Job Summary:

• Analysis tracking of weekly scan sales (Aztec Reports) to support informed decision-making
• Support sales force with information/requests
• Manage and implement POS strategies
• Develop and implement new products and product improvements
• Manage the brands' digital marketing and social media campaigns
• Manage workflow of design through the internal graphics studio
• Manage external partnerships on a daily level
• Track and monitor monthly AandP spend
• Providing introductory information to new customers
• Ensuring that customers are satisfied with products or services
• Letting customers or clients know about additional products or services

Skills on Resume: 

• Data Analysis (Hard Skills)
• Sales Support (Soft Skills)
• Point-of-Sale Management (Hard Skills)
• Product Development (Hard Skills)
• Digital Marketing and Social Media Management (Hard Skills)
• Project Management (Soft Skills)
• Partnership Management (Soft Skills)
• Budget Tracking and Analysis (Hard Skills)

Job Summary:

• Report to a category head and will be responsible for delivering short-term business objectives of the category, including Net Revenue, profitability and market share through robust consumer marketing plans and understanding of drivers and barriers.
• Tasked to develop and execute the activation calendar
• Execute business strategies including product quality, packaging and pricing strategies based on strong consumer insights
• Lead a cross-functional team in executing such business strategies.
• Ensuring a robust PandL for the category.
• Assessment of business opportunities and challenges leveraging company subscribed fact bases like Nielsen, kantar home panel and Brand tacking
• Executing the activation plans in the market with excellence and on time by partnering with trade marketing and sales colleagues and external activation agencies
• Manage the internal procurement and approval system
• Packaging and product development
• Actively participate in the business planning process
• Collaborate with peers from across different functions and markets, be an active member of the biscuits and/or chocolate community
• Execute plans in compliance with company policies.

Skills on Resume: 

• Consumer Marketing Strategy (Hard Skills)
• Consumer Insights Analysis (Hard Skills)
• Cross-Functional Leadership (Soft Skills)
• Financial Acumen (Hard Skills)
• Market Analysis and Opportunity Identification (Hard Skills)
• Activation Planning and Execution (Hard Skills)
• Procurement and Approval Management (Hard Skills)
• Product Development and Packaging (Hard Skills)

Job Summary:

• Lead cross-functional team stage gate meetings to communicate new product development process, delivering on all key milestones
• Support the ideation and development of new product launches and assist in assessing the financial and marketplace potential
• Assist and support trade marketing in the development of sales materials for all new products
• Deliver monthly IRI scorecards and commentary alerting the business to in-market insights and trends
• Analyze the performance of marketing programs and syndicated consumption data
• Become the category expert, identify actionable insights and make recommendations
• Monitor owned and competitive websites + social media to inform brand teams and leadership of new product activity and consumer sentiment
• Help deliver advertising deliverables for current plans including briefs for editorial content, delivering ad materials, ensuring all plans deploy, etc.
• Support the development of Annual Brand Plans and brand strategy presentations to retail customers and senior management
• Participate in the advertising campaign development with external agencies
• Participate in market research initiatives

Skills on Resume: 

• Project Management (Hard Skills)
• Product Development (Hard Skills)
• Marketing Support (Hard Skills)
• Data Analysis (Hard Skills)
• Market Insights (Hard Skills)
• Social Media Monitoring (Hard Skills)
• Advertising Management (Hard Skills)
• Strategic Planning (Hard Skills)

Job Summary:

• Supports sales and profit goals by executing all tactical elements of marketing programs to support business initiatives
• Ensures that program elements are relevant to the customer and drive desired customer behaviors based on consumer insights
• Translates brand and category strategies/insights into actionable project briefs to deliver impactful tactical execution
• Builds timelines and ensures that all key project deadlines are met and essential steps are followed
• Utilizes understanding of the customer and marketplace trends to proactively identify issues in customer experience and opportunities for brand growth
• Leverages knowledge of key marketing channels and tactical execution to refine and optimize marketing plans with brand management and ensures executional excellence throughout customer experience
• Ensures that tactical execution aligns with brand equity, brand strategy and visual guidelines to create a consistent customer message across the store and communication activities
• Provides leadership, insights and coordination within a cross-functional project team, including team members from marketing, design, business development, sourcing and QA
• Collaborates with the overall Marketing team, Merchandising, Category Managers, vendors, suppliers and agencies to deliver on all brand plan elements with excellence, meeting timelines and budgets
• Leads the coordination of project implementation details, project brief entry and communication to key stakeholders
• Supports Brand managers in the analysis of program elements assessing effectiveness and making recommendations for future improvements
• Advises business on best practices and plan corrections to ensure accuracy and impact of execution
• Manages efforts to measure marketing execution in coordination with merchandising, sales and store operations teams

Skills on Resume: 

• Project Management (Hard Skills)
• Customer Insights (Hard Skills)
• Marketing Strategy Execution (Hard Skills)
• Market Knowledge (Hard Skills)
• Collaboration and Leadership (Soft Skills)
• Communication Skills (Soft Skills)
• Analytical Skills (Hard Skills)
• Attention to Detail (Soft Skills)

