GROUP SALES MANAGER RESUME EXAMPLE
Published: May 13, 2025 - The Group Sales Manager leads business growth through new market development, key account expansion, and strategic sales initiatives. This role manages team performance, forecasting, and budgeting to maintain a strong sales pipeline. The manager strengthens customer relationships and supports product integration and contract negotiations.

Tips for Group Sales Manager Skills and Responsibilities on a Resume
1. Group Sales Manager, Starlight Event Services, Little Rock, AR
Job Summary:
- Oversee all group reservations for the winter season
- Help groups plan their trip
- Coordinating with other departments for the group's needs
- Forecast weekend customer traffic
- Assist with events and online sales
- Grow customer base by reaching new market segments or utilizing new sales channels
- Manage or supervise healthy client relationships with tour operators and voucher companies
- Create proposals, agreements, contracts, sales reports, and presentations
- Prepare weekly sales analysis, evaluate performance against a goal
- Direct development of sales and marketing materials
- Ensure operational effectiveness with the Group
- Coordinate with the marketing department to maximize sales opportunities with every contact
Skills on Resume:
- Group Reservations (Hard Skills)
- Trip Planning (Soft Skills)
- Department Coordination (Soft Skills)
- Sales Forecasting (Hard Skills)
- Client Management (Soft Skills)
- Proposal Writing (Hard Skills)
- Market Expansion (Hard Skills)
- Performance Evaluation (Hard Skills)
2. Group Sales Manager, Redwood Canyon Resort, Eureka, CA
Job Summary:
- Manages a professional outbound sales program including email and phone sales calls
- Generates sales and increases business exposure by attending shows, events, including Ski Tops, Texas Ski Council, etc
- Maximizes the total revenue generated by each group by focusing on “upselling” and inclusive packaging to meet customer needs
- Cultivates new groups through referrals
- Generates sales for weddings, family gatherings, meetings, conferences, and recreation purposes
- Works with the Sales and Events Assistant and department managers in proposal development and internal coordination of closed groups
- Works closely with the Sales and Events Assistant to ensure that the needs of groups are being met
- Assists in achieving quarterly and yearly department sales goals as set by management
- Works closely with F&B, Lodging, Property Management, the Country Club, and the RV Resort on all agreements
- Ensure that all deliverables can be met at the proper profit margins including labor costs and facility fees
- Represents Angel Fire Resort in conjunction with the approved sales plan
- Maintains a calling report for a minimum of 25 new calls per week to cultivate new business
- Utilizes Salesforce.com for G&C development, fulfillment, and reporting
- Reports weekly, monthly, and quarterly sales activities and results, including cold calls, presentations, and closed bookings
- Assists with determining the necessary marketing/sales material for group business
Skills on Resume:
- Outbound Sales (Hard Skills)
- Event Promotion (Soft Skills)
- Revenue Maximization (Hard Skills)
- Lead Generation (Soft Skills)
- Proposal Coordination (Hard Skills)
- Goal Achievement (Soft Skills)
- CRM Management (Hard Skills)
- Cross-Departmental Collaboration (Soft Skills)
3. Group Sales Manager, Pine Rock Retreat, Rapid City, SD
Job Summary:
- Identify new business opportunities through sales calls, lead generation, lead sources, and trade shows for group market segments
- Negotiate, prepare, and manage group proposals and contracts
- Develop new, maintain, and enhance relationships with key accounts
- Learn and execute contracts according to group sales policies
- Ensure groups are managed according to the expected policies outlined in the contract terms
- Assist with the development of sales plans and lead sources to achieve incremental revenue for owners
- Provide leadership with sales funnel analysis around wins and losses
- Identify and analyze lodging competition
- Secure group sales business to reach sales expectations and goals
- Work closely with Operations as well as other departmental managers
- Ensure a seamless and positive experience for clients
- Cultivate relationships within each assigned marketplace with local tourism groups such as CVBs, chambers, and sports complexes
Skills on Resume:
- Business Development (Hard Skills)
- Contract Negotiation (Hard Skills)
- Account Management (Soft Skills)
- Policy Compliance (Hard Skills)
- Sales Planning (Hard Skills)
- Funnel Analysis (Hard Skills)
- Competitor Research (Hard Skills)
- Client Experience (Soft Skills)
4. Group Sales Manager, Summit Trails Lodging, Bend, OR
Job Summary:
- Develop and maintain an account base, as designated by Sales Leadership
- Achieve revenue goals through proactive sales, prompt response to all inquiries and correspondence from clients, prospects and lead referrals and follow up on assigned sales leads
- Be responsible for and implement a sales action plan for the development of the designated market segments with or without food and beverage
- Execute sales calls, trade shows and sales trips
- Provide weekly and monthly reports of sales calls and marketing actions as requested by Sales Leadership
- Participate in trade shows and community and professional organizations to maintain high visibility and the achievement of sales and revenue goals
- Perform special projects and other responsibilities and participate in task forces and committees
- Creates client proposals and executes agreements
- Obtains payment according to the terms in the group contract
- Develops, maintains, and grows relationships with customers
- Investigates and resolves customer problems
- Assists in the execution of special events by moving supplies, setting up furniture, taking out trash, cleaning, providing customer service, speaking through a PA system, etc.
