GROUP SALES MANAGER RESUME EXAMPLE
Published: May 13, 2025 - The Group Sales Manager leads business growth through new market development, key account expansion, and strategic sales initiatives. This role manages team performance, forecasting, and budgeting to maintain a strong sales pipeline. The manager strengthens customer relationships and supports product integration and contract negotiations.

Tips for Group Sales Manager Skills and Responsibilities on a Resume
1. Group Sales Manager, Starlight Event Services, Little Rock, AR
Job Summary:
- Oversee all group reservations for the winter season
- Help groups plan their trip
- Coordinating with other departments for the group's needs
- Forecast weekend customer traffic
- Assist with events and online sales
- Grow customer base by reaching new market segments or utilizing new sales channels
- Manage or supervise healthy client relationships with tour operators and voucher companies
- Create proposals, agreements, contracts, sales reports, and presentations
- Prepare weekly sales analysis, evaluate performance against a goal
- Direct development of sales and marketing materials
- Ensure operational effectiveness with the Group
- Coordinate with the marketing department to maximize sales opportunities with every contact
Skills on Resume:
- Group Reservations (Hard Skills)
- Trip Planning (Soft Skills)
- Department Coordination (Soft Skills)
- Sales Forecasting (Hard Skills)
- Client Management (Soft Skills)
- Proposal Writing (Hard Skills)
- Market Expansion (Hard Skills)
- Performance Evaluation (Hard Skills)
2. Group Sales Manager, Redwood Canyon Resort, Eureka, CA
Job Summary:
- Manages a professional outbound sales program including email and phone sales calls
- Generates sales and increases business exposure by attending shows, events, including Ski Tops, Texas Ski Council, etc
- Maximizes the total revenue generated by each group by focusing on “upselling” and inclusive packaging to meet customer needs
- Cultivates new groups through referrals
- Generates sales for weddings, family gatherings, meetings, conferences, and recreation purposes
- Works with the Sales and Events Assistant and department managers in proposal development and internal coordination of closed groups
- Works closely with the Sales and Events Assistant to ensure that the needs of groups are being met
- Assists in achieving quarterly and yearly department sales goals as set by management
- Works closely with F&B, Lodging, Property Management, the Country Club, and the RV Resort on all agreements
- Ensure that all deliverables can be met at the proper profit margins including labor costs and facility fees
- Represents Angel Fire Resort in conjunction with the approved sales plan
- Maintains a calling report for a minimum of 25 new calls per week to cultivate new business
- Utilizes Salesforce.com for G&C development, fulfillment, and reporting
- Reports weekly, monthly, and quarterly sales activities and results, including cold calls, presentations, and closed bookings
- Assists with determining the necessary marketing/sales material for group business
Skills on Resume:
- Outbound Sales (Hard Skills)
- Event Promotion (Soft Skills)
- Revenue Maximization (Hard Skills)
- Lead Generation (Soft Skills)
- Proposal Coordination (Hard Skills)
- Goal Achievement (Soft Skills)
- CRM Management (Hard Skills)
- Cross-Departmental Collaboration (Soft Skills)
3. Group Sales Manager, Pine Rock Retreat, Rapid City, SD
Job Summary:
- Identify new business opportunities through sales calls, lead generation, lead sources, and trade shows for group market segments
- Negotiate, prepare, and manage group proposals and contracts
- Develop new, maintain, and enhance relationships with key accounts
- Learn and execute contracts according to group sales policies
- Ensure groups are managed according to the expected policies outlined in the contract terms
- Assist with the development of sales plans and lead sources to achieve incremental revenue for owners
- Provide leadership with sales funnel analysis around wins and losses
- Identify and analyze lodging competition
- Secure group sales business to reach sales expectations and goals
- Work closely with Operations as well as other departmental managers
- Ensure a seamless and positive experience for clients
- Cultivate relationships within each assigned marketplace with local tourism groups such as CVBs, chambers, and sports complexes
Skills on Resume:
- Business Development (Hard Skills)
- Contract Negotiation (Hard Skills)
- Account Management (Soft Skills)
- Policy Compliance (Hard Skills)
- Sales Planning (Hard Skills)
- Funnel Analysis (Hard Skills)
- Competitor Research (Hard Skills)
- Client Experience (Soft Skills)
4. Group Sales Manager, Summit Trails Lodging, Bend, OR
Job Summary:
- Develop and maintain an account base, as designated by Sales Leadership
- Achieve revenue goals through proactive sales, prompt response to all inquiries and correspondence from clients, prospects and lead referrals and follow up on assigned sales leads
- Be responsible for and implement a sales action plan for the development of the designated market segments with or without food and beverage
- Execute sales calls, trade shows and sales trips
- Provide weekly and monthly reports of sales calls and marketing actions as requested by Sales Leadership
- Participate in trade shows and community and professional organizations to maintain high visibility and the achievement of sales and revenue goals
- Perform special projects and other responsibilities and participate in task forces and committees
- Creates client proposals and executes agreements
- Obtains payment according to the terms in the group contract
- Develops, maintains, and grows relationships with customers
- Investigates and resolves customer problems
- Assists in the execution of special events by moving supplies, setting up furniture, taking out trash, cleaning, providing customer service, speaking through a PA system, etc.
