Updated: Jun 13, 2025 - The External Communications Manager assists the Head of External Communications in developing and executing a comprehensive communications strategy to enhance and protect the company's reputation. This position provides strategic advice and operational support across various areas including financial PR, media relations, crisis communication, and stakeholder engagement. This role manages the creation of PR content and communication materials, oversees project implementation, and maintains budget adherence while ensuring compliance with industry standards and regulations.

Tips for External Communications Manager Skills and Responsibilities on a Resume
1. External Communications Manager, Greenway Systems, Springfield, IL
Job Summary:
- Ensure policies and procedures for information development and review are in place and follow current best practices.
- Drawing on the specific experience and expertise within the Clinical and Communications teams, manage the development and maintenance of a portfolio of information products and resources.
- Adapt and optimize existing information resources to increase reach and accessibility (including a focus on diversity and accessible formats).
- Lead on effective monitoring and evaluation, ensuring on track to deliver against KPIs, can demonstrate impact and are responding to the needs of people affected.
- Edit and adapt written copy from the Clinical Advisor, Specialist Nurses and wider Clinical team prior to publication and dissemination.
- Work with the Clinical and Communications teams to develop and manage health information on the website, utilizing best practices for copywriting and user experience.
- Support the development and publication of HCP guidance and documents.
- Coordinate the review and development of existing online, print, and video information for people with or at risk of osteoporosis and fractures and families.
- Working with the Specialist Nurse and Communication teams, coordinate content production and maintenance to agreed schedules and deadlines.
- Follow in-house production processes, recognize quality guidelines and use content design principles.
- Manage the fulfillment of print resources and manage the relationship with the fulfillment company.
- Act as the key contact for external organizations that use information about the charity (for example, on websites) - ensuring this information is kept up to date and maintained.
- Plan and coordinate research into the needs of the charity's target audiences to inform the development of new and existing information materials.
- Support dissemination and promotion of information and resources.
- Uphold the charity's brand and work to style guide to make sure that voice, tone and style is consistent.
Skills on Resume:
- Content Management (Hard Skills)
- Accessibility (Hard Skills)
- Project Management (Soft Skills)
- Evaluation (Soft Skills)
- Clinical Expertise (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Branding (Hard Skills)
- Research (Soft Skills)
2. External Communications Manager, Jackson Resources, Midvale, UT
Job Summary:
- Support the Head of External Communications in developing and implementing Vantage Towers’ communications strategy that builds and safeguards a positive reputation.
- Provide profound strategic communications advice and operational services in the areas of Board member positioning, Financial PR, general media relations, crisis communications or further external stakeholder relations.
- Support in building and fostering good relationships with key stakeholders.
- Act as a corporate Vantage Towers spokesperson and handle inquiries from media and other external stakeholders.
- Create press releases, media statements, briefings, talking points, speeches, letters, presentations, and other PR content.
- Ensure all activities are of the highest standard and in line with industry regulations and policies
- Maintain expertise in internal communications to ensure flexibility of skills within the team
- Implement and evaluate communications initiatives
- Assist in creating PR strategies
- Support the development of brand strategies
- Ensure successful management and implementation of initiatives to meet project goals
- Take part in meetings and share strategic insights
- Manage budget plans for communications
Skills on Resume:
- Communications Strategy (Hard Skills)
- Media Relations (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Spokesperson (Soft Skills)
- PR Content Creation (Hard Skills)
- Regulatory Compliance (Hard Skills)
- Brand Strategy (Hard Skills)
- Budget Management (Hard Skills)
3. External Communications Manager, Beacon Creative Group, Largo, FL
Job Summary:
- Working as part of a team to manage the implementation of all company media communications strategies and plans with the aim to protect, strengthen and enhance the company’s image and reputation.
- Effectively develop company external-facing content as part of the department’s content development and management team and position the content across various media platforms to support the company's growing credentials.
