Published: Mar 12, 2025 – The Event Sales Manager utilizes diverse sales techniques to achieve or exceed sales targets while fostering long-term business relationships with clients, partners, and vendors. This role involves managing inbound inquiries, pursuing new business opportunities, and ensuring accurate event documentation using CRM software. The manager also coordinates closely with culinary and operations teams to execute seamless events, address client needs, and enhance guest satisfaction.

Tips for Event Sales Manager Skills and Responsibilities on a Resume
1. Event Sales Manager, Spectrum Events Group, Miami, FL
Job Summary:
- Work closely with the Director of Events Management to maximize catering revenue through effective space management
- Identify and develop business opportunities for events and catering sales among all Shangri-La hotels in Hong Kong
- Create a strategic sales plan with a focus on catering and events
- Liaise and maintain a good relationship with all related parties
- Provide competitive market intelligence and identify potential customers
- Lead, manage, and drive team members to achieve sales targets
- Assist in maintaining a comprehensive, current, and guest-focused set of departmental standards and procedures and oversee their implementation
- Participate in the preparation and planning of the departmental annual budget and goals
- Perform any other duties and special projects as assigned by supervisors
Skills on Resume:
- Space Management (Hard Skills)
- Business Development (Hard Skills)
- Strategic Sales Planning (Hard Skills)
- Relationship Management (Soft Skills)
- Market Intelligence (Hard Skills)
- Team Leadership (Soft Skills)
- Budget Planning (Hard Skills)
- Project Management (Hard Skills)
2. Event Sales Manager, Horizon Event Solutions, Phoenix, AZ
Job Summary:
- As the team grows, lead team meetings and hold regular team huddles to review performance, activity, and pipeline.
- Identify skill gaps and implement training and coaching to drive team / individual performance
- Continually measuring team and individual performance, developing client strategies and sales tactics employing the available business tools
- Maintain up-to-date (CRM) information for all prospects and accounts, ensuring all opportunities are progressed and closed effectively
- Completing performance reviews and appraisals to ensure each team member achieves their KPI's
- Hiring, leading, and developing the team of business development professionals
- Assessing performance and focussing on growing the business through client acquisition and new sales
- Maintaining relationships with team members and keeping up to date on their progression with all prospects
- Mentoring and developing employees to maximise their productivity
- Write required business reports and analysed relevant business data
Skills on Resume:
- Team Leadership (Soft Skills)
- Coaching and Training (Soft Skills)
- Performance Management (Soft Skills)
- CRM Management (Hard Skills)
- Client Strategy Development (Hard Skills)
- Recruitment and Hiring (Soft Skills)
- Business Development (Hard Skills)
- Data Analysis and Reporting (Hard Skills)
3. Event Sales Manager, Blue Sky Productions, Austin, TX
Job Summary:
- Meet and exceed the venue budget set for catering and venue hire
- Manage the incoming enquiries and take bookings
- Convert provisional bookings to confirmed events
- Coordinate the event up to the event day, creating detailed function sheets for a smooth handover to the operations team
- Proactively sell the venue spaces
- Deal with reactive enquires as and when they come in
- Conduct show rounds with potential and confirmed clients
- Host food tastings for clients when required
- Drive new business activity and ideas to maximise revenue
- Organise event requirements through to final details
- Collaborate with the internal client regarding their internal events calendar
Skills on Resume:
- Budget Management (Hard Skills)
- Event Coordination (Hard Skills)
- Sales and Conversion (Hard Skills)
- Client Relationship Management (Soft Skills)
- Venue Promotion (Hard Skills)
- Business Development (Hard Skills)
- Event Planning (Hard Skills)
- Collaboration and Communication (Soft Skills)
4. Event Sales Manager, Cascade Event Planning, Denver, CO
Job Summary:
- Manage key external suppliers to ensure the successful delivery of events
- Ensure event finances and invoicing are managed effectively
- Manage the venue's online profiles and third-party listings
- Upsell where possible to ensure maximum profitability of each event
- Work towards team and individual targets
- Build strong relationships with internal and external stakeholders
- Attend weekly meetings with the ops team and venue team to discuss the delivery and operations of the events
- Attend monthly and quarterly venue review meetings
- Maintain and update the event diary and CRM system in a prompt and timely fashion
- Attend networking events when required
Skills on Resume:
- Supplier Management (Soft Skills)
- Financial Management (Hard Skills)
- Online Profile Management (Hard Skills)
- Upselling (Hard Skills)
- Target Achievement (Soft Skills)
- Relationship Building (Soft Skills)
- Meeting and Event Coordination (Soft Skills)
- CRM Management (Hard Skills)
5. Event Sales Manager, Stellar Event Services, Orlando, FL
Job Summary:
- Continually strive to exceed guest expectations and create memories for guests and staff as the best mountain experience again and again.