Skills on Resume:
- Account Management (Soft Skills)
- Revenue Generation (Hard Skills)
- Sales Execution (Hard Skills)
- Market Development (Hard Skills)
- Reporting Skills (Hard Skills)
- Client Relations (Soft Skills)
- Problem Solving (Soft Skills)
- Event Support (Soft Skills)
5. Group Sales Manager, Whispering Pines Lodge, Gatlinburg, TN
Job Summary:
- Responsible for growing sales across ManpowerGroup Germany brands and HR services including holistic Total Talent Management and related HR Consulting solutions
- Define and execute a solutions sales strategy to proactively drive new business opportunities, pipeline, development, GP growth and portfolio development across designated sectors, key national as well as global enterprise customers
- Collaboration in a team of Group Sales Managers, with Key Account Managers, brand leaders and specialists at both national and international levels
- Proactively drive new business opportunities and defend existing business across all service lines with key global enterprises, as well as key national clients and prospect accounts
- Lead multi-functional and cross-functional teams to drive sales results
- Conduct on-site visits with prospective clients
- Work with local event planners and third parties for properties with event space
- Prepare and submit monthly reporting
- Conduct on-site visits with prospective clients
- Work with local event planners and third parties for properties with event space
Skills on Resume:
- Sales Strategy (Hard Skills)
- Pipeline Development (Hard Skills)
- Team Collaboration (Soft Skills)
- Client Acquisition (Soft Skills)
- Cross-Functional Leadership (Soft Skills)
- Client Visits (Soft Skills)
- Event Coordination (Hard Skills)
- Sales Reporting (Hard Skills)
6. Group Sales Manager, Evergreen Hospitality Group, Asheville, NC
Job Summary:
- Develop new accounts and new market opportunities consistent with group objectives
- Responsible for customer strategy and demand creation ownership
- Manages Opportunity Pipeline and key sales project information
- Maintain and expand current business through effective support, service, account management and sales promotion
- Establish contacts with key customers for the new business development of related products
- Management of staff including supervision, counseling, performance standards and review, discipline, and employee training and development
- Develops annual and long-range business plans for top management
- Responsible for customer monthly/annual forecast and sales development reports
- Responsible for business plan goals for sales, inventory and profit margin
- Monitor Team opportunities on a timely basis and ensure a healthy opportunity pipeline is maintained and reflected on the web
- Efficiently manage team resources and activities for assigned customers and products
- Maintain expenditures and inventories within set limits, as well as responsibility for budgets to the extent authorized
- Supervisory responsibility for multiple direct and indirect staff including Senior Account Managers, Account Managers and direct sales activity
- Create and manage high-level management relationships with customers
- Engage in Engineering reference activity with customers to ensure Panasonic products are part of their product design cycles
- Support annual price negotiations, contractual agreements, supplier audit support and promotional events
Skills on Resume:
- Account Development (Hard Skills)
- Demand Generation (Hard Skills)
- Pipeline Management (Hard Skills)
- Business Expansion (Soft Skills)
- Staff Supervision (Soft Skills)
- Strategic Planning (Hard Skills)
- Forecast Reporting (Hard Skills)
- Customer Relations (Soft Skills)