GROUP SALES MANAGER RESUME EXAMPLE

Published: May 13, 2025 - The Group Sales Manager leads business growth through new market development, key account expansion, and strategic sales initiatives. This role manages team performance, forecasting, and budgeting to maintain a strong sales pipeline. The manager strengthens customer relationships and supports product integration and contract negotiations.

Tips for Group Sales Manager Skills and Responsibilities on a Resume

1. Group Sales Manager, Starlight Event Services, Little Rock, AR

Job Summary:

  • Oversee all group reservations for the winter season
  • Help groups plan their trip
  • Coordinating with other departments for the group's needs
  • Forecast weekend customer traffic
  • Assist with events and online sales
  • Grow customer base by reaching new market segments or utilizing new sales channels
  • Manage or supervise healthy client relationships with tour operators and voucher companies
  • Create proposals, agreements, contracts, sales reports, and presentations
  • Prepare weekly sales analysis, evaluate performance against a goal
  • Direct development of sales and marketing materials
  • Ensure operational effectiveness with the Group
  • Coordinate with the marketing department to maximize sales opportunities with every contact


Skills on Resume: 

  • Group Reservations (Hard Skills)
  • Trip Planning (Soft Skills)
  • Department Coordination (Soft Skills)
  • Sales Forecasting (Hard Skills)
  • Client Management (Soft Skills)
  • Proposal Writing (Hard Skills)
  • Market Expansion (Hard Skills)
  • Performance Evaluation (Hard Skills)

2. Group Sales Manager, Redwood Canyon Resort, Eureka, CA

Job Summary: 

  • Manages a professional outbound sales program including email and phone sales calls
  • Generates sales and increases business exposure by attending shows, events, including Ski Tops, Texas Ski Council, etc
  • Maximizes the total revenue generated by each group by focusing on “upselling” and inclusive packaging to meet customer needs
  • Cultivates new groups through referrals
  • Generates sales for weddings, family gatherings, meetings, conferences, and recreation purposes
  • Works with the Sales and Events Assistant and department managers in proposal development and internal coordination of closed groups
  • Works closely with the Sales and Events Assistant to ensure that the needs of groups are being met
  • Assists in achieving quarterly and yearly department sales goals as set by management
  • Works closely with F&B, Lodging, Property Management, the Country Club, and the RV Resort on all agreements
  • Ensure that all deliverables can be met at the proper profit margins including labor costs and facility fees
  • Represents Angel Fire Resort in conjunction with the approved sales plan
  • Maintains a calling report for a minimum of 25 new calls per week to cultivate new business
  • Utilizes Salesforce.com for G&C development, fulfillment, and reporting
  • Reports weekly, monthly, and quarterly sales activities and results, including cold calls, presentations, and closed bookings 
  • Assists with determining the necessary marketing/sales material for group business


Skills on Resume: 

  • Outbound Sales (Hard Skills)
  • Event Promotion (Soft Skills)
  • Revenue Maximization (Hard Skills)
  • Lead Generation (Soft Skills)
  • Proposal Coordination (Hard Skills)
  • Goal Achievement (Soft Skills)
  • CRM Management (Hard Skills)
  • Cross-Departmental Collaboration (Soft Skills)

3. Group Sales Manager, Pine Rock Retreat, Rapid City, SD

Job Summary: 

  • Identify new business opportunities through sales calls, lead generation, lead sources, and trade shows for group market segments
  • Negotiate, prepare, and manage group proposals and contracts
  • Develop new, maintain, and enhance relationships with key accounts
  • Learn and execute contracts according to group sales policies
  • Ensure groups are managed according to the expected policies outlined in the contract terms
  • Assist with the development of sales plans and lead sources to achieve incremental revenue for owners
  • Provide leadership with sales funnel analysis around wins and losses
  • Identify and analyze lodging competition
  • Secure group sales business to reach sales expectations and goals
  • Work closely with Operations as well as other departmental managers 
  • Ensure a seamless and positive experience for clients
  • Cultivate relationships within each assigned marketplace with local tourism groups such as CVBs, chambers, and sports complexes


Skills on Resume: 

  • Business Development (Hard Skills)
  • Contract Negotiation (Hard Skills)
  • Account Management (Soft Skills)
  • Policy Compliance (Hard Skills)
  • Sales Planning (Hard Skills)
  • Funnel Analysis (Hard Skills)
  • Competitor Research (Hard Skills)
  • Client Experience (Soft Skills)

