• Hone brand DNA and positioning, applying consumer insights to identify how to best meet consumer needs and create differentiated brand strategies and plans
• Responsible for the development and execution of strategic (3-5 year) and annual marketing plans which address all aspects of the marketing mix including P&Ls, pricing, packaging, advertising, promotion, public relations, market research, new product development, and manpower 
• Shared responsibility for the delivery of volume, share and profit objectives consistent with the overall brand strategy
• Build premium consumer/trade equity for the brand through the design and execution of consumer and trade strategies including advertising, promotion, public relations, and special events
• Work closely with Sales to identify opportunities to expand the business in existing channels of trade
• Ensure accurate and timely forecasting, develop monthly updates, and provide analysis and recommendations when sales vary from the forecast
• Work with Creative Services and outside agencies to develop outstanding creative and best-in-class selling tools that support national and local marketing campaigns, including POS, premiums, social, digital and print media
• Work with Public Relations to develop breakthrough PR initiatives and optimize brand participation in trade and consumer sampling events  
• Manage relationships and communications with Supplier partners to ensure alignment on strategy and provide timely updates on key initiatives
• Prepare content and participate in annual Business Reviews
• Onboard and manage the Agency on key projects in collaboration with co-creation markets and the Marketing Operations Centre
• Development and management of global commercial budget and input into LOC operational planning
• Drive a culture of trust, respect, transparency and accountability

Skills: Brand Strategy, Marketing Planning, Consumer Insights, Sales Collaboration, Forecast Analysis, Creative Development, Public Relations, Budget Management

• Collaborate closely with key countries, regions and functions to co-create the development and implementation of the strategic roadmap across indications/diseases
• Develop a deep understanding of the overall Health Care System (e.g., Patients, HCPs, Payers) to identify unmet needs, pain points, and potential solutions where we can deliver to improve the lives of patients living with renal diseases
• Lead the preparation and launch of new indication(s), defining market size, opportunity, premarketing and marketing plans
• Lead interactions with extended global brand team members (e.g,. Market Access, Medical Affairs, Clinical Development, Regulatory, Communications, Finance), building consensus/buy-in among these team members
• Collaborate with the medical teams to build a robust scientific platform and engage with key experts in the field
• In partnership with patient access, developing pricing options and innovative access models
• Monitor the competitive environment and customer base to quickly identify needed changes to ensure the successful launch across the different diseases
• Lead market research initiatives as part of brand plans and to anticipate changes in market dynamics
• Present to Senior Leadership on strategy and action plans to maximize launch potential and address competitive threats
• Provide leadership to the global brand team and extended brand team members including coaching, advising, and developing team members
• Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources
• Working closely with the company's Sales team, enabling them to meet their commercial objectives by providing them with appropriate platforms and tools
• Undertake analysis of competitive environment and consumer trends at the global level

Skills: Strategic Roadmap, Market Understanding, Product Launch, Cross-Functional, Scientific Platform, Pricing Strategy, Market Research, Competitive Analysis

• Develop new strategy, programmes and content delivery for GSK Consumer Healthcare corporate brand
• Create a new Digital Global Activation Channel and Framework for an ongoing content engine to deliver always-on content for global and provide local activation guidance
• Work closely with Government Affairs and Communication Teams to deliver game-changing programmes for Expert audiences
• Deliver strong, relevant partnerships with External Associations (KEEs, CEOs, Policy Makers and External Faculty)
• Negotiate and challenge External Associations to ensure projects are mutually beneficial and support strategic aims
• External representative and high-profile ambassador for the business in existing industry forums and networks
• Build and establish the corporate brand proactively with the GP, Pharmacist and Dentist Associations
• Overseeing marketing from developing plans and strategies to coordinating marketing projects, from start to finish
• Working with vendors on measuring, reporting and optimizing the performance of all marketing activities, ensuring alignment of strategic goals (ROI and KPIs)
• Coordinate all marketing, go-to-market, and product development strategies
• Manage the Marketing team on a day-to-day basis
• Liaise with the Senior management in terms of long-term commercial and marketing strategies
• Analyze market trends and new business opportunities
• Have primary responsibility for the marketing budget and leadership on new campaigns to conduct

Skills: Brand Strategy, Digital Activation, Stakeholder Engagement, Partnership Development, Industry Representation, Marketing Coordination, Performance Optimization, Budget Leadership

