EXTERNAL AFFAIRS MANAGER COVER LETTER TEMPLATE

Updated: Jun 13, 2025 - The External Affairs Manager develops and executes comprehensive external affairs strategies to influence public policy decisions and establish impactful partnerships. This position designs campaigns aligned with corporate objectives and maintains strong internal collaboration to integrate external insights and reports on activity outcomes. This role manages global governmental relations, represents the organization in key industry forums, and continuously adapts strategies in line with market trends and product goals.

An Introduction to Professional Skills and Functions for External Affairs Manager with a Cover Letter

1. Details for External Affairs Manager Cover Letter

  • Drive the communications agenda for external communications including media relations, stakeholder and political engagement, and partner with leaders and senior colleagues to support external communications and corporate affairs.
  • Create, lead and deliver proactive PR plans across all relevant media, embedding digital and social media into all campaigns, and setting out clear objectives, strategy, key messages, and target media.
  • Proactive news generation across key business areas including brand, corporate strategy, product innovation and sustainability.
  • Apply a content-first approach, creating compelling content for leveraging across multiple channels (internal and external)
  • Provide strategic guidance and advice on communications to senior management and colleagues across Mondelez International.
  • Create productive relationships with journalists on national and consumer key titles through direct contact and regular meetings. 
  • Support press contact programs for key spokespeople in order to maintain Mondelez International’s direct relationships with key journalists and publications
  • Act as point of contact for all press inquiries, responding quickly to requests in order to manage stories and facilitate additional comment opportunities
  • Manage External Communications grid activity.
  • Lead complex projects and programs, setting the strategy and deliverables, then working with the wider team to ensure these are implemented to the highest quality
  • Confident issues management and handling on a local and national scale, part of special situations (crisis communications) team
  • Work closely with the retained corporate communications agencies.
  • Manage UK and Ireland communications budgets and spending.


Skills: External Communications, PR Strategy, Media Relations, Content Creation, Stakeholder Engagement, Crisis Management, Budget Management, Strategic Guidance

2. Roles for External Affairs Manager Cover Letter

  • Maintain a reputation as an excellent housing provider and support senior colleagues in building strong relationships with stakeholders and target audiences.
  • Implement and update the corporate strategic external affairs plan to include a comprehensive calendar of opportunities to promote the association to target audiences. (e.g., industry events, events attended by target audiences and award submissions and project milestones.
  • Be the lead on fire safety communications for external affairs, with particular attention to stakeholder communications including for MPs, councilors, local authority officers and other interested parties
  • Prepare and write information for the media including thought leadership and opinion pieces on behalf of senior colleagues. 
  • Prepare responses to media enquiries including drafting of quotes for relevant colleagues. 
  • Advise on and support implementation of the media element of communications plans for major projects and corporate events
  • Coordinate program of and write and manage award submissions including those prepared by other teams, contractors and external agencies
  • Working with internal experts to understand the impact of policy on business and assist with the devising of proactive and reactive responses
  • Establish and maintain relationships with key Government departments, political advisors, Parliamentarians and other stakeholders to ensure they are aware of Mondelez International’s position, work and policy concerns.
  • Ensure they have a good understanding of business and the likely impact on it of any policy or legislative proposals
  • Work closely with the wider European Public Affairs team to ensure seamless engagement on major, cross-market industry issues
  • Writing briefing papers, submissions, letters and other texts for internal and external audiences to initiate and inform debate on key public policy issues.
  • Represent Mondelez International at external meetings with trade associations and the Government.


Skills: External Affairs, Stakeholder Engagement, Media Relations, Thought Leadership, Award Submissions, Policy Advocacy, Government Relations, Public Affairs

3. Responsibilities for External Affairs Manager Cover Letter

  • Work with the External Affairs Director to develop and manage a Campaign Grid of PMSA activity for the following 12 months.
  • Developing and driving the policy and regulatory narrative for internal and external use,
  • Drive PMI's leadership and cultural transformation through active personal and functional participation in innovating way of working methodology (known as Project Based Organization - PBO) and consumer-centric approach, alignment to the PMI operating model
  • Ensure all External Affairs strategies, plans and activities meet all local external legal requirements, PMI principles, practices, budgetary, reporting, compliance and control requirements
  • Develop and execute a regulatory affairs strategy in areas such as marketing, sales and product regulation based on emerging regulatory trends and tools to amplify in building local regulatory roadmaps that cater to local business needs while ensuring a level -playing field in the long term
  • Develop and execute a fiscal affairs strategy integrated into a comprehensive regulatory framework that establishes PMI as an expert and preferred partner on tobacco taxation matters among policymakers and local think tanks
  • Promote rationale principles and policies that are sustainable for the long term
  • Support affiliate engagement with external stakeholders and mobilize initiatives to identify, develop and maintain partnerships with relevant national government institutions and authorities, the scientific community, medical professionals, media and public relations professionals, NGOs and other stakeholders to obtain participation of PMI in the development of national policy and regulatory frameworks
  • Develop and drive a sustainability program and strategy to address society's needs and expectations in the Affiliate and support the business strategy
  • Work with a team of experts in regulatory affairs, medical/science affairs,and  Illicit trade prevention specialists and closely collaborate with communications and legal team


