Job Summary: 

• Be the Marketing point of contact for the brand’s partners as well as the brand’s internal teams (UK Commercial, Property, Ops, Franchise, alongside Global Brand and Digital).
• Create and deliver shops and local marketing strategies and plans for the UK Franchise estate
• Ensure the brand is confident, creative, disruptive, and joyful, ensuring driving both commercial and brand priorities are driven forward, demonstrating clear results.
• Manage the creation and implementation of all Franchise partner processes, toolkits, and guidelines, in partnership with the Global Brand team
• Develop and execute marketing strategies and materials for shop openings to introduce the brand to a new set of customers and contribute to the successful opening and establishment of each new shop
• Identify opportunities to support the growth of individual shops and create marketing plans to realise this potential, e.g., local events, local partnerships/influencers
• Work with the Global Brand team on highlighting key brand stories in new territories, based on customer insight, to successfully establish the brand in new territories
• Work closely with the UK Commercial team to establish strong trading performance across food, coffee, Coffee Subscription, and delivery, using local insights
• Manage briefs to the internal creative team and work with third-party partners to ensure projects are delivered on brand, on time, and budget

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Brand Management (Soft Skills)
• Campaign Execution (Hard Skills)
• Creative Direction (Soft Skills)
• Project Management (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Digital Marketing (Hard Skills)
• Customer Insight Analysis (Hard Skills)

Job Summary: 

• Manage all Partnership POS and signage, ensuring each shop has the correct and relevant materials for launch and ongoing, coordinating translations where relevant
• Work closely with partners, Ops and Property to ensure customer and team member experience is strong, as well as capitalising on opportunities surfaced through their knowledge and contacts.
• Establish a strong relationship with partners, Operations, and Finance teams to report on the ROI of all marketing activity
• Always look to test, innovate, and improve materials and messaging used to communicate with customers in shops, implementing clear KPIs for partner activations and sharing learnings with the business.
• Establish digital acquisition strategies for key propositions to capitalize on new customer opportunities within the Franchise rollout
• Create and deliver innovation and surprise in work, with strong marketing campaigns to increase sales of existing and new food launches/initiatives across the UK.
• Obsess about the customer experience in shops – this is where the majority of brand sales are made, so comms needs to balance brand and commercial impact to deliver on both to customers.
• Activate marketing campaigns and tactics across a multitude of channels that further develop the brand in the UK, delivering increased awareness and engagement
• Flawless management of the volume and speed with which materials are often needed.

Skills on Resume: 

• POS Management (Hard Skills)
• Partner Relationship Management (Soft Skills)
• ROI Reporting (Hard Skills)
• Marketing Innovation (Soft Skills)
• Digital Acquisition Strategies (Hard Skills)
• Campaign Management (Hard Skills)
• Customer Experience Optimization (Soft Skills)
• Project Coordination (Hard Skills)

Job Summary: 

• Lead the Franchise Marketing Team
• Drive marketing planning and strategy for the franchise marketing function, who specialise in providing support in and directing local area marketing for a diverse mortgage broker franchise network
• Develop marketing campaigns and initiatives that can be leveraged by brokers at a local level
• Responsibility for marketing training and upskilling plan across the franchise network, including webinars and other marketing resources and content
• Ownership of the digital marketing support tools that support the broker network, including responsibility for identifying changes and improvements
• Responsibility for ensuring franchise marketing support meets set KPI’s and SLA
• Ensure all regulatory, compliance, and security measures are adhered to at a franchise marketing level
• Partner with other marketing functions within REA Group to create incremental value for a franchise network
• Ensure consistency of national broker brand strategy at a local area marketing level, leveraging relevant campaigns and initiatives
• Act as an escalation point for the franchise network
• Act as an advocate for franchisees, representing the franchisee point of view in internal planning conversations
• Be a key point of contact for stakeholder managers and leadership teams

Skills on Resume: 

• Team Leadership (Soft Skills)
• Marketing Strategy (Hard Skills)
• Campaign Development (Hard Skills)
• Training and Upskilling (Soft Skills)
• Digital Marketing Tools (Hard Skills)
• KPI and SLA Management (Hard Skills)
• Regulatory Compliance (Hard Skills)
• Stakeholder Management (Soft Skills)

Job Summary: 

• Develop annual UK and EMEA brand and franchise marketing strategies, working in partnership with research, data, and finance teams
• Proactively seek out and understand available insights that drive the strategic direction of business marketing priorities
• Ensure polished strategic overviews, including overview 2-pagers and wider strategy decks, are developed, kept updated, and circulated to key stakeholders
• Work closely with the relevant data (DMP, Datarama)/research (BES/CSS studies) teams and tools to utilise insights that help identify gaps and opportunities in the cross-company marketing approach
• Assist in identifying and setting benchmarks and KPIs, overall and by market, to measure if priorities are successfully delivered
• Be the expert and guardian of designated brands/franchises (Marvel, LucasFilm, 20th Century).
• Work in partnership with the EMEA Brand and Franchise Director to perform an annual franchise health check and deliver a corporate-level strategic framework per franchise (Marvel, LucasFilm, 20th Century).
• Engage with Research, Business Development and LOB data sources to build out the challenges and opportunities per franchise.
• Own the corporate-level franchise direction for designated branded franchises (Marvel, LucasFilm, 20th Century) and ensure efficient communications around the business.
• Develop, lead, and execute innovative, industry-leading consumer marketing campaigns that capitalise on growth opportunities as per the franchise direction set out.

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Data Analysis (Hard Skills)
• Brand Management (Soft Skills)
• Marketing Research (Hard Skills)
• KPI and Benchmark Setting (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Campaign Execution (Hard Skills)
• Franchise Direction Ownership (Soft Skills)

Job Summary: 

• Champion and facilitate integrated cross-company alignment and collaboration, seek opportunities, and develop marketing plans that create value for the wider business and vice versa
• Bring together the relevant experts across the business to develop well-rounded OEB (owned, earned, bought) campaigns
• Be the point person for campaign strategy and implementation guidance for the EMEA local markets, providing templates to monitor adoption and implementation
• Manage UK campaign and budgets for designated brands/franchises
• Ensure all stakeholders across the business, including in-house functional teams and agencies, are effectively briefed and that every campaign is delivered on time, on brief, and on budget
• Ensure campaign KPIs are met, and that a robust reporting framework is in place to provide full post-campaign analysis
• Manage the maintenance of calendars, presentations, and documents relating to each campaign, and ensure regular communication is in place to update all stakeholders
• Work closely with the US and EMEA local market counterparts
• Develop a communicative and collaborative working relationship, ensuring campaign-relevant information and reporting are flowing in both directions

Skills on Resume: 

• Cross-Company Collaboration (Soft Skills)
• Campaign Strategy (Hard Skills)
• Budget Management (Hard Skills)
• Stakeholder Management (Soft Skills)
• KPI Management (Hard Skills)
• Campaign Reporting (Hard Skills)
• Project Coordination (Hard Skills)
• Team Communication (Soft Skills)