- Developing and managing media relations between the company and the media to strengthen the Company's relationship with key media editors, journalists and publications.
- Monitor news presence and traction on the company across all media platforms (media monitoring) in a timely manner.
- Managing all media and relevant stakeholders’ enquiries in a timely manner.
- Manage the execution of crisis communications strategies effectively as well as advise, devise and implement effective plans to improve and strengthen the Company’s positive image, and reduce negative perception.
- Manage the process of identifying and agreeing activity that provides opportunity for recognition through awards or accreditation for all UK businesses.
- Lead role in drafting and submitting award entries on behalf of all areas of the UK business
- Liaise effectively and regularly with other members of the UK Communications Team to ensure alignment of messaging and coordination of activity.
- Work as a member of the Communications incident and crisis management team
- Develop and lead the implementation of a creative, ambitious, and scalable external communications strategy (incorporating media relations and stakeholder management)
- Respond to the news and stakeholder agendas, handle media inquiries and advise on media issues and opportunities.
- Working closely with the wider marketing teams to support campaigns and ensure PR opportunities are maximised.
- Ensure external communications materials are appropriately discussed with the business and sign-off is obtained in a collaborative way with both individual businesses and Group Communications.
- Manage and take responsibility for any budget assigned to the role.
Skills on Resume:
- Media Relations (Hard Skills)
- Content Development (Hard Skills)
- Crisis Communications (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Award Submissions (Hard Skills)
- Messaging Alignment (Soft Skills)
- Communications Strategy (Hard Skills)
- Budget Management (Hard Skills)
4. External Communications Manager, Summit Partners, Carson City, NV
Job Summary:
- Lead the organization’s social media, digital communications and digital marketing strategy to grow NVCA’s online influence to impact policy-making and improve membership growth and retention.
- Develop new and creative social media content that drives engagement, and produces measurable results while showcasing how the startup ecosystem in the U.S. is a major job creator.
- Grow NVCA Twitter and LinkedIn followers.
- Look for new platforms and opportunities to advance the organization’s social media reach.
- Create and manage paid social campaigns to drive NVCA’s top priorities online with measurable results.
- Serve as lead editor of the NVCA Blog, manage editorial calendar, and work with key staff to curate content.
- Assist and help develop long and short-term earned media strategy that enhances NVCA press profile and influence.
- Collaboration with government affairs staff to elevate and promote in the press policies that are important to the venture capital industry.
- Service day-to-day media requests for industry data, information, and interviews with staff.
- Assist with the production and distribution of media relations products, including press releases, pitches, media alerts, etc.
- Support quarterly distribution of research and data reports to the media, members and other constituencies.
- Develop compelling content for blogs, emails, op-eds and columns, and other writing projects.
- Enhance marketing of NVCA events and newsletters to members and industry partners with a creative online strategy that increases registration, turn and readership.
- Support the Development team’s efforts to improve member experience and engagement with NVCA events.
- Support and conduct analysis and generate reports regarding web and social media properties and use that information to refine and improve overall strategy for events marketing.
- Enhance overall member and industry communications.
- Responsible for managing and updating the NVCA website with fresh content as well as ensuring the website ties back into the overall digital communications strategy.
Skills on Resume:
- Social Media Strategy (Hard Skills)
- Content Creation (Hard Skills)
- Paid Social Campaigns (Hard Skills)
- Editorial Management (Hard Skills)
- Media Relations (Soft Skills)
- Data Analysis (Hard Skills)
- Event Marketing (Hard Skills)
- Website Management (Hard Skills)
5. External Communications Manager, Rivertech Solutions, Cedar Rapids, IA
Job Summary:
- Drive understanding, focus and awareness of regional needs across all external Canada Impact Team efforts
- Support the creation, planning and execution of external communication strategies with a focus on regional planning
- Proactively engage with local franchisees and restaurant teams to support storytelling efforts
- Protect brand risk and reputation by supporting the team to manage and mitigate issues from coast to coast
- Partner with regional teams to ensure the Canadian Impact Team focus best serves the unique needs of the region
- Collaboratively work with the National team to build and Lead community partnerships to meaningful change in diverse communities and build brand trust.
