EXTERNAL RELATIONS MANAGER RESUME EXAMPLE

Updated: Jun 13, 2025 - The External Relations Manager leads sales, marketing, and spare parts teams to achieve targets, develop growth strategies and oversee brand promotion across media outlets. This position builds strong relationships with internal teams and external partners, including dealers and customers, while implementing strategies to attract new dealerships. This role manages departmental budgets, writes communication materials, and supports corporate outreach and local CCS projects to advance the organization's mission.

Tips for External Relations Manager Skills and Responsibilities on a Resume

1. External Relations Manager, GreenTech Solutions, Springfield, IL

Job Summary:

  • Develop and implement project-specific stakeholder engagement plans
  • Assist in the management of AAGLA’s local legislative and outreach programs.
  • Advocate AAGLA’s positions through, among other means, meetings with lawmakers, position papers, public testimony, grassroots mobilizations and other appropriate forums.
  • Serve as a liaison for AAGLA with local government officials and staff. 
  • Represent AAGLA at meetings, briefings, events and other policy venues.
  • Track all relevant legislation as well as industry priorities and interests throughout AAGLA’s territory.
  • Work with appropriate allied organizations and stakeholders to advance AAGLA’s interests.
  • Assist in overseeing AAGLA’s political action committees’ activities such as candidate interviews, endorsements and fundraising efforts.
  • Create appropriate communications such as emergency alerts, and updates for membership distribution.
  • Research regulatory and other issues and trends in the multifamily housing industry.
  • Oversee/Supervise the External Relations Team take a leadership role in the organization of fundraising events, social media communications, development of promotional materials, and building and maintaining external relationships
  • Creative and effective methods to help implement new marketing strategies


Skills on Resume: 

  • Stakeholder Engagement (Soft Skills)
  • Legislative Tracking (Hard Skills)
  • Advocacy (Soft Skills)
  • Public Relations (Soft Skills)
  • Event Coordination (Soft Skills)
  • Political Action (Hard Skills)
  • Communications (Soft Skills)
  • Research (Hard Skills)

2. External Relations Manager, Harmony Enterprises, Boulder, CO

Job Summary:

  • In charge of a regulatory team that develops and maintains an early warning system to track, gather and monitor information/issues/trends on legislative initiatives regarding tobacco and other regulations related to the business to keep management informed and updated.
  • Analyzes, interprets and extracts/predicts implications of current and future regulatory issues/legislative developments and provides strategic and tactical regulatory recommendations inclusive of preparing and conveying the company’s positions and recommendations to ensure business stability and sustainability.
  • Develops and oversees policies and standard operation procedures regarding regulatory strategies
  • Creates working instructions and control systems, provides implementation guidelines and communication materials for internal stakeholders
  • Leads the implementation of policies and procedures in order to ensure compliance and implementation within Sampoerna.
  • Works with other members of the Department to develop and implement a comprehensive regulatory framework and initiates plans and actions to advocate for such framework.
  • Mapping and coordinating with a wide variety of stakeholders, including relevant government ministries, relevant commission (DPR), and business and industry associations.
  • Work with other External Affairs functions to build a better understanding of regulatory goals and how to implement them at the national, regional and local levels.
  • Work with Communications function to disseminate regulatory goals throughout the Sampoerna organization and also to relevant 3rd party stakeholders.
  • Manage consultants to ensure the achievement of business and regulatory objectives.
  • Oversees the establishment and maintenance of a physical and electronic database of relevant regulatory issues, in order to provide reference and benchmarking materials for current and future operation of cigarette industry.


Skills on Resume: 

  • Regulatory Analysis (Hard Skills)
  • Policy Development (Hard Skills)
  • Stakeholder Mapping (Soft Skills)
  • Compliance Management (Hard Skills)
  • Strategy Implementation (Hard Skills)
  • Communication (Soft Skills)
  • Consultant Management (Soft Skills)
  • Database Management (Hard Skills)

3. External Relations Manager, Riverwood Strategies, Richmond, VA

Job Summary:

  • Lead the sales, marketing, and spare part teams to achieve sales targets
  • Develop growth strategies in each area, following through to implementation
  • Oversee the promotion of the brand throughout designated media outlets
  • Building strong relationships with the internal team and externally with the dealers and customers.
  • Developing strategies to attract new dealerships
  • Ensure that all sales are meeting set profit margins
  • Providing support for customer complaint resolutions
  • Review and control departmental budgets
  • Develop and implement corporate outreach strategy, in collaboration with others
  • Write press releases, articles, letters, video scripts, and other communications and public relations documents
  • Create and lead stakeholder relationships
  • Support of specific CCS projects with an emphasis on local outreach (e.g, stakeholder research, communications, planning for and representing Carbon America at local events), and broader communications in support of Carbon America’s mission.