- Solicit, negotiate, and secure new accounts/leads, as well as maintaining current client relationships.
- Support and contribute to the goals of the team and recommend revenue-producing activities and strategies for implementation.
- Responsible for recommending strategies to develop new business opportunities within respective markets by creating monthly action plans.
- Upsell all Whistler Blackcomb lines of business and products
- Develop and nurture strong partnerships with key contacts, including hotel sales and conference service teams, DMC, and event planners.
- Develop and nurture strong partnerships with internal departments to ensure flawless delivery of products and services, all functions, and events.
- Participate in networking activities/events, build relationships, and secure new business.
- Participate in FAMS, Sites, Entertainment, Trade Shows, and Industry events
- Participate in the Vail Resorts Regional team to ensure resort involvement and maximize sales potential.
- Ensure all leads and bookings are entered correctly in Delphi FDC as well as create applicable Banquet Event Orders.
- Event planning to include floorplans, food and beverage recommendations, timelines, and activity details, among other Whistler Blackcomb product recommendations and fulfillment.
- Hold pre-cons with incoming clients, meet and greet groups, and be on-site for events and site inspections with potential clients.
- Billing of all lines of business serviced within required timeframes.
- Prepare weekly, monthly, and quarterly reports
Skills on Resume:
- Guest Experience Management (Soft Skills)
- Business Development (Hard Skills)
- Revenue Strategy (Hard Skills)
- Upselling (Hard Skills)
- Relationship Building (Soft Skills)
- Event Planning (Hard Skills)
- CRM Management (Hard Skills)
- Reporting and Analysis (Hard Skills)
6. Event Sales Manager, Golden Gate Events, San Francisco, CA
Job Summary:
- Solicits new event sales business to achieve site revenue event sales goals and drive brand awareness.
- Understand the overall market - competitors' strengths and weaknesses, economic trends, supply and demand, etc. and know how to sell against them
- Actively seek new clients in the local business community through outbound/inbound prospecting efforts
- Attend local events when possible and other community events to drive brand awareness and drive event business to the location.
- Maintain guest/customer base.
- Develop relationships within the community to strengthen and expand the guest base for event sales opportunities
- Achieve personal and site-level monthly and annual revenue goals.
- Collaborate with clients to define needs and sell additional services or upsell food and beverage offerings.
- Execute exemplary guest service to drive guest satisfaction and loyalty by assisting the guests and ensuring their satisfaction before and during their event
- Document all agreements on the BEO sheet.
- Obtain all specifications and appropriate information concerning the event, including contract development, detailing of needs, menu, posting of charges, presentation of the check, etc.
- Collect deposits at least 14 days before the event.
- Coordinate with internal departments all details of BEO to ensure proper timing, execution, and guest satisfaction.
- Coordinate with the General Manager to hold a weekly BEO meeting regarding upcoming events.
- Use systems to book events, record deposits, and settle invoices for all events.
Skills on Resume:
- Sales Prospecting (Hard Skills)
- Market Analysis (Hard Skills)
- Client Relationship Management (Soft Skills)
- Event Coordination (Hard Skills)
- Revenue Goal Achievement (Hard Skills)
- Upselling (Hard Skills)
- Guest Service (Soft Skills)
- Contract and Documentation Management (Hard Skills)
7. Event Sales Manager, Radiant Events Co., Seattle, WA
Job Summary:
- Employ both traditional and unconventional sales techniques to consistently meet or exceed sales goals and/or budgets
- Maintain and develop long-term business relationships with clients, partners, planners, venues, and vendors to generate repeat business
- Respond to all inbound catering inquiries in a timely and effective manner
- Take the initiative to pursue new catering business opportunities to grow the customer base
- Follow established SOPs and use CRM software to accurately prepare, detail, update, and maintain event orders and accurately document client selections and needs for each event.
- Schedule and facilitate client site tours, pre-event planning meetings, and client menu tastings to support sales goals
- Regularly meet with the culinary and operations teams to ensure that all details for upcoming events, including menus, allergies, room sets, décor, timing, etc., are communicated
- Be present and attentive at events to ensure initial setups and timelines are proceeding as planned and any issues or last-minute changes are addressed
- Interact with clients to solicit feedback on product quality and overall guest satisfaction with areas such as facilities and equipment, food and beverage, and service levels throughout the planning process
- Assist in the development of event menus by providing client feedback to the culinary team
Skills on Resume:
- Sales Techniques (Hard Skills)
- Relationship Management (Soft Skills)
- Catering Inquiries Management (Hard Skills)
- Business Development (Hard Skills)
- CRM and SOP Adherence (Hard Skills)
- Client Coordination (Soft Skills)
- Event Supervision (Soft Skills)
- Client Feedback and Improvement (Soft Skills)
8. Event Sales Manager, Summit Event Planners, Raleigh, NC
Job Summary:
- Thorough understanding of each event rental, including clients' needs and wants.