Skills on Resume:
- Account Management (Soft Skills)
- Revenue Generation (Hard Skills)
- Sales Execution (Hard Skills)
- Market Development (Hard Skills)
- Reporting Skills (Hard Skills)
- Client Relations (Soft Skills)
- Problem Solving (Soft Skills)
- Event Support (Soft Skills)
5. Group Sales Manager, Whispering Pines Lodge, Gatlinburg, TN
Job Summary:
- Responsible for growing sales across ManpowerGroup Germany brands and HR services including holistic Total Talent Management and related HR Consulting solutions
- Define and execute a solutions sales strategy to proactively drive new business opportunities, pipeline, development, GP growth and portfolio development across designated sectors, key national as well as global enterprise customers
- Collaboration in a team of Group Sales Managers, with Key Account Managers, brand leaders and specialists at both national and international levels
- Proactively drive new business opportunities and defend existing business across all service lines with key global enterprises, as well as key national clients and prospect accounts
- Lead multi-functional and cross-functional teams to drive sales results
- Conduct on-site visits with prospective clients
- Work with local event planners and third parties for properties with event space
- Prepare and submit monthly reporting
- Conduct on-site visits with prospective clients
- Work with local event planners and third parties for properties with event space
Skills on Resume:
- Sales Strategy (Hard Skills)
- Pipeline Development (Hard Skills)
- Team Collaboration (Soft Skills)
- Client Acquisition (Soft Skills)
- Cross-Functional Leadership (Soft Skills)
- Client Visits (Soft Skills)
- Event Coordination (Hard Skills)
- Sales Reporting (Hard Skills)
6. Group Sales Manager, Evergreen Hospitality Group, Asheville, NC
Job Summary:
- Develop new accounts and new market opportunities consistent with group objectives
- Responsible for customer strategy and demand creation ownership
- Manages Opportunity Pipeline and key sales project information
- Maintain and expand current business through effective support, service, account management and sales promotion
- Establish contacts with key customers for the new business development of related products
- Management of staff including supervision, counseling, performance standards and review, discipline, and employee training and development
- Develops annual and long-range business plans for top management
- Responsible for customer monthly/annual forecast and sales development reports
- Responsible for business plan goals for sales, inventory and profit margin
- Monitor Team opportunities on a timely basis and ensure a healthy opportunity pipeline is maintained and reflected on the web
- Efficiently manage team resources and activities for assigned customers and products
- Maintain expenditures and inventories within set limits, as well as responsibility for budgets to the extent authorized
- Supervisory responsibility for multiple direct and indirect staff including Senior Account Managers, Account Managers and direct sales activity
- Create and manage high-level management relationships with customers
- Engage in Engineering reference activity with customers to ensure Panasonic products are part of their product design cycles
- Support annual price negotiations, contractual agreements, supplier audit support and promotional events
Skills on Resume:
- Account Development (Hard Skills)
- Demand Generation (Hard Skills)
- Pipeline Management (Hard Skills)
- Business Expansion (Soft Skills)
- Staff Supervision (Soft Skills)
- Strategic Planning (Hard Skills)
- Forecast Reporting (Hard Skills)
- Customer Relations (Soft Skills)
Resume FAQs
What is an ATS-friendly resume?
An ATS-friendly resume is designed so Applicant Tracking Systems (ATS) can easily scan and understand your information. It uses simple formatting and standard headings such as Work Experience and Skills.
What sections should a professional resume include?
A professional resume usually includes contact information, professional summary, work experience, skills, and education.
How long should a resume be?
Most resumes should be one to two pages depending on experience level.
What makes a resume stand out to employers?
Strong resumes highlight measurable achievements, relevant skills, and clear formatting that recruiters can scan quickly.
How often should you update your resume?
Update your resume whenever you gain new skills, complete important projects, or receive promotions.
Editorial Process
Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.
Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.