Skills: Campaign Management, Policy Development, Regulatory Affairs, Leadership Transformation, Compliance Management, Fiscal Affairs Strategy, Stakeholder Engagement, Sustainability Strategy

4. Functions for External Affairs Manager Cover Letter

  • Monitor and analyze political, regulatory and attitudinal trends to identify issues and provide a framework for developing positions and strategies
  • Engage in developing and expanding stakeholder networks
  • Assist the External Affairs Director and act as his main substitute, including representation of the Company at industry meetings and with governmental officials
  • Contribute to the development and execution of Public Affairs initiatives in line with corporate programs
  • Inform the organization internally of current Company positions
  • Partner with other functions to edit business information for internal use
  • Provide guidance to other departments so that initiatives, communication plans and materials are in line with company policies and positions
  • Develop and implement strategic communication plans in line with global external affairs and corporate affairs objectives
  • Analyze and manage incoming media inquiries and outgoing company statements to media.
  • Build a pipeline of and develop engagement strategies towards corporate partners in view of securing real estate opportunities and building last-mile delivery solutions
  • Refine existing and develop new messaging that strengthens communication with relevant corporate
  • Advise the business on both short and long-term challenges and opportunities and recommend actions and measures suitable to increase municipal endorsement
  • Represent AMZL as a spokesperson in external engagements, events, industry bodies and other external organizations.


Skills: Political Analysis, Stakeholder Engagement, Public Affairs, Internal Communication, Strategic Planning, Media Relations, Corporate Messaging, Spokesperson Representation

5. Accountabilities for External Affairs Manager Cover Letter

  • Plan and execute all external events such as site visits, lunch and learns, treks, jobs/impact report events etc.
  • Conducting research and outreach
  • Crafting communications, presentations, and proposals
  • Tracking progress toward the ongoing engagement strategy of donors, employer partners, university partners, and potential board members
  • Entering and tracking external affairs data and information in Salesforce
  • Collaborate with the external affairs team to provide information needed for grants and ensure all reporting requirements are met
  • Manage the cultivation and ongoing stewardship of a portfolio of donors and employer partners (those $5k and under)
  • Conduct research on and secure opportunities for the NYC region to build brand visibility and awareness
  • Manage the  team’s social media strategy to connect Fellows to opportunities and help inspire various partners, stakeholders, and potential champions by connecting them to the mission
  • Support the Executive Director on the recruitment, coordination and management of a regional Board
  • Participate in individual annual and quarterly planning
  • Use and maintain team systems (tactical dashboard, Asana, Slack, etc)
  • Participate in individual annual and quarterly planning


Skills: Event Planning, Research, Communication, Donor Engagement, Data Management, Grant Support, Social Media Strategy, Board Management

6. Tasks for External Affairs Manager Cover Letter

  • Create and deliver an external affairs plan which ensures the Society is actively involved in and influencing relevant public policy decisions
  • Establish and cultivate partnerships and alliances with outside groups and help the Society maximise its ability to shape agendas
  • Develop and agree campaigns which deliver on the Society's purpose and its corporate objectives
  • Build strong relationships internally to stay on top of business priorities and ensure external perspectives are being shared with colleagues
  • Report on the impact of external affairs activity and help the recently created External Relations function become an integral part of the Society
  • Responsible for governmental relations and national/international initiatives,
  • Take over the global coordination of governmental affairs and related activities inside tkUCE,
  • Represent Green Hydrogen at relevant symposiums, fairs and committees,
  • Identify, qualify and manage relevant business leads, in collaboration with local entities,
  • Develop these opportunities in strong alignment and collaboration with local entities and representatives,
  • Monitor market trends and continuously align market and product strategy, cooperate with Sales, Strategy, Communication and other internal departments locally and globally.


Skills: External Affairs Planning, Partnership Development, Campaign Management, Internal Collaboration, Impact Reporting, Government Relations, Market Trend Analysis, Business Development

What Are the Qualifications and Requirements for External Affairs Manager in a Cover Letter?