Skills on Resume: 

  • Sales Leadership (Soft Skills)
  • Growth Strategy (Hard Skills)
  • Brand Promotion (Soft Skills)
  • Relationship Building (Soft Skills)
  • Dealership Development (Hard Skills)
  • Profit Management (Hard Skills)
  • Customer Support (Soft Skills)
  • Corporate Outreach (Soft Skills)

4. External Relations Manager, Clearview Networks, Tacoma, WA

Job Summary:

  • Lead and deliver against the Marketing & Sales GTM strategy, which is critical as we continue to grow, raise share of voice, sharpen brand identity
  • Measurably increase the reputation as a leader in the marketing and sales space.
  • Develop and execute a comprehensive regional communications program to increase visibility across internal and external channels to advance priorities in line with global reach and relevance priorities.
  • Create compelling messages, content, and events to market the distinctive knowledge, capabilities, and perspectives of the Practice.
  • Work in close collaboration with the M&S global R&R/Publishing team, develop an impactful out-of-the-box content marketing strategy, persona-based content program, and campaigns to drive awareness, interest, action, and decisions while carefully measuring the MROI of each campaign for effectiveness
  • Drive virtual and regional thematic events strategy with a focus on “experiential” and clear measurable results, from content, logistics, speaker coordination, dissemination, and promotion (internal and external).
  • Work with the leadership team and PR firm to execute and secure prominent coverage to drive thought leadership and help increase the positive share of voice in the market in line with priority campaigns.
  • Work closely with the Practice and Firm digital teams to launch results-driven digital content campaigns across social and relevant third-party platforms
  • Support the execution of the social media ambassador program regionally using best practices
  • Help amplify reach using LinkedIn blog platforms.
  • Fosters and advances a positive work culture


Skills on Resume: 

  • Strategy Development (Hard Skills)
  • Brand Positioning (Soft Skills)
  • Content Creation (Hard Skills)
  • Campaign Management (Hard Skills)
  • Event Strategy (Soft Skills)
  • Thought Leadership (Soft Skills)
  • Digital Marketing (Hard Skills)
  • Social Media Management (Hard Skills)

5. External Relations Manager, Summit Energy, Reno, NV

Job Summary:

  • Shaping and driving a high-impact regional reputation-building program for the McKinsey Marketing & Sales Practice, one of the fastest and most dynamic functional practices. 
  • Work with the global teams to support analyst relations efforts to ensure coverage and inclusion in key reports and research, development of quals, and solutions marketing.
  • Help create and edit key leadership communications, including memos and announcements, and drive weekly dissemination efforts.
  • Work with Internal Communications to highlight stories and content about M&S in key internal channels (e.g., McKinsey News, Firm Intranet, regional leadership communication).
  • Help manage external partnerships, and academic networks (e.g., ANA, Kellogg Marketing Leadership Summit)
  • Work with communication advisers (e.g., PR firm, freelance writers), as part of the overall R&R effort
  • Manage M&S’ presence at blockbuster/flagship events (e.g., keynote speeches, panels, meetings/events with senior executives, client dinners, and press engagement)
  • Manage Senior Executive Alumni events, advise and coach M&S Partners and experts on media relations, social media, and dynamic presentation delivery.
  • Proactively identify reputation risk situations and work with reputation risk colleagues to prevent, monitor, prepare for, and handle risks as they emerge.
  • Review content and external engagement opportunities for potential reputational risks, and advise on mitigation approaches.
  • Implementation of Project Turnabout Initiatives, Policies, Procedures, and Plans
  • Commitment to Project Turnabout's mission and ability to demonstrate this to external stakeholders and potential stakeholders, referents, and the general public.


Skills on Resume: 

  • Reputation Management (Soft Skills)
  • Analyst Relations (Soft Skills)
  • Leadership Communications (Hard Skills)
  • External Partnerships (Soft Skills)
  • Event Management (Soft Skills)
  • Media Relations (Soft Skills)
  • Risk Management (Hard Skills)
  • Content Review (Hard Skills)