- Work collaboratively with the broader Canada Impact team and external agency partners
- Work cross-functionally with other departments to bring McDonald’s campaigns/priorities to life, and champion the development of locally relevant plans for each region, among other local opportunities.
- Maintains a ‘pulse check’ with franchisees from coast to coast, making recommendations and putting into action the support they require to act as brand ambassadors in local markets
- Provide guidance to external communication agencies as it relates to regional external communication plans
- Actively engage and participate with team members and key stakeholders both live and remotely
- Protects the brand by supporting issues management and restaurant incidents
- Monitors and keeps teams abreast of relevant conversations taking place in the earned media landscape, while fostering relationships with industry trades and beat reporters.
- Implement communications processes to support the media relations processes and press room.
- Uses data, analytics, and strong problem-solving skills to make the most of opportunities
Skills on Resume:
- Regional Planning (Hard Skills)
- Brand Management (Soft Skills)
- Community Partnerships (Soft Skills)
- Cross-functional Collaboration (Soft Skills)
- Media Relations (Hard Skills)
- Issues Management (Soft Skills)
- Data Analysis (Hard Skills)
- Storytelling (Soft Skills)
6. External Communications Manager, Horizon Media Services, Dover, DE
Job Summary:
- Work closely with the Head of Business External Communications and key stakeholders within BT’s Enterprise unit to deliver a strategic PR plan that supports the key business objectives of Enterprise
- Effectively execute external communication activities for BT’s Enterprise unit, ensuring the reputation of the business is actively managed and promoted via all relevant channels
- Directly manage and influence the national, business, online and trade media – proactively and reactively – to enhance and protect the reputation of the Enterprise in the eyes of key media stakeholders
- Develop and maintain a strong pipeline of proactive stories in the form of press releases, bylines, blogs, social media posts, crafting all written materials and selling into the appropriate channels
- Advise on thought leadership opportunities/campaigns for Enterprise and deliver any associated external comms activities
- Provide strategic advice to senior management around crisis and issues management situations, responding effectively to inquiries from media and other external stakeholders to protect business and brand reputation
- Work closely with the Corporate Affairs Director for Enterprise and other key parts of the Group Corporate Affairs department, including Internal Communications, Policy and Public Affairs, Digital Impact & Sustainability, Planning and Operations, CEO Office and Corporate Projects team, to ensure effectively, co-ordinated communications support for Enterprise
- Support the industry analyst engagement program to raise the profile and ratings of Enterprise
- Support the CEO Office and Corporate Projects team on the events/speaker programs across the sectors and customer segments to exploit opportunities to represent the Enterprise strategy, investments, and portfolio/solution innovations
- Measure the business impact of PR to identify and exploit the impact of future messaging.
- Strengthen and protect the McDonald’s brand by supporting the cross-functional internal crisis team as issues arise
- Provide proactive strategic counsel to key stakeholders
Skills on Resume:
- PR Strategy (Hard Skills)
- Media Relations (Hard Skills)
- Content Creation (Hard Skills)
- Crisis Management (Soft Skills)
- Stakeholder Engagement (Soft Skills)
- Thought Leadership (Soft Skills)
- Event Support (Soft Skills)
- Impact Measurement (Hard Skills)
7. External Communications Manager, Pinebridge Communications, Clifton, NJ
Job Summary:
- Ensure school-to-parent communication is professional and meets best-in-class standards.
- Grow awareness of GESS in the wider community through effective strategic communications.
- Proactively research and gather feedback from relevant stakeholders and prepare public relations tactics and plans to counter negative views.
- Take the lead in the execution of the School’s PR and communication activities as well as creative projects, ensuring that all external communication is professional and in line with set guidelines.