1. Knowledge And Abilities for External Affairs Manager Cover Letter

  • Experience in external affairs/stakeholder relations and/or parliamentary affairs
  • Experience in influencing at a senior level and collaborating with a wide range of partners
  • Experience in successfully delivering stakeholder analysis, engagement planning and implementing evaluation methods.
  • Excellent written and spoken communication skills capable of spanning a range of audiences
  • Experience in initiating and leading projects within a strategic framework
  • Time management skills
  • Ability to manage budgets
  • Strong communication skills teamwork skills and diplomacy
  • Proficiency in both verbal and written English and Chinese
  • Hands-on experience in MS Office desktop applications including Word, Excel, PowerPoint
  • Good ability to rapidly assimilate information
  • Good ability to manage multi-tasks


Qualifications: BA in Communications with 7 years of Experience

2. Experience and Requirements for External Affairs Manager Cover Letter

  • Ability to handle confidential information with tact and poise.
  • Experience organizing and completing multiple tasks simultaneously with close attention to detail and prioritizing tight deadlines.
  • Ability to quickly and easily adapt to changing organizational needs.
  • ability to proactively identify issues/problems and recommend solutions.
  • Ability to achieve desired results while working collaboratively in a team environment.
  • Ability to perform basic math and business/accounting functions, including project management, and knowledge of budgeting.
  • Ability to obtain and maintain proper credentials necessary to access USO Center locations and facilities including security, credit and/or background screening, SOFA status
  • Experience with a contact management database and marketing automation platforms
  • Excellent written and oral communication skills, as well as customer service tact.
  • Ability to think critically and problem-solve creatively.


Qualifications: BS in Public Relations with 6 years of Experience

3. Skills, Knowledge, and Experience for External Affairs Manager Cover Letter

  • Experience in researching issues and opportunities that impact the USO’s Office of Government Relations and External Affairs and the USO’s mission. 
  • Experience with cultivating and maintaining relationships with donors
  • Strong oral and written communication skills to effectively work with individuals at all levels of government. 
  • Knowledge of the federal legislative and budget process. 
  • Ability to skillfully draft, proofread and edit correspondence and reports to internal and external audiences. 
  • Ability to conduct research and prepare briefing materials/memos on a variety of issues including legislative initiatives, USO activities, and initiatives of other organizations, Members of Congress, Administration officials and governors’ offices.
  • Expertise in working effectively with a diverse group of internal and external constituents and as part of a team. 
  • Strong interpersonal, customer service and problem-solving skills. 
  • Ability to interact with USO leadership, government officials, the general public and military audiences at a variety of levels with integrity and professionalism.
  • Proficiency in using computers and electronic equipment. 
  • Excellent time management and prioritization skills


Qualifications: BA in Political Science with 5 years of Experience

4. Requirements and Experience for External Affairs Manager Cover Letter

  • Knowledge of various software, applications, and programs including Microsoft Office Suite, Zoom and social media platforms
  • Ability to manage all aspects of scheduling, registration and hosting of Zoom and Teams meetings and webinars.
  • Ability to exercise sound judgment related to controversial and/or culturally sensitive subjects. 
  • Ability to handle confidential information with tact and poise.
  • Experience organizing and completing multiple tasks simultaneously with close attention to detail and prioritizing tight deadlines.
  • Ability to quickly and easily adapt to changing organizational needs.
  • Ability to proactively identify issues/problems and recommend solutions.
  • Ability to achieve desired results while working collaboratively in a team environment.
  • Ability to perform basic math and business/accounting functions, including project management, and knowledge of budgeting.
  • Ability to obtain and maintain proper credentials necessary to access USO Center locations and facilities including but not limited to security, credit and/or background screening, SOFA status, valid driver’s license.


Qualifications: BS in Marketing with 6 years of Experience

5. Education and Experience for External Affairs Manager Cover Letter

  • Strong written communication skills, an ability to deliver a message succinctly, and an ability to distill complex topics into a simple narrative
  • Knowledge of how banks are supervised and how a regulatory affairs team works
  • Strong understanding of how regulators prioritize agenda and what drives priorities
  • Able to work independently and with changing priorities
  • Able to build strong, mutually respectful relationships with diverse teams and across stakeholders of varying seniority
  • Interest in the regulated financial services environment
  • Experience at a FinTech / hyper-growth startup
  • Knowledge of the landscape of regulatory requirements
  • Detail-oriented with the ability to work towards the bigger picture.


Qualifications: BA in Journalism with 5 years of Experience

6. Professional Background for External Affairs Manager Cover Letter

  • Experience with a large, ASX-listed company in the energy, resources or utilities sectors
  • Proven capacity to work within cross-functional teams
  • Demonstrated capacity to build positive business partnerships with key stakeholders
  • Proven ability to provide strategic communication advice to senior management
  • Comprehensive understanding of managing stakeholders, issues and reputation
  • The ability to develop and maintain relationships with stakeholder groups, the community and corporate, business/finance and mainstream media is critical
  • Highly developed influencing skills
  • Excellent verbal and written communication skills, especially preparing public information
  • Understanding of the modern media landscape and experience with social media content and platforms
  • Understanding of existing health policy environment and analysis skill
  • Good interpersonal and interdisciplinary skills, ability to interact & engage internal and external customers


Qualifications: BS in Business Administration with 7 years of Experience