• Define the short and long-term global marketing strategy for the respective category
• Develop innovative and out-of-the-box product concepts
• Identify portfolio gaps through market analysis, trend identification and consumer insights
• Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights -  global forecast, value analysis, brand profitability, development costs, etc.
• Integrate strategic countries in the development process to build a strong marketing plan according to international markets (competition, distribution, consumers)
• Develop a strong 360 launch strategy for each product – own the consumer journey
• Create an integrated, engaging and consumer-centric brand /product experience by taking a lead on conversion-driven content and digital-first marketing mix
• Develop creative content and communication strategies for the makeup portfolio ( brand content, creator-led content, online and offline ) consistent with the brand’s sense of purpose
• Responsible for product and content development timelines and senior management approvals to ensure on-time delivery
• Lead marketing presentations to senior management and international markets
• Identify key marketing opportunities to creatively drive brand awareness with maximum impact
• Manage, train and develop team members
• Monitor the Pet Specialty Retail category/ competition/ Royal Canin portfolio performance in Pet Specialty Retail off and online, worldwide
• Provide accurate and meaningful business/ category analysis and identify Pet Specialty Retail's current and future needs

Skills: Marketing Strategy, Product Innovation, Market Analysis, Product Development, Launch Strategy, Content Creation, Team Management, Business Analysis

• Own the content and messaging strategy, planning, and execution for the CVG Marketing Team
• Develop best-in-class content in a variety of mediums, including thought leadership, web content, email messaging, sales enablement content, case studies, research and whitepapers, ebooks, infographics, blogs, webinars, and podcasts
• Be the driver behind brand voice and visual identity in partnership with the leadership team
• Take ownership of content and design testing and the iteration process to push the organization to learn more, and faster
• Support the growth of organic search visibility in partnership with Demand Gen and web teams
• Assess the impact of different content types/messages and recommend optimizations
• Support persona and messaging framework development
• Create and maintain a content calendar
• Become the in-house expert on Partner marketing, offerings, and competitors
• Lead the identification of market trends, business and consumer insights to establish key learnings that will inform the development of ongoing marketing strategies
• Deliver and support lead generation through the delivery of sales materials
• Design Transversal Demand Strategies (Pricing, Recruitment, Sampling, Pack/ format ...) in collaboration with internal and external stakeholders
• Oversee the development and implementation of activation / and the “after-launch/ after-activation” analysis
• Be a great line manager who recruits, engages, develops and maximizes the performance of the team and promotes new talents

Skills: Content Strategy, Messaging Development, Brand Voice, SEO Optimization, Persona Framework, Market Insights, Lead Generation, Team Leadership

• Design, develop and validate scalable initiatives to drive the (Nail & Body) value pipeline - innovation, simplicity, and productivity including picking up and leading existing new product initiatives
• Define (Nail & Body) ambition and growth strategy in line with COTY and Color Cosmetics set targets and priorities
• Define the (Nail & Body) portfolio strategy by identifying where to play and how to win
• Define the business development agenda (i.e., channel) in conjunction with other markets and functions
• Influence key COTY stakeholders across local and global teams to secure priorities
• Evaluate category performance and impact
• Oversee competitive landscape to inform strategy and identify new opportunities
• Guide the day-to-day activities of the marketing team and the marketing manager
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan
• Provide tools and materials to enable the sales team to function effectively
• Manage and refine the organisation’s social media presence
• Manage and measure marketing campaign costs
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
• Identify new business opportunities and conduct market research studies

Skills: Innovation Strategy, Portfolio Planning, Business Development, Stakeholder Influence, Competitive Analysis, Team Management, Campaign Evaluation, Market Research

• Lead development of the global product strategy, including defining market opportunities, positioning, value proposition, and messaging
• Develop and execute market-shaping plans
• Lead development of marketing materials, obtaining input and approval from appropriate stakeholders
• Partner with R&D to establish the scientific message platform and customer engagement plans
• Engage with key customers and opinion leaders to ensure appropriate feedback and patient-centric thinking
• Manage HCP, patient and payer research activities, and forecast assumptions
• Partner with an internal team to develop and execute commercialization plans
• Responsible for the selection, management and evaluation of key agencies and vendors
• Manage team budget and resources appropriately
• Responsible for creating consistent go-to-market messaging for products and solutions
• Lead new product launches, developing the marketing plan, internal engagement, sales and marketing content to support the launch, activating the launch and post-launch monitoring
• Campaigns and commercial activities with engaging product content consistently (brand identity and messaging) across all internal and external channels to help convert sales and generate new leads
• Continuously review content created, identify what works well and look for new ways of doing things
• Participate in the definition of the long-term strategic Marketing and Communication plan
• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR

Skills: Product Strategy, Market Shaping, Messaging Development, Customer Engagement, Commercial Planning, Budget Management, Product Launch, Campaign Execution

• Lead creation of a digital product vision that meets and delights key customer segments and grows business
• Lead development of use cases, features, price, packaging, distribution and value propositions for Climate products and technologies globally 
• Leading the development and collection of market research, competitive intelligence and market demographics
• Partner with the Market and Customer Insights Team to engage with alpha, beta and current customers to get feedback that informs product development
• Be the voice of the customer, collaborating with Product Domain Leads and Venture Leads to market current and develop future digital product concepts as well as new business models
• Provide leadership and coordination to the regional Product marketing managers, ensuring that key priorities have the proper support throughout the development process
• Coordinate with Product to ensure strong connectivity and alignment with each product domain lead as we enable and bring to market different products, technologies and services to each business segment/category (farmers, dealers, OEMs, insurance providers, etc.)
• Lead digital value assessment and implementation reflecting monetization alternatives, collaborating to define the platform messaging hierarchy relative to segments/regions (current and future platform relevance and differentiation)
• Maintain an in-depth knowledge of current and future Climate products and services
• Manage the development of real-world success story narratives for use in marketing, sales and training
• Collaborate with Regional Teams, Sales, Product Management, Training, Science, Engineering, Data Analytics and Support
• Collaborating with internal and external stakeholders, and leveraging all demand levers such as pricing/SRM, portfolio management, pack format strategies, portfolio/channel mix, etc.
• Ensure x-pillars /x-functional and/or x-species consistency and collaboration

Skills: Digital Strategy, Product Development, Market Research, Customer Feedback, Value Proposition, Team Coordination, Monetization Strategy, Stakeholder Collaboration

• Proven track record of driving profitable top-line growth
• Strong operational, project management, and cross-functional experience with excellent communication and influencing skills
• Proven track record in working in a global, matrixed organization
• Significant experience driving innovation with a proven track record in the Stage Gate process
• Confident communicator and presenter
• Openly communicates and collaborates with team members on any questions and ideas to work for the common goal
• Able to take initiative and is self-aware, self-monitoring and self-correcting
• Experience in a leading marketing role at a MedTech or Services company in the Cardiac Rhythm Management sector
• Experience managing a marketing budget with a key focus on impact and ROI
• Proficiency with Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook 

Qualifications: BA in Corporate Communications with 3 years of Experience

• Marketing experience including B2B and in the food industry 
• Must have a creative flair, including leading creative content campaigns across multiple markets
• Strong written and verbal communication skills
• Proven ability to manage multiple projects under pressure 
• Excellent communication and interpersonal skills that you will use to be a key leadership figure and a company ambassador
• Deep knowledge of the regulatory environment and how to convey marketing messages to effectively address a medical audience
• Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers and providers
• Experience leveraging clinical data to shape brand strategies and lifecycle planning
• Experience with revenue forecasting, budget/expense management, business case development and management/ communication of brand performance. 
• Evidence of developing compelling business cases
• Experience working with medical and clinical professionals

Qualifications: BA in Public Relations with 4 years of Experience

• Experience in hematology or coagulation
• Broad commercial experience including pre-launch and launch
• Proven leadership skills and the ability to collaborate in a matrix environment
• Sufficient understanding of technical risks and the implications for the commercial aspects of future brands
• Experience in running a marketing team and proven marketing campaign experience
• Experience with digital marketing forms such as social media marketing and content marketing
• Strong copywriting skills and proven ability to manage budgets
• High competence in project and stakeholder management
• Excellent interpersonal, written and oral communication skills
• Experience in working through distribution as well as a direct model