- Support a multitude of different channels and content types within a matrix structure working with wider Marketing department colleagues in other teams.
- Manage the delivery of public relations and political influence for the business, raising awareness of what they do, driving credibility and increasing brand recognition.
- Identify and build relationships with key stakeholders resulting in a targeted media and influencer approach.
- Safeguard reputation and proactively manage it.
- Build local and national partnerships that add value to activities and drive brand awareness.
- Provide expert advice internally on public relations-related activity
- Build strong working relationships, across the local network and national political landscape.
- Create and execute Miele X social media plan, including planning, writing and editing content, measuring progress and leveraging learnings to continuously improve.
- Initiate & manage activities at key industry events & conferences such as the global WebSummit - aligning presentation themes, speaker ops with senior managers and event organizers, creating content for presentations
- Develop key university collaborations to attract future talent including organizing the “Miele X Challenge”, case studies and lecture presentations.
Skills on Resume:
- PR Strategy (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Media Relations (Hard Skills)
- Reputation Management (Soft Skills)
- Content Creation (Hard Skills)
- Event Management (Soft Skills)
- Social Media Strategy (Hard Skills)
- Collaboration (Soft Skills)
8. External Communications Manager, Bridgepoint Strategies, Bangor, ME
Job Summary:
- Develop and deliver strategies to build reputation among target audiences.
- Hands on media relations, pitching features, profile and opinion pieces.
- Build and nurture relationships with target journalists.
- Build relationships with internal stakeholders from across the business to build trust and demonstrate the value of communications.
- Write press releases, reactive statements and Q&As.
- Lead initiatives and campaigns with the support of the Head of External Communications.
- Proactively source opportunities for creative agency brands to comment on topics and issues that are relevant to businesses/clients’ businesses.
- Identify and secure speaker opportunities and panel opportunities.
- Work as part of the communications team to amplify comms efforts on social media and internal channels.
- Identify better ways to do things, constantly striving for excellence and efficiency.
- Regular reporting to ensure alignment with stakeholders.
- Advise, develop and manage the external communications campaigns to support the organization in delivering on the strategy, particularly about brand, fitness and wellbeing services, clinical, corporate wellbeing, and new propositions.
- Work with Head of Strategic PR campaigns to support on the delivery of major integrated campaigns to ensure the delivery of impactful campaigns and thought leadership activity.
- Sharing responsibility for the press office, ensuring maximise all proactive opportunities and issue management to enhance and protect the Charity’s reputation
- Provide strategic communications advice and coaching to senior leaders within the organisation and advise on the external environment, flagging issues and opportunities around reputation and business.
Skills on Resume:
- Media Relations (Hard Skills)
- Relationship Building (Soft Skills)
- Content Creation (Hard Skills)
- Campaign Management (Hard Skills)
- Strategic Advice (Soft Skills)
- Speaker Opportunities (Soft Skills)
- Social Media Amplification (Hard Skills)
- Issue Management (Soft Skills)
9. External Communications Manager, Peak Media Labs, Fargo, ND
Job Summary:
- Find new and influential ways for the Canada Impact Team to advance the brand’s reputation
- Manage and respond to McDonald’s Canada media requests (regional and national), acting as media spokesperson
- Develop communications material for various McDonald’s external campaigns, programs and initiatives.
- Proactively identify media and public relations opportunities, including developing story ideas to target external audiences.
- Protect brand risk and reputation by supporting the team to manage and mitigate issues from coast to coast
- Protects the brand by supporting issues management and restaurant incidents
- Work cross-functionally with other departments to bring McDonald’s campaigns/priorities to life, champion the development of locally relevant plans
- Implement communications processes to measure the effectiveness of campaigns and track these metrics for ongoing reporting.
- Manage and create new processes to advise/monitor and act on potential risks to the McDonald’s brand.
- Foster and develop strong strategic relationships with external stakeholders and with McDonald’s franchisees
- Partner with and manage agency resources for ongoing support and to achieve program goals
Skills on Resume:
- Brand Reputation (Soft Skills)
- Media Relations (Hard Skills)
- Content Creation (Hard Skills)
- Story Development (Hard Skills)
- Issue Management (Soft Skills)
- Cross-functional Collaboration (Soft Skills)
- Process Implementation (Hard Skills)
- Stakeholder Engagement (Soft Skills)
10. External Communications Manager, Silverline Communications, Yuma, AZ
Job Summary:
- Develop and execute a pan-BT Network External Communications Strategy, working with the head of team.
- Support the CTO and the Networks Leadership Team with a coherent unit comms plan, developed in conjunction with the Networks Corporate Affairs Director.
- Manage events and stakeholder relations programmes relating to BT Networks and Research programmes.
- Seek out and help co-ordinate meaningful speaking opportunities for CTO and Leadership Team
- Produce presentational materials to support outreach by Networks Leadership Team members
- Create editorial content, content franchises and other materials for use with media, industry analysts and other external audiences.
- Strong coordination of, and support on, communications issues relating to change projects, including network transformation and strategic restructuring programmes.
- Issues management, connecting key colleagues in both Networks and Security (located in Global) with relevant others to coordinate effective and timely responses.
- Coordination between all Group Corporate Affairs functions, particularly Internal Communications.
- Collation of materials to demonstrate efficacy and impact of communications efforts within Networks.
- Ensure full coordination with the customer-facing units, wider PR, Brand and corporate communication teams on roadmaps, and campaigns.
- Support management and extraction of value from external PR agencies to support Network communications
Skills on Resume:
- Communications Strategy (Hard Skills)
- Stakeholder Relations (Soft Skills)
- Event Management (Soft Skills)
- Content Creation (Hard Skills)
- Issues Management (Soft Skills)
- Coordination (Soft Skills)
- Media Relations (Hard Skills)
- Agency Management (Soft Skills)
11. External Communications Manager, Crestview Marketing, Charleston, WV
Job Summary:
- Reporting to the Corporate Communications Director
- Develop and execute integrated communications campaigns for Microsoft’s consumer and enterprise/commercial businesses, as well as corporate communications campaigns
- Drive alignment across a diverse range of business stakeholders, locally and globally, in relation to specific PR announcements as well as broader marketing and communications campaigns
- Manage agency partners to deliver integrated campaigns that help to meet business goals
- Drives the creation, management and execution of communications plans, strategies and tactics in support of Microsoft’s consumer and commercial businesses
- Support corporate communications campaigns as it relates to areas like Philanthropies (CSR) and Sustainability
- Work closely with the rest of the Microsoft Australia Comms team and its agencies, in particular, the Commercial Communications lead - and will report to the Corporate Communications Director.
- Ensures consistent management and execution of communications programs to increase positive perceptions of Microsoft’s consumer and commercial product portfolio and offerings
- Counsels and supports business stakeholders in building the right plans/tactical execution in support of positive perceptions for Microsoft’s consumer and commercial business in Australia, as well as corporate communications campaigns
- Partners with in-house resources and PR agency partners to help create and communicate compelling stories via traditional and social media and other influencers
- Partners with Microsoft’s external PR agency, managing programs, campaigns and budget & resources
- Anticipates and helps to mitigate potential issues and crises
- Manages day-to-day product announcements
- Manages reactive response and core media relations with external PR agencies
- Event management and execution, directing agencies to maximize delivery and ROI
Skills on Resume:
- Campaign Management (Hard Skills)
- Stakeholder Alignment (Soft Skills)
- Agency Management (Soft Skills)
- Communications Strategy (Hard Skills)
- Crisis Management (Soft Skills)
- Media Relations (Hard Skills)
- Event Management (Soft Skills)
- Budget Management (Hard Skills)
12. External Communications Manager, Brightwave Communications, Helena, MT
Job Summary:
- Keeping the Liberty Global corporate website up-to-date with press releases, news stories, blogs and other relevant content
- Overseeing the team’s content strategy and editorial calendar