Job Summary:

• Strategizing and charting the brand’s positioning in focus markets based on data-backed insights
• Coordinating the development of content for brand stories - print and digital
• Envisioning a digital strategy consisting of online and offline initiatives to improve brand awareness, recall, engagement and revenue
• Managing and scaling existing brand marketing initiatives (Podcasts, Webinars, Workshops, Op-ed content, Video collaterals)
• Crafting a dynamic PR strategy that amplifies the brand value in the long run
• Creating content for press releases, op-ed articles, and other brand marketing initiatives
• Ensuring the brand’s online presence via targeted content for relevant industry keywords
• Gathering market insights, new brand marketing initiatives and performing competitive analysis
• Building a content calendar for Podcasts and Webinars on a quarterly basis
• Planning the distribution strategy to generate high-quality MQL’s from the Webinar funnel.

Skills on Resume: 

• Data Analysis and Insights (Hard Skills)
• Content Development (Hard Skills)
• Digital Strategy (Hard Skills)
• Marketing Initiative Management (Hard Skills)
• Public Relations (Hard Skills)
• Search Engine Optimization (SEO) (Hard Skills)
• Market Research and Competitive Analysis (Hard Skills)
• Content Calendar Management (Hard Skills)

Job Summary:

• To assist the line manager in developing brand strategies and annual franchise plans.
• To integrate toy marketing, CP licensing, LBE and content plans to build a franchise development plan to build brand awareness and appeal to consumers
• To support new toy product launches including new product screening and evaluation, 4P localization, launch planning and execution.
• To develop and execute brand marketing activations across both online and offline platforms to build integrated and engaging consumer brand experiences, upon leadership with agency partners (advertising, digital and social, media, design, etc.)
• To partner with channel and customer marketing teams to plan and execute point of sales shopper and customer activations to drive sales
• To monitor brand sales, brand health tracking, in-market market activation performance tracking, market visits and to develop action plans accordingly.
• To assist line manager in managing brand AandP to deliver brand business targets.
• Determining the quickest, most effective ways to answer a client’s or customer’s questions
• Working with marketing executives and other departments to find appropriate solutions
• Troubleshooting common issues with a product or service
• Learning Account Management and Leading a team
• Learn all aspects of events and learn a variety of clients and industries.

Skills on Resume: 

• Brand Strategy Development (Hard Skills)
• Marketing Integration (Hard Skills)
• Product Launch Support (Hard Skills)
• Brand Activation (Hard Skills)
• Sales Activation (Hard Skills)
• Performance Monitoring and Analysis (Hard Skills)
• Budget Management (Hard Skills)
• Customer Service and Problem-Solving (Soft Skills)

Job Summary:

• Achieving key business targets, working alongside the Head of Marketing to develop strategies for growth, based on in-depth consumer and customer insights across all channels
• Evaluate brand performance against agreed measures/goals
• Management of and accountability for relevant brand budgets
• Champion brand plans across the business – be the marketing lead and ensure all deliverables are achieved within specified timeframes
• Work with the wider brand team to develop annual brand plans for sign off
• Determine brand budget spending across ATL and BTL resources to deliver agreed objectives
• Research and development of brand positioning
• Determine and lead implementation of brand renovation strategies in line with annual brand strategy plans
• Manage all designated brand IP with legal, ensuring all trademarks are kept up to date for the relevant jurisdictions
• Work with the Head of Marketing to develop the optimal mix of consumer communication for each brand such as ATL and BTL
• Use insights to create disruptive brand activations
• Lead packaging development projects
• Be accountable for all communication for designated brands across all touchpoints

Skills on Resume: 

• Business Target Achievement (Hard Skills)
• Marketing Strategy Development (Hard Skills)
• Brand Performance Evaluation (Hard Skills)
• Budget Management (Hard Skills)
• Brand Planning and Implementation (Hard Skills)
• Brand Positioning and Renovation (Hard Skills)
• Intellectual Property Management (Hard Skills)
• Communication and Activation (Soft Skills)

Job Summary:

• Ensure that the brands’ positioning and identity guidelines are reflected in all marketing communications and outputs
• Align closely with Commercial and Category teams to deliver customer/shopper marketing trade plans for key retailer activations both on and offline
• Inspire agencies (creative, media buying, PR, research) on a day-to-day basis to deliver breakthrough output
• Event Management across a portfolio of brands, supporting the brand owners across the team.
• Build social media planning calendars, supported by an in-house graphic designer
• Deliver a consistent flow of quality-driven content across social media (volume and engagement rate measured)
• Elevate brand Ambassadors partnerships to deliver best-in-class content
• Activate a large-scale internal influencer drive to support brand plans, utilizing internal resources to deliver exceptional results
• Collaborate with relevant core innovation team stakeholders to drive the development of NPD
• Partake in innovations in cross-functional teams
• Provide consumer insight and marketing input to concept ideation and development
• Help to drive high-priority ideas through to delivery

Skills on Resume: 

