Job Summary: 

• Coordinate with budget holders within Global Brand and other Global business units (e.g., OCEO, Comms)
• Manage team budget, including annual budget planning, monthly forecasting, invoice/payment tracking, and cost alignment.
• Ensure group-wide adherence to administrative policies, such as the timely completion of HR requirements.
• Take responsibility for quarterly Snapshot reporting/iRPM
• Develop Global Brand Employee Engagement strategies, including leading the Global Brand Engagement Council
• Take responsibility for recruitment tracking and reporting
• Maintain and update the official Global Brand Organizational Chart
• Take responsibility for Learning and Development tracking (including Cura, mandatory training tracking, and other L&D oversight)
• Monitor shared mailboxes and handle/delegate messages
• Manage group distribution lists (adding, removing members, etc.)
• Schedule and distribute invitations to meetings (e.g., BCMI, All Hands)
• Maintain editorial calendars for calls/meetings

Skills on Resume: 

• Budget Management (Hard Skills)  
• Forecasting (Hard Skills)  
• Payment Tracking (Hard Skills)  
• HR Adherence (Hard Skills)  
• Engagement Strategy (Soft Skills)  
• Recruitment Tracking (Hard Skills)  
• L&D Oversight (Hard Skills)  
• Calendar Management (Soft Skills)

Job Summary: 

• Maintain stakeholder list and ongoing interactions
• Maintain Global Brand Calendar (monthly)
• Develop a communications and engagement approach for the Global Brand
• Facilitate creation of presentations and deliverables on behalf of Global Brand Leadership via appropriate resources (e.g., CoRE CS)
• Draft and deliver communications on behalf of the leadership team
• Send messages on behalf of the Global Brand Team via shared mailbox
• Develop and manage surveys, including simple response analysis and aggregation/reporting
• Participate in strategic reporting (e.g., Global sprints)
• Work with Brand Communications resources to maintain or develop new pages (for Global Brand) for the Global Brand and the CR&S DR site
• Compile, track, and maintain all video releases for signature Global projects (e.g., Faces of Deloitte)
• Manage multimedia team chargebacks (aligned with Budget oversight)
• Download and compile all submissions in prep for SME input

Skills on Resume: 

• Stakeholder Management (Soft Skills)  
• Calendar Management (Hard Skills)  
• Communications Strategy (Soft Skills)  
• Presentation Creation (Hard Skills)  
• Message Drafting (Hard Skills)  
• Survey Management (Hard Skills)  
• Strategic Reporting (Hard Skills)  
• Multimedia Management (Hard Skills)

Job Summary: 

• Analyze the insights and perceptions of the consumer is an indispensable part of this role
• Define the features of the market by conducting market research and having a roadmap
• Understand the dynamics of the countries that you are responsible for
• Set the strategies better and be responsible for planning and delivering short-, long-term brand and product strategies
• Implement these strategies alongside positioning and pricing in different countries 
• Follow the similar steps in the new market entry process
• Coordinate ATL communication, including the advertising strategies and campaigns, launch materials like demos and key visuals for different markets
• Be responsible for packaging for the consumer
• Track the global competition, campaigns, and launches 
• Analyze the trends to continuously help update yourself and brand health in other locations
• Fresh up the consumer research on product performance and brand image, they will shed more light on projects
• Prepare reports, talking about alternative plans or extraordinary ideas to the line manager, who is always open to listening to new ideas

Skills on Resume: 

• Market Analysis (Hard Skills)  
• Market Research (Hard Skills)  
• Strategic Planning (Soft Skills)  
• Positioning and Pricing (Hard Skills)  
• Communication Coordination (Hard Skills)  
• Packaging Management (Hard Skills)  
• Competition Tracking (Hard Skills)  
• Consumer Insights (Soft Skills)

Job Summary: 

• Define, execute, and report on brand strategy and awareness
• Collaborate with brand, content, product marketing, account management, legal, PR, and others to evolve the brand story
• Manage creative and media agency relationships, including contracts, purchase orders, invoices, etc.
• Oversee campaign strategies, leading creative ideation to deliver innovative, best-in-class campaigns for customers
• Serve as a brand expert internally across multiple countries
• Maintain a deep understanding of brand metrics and data analysis, and ownership of data touchpoints
• Contribute and present strategy, learnings, and recommendations to senior leadership via meetings and document writing
• Provide thought leadership and guidance on best practices related to brand guidelines, metrics, and awareness strategies
• Support the Senior Global Brand Manager in bringing the brand foundations to life.
• Develop healthy and prosperous relationships with studio partners as their US-based contact.
• Co-develop the go-to-market strategy and multi-channel, global marketing execution for the project, helped by player, market, and product insights.
• Inspire a cohesive and collaborative team of marketers with a shared purpose to achieve creative campaign tactics.

Skills on Resume: 

• Brand Strategy (Hard Skills)  
• Cross-functional Collaboration (Soft Skills)  
• Agency Management (Hard Skills)  
• Campaign Leadership (Soft Skills)  
• Brand Expertise (Soft Skills)  
• Data Analysis (Hard Skills)  
• Strategy Presentation (Soft Skills)  
• Thought Leadership (Soft Skills)

Job Summary: 

• Work with Brand Directors in the development and implementation of brand strategies and activities, including project management for both internal-facing and customer-facing activities
• Work cross-functionally with the Global commercial team, enabling functions (medical/regulatory/Insights), country colleagues, partners, healthcare professionals, and external agencies
• Develop, review, and ensure compliant materials for activities, gaining approval from relevant managers and groups
• Participate in and contribute to regular business meetings
• Ensure strong country communication to gain insights and alignment for brand strategy
• Work within the team to maximize new marketing channels, including digital and e-platforms
• Collaborate actively with the equity strategy, with the main goal to craft the Brand Model and Purpose of the brand, and participate in its diffusion with the brand community
• Recommend how to activate brand purpose through actions.
• Keep the pulse on the gut health trends through the analysis of consumer insights, market trends, and competitors' benchmarks.
• Touch all the strategic perspectives of international brand equity management. 
• Be in close contact with the local brand managers of Activia from all over the world, but also with many external and internal stakeholders.

Skills on Resume: 

• Brand Strategy Development (Hard Skills)  
• Cross-functional Collaboration (Soft Skills)  
• Compliance Management (Hard Skills)  
• Business Meetings Participation (Soft Skills)  
• Country Communication (Soft Skills)  
• Digital Marketing (Hard Skills)  
• Brand Model Crafting (Soft Skills)  
• Consumer Insights Analysis (Hard Skills) 

Job Summary: 

• Build an innovation strategy for identified brands and align with the Cross-border team
• Deliver a long-term innovation pipeline as per the pre-aligned innovation strategy
• Work across functions, including medical, R&D, cross-border team, supply, regulatory, legal, and finance, to develop and execute innovation plans to deliver financial (topline and bottomline) and share plans and targets
• Manage new product development and existing product development to maximize the innovation potential for cross-border
• Understand consumer trends and insights, working independently and closely with the cross-border team to build into the innovation pipeline.
• Responsible for the achievement of financial targets for a cross-border organization.
• Work closely with the local teams to ensure an excellent launch and support, as well as post-launch activation to ensure a long-term term sustainable business
• Work with multi-functional teams and external agencies to ensure the agreed portfolio strategy is delivered as launch products on time
• Ensure all processes are complete on time for an effective launch
• Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth.
• Develop these insights into achievable plans.
• Help the Marketing director build long-term plans and financial overviews of the business.

Skills on Resume: 

• Innovation Strategy (Hard Skills)  
• Cross-functional Collaboration (Soft Skills)  
• Product Development (Hard Skills)  
• Consumer Insights (Hard Skills)  
• Financial Target Achievement (Hard Skills)  
• Launch Support (Soft Skills)  
• Portfolio Strategy (Hard Skills)  
• Market Research (Hard Skills) 

Job Summary: 

• Develop category and segments growth strategy, leading to a robust global innovation pipeline that is aligned with markets
• Provide cross-functional leadership across the Category Development Organization (CDO), global functions, lead market marketing, and key functions to ensure the project is delivered on time
• Lead multiple global NPD, EPD, or BDI (Business Development Initiatives) projects across stage gates for launch, including concept development, consumer and medical messaging/claims, and packaging changes
• Responsible for driving P&L performance by driving incremental top-line via NPDs, EPDs, and BDI, improving gross margin, and overall productivity to enhance profitability
• Develop volume forecast and P&L for stage gates, working together with CI, Finance, Supply, and lead markets
• Deploy innovations to teams across various geographies around the world
• Partner with the I&A team to develop consumer insights and research for various Innovation projects and opportunities
• Identify best practices and develop Global Success Models
• Identify and analyze global insight data and trends – consumer, medical, and scientific
• Work with the global CI team to ensure we have the data we need to track performance and have a correct diagnosis to develop strategies for the plan
• Collaborate with the medical channel team to ensure the correct implementation plans are aligned with the strategy
• Key point of contact representing the Global Category Team with local marketing teams across the world
• Support development, equity, and purpose platforms to drive differentiation and create a deep connection and affinity with consumers and healthcare providers

Skills on Resume: 

• Growth Strategy Development (Hard Skills)  
• Cross-functional Leadership (Soft Skills)  
• Product Development (Hard Skills)  
• P&L Performance (Hard Skills)  
• Volume Forecasting (Hard Skills)  
• Consumer Insights (Hard Skills)  
• Global Success Models (Hard Skills)  
• Collaboration (Soft Skills)