Qualifications: BA in Marketing Management with 2 years of Experience

• Experience in the life sciences or medical device industry, including in marketing, new product commercialization, product marketing or strategic planning
• Professional experience in the fields of Immunology or Immuno-oncology 
• Proven track record in upstream and downstream marketing, including ability to partner with R&D and oversee/lead teams on new product development
• Proven track record in brand development and strategic marketing, including market segmentation, customer segmentation, targeting, value proposition development, positioning, promotion, pricing, forecasting, budget, and performance management
• Proven ability to partner with the Sales organization
• Demonstrated strategic thinker, organized problem-solving with strategic agility
• Demonstrated success leading and supporting cross-functional teams, strong teamwork orientation
• Deep understanding of the 4P’s of marketing and demonstrated experience in brand marketing, market/customer segmentation, and customer requirements in a highly technical environment
• Must have leadership and management experience leading complex multi-functional teams through influence
• Ability to work effectively on multiple projects with competing priorities
• Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organization
• Ability to convey concepts and strategies in verbal/written communications
• Able to simplify complexity and develop succinct and focused messages
• Strong creative perspective to bring fresh ideas to marketing efforts and growth strategies in a collaborative manner
• Comfortable in a global, fast-paced, always-on, highly matrixed environment

Qualifications: BA in Business Administration with 5 years of Experience

• Marketing experience in the healthcare or dental industry
• Experience managing teams in the sales or marketing function
• Strong leadership skills, program management abilities and demonstrated success influencing a global team
• Solid organizational skills and able to handle multiple tasks/projects simultaneously
• Strong problem-solving skills, ability to thrive in a fast-paced, challenging environment, strong desire to learn
• Ability to analyze market data and develop strategic marketing plans
• Proven track record of launching new growth programs and delivering results
• Experience in leading global campaigns within cross-functional teams
• Strategic thinker with strong problem-solving
• B2B marketing experience with notable progression of responsibilities
• Strong Seed Coating market knowledge and industry contacts

Qualifications: BA in Leadership and Marketing with 3 years of Experience

• Strong expertise in market analysis, deep market research insights mining, forecast analysis and business case development with scenario planning
• Thorough understanding of the development process and necessary commercial touchpoints
• Understanding of general business and core marketing principles and application to future healthcare market challenges
• Sufficient understanding of technical risks and implications for the commercial aspects of future brands
• Deep knowledge of market shaping solutions leveraging innovative and disruptive models
• Extensive specialty commercial and marketing experience (ideally Renal or Heart Failure) both in pre- and post-launch (within or outside AZ)
• Proven track record of strong strategic thinking, judgement and influencing skills, with a strong commercial focus
• Strong leadership attributes to setting direction, generating commitment, balancing short and long-term needs, and constructively resolving issues
• Experience working with R&D, medical affairs, Pricing / Market access as a commercial lead in CFTs
• Experience working with external customers including patients, prescribers, payers, providers and partners

Qualifications: BA in Organizational Leadership with 5 years of Experience

• Direct work experience in a B2B marketing management capacity, including leading team members
• Proven ability to prepare and promote events, brand awareness, digital assets and marketing collateral
• Demonstrated ability in team management with the ability to motivate and inspire team success
• Demonstrated track record of managing large events, such as trade shows, exhibits, etc.
• Proven track record in creating and executing successful e-mail marketing, internet marketing, and direct marketing programs
• Excellent understanding and familiarity with brand building and brand management
• Knowledge of ethical marketing best practices and associated regulations
• Demonstrated proficiency in internet marketing techniques, technologies, and solutions
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Excellent written and verbal communication skills
• Proven team player who is both flexible and adaptable

Qualifications: BA in Cross-Functional Management with 4 years of Experience

• Experience in Strategic Marketing, Product Marketing Management, and Brand Management in beauty or a highly related industry
• Experience developing and implementing marketing strategies
• Experience developing and executing integrated brand strategies into new global markets, addressing unmet needs and growing product portfolio
• Ability to translate current and future vision into strategies, determine the executability of strategies, and readiness tactics in executing strategic marketing plans for lines of business
• Experience working with broad-scope strategic marketing activities including creating and articulating a vision for brand strategy and new and existing product concepts
• Experience managing creative development process working with internal and external resources (e.g., marketing agencies)
• Demonstrated collaborative skills and made bold business decisions
• Demonstrated presentation and communication skills
• Excellent organizational and planning skills and can handle multiple tasks at once
• Detail-oriented and strives to maintain the standards across all tasks
• High level of integrity and dependability with a strong sense of urgency and results orientation
• Proactive self-starter with an "owner's mindset"
• Consistently delivers quality work on time, with a strong attention to detail

Qualifications: BA in Digital Content Strategy with 6 years of Experience