Published: Feb 26, 2025 - The External Communications Manager implements the global external relations strategy, coordinating with international media and managing the content development for both the Annual and Half-Year reports. This position oversees the execution of a consistent news flow across all channels, handles media inquiries, and maintains partnerships with key media stakeholders. This role develops crisis communication plans and collaborates with various corporate functions to ensure unified messaging and reporting on the effectiveness of external communications efforts.

An Introduction to Professional Skills and Functions for External Communications Manager with a Cover Letter
1. Details for External Communications Manager Cover Letter
- Support the delivery of a coordinated consumer and B2B communications plan aligned to the strategic priorities of EDF.
- Responding to media, corporate and political issues affecting EDF.
- Maintaining excellent relations with relevant external stakeholders, including key journalists, stakeholders, relevant consumer groups and politicians.
- Act as a key contact for leaders within the customer business providing counsel on external issues.
- Support the senior external communications manager for Customers in delivering the strategic external communications plan for the Customer's Business, working closely with the Customer's external communications team.
- Provide advice and guidance on external communications issues, with a focus on media activity, to the various areas of EDF Customers, identifying risks and pro-actively protecting the company's reputation.
- Support the delivery of the company's media strategy with a focus on customers' strategic priorities, and ensure appropriate monitoring and internal distribution of media developments in relation to customer issues.
- Contribute to effective stakeholder engagement and speaker programs for senior executives within the customer business, proactively highlighting opportunities that support the strategic communications plan.
- Maintains relationships with relevant national and regional media, including energy correspondents, personal finance writers and consumer contacts.
- Generate positive coverage in traditional, social and digital media.
- Contribute to effective management of the retained agencies and develop strong working relationships with key consumer and external stakeholders.
- Responsible for digital application of the customer's external communications activity including social media.
Skills: Strategic Planning, Media Relations, Crisis Management, Stakeholder Engagement, Communications Counsel, Reputation Management, Digital Strategy, Agency Management
2. Roles for External Communications Manager Cover Letter
- Employ a 360-integrated communications lens (PR, marketing, social, brand) to all campaigns and projects to drive business objectives.
- Develop and maintain strong relationships with influential audiences including consumer, lifestyle, marketing trade, business and tech press, social influencers and a range of internal and external stakeholders.
- Oversee communications agencies to create and execute plans that drive business results.
- Develop communication tools – press releases, key messages, FAQs, etc.
- Serve as communications counsel to marketing senior leadership, i.e. Chief Marketing Officer, Chief Media Officer and Chief Creative Officer.
- Drive collaboration cross-functionally with a wide variety of stakeholders, specifically within the marketing team to ensure an integrated approach to all campaigns and launches.
- Deliver proactive and reactive multi-channel external communication activities, including PR, Media Relations, Public Affairs, CSR & Sustainability and Sponsorship & Events.
- Keep abreast of the industry landscape, providing intelligence and insights on the industry, policy, regulatory, political, and stakeholder landscapes, agendas, issues and networks.
- Maintain and build the reputation of the business, helping to plan and respond for any crisis comms/reputational risks.
- Work with and manage external and international agencies.
- Support on Investor Relations and Financial Communications for the group.
- Deliver and develop the business’ corporate narrative.
- Translating complex technical information into easy-to-understand engaging content/communications.
- Build and maintain relationships with key media.
Skills: Integrated Communications, Media Relations, Stakeholder Management, Agency Oversight, Executive Counsel, Cross-functional Collaboration, Crisis Management, Content Development
3. Responsibilities for External Communications Manager Cover Letter
- Implement the global external relations strategy and activity plan
- Develop and drive a clear and consistent news flow plan applicable for all channels
- Manage international media relations strategy and execution
- Content development for the Annual and Half-Year report and publishing-related activities
- Handle media inquiries and collaborate with senior management on message development
- Prepare briefings for senior leaders, including preparation for interviews and development of speeches, presentations and talking points
- Maintain media relationships with Swiss and international business, financial and pharma press
- Draft statements, Q&As, and press materials and write, edit and distribute content
- Develop issues management and crisis communication plans and support the Corporate Communications Director to respond in case of crisis
- Prepare briefings for senior leaders, including preparation for interviews and development of speeches, presentations and talking points
- Organization of press events and conferences
- Management of agencies and related partners
- Partner with the Investor Relations team to ensure consistent messaging across financial stakeholders and media
- Partner and work closely with other functions for consistent communications Public Affairs, Patient Advocacy, Market Access, Marketing and Medical and others
- Report KPIs to monitor the effectiveness of external relations activities
Skills: External Relations Strategy, Media Relations, Content Development, Executive Briefings, Crisis Communication, Press Event Management, Agency Management, Stakeholder Collaboration
4. Functions for External Communications Manager Cover Letter
- Lead the external communication team and develop marketing communication, media strategies (online and offline) & public relations to ensure that the strategies are executed in the most effective and efficient way.
- Report to the Country Marketing and PR Manager and also contribute to campaign creation across Malaysia.
- Strengthen the IKEA Brand and its competitive position, lead strategies and develop impactful, relevant and unique executions that help to build a clear brand identity and make optimal use of all relevant media.
- Ensure the focus of a successful country's advertising campaigns as per the commercial calendar.
- Secure and manage media buys for the country as well as secure the media effectiveness.
- Conceptualise, plan and execute PR events, media launches, and media interviews to secure strong engagement with the media for each campaign’s launch on a country level.
