CATEGORY DEVELOPMENT MANAGER RESUME EXAMPLE

Updated: July 27, 2024 - The Category Development Manager spearheads the creation and implementation of innovative customer category plans to drive significant growth within the sector. Responsibilities include strategizing and managing category processes to engage a broad range of stakeholders, both internally and externally, ensuring the execution of pivotal category initiatives. This role also focuses on enhancing competitive and commercial advantages by developing robust networks with key customers, providing expert category insights, and leading dynamic partnerships to maximize category potential.

Tips for Category Development Manager Skills and Responsibilities on a Resume

1. Category Development Manager, Greenleaf Dynamics, Springfield, IL

Job Summary:

  • Assist sales & marketing with business reviews, category reviews, top-to-tops and orchestrate new item process
  • Own Scenario planning, PPA, ROI, Assortment recommendations
  • Own MAPS management, Fix the mix, Must Carry, Gold standard shelving, etc
  • Work with brand managers to extract key category insights, complete category deep dives
  • Model and execute pricing changes (price increases, EDLPs, or changes in trade strategy
  • Create insights and put them into usable sales presentations (three Cs)
  • Model assortment by strategic accounts and make recommendations to grow the category and Foster Farms brand
  • Expand shopper/customer marketing by testing programs at various accounts
  • Share best practices across the organization in order to educate sales team
  • Use category management process and analytics findings as a decision platform for all initiatives designed to optimize shelving, distribution, pricing and promotional mix.
  • Create ad-hoc analysis based on diverse source of data


Skills on Resume:

  • Category Management (Hard Skills)
  • Pricing Strategy (Hard Skills)
  • Data Analytics (Hard Skills)
  • Sales Support (Soft Skills)
  • Brand Promotion (Soft Skills)
  • Assortment Planning (Hard Skills)
  • Marketing Expansion (Soft Skills)
  • Best Practices Sharing (Soft Skills)

2. Category Development Manager, Horizon Enterprises, Reno, NV

Job Summary:

  • Regular communication and collaboration with VP of Strategic Accounts, Retail Chain Director, and Category Development Director
  • Develop powerful fact-based selling stories that drive DFWS share growth through portfolio expansion
  • Increase share of retailer items/shelf and increased quality of brand programming in assigned accounts (features/displays)
  • Leverage data from multiple sources to proactively identify risk, opportunity, and performance gaps that impact business performance
  • Synthesize insights into concise and impactful selling stories to influence decision making
  • Proactively monitor depletions and scan performance to understand the implications to the annual account plan
  • Identify performance drivers, implications to plan, and make actionable recommendations
  • Monitor competitive set and identify new threats or opportunities
  • Identify key distribution, feature and display voids


Skills on Resume:

  • Strategic Collaboration (Soft Skills)
  • Storytelling Sales (Soft Skills)
  • Retail Optimization (Hard Skills)
  • Data Leverage (Hard Skills)
  • Insight Synthesis (Hard Skills)
  • Performance Monitoring (Hard Skills)
  • Opportunity Identification (Hard Skills)
  • Competitive Analysis (Hard Skills)

3. Category Development Manager, Summit Foods, Charleston, WV

Job Summary:

  • Customize national sales stories and sell sheets to meet chain specific needs
  • Work with Account Director/NAM to build annual account plan including programming, innovation, distribution goals that achieve DFWS targets
  • Attend retailer account calls focused on annual planning, innovation and distribution pitches, and quarterly programming meetings
  • Drive alignment on execution of goals and programming regionally with Business Intelligence and Field Sales counterparts to ensure local execution of national chain programs
  • Develop reporting and selling tools to be used by distributor and field sales teams to aid in the execution, sell-in, and up-sell of programming
  • Help in the preparation of annual retailer Top to Tops with targeted chain account
  • Develop relationships with distributor Category Management counterparts to gain greater share of mind to assist with execution of plan goals
  • Ability to conduct deep analytics beyond canned data tools and able to manipulate and integrate multiple data sources into presentations including Nielsen/IRI, ShopperSights, panel, customer card/POS data, custom research, etc


