PERFORMANCE MARKETING ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Updated: Aug 6, 2024 - The Performance Marketing Analyst equipped with a robust understanding of digital marketing strategies and analytics tools like Google Analytics 360, the Performance Marketing Analyst effectively drives business decisions and educates stakeholders. This role involves developing and implementing sophisticated marketing and attribution models, as well as handling low-level data manipulation on large datasets using tools such as SAP and SQL. Furthermore, expertise in SEM and SEO tools, including Moz and SEMrush, complements a high proficiency in numerical analysis and reporting automation to drive eCommerce and marketing enhancements.
Summary of Performance Marketing Analyst Knowledge and Qualifications on Resume
1. BS in Marketing with 3 years of Experience
- Experience working in analytics across either mobile game, tech, or digital agency space
- A concise analyst with a quantitative background in the video game space or tech industry
- Creative problem-solving acumen with advanced analytical skills
- Strong proficiency with Excel to deliver the full business story with a strategy
- Proven ability to clearly and effectively communicate with cross-functional teams
- Hands-on experience with Facebook Ads and/or Google Ads
- Familiar with CTR, CVR, CPI, ARPU, Retention and LTV
- Ability to clearly understand and communicate around marketing KPIs
- Proven Experience driving effective ROI through digital marketing
- Strong verbal and written communication skills
2. BA in Communications with 5 years of Experience
- Experience working in growth or performance marketing positions for startups or tech companies.
- Strong technical expertise working with Google Ads and Facebook Ads.
- Good understanding of web analytics using Google Analytics and Google Tag Manager
- Strong numerical and logical reasoning, and a data-driven, analytical approach
- Experience in designing and running A/B tests to improve conversion rates and user engagement
- Working experience with a track record of delivering results in fast-paced settings
- Strong business sense, hunger for driving results, improvement-driven, KPI-oriented mindset
- Must have strong quantitative and data analysis skills
- Ability to work efficiently and accurately with detail-oriented
- Have Google Ads, Facebook Blueprint, and other relevant certifications
3. BS in Business Analytics with 2 years of Experience
- Experience in auditing websites for SEO.
- Must have Google Analytics Individual Qualification
- Experience in other tracking platforms or data visualization tools
- Able to confidently communicate with clients and Internal teams.
- Strong programming language experience (e.g. Python, R, PHP, Node, SQL)
- Proficient with Google Analytics and Google Tag Manager.
- Proficient with JavaScript running in a website environment
- Understanding of how to extract information from the document object model.
- Proficient with Microsoft Excel and PowerPoint
- Previous experience in a similar role at an agency or in-house.
- Must have excellent Python for data analysis.
4. BA in Advertising with 3 years of Experience
- Working experience in quantitative or Marketing background.
- Experience with Google Search Console, Google Analytics, Google Tag Manager, and Google Optimize.
- Understanding of and interest in the digital/online market.
- Willingness to work hard in an entrepreneurial, flexible environment.
- Strong analytical skills with critical thinking and problem-solving.
- Strong organizational skills and detail-oriented.
- Good communication skills, both verbal and written.
- Be comfortable working with new software tools.
- Advanced experience with Microsoft Excel including Functions, Pivot Tables, V Look Ups, etc.
- Solid understanding of how search engines work.
- Working experience with reporting tools like Tableau and Google Data Studio.
5. BS in Management Information Systems with 4 years of Experience
- Experience providing analysis to drive business decisions and influencing and educating stakeholders.
- Understanding of digital marketing strategies, marketing funnel, and related toolset.
- Strategic thinker, able to develop concepts and effectively embed them within the business.
- Understanding of Google Analytics 360 and marketing toolset.
- Experience in developing and delivering tools such as attribution and marketing mix models.
- Knowledge of technical aspects of digital marketing and surrounding technologies.
- Expertise in driving change for eCommerce and marketing improvements.
- Proficiency in reporting automation and a high level of skill in numerical and data analysis
- Knowledge of low-level data manipulation on large data sets using SAP, SQL, or similar
- Experience with SEM, SEO tools such as Moz, Ahrefs, Advanced Web Ranking, Screaming Frog, and SEMrush.
6. BS in Data Science with 2 years of Experience
- Proven data analytics experience with tracks in Data Analytics, Artificial Intelligence
- Strong analytical aptitude (basic SQL, Excel, Power BI, Tableau Software, and data visualization)
- Programming experience using Python, R, SQL, VBA Macros, or others
- Knowledge of digital analytics tools eg. Google Analytics
- Experience in measuring and analyzing online behaviors and multi-channel digital marketing campaigns and attribution
- Prior experience in building data analysis, reporting, dashboards, and visualization.
- Strong analytical thinking with experience in deriving business insights from data analytics.
- A problem-solving attitude with the capability to solve issues
- Understanding of tagging, data integrity, filters/segments, and integrating multiple data sources.
- Ability to communicate complex ideas and recommendations effectively
- Be comfortable with fast-paced changes and ambiguous working environments.