ASSISTANT BRAND MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Updated: Aug 3, 2024 - The Assistant Brand Marketing Manager brings expertise in marketing, advertising, and brand management across both physical and digital realms, with a special emphasis on sneakers, streetwear, and youth culture. Demonstrates exceptional ability in steering matrix organizations, aligning multi-platform strategies, and excelling in communication, creativity, and leadership. Proficient in Microsoft Office, Keynote, and Adobe Creative Suite, with a proven track record in managing teams, and vendor relationships, and delivering innovative projects under tight deadlines.
Summary of Assistant Brand Marketing Manager Knowledge and Qualifications on Resume
1. BS in Marketing with 3 years of Experience
- Experience in Marketing / Brand Management, including B2C and B2B exposure in FMCG company
- Strong Brand management and/or Sales / Business Development knowledge (i.e. category /brand knowledge)
- Basic finance knowledge / PandL Management, research knowledge (identifying and turning insights into actionable plans/execution),
- Media tools (especially digital media) and methodologies knowledge, cross-functional knowledge.
- Entrepreneurial spirit with strong leadership skills, result-oriented, self-motivated, and pragmatic.
- Data-driven with strong analytical and problem-solving
- Good presentation and negotiation skills.
- Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team's success.
- Must be able to communicate clearly and concisely both verbally and in writing with all levels within all business functions.
- Able to work under pressure and business dynamics.
- Good Command of both Thai and English in speaking, reading, and writing.
- Computer proficiency in Microsoft Offices and presentation tools.
2. BA in Communications with 2 years of Experience
- Experience in the field of Digital Marketing.
- Must be proficient in written and spoken English with a considerable background in content marketing/copywriting
- Should have prior exposure to SaaS businesses/ Product Marketing/ SaaS marketing
- Should have a sound understanding of analytical tools, insight generation, and market research
- Prior experience with handling podcasts, webinars, and product workshops is an added bonus
- Should have proficiency in coordinating online and offline PR exercises to have the product listed and reviewed on major blogs, news media, YouTube channels, etc.
- Must be able to interact and engage with social media influencers to support ongoing brand marketing initiatives
- Must work closely with internal cross-functional teams and team leaders across the organization
- Should have a proven track record of delivering successful growth marketing campaigns
- Must be able to craft compelling narratives across different channels for omnichannel marketing
3. BA in Public Relations with 4 years of Experience
- Experience working in marketing, advertising, brand or product management across physical and digital channels
- Ability to work in a matrix organization and align strategies across platforms.
- Experience managing staff and vendor relationships.
- In-store project management experience.
- Deep understanding/passion/connection to and/or knowledge of sneaker, streetwear and/or youth culture, highly preferred
- Strong communication skills (Written and Verbal)
- Ability to be creative and innovative
- Strong project management and leadership skills
- A self-driven, team player who takes the initiative
- Ability to prioritize and work in a multitude of ongoing projects while meeting tight deadlines.
- Strong Knowledge of Microsoft Office (PowerPoint, Excel, Word) and Keynote
- Knowledge of Adobe Creative Suite
4. BS in Advertising with 1 year of Experience
- Experience in business analysis and developing business cases required, particularly acquisition focused
- Brand Management experience
- Management of a creative agency experience
- Self-starter and ability to work by themselves
- CPG experience Drug, Food, Mass experience
- Strong interpersonal, analytical, and project management skills, oral and written communication skills
- Entrepreneurial-minded self-starter able to work within the ambiguity of a start-up environment
- Broad understanding of marketing principles
- Computer proficiency in Microsoft Office products
- Experience working with IRI/Nielsen syndicated data
5. BS in Digital Media with 2 years of Experience
- Proven experience and knowledge in brand building, brand development, relevant brand management and marketing working experience in FMCG industry (Beauty and Personal Care) or Retail
- Solid track record in developing brand activations including promotions, POS, digital, sales and trade communications and events.
- Possesses strong inclination and interest towards FMCG (Beauty, Grooming and Personal Care).
- Possesses Forward-Thinking and strategic Thinking skills with strong business acumen and has a good sense of marketing and commercial awareness.
- Adept at analyzing consumer and category insights.
- Positive Learner, Innovative, Creative, Resourceful and Meticulous.
- Highly analytical, a good problem-solver, and able to work in a fast-paced, challenging environment.
- Possesses Excellent communication, interpersonal and leadership skills, with good writing and copywriting skills.
- Possesses excellent project management/ organizational, time management, multi-tasking and follow-up skills.
- Able to effectively engage cross-functional stakeholders and build enduring relationships.
- Strong sense of teamwork and ability to problem solve in a collaborative manner.
- Results-driven, possesses a sense of urgency and possesses the ability to take input from others and make decisions quickly.
- Proficient in Microsoft Applications (Excel and Powerpoint), Photo/Video-editing knowledge and SAP.