• Brand Management (Hard Skills)
• Collaboration (Soft Skills)
• Leadership and Inspiration (Soft Skills)
• Event Management (Hard Skills)
• Social Media Management (Hard Skills)
• Brand Ambassador Management (Soft Skills)
• Internal Influencer Activation (Hard Skills)
• Cross-functional Collaboration (Soft Skills)

Job Summary:

• Assisting the Marketing department with developing, implementing and executing marketing initiatives and activities for the brands. 
• These initiatives and activities include campaigns (print, website, social media, broadcast, etc.) corporate shows, events, sponsorships, etc.
• Assisting into New Product Development – utilize consumer-driven insights to drive long-term growth of the brands. 
• Translate insights into profitable product innovations. 
• Work with research and development on new product technologies. 
• Develop selling propositions and support plans for an effective launch.
• Assisting into Brand Plan Development that achieves company targets that include all elements with key metrics and be able to work with vendors and internal resources. 
• Present new marketing initiatives to the sales team and accounts through internal sales meetings and with accounts.
• Assisting Business Forecasting – work with sales to generate accurate volume forecasts. 
• Deliver results for the brand such as PandL focusing on net sales and brand contribution to drive market growth in all segments.
• Worked with the supervisor and the Marketing team and was Responsible for ensuring the products, services and product lines fall under the franchise resonate with current and potential customers.

Skills on Resume: 

• Marketing Strategy Development (Hard Skills)
• Campaign Management (Hard Skills)
• Product Development (Hard Skills)
• Market Research and Analysis (Hard Skills)
• Presentation Skills (Soft Skills)
• Collaboration and Teamwork (Soft Skills)
• Forecasting and Financial Analysis (Hard Skills)
• Customer-Centric Approach (Soft Skills)

Job Summary:

• Monitor market trends and keep a close eye on competitive products in the marketplace. 
• Conduct Market and Consumer research to understand consumer insights and translate into effective programs/plans to increase market share.
• Assisting in Developing product, advertising, packaging and promotional copy
• Assisting the team in Developing in-store promotional materials
• Assisting in Overseeing product inventory (FGs and Parts) and distribution of marketing materials.
• Assisting in obtaining ongoing feedback from sales, and accounts about marketing materials, product performance and opportunities. 
• Investigate any issues or opportunities and provide feedback, needs or suggestions to the marketing and sales division.
• Assisting the team in developing action plans to address issues/opportunities, and follow up with respective divisions to ensure completion of tasks and/or recommendations.
• Actively participate in growing market sales and brand awareness
• Assisting in identifying underperforming accounts and establish plan of action with sales.
• Work with Management of the Marketing team 
• Analysis tracking of weekly scan sales (Aztec Reports) to support informed decision-making
• Support sales force with information/requests
• Manage and implement POS strategies
• Develop and implement new products and product improvements

Skills on Resume: 

• Market Research and Analysis (Hard Skills)
• Competitive Analysis (Hard Skills)
• Copywriting and Content Development (Hard Skills)
• Creative Development (Hard Skills)
• Inventory Management (Hard Skills)
• Feedback Collection and Analysis (Hard Skills)
• Problem-Solving and Action Planning (Soft Skills)
• Collaboration and Communication (Soft Skills)

Job Summary:

• Act as the key point of contact between channels and brands
• A dynamic role being responsible for seamless communication across all functions
• Aligning team actions to achieve commercial goals
• Analyze and monitor brand performance metrics.
• Manage forecasting, sales analysis and market trends.
• Having a great sense on data
• Assist with platform campaigns, brand-building activities, new product launches, business expansion
• Monitor the process and performances.
• Support with the business strategy and brand strategy
• Management and championing of brand assets including copywriting, content generation, digital and social media marketing
• Always identify process improvement opportunities
• Manage the brands' digital marketing and social media campaigns
• Manage workflow of design through the internal graphics studio
• Manage external partnerships on a daily level
• Track and monitor monthly AandP spend

Skills on Resume: 

• Effective Communication Skills (Soft Skills)
• Strategic Alignment (Hard Skills)
• Data Analysis (Hard Skills)
• Forecasting and Sales Analysis (Hard Skills)
• Brand and Business Strategy (Hard Skills)
• Digital Marketing and Social Media Management (Hard Skills)
• Project Management (Hard Skills)
• Partnership Management (Hard Skills)

Job Summary:

• Research potential brand partners
• Keep all brand contact lists updated
• Develop brand partnership concepts
• Update clients on current partnership terms and due dates
• Assist in organizing and execution of events, brand partnerships, and campaigns
• Assist in the management of client brands/partnerships from start to finish
• Assist in tracking media coverage
• Send out partnership/client appreciation gifts
• Keep all partnership calendars and Excel sheets updated
• Develop pitch decks for brands
• Administrative and clerical duties
• Develop cost profile and profitability, plus ensure legal and regulatory compliance
• Provide monthly and quarterly reports to brand management

Skills on Resume: 

• Research Skills (Hard Skills)
• Organization Skills (Hard Skills)
• Creativity (Soft Skills)
• Communication Skills (Soft Skills)
• Event Management (Hard Skills)
• Client Relationship Management (Soft Skills)
• Media Monitoring (Hard Skills)
• Administrative Proficiency (Hard Skills)