- Management of all spokespersons, interviews and press conferences for the country.
- Secure the production and distribution process of the Catalogue and Range Brochures in the country.
- Align and secure loyalty member’s communications and execution.
- Manage the process and quality of translations for the country.
- Responsible for securing the planned marketing budget.
Skills: Team Leadership, Media Strategy, Brand Positioning, Campaign Management, Media Buying, PR Event Execution, Spokesperson Management, Budget Management
5. Accountabilities for External Communications Manager Cover Letter
- Draft corporate communications materials, including press releases, key message documents, Q&As, presentation content, email campaigns, etc., and coordinate disclosure committee process working cross-functionally with appropriate reviewers/approvers
- Assist with corporate website updates and evolution of website in line with industry best practices
- Contribute to social media presence by developing engaging content for corporate channels, maintaining a high standard for content quality and credibility
- Implement creative and strategic campaigns to build followers and engagement
- Develop and implement communication strategies and programs for promoted and pipeline products that help meet business objectives, and for unbranded campaigns that strengthen the company’s corporate reputation
- Oversee various communications databases and distribution services
- Manage vendors and partners, including PR agency, webmaster, creative partners, etc.
- Collaborate with the Investor Relations team to support presence at medical conferences, investor days, etc. and ensure alignment of key external messages
- Collaborate with the Senior Manager, Internal Communications to ensure Deciphera employees are informed on key company news
- Track and organize corporate communications/investor relations calendar and events
- Work collaboratively and cross-functionally with important internal stakeholders, including Legal, Regulatory, Medical Affairs, Patient Advocacy and Commercial to develop original content and ensure consistency of communication
- Manage investor targeting strategy
- Monitor and track sell-side financial models
- Understand innovative and best-in-class corporate communications and IR strategies through peer and industry benchmarking
Skills: Corporate Communications, Social Media Content, Strategic Campaigns, Communication Strategy, Vendor Management, Investor Relations, Internal Communications, Content Development
What Are the Qualifications and Requirements for External Communications Manager in a Cover Letter?
1. Knowledge And Abilities for External Communications Manager Cover Letter
- Experience in managing website content and web metrics
- Ability to manage the creation of multimedia content for diverse channels
- Ability to plan, deliver and evaluate events
- Ability to plan, deliver and evaluate excellent public engagement with research
- Confident communicator with excellent verbal and written communication skills
- Effective organizational, and time management skills to be able to prioritize and work toward deadlines
- Experience within a large organization, in-house Retail or FMCG sector
- Expertise in helping to develop external communications plans aligning internal, external and stakeholder communications against business strategy
- Track record of successfully managing communications during times of crisis and experience of counseling executives in crisis situations
- Outstanding media relations skills, with experience engaging journalists on a regular basis
Qualifications: BA in Communications with 5 years of Experience
2. Experience and Requirements for External Communications Manager Cover Letter
- Experience facilitating external communications at high-growth, multi-site organizations
- Graphic design skills, visual communications.
- System integration, and account management for marketing roles.
- Proven familiarity with video production, still photography and social media concepts, tools and outlets
- Knowledge of Walt Disney Parks and Resorts
- Knowledge of the cruise and/or tourism industry
- Excellent understanding of the global media landscape and how to make the most out of a story
- Brilliant communication skills and the ability to translate ideas into PR tactics
- Experience with influential industry events and managing speaking opportunities
- Ability to prioritize, multi-task and meet deadlines
Qualifications: BS in Public Relations with 4 years of Experience
3. Skills, Knowledge, and Experience for External Communications Manager Cover Letter
- Proven experience and strong understanding of the communications field in public relations, media relations or public affairs
- Experience or knowledge of working with the news media
- Strong written and verbal communication skills and experience handling comprehensive writing projects
- Ability to develop effective communication pieces with minimal editing.
- Knowledge of Associated Press style guidelines
- Ability to develop and share new and creative ideas
- Experience in project management, multi-tasking and working on a deadline
- Ability to handle confidential information
- Experience in a corporate communications or public relations role
- Experience in creating communication plans and documents quickly and communicating effectively under pressure
Qualifications: BA in International Relations with 5 years of Experience
4. Requirements and Experience for External Communications Manager Cover Letter
- Excellent oral/written communication and presentation skills.
- Understanding of and experience in digital communications, using paid and organic tactics.
- Issues management and crisis communications experience.
- Demonstrated creative thinking and the ability to take initiative with projects and anticipate issues of concern.
- Strong project management skills.
- Ability to work independently, to take initiative, and to function effectively in a team environment.
- Able to multi-task and prioritize in a fast-paced environment.
- Experience working in the travel and leisure, entertainment and/or consumer goods industry.
- Experience in, or exposure to, executive communications and/or financial communications as part of integrated communications strategy.
- Understanding of advanced media monitoring and analytics tools.
Qualifications: BS in Political Science with 4 years of Experience
5. Education and Experience for External Communications Manager Cover Letter
- Understanding of the tech and media industry
- Hands-on experience with social media and other digital platforms
- Ability to work well with third parties to generate fresh ideas including developing inspiring and original story ideas and treatments for social media
- Ability to work within a complex international organization
- Strong interpersonal and analytical skills
- Gain support for communication projects within the organization
- Experience in media relations or external communications strategy
- Proven working experience in public relations
- Proven track record executing successful public relations campaigns
- Exceptional writing and editing skills
- Ability to work in a fast-paced environment and move projects forward
Qualifications: BA in Journalism with 6 years of Experience