- Plan and organize each rental following the Private Event Policy and Procedure timeline and other event-related specifics.
- Connect and work closely with each client regularly via phone and email to coordinate event details, including caterer and other vendor specifics.
- Coordinate and manage all vendor and client drop-offs/pickups and deliveries in a timely, organized manner, and update the calendar regularly.
- Preview House and grounds with a critical eye before each event for the best possible presentation
- Maintain House calendar with all additions, edits, and updates, including contact names/numbers.
- Maintain each event file with every detail recorded – document phone calls, email correspondence, insurance, catering/vendor specifics, payments, etc.
- Fully inform the Event Supervisor on rental specifics at least one day in advance of the respective event.
- Liaise regularly with Event Supervisors on House updates, policy changes, and general need-to-know, and offer suggestions to improve operations or performance where needed.
- Evaluate event/supervisor performance at events and provide updates to the Director of Operations or Executive Director
- Offer recommendations for improvements to the House relating to events, materials, equipment, storage, etc.
- Serve as Lounsbury House representative for private event rentals, including weddings, bar/bat mitzvahs, bridal showers, baby showers, engagement parties, and more.
Skills on Resume:
- Event Coordination (Hard Skills)
- Client Communication (Soft Skills)
- Vendor Management (Hard Skills)
- Calendar Management (Hard Skills)
- Event Presentation (Hard Skills)
- Record Keeping (Hard Skills)
- Performance Evaluation (Soft Skills)
- Problem-Solving (Soft Skills)
9. Event Sales Manager, Platinum Event Coordinators, Dallas, TX
Job Summary:
- Liaise with vendors (i.e., caterers, florists, photographers, DJs) when they use the House, providing information about storage and equipment.
- Communicate with House Caretaker for room set-up, break-down, and assessment of equipment.
- Help manage storage/general housekeeping of supplies and inventory in closets, attic, and elevator room.
- Manage organized tour schedule for potential clients, residents, vendors, and visitors, and give special attention to touring new caterers or event planners, coordinate small favors for touring bridal clients.
- Build relationships with local non-profits and organizations who hold meetings at the House.
- Prepare signage for meetings and display in stands at respective meeting rooms, and consider water bottles and other hospitality.
- Send handwritten thank you notes to all clients following respective events.
- Assist in managing Facebook and Instagram accounts for Lounsbury House, including seasonal promotional posts for spring events, corporate bookings, wedding testimonials, and photos.
- Assist with Lounsbury House community events (i.e., produce events, social media publicity, be available on-site).
- Provide information and resources for Lounsbury House staff, BOD, or volunteers
- Locate and research bridal expos to attend and promote Lounsbury House as a wedding venue, coordinate signage and giveaways.
- Organize and schedule Open House events regularly for touring public and potential clients.
Skills on Resume:
- Vendor Liaison (Soft Skills)
- Room Set-up Coordination (Hard Skills)
- Inventory Management (Hard Skills)
- Tour Scheduling (Hard Skills)
- Relationship Building (Soft Skills)
- Social Media Management (Hard Skills)
- Event Assistance (Soft Skills)
- Research and Promotion (Hard Skills)
10. Event Sales Manager, Elite Event Creations, Charlotte, NC
Job Summary:
- Effectively sell group golf outings, special event bookings (including banquets, meetings, corporate, social, and non-profit events), and internal creative events at a level to meet or exceed budgeted requirements.
- Manage the marketing budget and assist with developing an annual marketing plan and budget.
- Monitor marketing spend and suggest alternative spending that drives revenue or promotes brand awareness.
- Serve as liaison with local organizations such as the Chamber of Commerce, HOAs, and other civic organizations.
- Design and maintain the company's social media presence, including, but not limited to, Facebook, Twitter, Instagram, and YouTube.
- Oversee website design and content.
- Implement Email strategies and tactics for communication with the current and future guests, including template design, segmentation, and post-program analysis.
- Oversee the design of loyalty program strategies, communications, and tactics.
- Generate creative ideas that will shed positive light on The Jewel and drive incremental revenue.
- Manage digital assets, including all high-quality images and videos of The Jewel
- Assist with managing outside agencies to develop and implement creative marketing programs
- Track leads, deposits/payments, contacts, and log communication.
- Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with facility products and services.
- Ensure the efficient and timely submission of all required operational, financial, budgetary, and related sales reports.
Skills on Resume:
- Event Sales (Hard Skills)
- Marketing Budget Management (Hard Skills)
- Social Media Management (Hard Skills)
- Website Management (Hard Skills)
- Email Marketing (Hard Skills)
- Loyalty Program Development (Hard Skills)
- Creative Idea Generation (Soft Skills)
- Data Analysis (Hard Skills)