Skills on Resume:

  • Customized Selling (Hard Skills)
  • Account Planning (Soft Skills)
  • Strategic Meetings (Soft Skills)
  • Regional Alignment (Soft Skills)
  • Tool Development (Hard Skills)
  • Presentation Preparation (Soft Skills)
  • Relationship Building (Soft Skills)
  • Advanced Analytics (Hard Skills)

4. Category Development Manager, River Tech Solutions, Mobile, AL

Job Summary:

  • Develop integrated picture of success for assigned store segments, grounded in global in store leadership strategies. 
  • Ensures portfolio visibility and presence at point of purchase is excellent
  • Formulate appropriate planogram and assortment/distribution category and portfolio recommendations across main aisle, transaction zone 
  • Recommend relevant secondary locations activation for sustainable mutual category growth
  • Lead the development of customer category plans for specified customers and partner as a key member of the relevant customer teams 
  • Provide category insights and ensure internal and external alignment to customer growth opportunities.
  • Lead the development and delivery of short and long term customer category strategies for specified customers 
  • Optimize profitability and sales revenues at customer and portfolio level.
  • Lead the customer category growth agenda, building strong and influential relationships focused on delivering shopper, channel and category centric solutions
  • Use a mix of market, shopper and customer insights to identify customer growth opportunities


Skills on Resume:

  • Strategy Integration (Hard Skills)
  • Portfolio Visibility (Hard Skills)
  • Planogram Formulation (Hard Skills)
  • Location Activation (Hard Skills)
  • Category Leadership (Soft Skills)
  • Insight Provision (Hard Skills)
  • Strategy Development (Soft Skills)
  • Relationship Management (Soft Skills)

5. Category Development Manager, Birchwood Manufacturing, Fargo, ND

Job Summary:

  • Develop and implement winning customer category plans to successfully deliver category growth
  • Drive category strategy both internally and externally by engaging multiple stakeholders to deliver key category initiatives
  • Drive the category management process across customers
  • Help grow the category and create competitive and commercial advantage
  • Building a strong network of external relationships with key customers
  • Offering objective category advice and shopper insight to secure and lead partnerships for category growth.
  • Tailor and present compelling customer category selling stories which encompass Data-Insight-Action-Implementation.
  • Identify category opportunities based on strong customer & shopper insights and developing and executing category strategies to unlock the category potential
  • Lead the customer category planning, range review and execution cycles
  • Evaluate promotional effectiveness across the Out of Home channel & embed learnings into future plans


Skills on Resume:

  • Category Planning (Hard Skills)
  • Strategy Engagement (Soft Skills)
  • Category Management (Hard Skills)
  • Network Building (Soft Skills)
  • Insight Advising (Hard Skills)
  • Storytelling Sales (Hard Skills)
  • Opportunity Identification (Hard Skills)
  • Promotional Analysis (Hard Skills)

6. Category Business Development Manager, Cascade Health, Boise, ID

Job Summary:

  • Define category focus for the Marketplace organization
  • Lead launches, build and execute on a strategic plan that delivers on key business opportunities for the category, sellers and Amazon
  • Collaborate with Category Management and Sales for brand/seller recruitment
  • Attend tradeshows and other seller-facing events to identify key sellers, brands who may want to operate as sellers and understand category-relevant trends
  • Resolve seller-related escalations for the Marketplace, where SOPs do not suffice, and BDM intervention is required
  • Lead deployment of seller-facing features & functionality within category
  • Identify and initiate projects for improving seller program & platform
  • Lead scalable projects to improve data & product
  • Define & own programs at Channel Level to improve profitability
  • Drive new product launches and relationship extensions by partnering with the business development and onboarding teams


Skills on Resume:

  • Category Strategy (Hard Skills)
  • Product Launches (Hard Skills)
  • Collaborative Recruitment (Soft Skills)
  • Event Networking (Soft Skills)
  • Escalation Resolution (Soft Skills)
  • Feature Deployment (Hard Skills)
  • Program Improvement (Hard Skills)
  • Product Onboarding (Hard Skills)

