GLOBAL MARKETING DIRECTOR SKILLS, EXPERIENCES, AND JOB REQUIREMENTS
Published: Apr 18, 2025 - The Global Marketing Director brings deep pharmaceutical expertise across commercial, HCP, and payer segments, with a focus on brand development and market execution. This role requires leading innovative go-to-market strategies and navigating complex therapeutic areas. The director ensures compliance, drives cross-functional alignment, and supports product launches and strategic partnerships.
Essential Hard and Soft Skills for a Global Marketing Director Resume
- Go-To-Market
- Market Research
- Strategic Planning
- Sales Strategy
- Brand Development
- Marketing Execution
- Pricing Strategy
- Product Launch
- Digital Marketing
- Market Analysis
- Team Leadership
- Cross-Functionality
- Customer Focus
- Strategic Thinking
- Team Building
- Issue Resolution
- Sales Alignment
- Talent Development
- Campaign Support
- Market Collaboration
Summary of Global Marketing Director Knowledge and Qualifications on Resume
1. BA in Global Communications with 8 years of Experience
- Proven experience in the pharmaceutical or biotech industry, with experience in managing or launching a specialty or biotech product
- Experience in marketing pharmaceutical or biotech products and rare disease
- Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives
- Excellent communication and presentation skills to interface with cross-functional partners and senior management
- Excellent analytical and problem-solving skills
- Proven Project / Program Management experience
- Ability and desire to work in a fast-paced environment
- Demonstrated ability to understand complex analytics and create innovative customer-focused strategies and solutions
- Strong team player who can work successfully in a multicultural organization
- Exceptional oral communication, writing and editing skills
- Proficient in English and Korean, speaking and writing
- Deeply understand the professional workspace in terms of speech and manner
2. BA in Marketing Management with 6 years of Experience
- Experience in a combination of pharmaceutical and diagnostic commercial
- Previous experience engaging with pathology stakeholders and laboratories
- Strong HCP marketing background
- Previous experience working on a targeted oncology asset, including companion diagnostic (CDx) usage
- Well-versed in core marketing principles and able to conceptualize and articulate a vision for self and brand that energizes all functional areas and stakeholders
- Demonstrated ability to lead initiatives and teams in complex matrix environments
- Demonstrated success working in a cross-functional and cross-geographical team environment
- Demonstrated effectiveness working on multiple projects simultaneously
- Effective communication and high-impact presentation skills
- Understanding of pharmaceutical marketing strategies and regulatory/compliance environment
- Ability to be adaptable and flexible
- Strong analytical, negotiation and creative problem-solving skills
- High degree of time management
3. BA in Digital Marketing with 4 years of Experience
- Hands-on experience in product, digital and brand marketing with a proven track record of delivering results as both an individual contributor and leader
- Experience in a global B2B product line
- Experience with optical measurement, ideally infrared, technology
- Technical qualification in a scientific discipline (eg, Engineering, physics, chemistry)
- Excellent business and commercial acumen, negotiation skills and ability to close deals
- Working knowledge and application of marketing tools and approaches
- Strong PC and presentation skills (both oral and written)
- Deep understanding of financials to assess the benefits of new offerings to customers and AMETEK Land
- Be able to work independently and provide regular status progress updates
- Global marketing and launch experience, including introduction of a novel biomarker
4. BA in Advertising and Promotion with 3 years of Experience
- Leadership experience managing cross-functional teams, projects, programs or directing the allocation of resources
- Experience in commercial roles with increasing scope, scale and complexity in the biopharmaceutical industry
- Marketing experience developing and implementing global marketing and commercial strategies for pipeline products, launching therapeutic products and repositioning products to maximize commercial value
- Experience in commercial positions with responsibilities is desirable
- Experience launching products is important
- Understanding of Global, particularly market access, pricing and reimbursement issues
- Experience working in cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities
- Possesses an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world
- Strong interpersonal, oral and written skills and the ability to interact professionally, representing Sanofi Genzyme
- Proven team player with the ability to navigate cross-functionally
5. BA in Brand Management with 7 years of Experience
- Pharmaceutical experience to include Commercial, marketing, consumer, HCP, and/or payer
- Demonstrated people leadership and cross-functional stakeholder management experience
- Demonstrated experience developing and maintaining competitive brands, including, leading the global or major LOC brand development of vision, positioning, campaign and claims across key customer groups
- Experience developing non-traditional go-to-market approaches, including public health partnerships and/or innovative approaches to activating HCPS and consumers, e.g, omnichannel maximization, Digital health tools/telemedicine, etc.
- Experience commercializing specialty and injectable products, including securing market access in areas of prevention or products in disease areas where stigma influences how patients access and/or receive care
- Demonstrated ability to lead in ambiguity and influence cross-functional teams to collaboratively solve complex commercialization problems
- Strong knowledge and practical application of compliance acumen
- Prior experience in new product planning or drug development roles
- Prior experience in a tactical, “line” marketing role, implementing marketing strategies in local markets
- Experience supporting product licensing and acquisition transactions
- Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize