Published: Apr 01, 2025 – The Franchise Sales Manager guides prospective franchisees through the complete sales cycle, ensuring they receive comprehensive information and support for informed decision-making. This position leads due diligence, coordinates legal and financial reviews, and executes sales strategies to drive growth and lead generation. The manager also collaborates with cross-functional teams to support market entry, hosts events to attract franchise partners, and optimizes lead funnel performance.

Tips for Franchise Sales Manager Skills and Responsibilities on a Resume
1. Franchise Sales Manager, Green Valley Franchises, Springfield, IL
Job Summary:
- Implement a growth strategy for the franchise unit
- Lead creation through the IEMAS database and employer groups
- Manage and achieve financial results
- Design and execute on strategy to systemize all functions and policies
- Compile, manage, and monitor sales budget
- Assume responsibility for managing source development
- Manage policy conservation and retention
- Manage key stakeholder relations
- Performance management, including the setting and guidance in achieving sales targets
- Compile relevant management reports
- Take responsibility for the recruitment of independent contractors
- Relationship management between the independent contractor and Iemas Financial Services employer groups
- Coordinate all training requirements between the independent contractor and Old Mutual
Skills on Resume:
- Growth Strategy (Hard Skills)
- Lead Management (Hard Skills)
- Financial Results (Hard Skills)
- Strategy Execution (Hard Skills)
- Budget Management (Hard Skills)
- Stakeholder Relations (Soft Skills)
- Performance Goals (Soft Skills)
- Recruitment & Training (Soft Skills)
2. Franchise Sales Manager, Horizon Business Group, Denver, CO
Job Summary:
- Completing the entire sales cycle from following up on first calls to prospects to introduce the model, check they have received franchise literature, and present the opportunity
- Managing the prospects through the sales process from making first calls, follow-up calls, and all key stages.
- Booking prospects in for meetings and events
- Organising one-sided meeting agendas
- Guiding the prospect through the due diligence process, helping them with business planning, bank loan application, and government grants
- Assisting franchise prospects to understand the franchise agreement and make clarifications and amendments from time to time when necessary.
- Guiding prospects on Marketing recommendations.
- Regularly sharing Social media posts and other business networking sites.
- Preparing prospect presentation packs with the latest and relevant information.
- Preparing presentation and exhibition material for events.
- Regularly preparing a ‘hot sheet’ status report.
Skills on Resume:
- Sales Cycle Management (Hard Skills)
- Prospect Engagement (Soft Skills)
- Meeting Coordination (Soft Skills)
- Agenda Planning (Hard Skills)
- Due Diligence Support (Hard Skills)
- Franchise Agreement Guidance (Soft Skills)
- Marketing Advice (Soft Skills)
- Social Media Management (Hard Skills)
3. Franchise Sales Manager, Blue Ridge Enterprises, Asheville, NC
Job Summary:
- Responsible for the start-to-finish sales process, recruiting CruiseOne and Dream Vacations franchises
- Meet and exceed recruitment goals
- Research, respond, and work on all leads received by web, e-mail, writing, and Trade shows
- Phone prospecting, set up a series of appointments to review program specifics, candidate questions, and recruitment processes
- Prepare and present sales proposals and close contracts
- Collaborate with the contract administration and sales administration teams to ensure a smooth and accurate franchise disclosure and franchise contracting process
- Work with Leadership to set sales goals, track progress, and implement sales strategies
- Work on monthly and quarterly targets
- Work on the leads generated through various channels
- Cold calling, virtual meetings, and physical meetings
Skills on Resume:
- Full-Cycle Sales (Hard Skills)
- Goal Achievement (Soft Skills)
- Lead Management (Hard Skills)
- Prospecting & Appointments (Soft Skills)
- Proposal & Closing (Hard Skills)
- Contract Coordination (Hard Skills)
- Sales Strategy (Soft Skills)
- Cold Calling (Hard Skills)
4. Franchise Sales Manager, Pacific Growth Ventures, Portland, OR
Job Summary:
- Understand and identify the right types of people likely to buy a BFT franchise
- Manage incoming prospective franchisees via paid and owned channels
- Develop a pipeline of prospective and detailed database of enquiry activity
- Develop key relationships with prospective franchisees and their business partners
- Develop trust, comfort, and a genuine win-win approach in line with the values of “fairness “in everything we do
- Ensure franchisees are provided with all relevant financial, legal, and operational materials
- Engage with the Franchise Sales Director to ensure potential franchisees we well vetted and endorsed
- Hire and manage a team of 3-4 sales executives
- Work with the central marketing team to execute campaigns for lead generation
- Develop franchise documents/processes and lead onboarding of new franchisees
- Support new/existing franchisees in their role and lead recruitment of new franchisees.
Skills on Resume:
- Buyer Profiling (Hard Skills)
- Lead Management (Hard Skills)
- Pipeline Development (Hard Skills)
- Relationship Building (Soft Skills)
- Trust Development (Soft Skills)
- Franchisee Support (Hard Skills)
- Team Leadership (Soft Skills)
- Campaign Execution (Hard Skills)
5. Franchise Sales Manager, Summit Partners LLC, Salt Lake City, UT
Job Summary:
- Develop, build, and lead a new sales channel, forge new discussions, and nurture relationships with large “franchise enterprises” that have significant potential to drive customer acquisition.
- Build relationships and gain buy-in at the C level.
- Work cross-functionally to both drive marketing initiatives aimed at the acquisition of small business franchise owners
- Establish new relationships and close deals at the corporate level within the “Top 100 Service” franchise corporations in North America.
- Interpret and apply market data derived from Keap’s marketing and sales funnel, as well as the product and CRM/automation capabilities.
- Provide a clear sense of vision, rallying people, pioneering new initiatives, and driving employee performance through alignment of goals and ongoing feedback.
- Identify trends, sales techniques and the impact of IS products in various markets and provide analysis to internal stakeholders.
- Actively work on the funnel and drive the leads to a logical conclusion
- Acquire new franchisees and service and service existing franchisees to achieve the set target
- Ensure all the paperwork for the franchisee acquired is done, including the authorized person
Skills on Resume:
- Channel Development (Hard Skills)
- C-Level Engagement (Soft Skills)
- Cross-Functional Collaboration (Soft Skills)
- Corporate Sales (Hard Skills)
- Market Data Analysis (Hard Skills)
- Visionary Leadership (Soft Skills)
- Sales Trend Analysis (Hard Skills)
- Franchise Acquisition (Hard Skills)
6. Franchise Sales Manager, Cedarwood Franchising, Tucson, AZ
Job Summary:
- Guide prospective franchisees through the full sales cycle, provide all information necessary, and assist prospective franchisees in making a well-informed purchase decision.
- Manage a detailed and extensive due diligence process with honesty and integrity
- Coordinate and review legal and financial documentation
- Create and implement sales strategies that lead to franchise sales as well as lead generation for the current network of business coaches
- Present and host events (virtual and/or live events depending on current guidelines)
- Support the set-up and systems for new market entry
- Work closely in cross-functional teams to support the growth of the organization
- Conduct local events to create awareness of the business model and attract franchise partners
- Manage the lead funnel and constantly improve the conversion rates
- Manage referral programs to get more leads through local influencers and networks
- Partner with the store launch teams to ensure successful launches of new stores
Skills on Resume:
- Sales Cycle Guidance (Soft Skills)
- Due Diligence Management (Hard Skills)
- Document Coordination (Hard Skills)
- Sales Strategy (Hard Skills)
- Event Hosting (Soft Skills)
- Market Entry Support (Hard Skills)
- Cross-Functional Support (Soft Skills)
- Lead Funnel Management (Hard Skills)
Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.
Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.