- Use SEO, Google Analytics and other measurement platforms
- Experience in devising and executing fully integrated communications campaigns
- Responsibility for keeping all social media channels including Twitter, Facebook, LinkedIn and Instagram, up-to-date, drafting posts and creating visual and graphic content
- Writing press releases
- Coming up with ideas for and writing blogs and news stories that position Liberty Global as a thought leader in the tech and media industry
- Producing PowerPoint presentations for internal and external use on subjects ranging from social media strategy to measuring digital media performance
- Building and maintaining relationships with colleagues in Corporate Responsibility, Technology and Innovation and Liberty Global’s Operating Companies
- Supporting the rest of the external communications team during quarterly results and M&A announcements
- Managing and executing projects and events
- Filming short interviews and basic editing (optional)
- Making basic graphics for website and social media (optional)
Skills on Resume:
- Content Strategy (Hard Skills)
- SEO (Hard Skills)
- Campaign Execution (Hard Skills)
- Social Media Management (Hard Skills)
- Press Release Writing (Hard Skills)
- Media Relations (Soft Skills)
- Project Management (Soft Skills)
- Graphic Design (Hard Skills)
13. External Communications Manager, Watershed Media, Frankfort, KY
Job Summary:
- Translate business priorities into communication strategies and develop and execute media relations programs to support goals, distinguish value in the market, and raise visibility for the overall brand and assigned business units and spokespeople
- Initiate and lead effective media relations projects and campaigns, using multiple channels and elements such as news releases, bylines and features, interviews and press tours, trade shows and events, and social platforms
- Establish effective relationships with internal clients, communication counterparts and key functional areas to conceptualize storylines, drive thought leadership and amplify messages platforms and business news
- Lead vendors and agencies in planning, executing and reporting on assigned work for cross-functional partners and programs, ensuring effective use of resources in driving results and successful outcomes
- Build on Fiserv media relationships, serving as a credible and responsive source of information, arranging interviews and briefings, and running on-site PR for trade events and opportunities
- Work with Corporate Communications to lead all aspects of content development, from information gathering and writing to reviews and delivery in various formats, including new agreements and announcement press releases, editorial and byline articles, customer case examples and stories, backgrounders, executive and spokesperson biographies, scripts, Q&As, and multimedia assets
- Identify and prioritize risks and opportunities that impact the reputation of IAG NZ and its brands, drawing on and synthesizing multiple internal and external sources, nationally and globally.
- Ensure IAG NZ's views are well-represented.
- Develop and implement external communications strategies to minimize reputational risks and maximise opportunities, giving appropriate consideration to all external stakeholders
- Seek to influence business decisions so the outcomes meet community and customer expectations, by providing strategic counsel and advice on the external environment to the wider team.
- Manage IAG's NZ-wide media relations approach and ensure strong relationships with key media to enable fair reporting and strong positioning for IAG NZ, its businesses and executives.
- Play an integral role in shaping IAG NZ's external position through creating innovative, relevant and influential content and communicating via new and traditional channels
- Ensure alignment between internal communications activities and broader corporate affairs activities, including media and government.
- Ensure that all communications with customers, whether in writing or verbally via telephone scripts, are appropriate and aligned to IAG NZ's purpose and strategy.
Skills on Resume:
- Media Relations (Hard Skills)
- Campaign Management (Hard Skills)
- Content Development (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Risk Management (Soft Skills)
- Strategic Counsel (Soft Skills)
- Event Management (Soft Skills)
- Reputation Management (Soft Skills)
14. External Communications Manager, Catalyst Public Relations, Lincoln, NE
Job Summary:
- Lead a multi-year strategy to evolve SEA’s reputational risk and crisis management program.
- Provide expertise on key issues and deliver advisory support to executives in response to national media stories, monitoring global brand risks, and delivering in-depth situational reports and executive coverage reports on crisis response.