Job Summary: 

• Define short-term and long-term brand and community strategy, as well as develop, execute, and track brand campaigns
• Develop brands, community plans, and consumer engagement activities to ensure the brand KPIs concerning volume and brand health
• Drive the delivery of business and marketing objectives of the brand (market share, volume, net sales, gross margin, operating profit, brand equity)
• Understand the portfolio’s market competitiveness and target user, investor, to translate the understanding into proprietary insights to strategize and develop quantified and measurable marketing and brand plans
• Propose, implement, and oversee projects that create a clear product positioning and increase market share
• Own the creation of the Launch/Relaunch plan, annual plan
• Engage sales and channel marketing teams to ensure the delivery of efficient brand building
• Monitor and lead conversations concerning new market trends, competitors’ activities, and brand performance to have an effective proposal and recommendation
• Develop a strategic marketing mix (promotion, product, price, and distribution) that aligns with a brand manifesto and guidelines
• Implement, track, and evaluate the effectiveness of brand activities.
• Manage brand P&L and drive conversation concerning top-line growth with relevant departments.
• Act as brand protector to ensure that the brand guideline is strictly followed

Skills on Resume: 

• Brand Strategy (Hard Skills)  
• Campaign Management (Hard Skills)  
• Business Objective Delivery (Hard Skills)  
• Market Analysis (Hard Skills)  
• Product Positioning (Hard Skills)  
• Sales and Channel Marketing (Soft Skills)  
• Trend Monitoring (Soft Skills)  
• P&L Management (Hard Skills)  

Job Summary: 

• Work with local B-F teams to create business development strategies and launch/marketing plans to ensure long-term brand success in international markets
• Support the ongoing implementation and execution of international marketing plans and the implementation of new campaigns across markets
• Ensure all local teams are provided with data, knowledge, and insights on the gin category, as well as insights into the positioning of the brand within the category context
• Develop a brand-building model and monitor implementation and results
• Collaborate with markets to assess progress against business objectives and provide regular reports to the manager.
• Create consumer-facing strategies that increase the mental and physical availability of the brand.
• Work with the Global Brand Director and IMC Manager to create effective marketing strategies aimed at increasing market presence and sales that also build brand loyalty amongst the cocktail industry
• Develop an understanding of the growth drivers of the brand and partner with finance, region, and market teams to drive business results with consideration to price positioning, geography, channel, and resource allocation.
• Identify key markets and work closely with them for the global expansion of the brand.
• Analyze category data across markets and look for markets where gin is emerging and growing
• Act as internal torchbearer of the brand within the International teams of Brown Forman
• Work with the Global Brand Director to develop the Brand Architecture and implement across all key markets (CET, brand archetype, consumer mindset, brand equity triangle, brand positioning statement, etc.)

Skills on Resume: 

• Business Development Strategy (Hard Skills)  
• Marketing Plan Execution (Hard Skills)  
• Brand Positioning (Hard Skills)  
• Brand Building (Hard Skills)  
• Consumer Strategy (Soft Skills)  
• Market Assessment (Hard Skills)  
• Global Brand Expansion (Soft Skills)  
• Brand Architecture (Hard Skills)

Job Summary: 

• Develop campaigns to support the core communication platforms of the brand for International markets to build brand awareness and communicate key brand messages.
• Work closely with the IMC Manager Global Emerging Brands to develop and produce marketing tools, brand standards, and guidelines.
• Update with new assets and creative to keep the brand's visual identity current.
• Create education programs and support materials designed to make sure B-F partners have a good level of gin knowledge and the brand's story.
• Create education and communication for advocacy teams around the world so that they can communicate the key brand stories
• Be a champion for Brown Forman’s “be better, do better” approach to D&I and make D&I an everyday consideration across all brand initiatives.
• Identify multi-cultural insights that inform diverse marketing strategies across different consumer groups. Lead brand campaigns that reflect a diverse population.
• Work to minimize the environmental impact of the supply chain and implement sustainable best practices for brand materials and POS.
• Manage brand P&L and profitability to meet SNS targets.
• Manage global marketing budget, effectively allocating on initiatives that create profitable brand growth.
• Invoice management and processing.
• Work with finance and supply chain teams on opportunities to improve profitability.

Skills on Resume: 

• Campaign Development (Hard Skills)  
• Brand Standards (Hard Skills)  
• Creative Asset Management (Hard Skills)  
• Education Program Creation (Hard Skills)  
• D&I Advocacy (Soft Skills)  
• Multi-cultural Insights (Hard Skills)  
• Sustainability Practices (Hard Skills)  
• P&L Management (Hard Skills)