7. Category Business Development Manager, Pioneer Retail Corp, Cheyenne, WY

Job Summary:

  • Improve CX by assessing category growth trends, addressing selection whitespaces and working with sellers to grow
  • Managing the seller relationship by championing the seller’s needs 
  • Build strong communication channels at all levels of the seller’s organization
  • Set proper expectations, provide clear status communications, and manage towards a growth plan
  • Work with top sellers to improve strategic and operational aspects of their business in providing great CX
  • Provide inputs to Account Management teams for identifying strategic sellers and also directly manage a few top accounts.
  • Share category best practices with sellers
  • Communicate category-specific policy changes
  • Identify marketing opportunities within the category
  • Collaborate with internal teams to identify and mitigate category specific seller issues (counterfeit, gray market goods, review abuse, etc.)
  • Represent the Marketplace business for the category at review meetings
  • Analyze the business to understand trends, shifts, spikes/dips etc.


Skills on Resume:

  • CX Improvement (Hard Skills)
  • Seller Relations (Soft Skills)
  • Communication Building (Soft Skills)
  • Expectation Management (Soft Skills)
  • Strategic Collaboration (Hard Skills)
  • Best Practices Sharing (Soft Skills)
  • Policy Communication (Soft Skills)
  • Category Analysis (Hard Skills)

8. Category Development Manager, Quantum Market Research, Sioux Falls, SD

Job Summary:

  • Responsible for building category and customer plans for the assigned Category
  • Working collaboratively with Category teams, Insights, and Customer Business Teams 
  • Be seen as the Category expert internally and create compelling, actionable & measurable category plans
  • Provide thought leadership internally & externally around brand & category initiatives (promotional strategy / budget planning)
  • Leading delivery of category dashboard / fundamentals and recommending corrective actions to ensure targets are met
  • Ongoing assessment of critical baseline volume opportunities / risks and lead initiatives to optimize category performance
  • Owning the relationship with Key account managers and be the main point of reference in the implementation of the commercial strategy
  • Work with sales on bottom-up planning from customer segmentation and customer surgeries
  • Working closely with Marketing, build the commercial plan, assumptions on cost price, margin and distribution targets by customer and channel 
  • Work closely with sales, finance and supply to build accurate forecast by month, quarter and year considering the sellout, sell and stocks in the market.


Skills on Resume:

  • Category Planning (Hard Skills)
  • Collaborative Strategy (Soft Skills)
  • Category Expertise (Hard Skills)
  • Thought Leadership (Soft Skills)
  • Dashboard Management (Hard Skills)
  • Performance Optimization (Hard Skills)
  • Key Account Management (Soft Skills)
  • Forecasting Accuracy (Hard Skills)

9. Category Development Manager Chocolate, Apex Distribution, Lincoln, NE

Job Summary:

  • Support the DCG (Delivering Category Growth) process by providing support, analyze and customers visits
  • Drives customer planning in order to leverage all commercial opportunities
  • Provide channel insights input as basis for other activities, such as product assortment, layout, pricing strategy, promotion strategy, etc.
  • Define channel optimal target assortment based on Marketing priority list, shopper insight, product performance and financial implications
  • Give recommendation on promotion strategy per category and channel
  • Leveraging the best working promotion mechanisms per channel 
  • Identify new promising channels for category development
  • Analyze understanding and vision of shoppers’ buying decisions within the store and give recommendations based on the analysis
  • Define and implement a perfect store vision for each channel/customer and feedback needs to accomplish perfect store vision with Brand Marketing and Trade Marketing 
  • Feedback customer needs to Brand Marketing for product development
  • Accompany Key Account Managers to customer meetings as an expert for the category and channel vis-à-vis customer counterpart


Skills on Resume:

  • DCG Support (Hard Skills)
  • Customer Planning (Hard Skills)
  • Channel Insights (Hard Skills)
  • Assortment Strategy (Hard Skills)
  • Promotion Strategy (Hard Skills)
  • Channel Development (Hard Skills)
  • Shopper Analysis (Hard Skills)
  • Perfect Store Implementation (Soft Skills)