- Educate non-US executives on crisis management and crisis communications.
- Analyze the media landscape and provide strategic advisory support to executives on engaging with the media.
- Drive a data-driven strategy with the domestic and international media.
- Drive and lead key projects and activities to support SEA Corporate Communications such as writing press releases, press interviews, and Samsung Spotlight moments (i.e. CES, Unpacked, etc.)
- Facilitate executive-level coaching on media policies, questions and answers, engage with media, and ensure continuity across messages by SEA speakers.
- Designing intelligence reports that can bolster information for the PR community that heavily engages with the media, developing media insights report
- Provides strategic thought leadership directly to c-suite executives, helping develop and execute division-wide holistic strategic communication plans that consider external and internal audiences.
- Responsible for writing key messages and FAQs for use in preparing senior executives for media interviews.
- Demonstrate outstanding media coaching skills as they directly prepare executives for interviews.
- Develop and enhance relationships with reporters, editors, executives and other key media stakeholders.
- Serves as a Florida Hospital media spokesman
- Bridge the gap between executive leadership and all external audiences, creating action plans and messaging covering a multitude of campus and system goals shared across a variety of external vehicles.
- Partner with Public Affairs teams to strategically share internal, executive and citizenship activities with external audiences.
Skills on Resume:
- Crisis Management (Hard Skills)
- Media Relations (Hard Skills)
- Executive Coaching (Soft Skills)
- Strategic Advisory (Soft Skills)
- Media Insights (Hard Skills)
- Content Creation (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Thought Leadership (Soft Skills)
15. External Communications Manager, Echo Media Group, Salem, OR
Job Summary:
- Work on the External Marketing and Communications team with the Manager External Marketing and Communications and the Marketing & Evaluations Specialist
- Manage the latter with a focus on performance and professional development
- Support internal clients through an agency model that aligns writers and designers with the work building consistency, trust and confidence in service delivery
- Provide strategic consulting, planning and implementation of high-impact marcomms plans and other activities for 4 internal client teams
- Provide communications expertise to Client Services’ Advisors for clients, funds, and grantees to support service goals and clients’ needs
- Provide marcomms input and perspective to the Legal team
- Provide direction to Tides Advocacy on marketing communications activities
- Assist in the creation of marcomms annual budget to ensure the availability of adequate resources for planned activities
- Explore new ways to support internal clients
- Build partnerships across Tides by exhibiting strong marcomms instincts and a willingness to collaborate for stronger impact and outcomes
- Frame complex communications problems yielding areas of opportunity and recommend practical solutions toward desired outcomes
- Seamlessly integrate digital and traditional communication channels into planning including website, social media [including influencers], blogs, email, public relations, collateral, opinion/thought leadership pieces, advertising, video, webinars, and events
- Support the editorial calendar process by providing storytelling opportunities amplifying partner work from internal clients
- Review all content for consistency and tie into strategic themes
Skills on Resume:
- Strategic Consulting (Soft Skills)
- Team Management (Soft Skills)
- Marcomms Planning (Hard Skills)
- Budget Management (Hard Skills)
- Collaboration (Soft Skills)
- Content Review (Hard Skills)
- Digital Integration (Hard Skills)
- Storytelling (Soft Skills)
16. External Communications Manager, Skyline Public Relations, Bismarck, ND
Job Summary:
- Work with internal authors, external experts, and writers
- Partner with PR/Media Team Member to support non-PR related crisis communications
- Identify opportunities for the use of video in brand and partner storytelling
- Identify appropriate channels to achieve maximum reach and impact
- Champion the development and management of the Tides brand digital strategy and plan including audience mapping, segmentation, and measurement of impact on goals
- Serve as the gatekeeper to digital channels ensuring the most effective and efficient use of them in reaching segment/audience goals
- Identify ways to reach current clients, prospects, and relevant networks and drive them to website and social media platforms for deeper engagement
