategy
  • PPC Reporting
  • User Acquisition
  • Audience Targeting
  • Reporting Frameworks
  • Creative Evaluation
  • Channel Management
  • Team Leadership
  • Cross Collaboration
  • Strategy Leadership
  • Goal Setting
  • Agency Management
  • Team Building
  • Tech Collaboration
  • Idea Testing
  • Sales Coordination
  • Channel Exploration

Summary of Head of Performance Marketing Knowledge and Qualifications on Resume

1. BA in Media and Communication with 4 years of Experience

  • Work experience in a (Performance) Marketing team
  • Experience in leading and coaching a team 
  • Profound knowledge in all areas of performance marketing and know-how to manage budgets and resources based on KPIs
  • Overall understanding of the Digital Marketing Landscape as well as MarTech tools
  • Demonstrate strong analytical skills
  • Able to understand and influence the overall business strategy of Eurowings Digital, Eurowings, and Lufthansa Group
  • Able to be an effective communicator
  • Able to present ideas using the appropriate tone and language
  • Previous experience working with cross-functional teams in an agile environment
  • Working experience as Head of Marketing or VP Marketing
  • Experience running successful marketing campaigns
  • High competence in project and stakeholder management
  • Excellent interpersonal, written, and oral communication skills

2. BA in Consumer Behavior with 6 years of Experience

  • Experience with CRM software.
  • Experience with leading a UA/Performance Marketing/Paid Media department within the Gaming industry
  • Results-focused, with demonstrable success in driving product growth at scale through performance marketing campaigns
  • Strong focus on ROI and efficiency of campaigns, with experience in optimising against clear department and business KPIs
  • Excellent communication skills and significant experience working with cross-functional teams on both technical and non-technical projects
  • Strong overall management and leadership skills, with excellent interpersonal and presentation skills
  • Highly adaptable, with the ability to thrive within the rapidly evolving Digital Marketing landscape
  • Effective time management skills and the ability to multitask
  • Proven ability to manage budgets
  • Experience with digital marketing forms such as social media marketing and content marketing
  • Intimate understanding of traditional and emerging marketing channels
  • Leadership skills with the ability to set and prioritize goals
  • Solid knowledge of analytics/ campaign performance measurement
  • Extensive experience working in Online Marketing
  • Understanding of Online Marketing-specific key performance indicators to strategically measure and track success

3. BA in Integrated Marketing with 7 years of Experience

  • Work experience primarily in B2B tech and PLG motion
  • Clear understanding of the B2B marketing funnel and tactics, and channel-level optimization strategies to build engaging customer journeys with strong outcomes
  • Experience in running B2C digital campaigns
  • Great written and verbal communication skills
  • Strong analytical skills and a proven track record in making data-driven decisions to continually optimize performance and determine future investments
  • Ability to balance creative thinking and analytical acumen
  • Great at building strong rapport with partners across cross-functional teams
  • Experienced in martech tools such as CDP, Marketing Automation, CRM systems, ABM platforms, etc.
  • Executive-level communication and presentation skills
  • Must be fluent in German and English
  • Business experience in digital and performance marketing in a high-growth startup environment
  • Experience working in digital analysis, performance media, and acquisition, Client (start-up) or agency side experience

4. BA in Interactive Media with 3 years of Experience

  • Experience managing/leading retail marketing
  • Proven track record as a commercial individual who understands brand and customer
  • Superior analytical skills to track and manage performance
  • Excellent interpersonal skills and the ability to persuasively sell ideas
  • Abel to be a quick learner who can process lots of information and prioritise action
  • Operational experience with scaled, programmatic online marketing
  • Demonstrated history of success driving high volume, financially efficient growth for online consumer products/apps
  • Analytical skills and a desire to drive continuous, programmatic improvement
  • Customer experience focus, including landing page and enrollment workflows
  • Great business judgment and the ability to prioritize ruthlessly when faced with myriad possible paths to follow
  • Must be fluent in English and German
  • Experience setting strategy and managing cross-functional teams, but also a willingness to jump in personally to do the work

5. BA in Strategic Communications with 8 years of Experience

  • Proven experience in developing innovative approaches to quality traffic generation, conversion, acquisition or optimization
  • Advanced use of key performance marketing tools (Google Ads, Facebook Business Manager...)
  • Proven experience in taking a business to the next level and quick in identifying opportunities to be able to do so
  • Experience scaling performance, growth, or user acquisition marketing programs focused on consumer products
  • Experience recruiting and managing media buying agency partners
  • Must be an English speaker with superb written and verbal communication skills, and experience presenting to leadership teams
  • Excellent cross-functional collaborator with experience working with decentralized, international teams
  • Experience collaborating with product, engineering, and data science teams to advance marketing technology and measurement capabilities
  • Deep understanding of GDPR and its implications on measurement
  • Working familiarity with Looker, Tableau, or other BI/reporting tools, and experience leveraging media mix modeling to guide decision making
  • Working knowledge of Magento / Shopify+ and common 3rd party applications (Nosto, etc)
  • Experience from fashion or an aspirational home improvement brand
  • Great understanding of retail, eCommerce and marketing businesses
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