4. Group Sales Manager, Summit Trails Lodging, Bend, OR

Job Summary: 

  • Develop and maintain an account base, as designated by Sales Leadership
  • Achieve revenue goals through proactive sales, prompt response to all inquiries and correspondence from clients, prospects and lead referrals and follow up on assigned sales leads
  • Be responsible for and implement a sales action plan for the development of the designated market segments with or without food and beverage
  • Execute sales calls, trade shows and sales trips
  • Provide weekly and monthly reports of sales calls and marketing actions as requested by Sales Leadership
  • Participate in trade shows and community and professional organizations to maintain high visibility and the achievement of sales and revenue goals
  • Perform special projects and other responsibilities and participate in task forces and committees 
  • Creates client proposals and executes agreements
  • Obtains payment according to the terms in the group contract
  • Develops, maintains, and grows relationships with customers
  • Investigates and resolves customer problems
  • Assists in the execution of special events by moving supplies, setting up furniture, taking out trash, cleaning, providing customer service, speaking through a PA system, etc.


Skills on Resume: 

  • Account Management (Soft Skills)
  • Revenue Generation (Hard Skills)
  • Sales Execution (Hard Skills)
  • Market Development (Hard Skills)
  • Reporting Skills (Hard Skills)
  • Client Relations (Soft Skills)
  • Problem Solving (Soft Skills)
  • Event Support (Soft Skills)

5. Group Sales Manager, Whispering Pines Lodge, Gatlinburg, TN

Job Summary: 

  • Responsible for growing sales across ManpowerGroup Germany brands and HR services including holistic Total Talent Management and related HR Consulting solutions
  • Define and execute a solutions sales strategy to proactively drive new business opportunities, pipeline, development, GP growth and portfolio development across designated sectors, key national as well as global enterprise customers
  • Collaboration in a team of Group Sales Managers, with Key Account Managers, brand leaders and specialists at both national and international levels
  • Proactively drive new business opportunities and defend existing business across all service lines with key global enterprises, as well as key national clients and prospect accounts
  • Lead multi-functional and cross-functional teams to drive sales results
  • Conduct on-site visits with prospective clients
  • Work with local event planners and third parties for properties with event space
  • Prepare and submit monthly reporting
  • Conduct on-site visits with prospective clients
  • Work with local event planners and third parties for properties with event space


Skills on Resume: 

  • Sales Strategy (Hard Skills)
  • Pipeline Development (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Client Acquisition (Soft Skills)
  • Cross-Functional Leadership (Soft Skills)
  • Client Visits (Soft Skills)
  • Event Coordination (Hard Skills)
  • Sales Reporting (Hard Skills)

6. Group Sales Manager, Evergreen Hospitality Group, Asheville, NC

Job Summary: 

  • Develop new accounts and new market opportunities consistent with group objectives
  • Responsible for customer strategy and demand creation ownership
  • Manages Opportunity Pipeline and key sales project information
  • Maintain and expand current business through effective support, service, account management and sales promotion
  • Establish contacts with key customers for the new business development of related products
  • Management of staff including supervision, counseling, performance standards and review, discipline, and employee training and development
  • Develops annual and long-range business plans for top management
  • Responsible for customer monthly/annual forecast and sales development reports
  • Responsible for business plan goals for sales, inventory and profit margin
  • Monitor Team opportunities on a timely basis and ensure a healthy opportunity pipeline is maintained and reflected on the web
  • Efficiently manage team resources and activities for assigned customers and products
  • Maintain expenditures and inventories within set limits, as well as responsibility for budgets to the extent authorized
  • Supervisory responsibility for multiple direct and indirect staff including Senior Account Managers, Account Managers and direct sales activity
  • Create and manage high-level management relationships with customers
  • Engage in Engineering reference activity with customers to ensure Panasonic products are part of their product design cycles
  • Support annual price negotiations, contractual agreements, supplier audit support and promotional events


Skills on Resume: 

  • Account Development (Hard Skills)
  • Demand Generation (Hard Skills)
  • Pipeline Management (Hard Skills)
  • Business Expansion (Soft Skills)
  • Staff Supervision (Soft Skills)
  • Strategic Planning (Hard Skills)
  • Forecast Reporting (Hard Skills)
  • Customer Relations (Soft Skills)