- Manage a robust and on-message e-newsletter plan across all segments/audiences with specific ownership of 2 Client Service teams
- Collaborate with External Communications Manager on additional 2 Client Services Teams
- Design and implement Google Adwords, social media ads and content to drive brand awareness and generate marketing leads
- Develop and implement email and automated marketing campaigns across targeted audience cohorts to reach engagement and retention goals
- Use and direct the refined Measurement and Evaluation Framework for goal setting, measuring outcomes, and reporting results of marketing efforts
- Ensure framework is effective in measuring the segment/audience journey
- Ensure personas remain relevant
- Identify, onboard, and maximize the use of all digital partner firms and subcontractors, negotiate contracts and provide a review of performance
Skills on Resume:
- Digital Strategy (Hard Skills)
- Video Storytelling (Hard Skills)
- Audience Segmentation (Hard Skills)
- Crisis Communications (Soft Skills)
- E-newsletter Management (Hard Skills)
- Social Media Ads (Hard Skills)
- Marketing Campaigns (Hard Skills)
- Partner Management (Soft Skills)
17. External Communications Manager, Prairie Media Solutions, Pierre, SD
Job Summary:
- Developing and executing external global communications in line with the WF business strategy
- Owning and leading the external content strategy from a WorldFirst Corporation perspective
- Leading the implementation and development of a companywide corporate content calendar, ensuring a regular flow of news across various channels
- Analyzing campaign and article performance against KPIs, and using these insights to make recommended improvements
- Creating and supporting a content strategy for internal and external channels, ensuring WorldFirst speaks with a single, clear voice, positioning the organization as a key player in the payments industry
- Producing a constant stream of content for global audiences internally and target audiences externally
- Working with business stakeholders and parent company network to identify key topics of interest internally
- Supporting the pipeline of external content to showcase employer branding offering
- Supporting the development of a tailored communication program for the Leadership Team to ensure global visibility externally and connection with colleagues
- Developing a clear communication channel strategy in alignment with parent company
- Manage the Miele X website in terms of keeping content current and reflective of the team’s work and employee base and culture including development of video and visual content and liaison across the Miele X team.
- Content creation, maintenance and editorial planning with close alignment with business divisions and exchange with HQ activities.
Skills on Resume:
- Content Strategy (Hard Skills)
- Communications Planning (Hard Skills)
- Campaign Analysis (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Brand Positioning (Soft Skills)
- Budget Management (Hard Skills)
- Website Management (Hard Skills)
- Editorial Planning (Hard Skills)
18. External Communications Manager, Summit Communications, Topeka, KS
Job Summary:
- Supporting the development and implementation of communication plans and strategies
- Execution of international activities like content creation, C-level positioning, and stakeholder management for various channels (media, website, or social media)
- Handling media inquiries, distribution of press releases, and updating website content as well as drafting
- Finalizing, and cross-checking documents for external communications and aligning them with internal and external business partners
- Advising internal stakeholders on external communication activities as well as creating and updating guidelines and briefing materials
- Creating new branding and visual materials (logos, photos, graphics, brochures) in coordination with external partners and agencies
- Supporting daily media and issue monitoring, updating media lists as well as monthly reporting
- Collaborate with Tides’ departments, Internal Marketing and Communication, Innovation and Learning, IT, Legal, and Finance
- Assist the Director in the development of the MarComms Department strategic plan [goals, strategies, and tactics] and annual budget
- Provide support in the achievement of goals and in the management of the budget to ensure efficient and effective use of resources
- Participate in the development of department strategic plans
- Create structures and processes for the MarComms Team to operate more effectively and efficiently
Skills on Resume:
- Communication Strategy (Hard Skills)
- Content Creation (Hard Skills)
- Stakeholder Management (Soft Skills)
- Media Relations (Hard Skills)
- Branding (Hard Skills)
- Media Monitoring (Hard Skills)
- Budget Management (Hard Skills)
- Process Improvement (Soft Skills)