EXTERNAL RELATIONS MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Jun 13, 2025 - The External Relations Manager adept in utilizing Cision or similar media relations databases brings a solid foundation in public relations and communications across corporate and agency settings. This role entails managing complex communications programs, engaging with media across various channels, and excelling in crisis communication and reputation management. The position effectively handles multiple stakeholder relationships within the accounting, finance, or financial services sectors, crafting strategies that address diverse opinions and intricate technical data.

Essential Hard and Soft Skills for a Standout External Relations Manager Resume
  • Legislative Tracking
  • Research
  • Regulatory Analysis
  • Policy Development
  • Compliance Management
  • Strategy Implementation
  • Database Management
  • Growth Strategy
  • Content Creation
  • Campaign Management
  • Stakeholder Engagement
  • Advocacy
  • Public Relations
  • Event Coordination
  • Communications
  • Consultant Management
  • Sales Leadership
  • Relationship Building
  • Brand Positioning
  • Thought Leadership

Summary of External Relations Manager Knowledge and Qualifications on Resume

1. BA in Communications with 2 years of Experience

  • Ability to understand and synthesize complex technical issues and present them in user-friendly messages or through visual representations.
  • Excellent writing, editing and proofreading skills such as preparing presentations, writing speeches, articles and scripts
  • Excellent verbal communication skills with experience in presenting information to groups and individuals
  • Able to take a brief and turn this into action
  • Stakeholder management and Collaboration skills
  • Strong working knowledge of the media, established media contacts, and demonstrated ability to interface effectively with them at the national and grassroots levels
  • Knowledge of the financial services, accounting and/or tax media landscape
  • Ability to manage multiple projects simultaneously
  • Ability to work independently and perform well under pressure, meet deadlines, resolve problems, innovate and meet goals
  • Proficiency in Microsoft Office, including Outlook, PowerPoint, Excel and Word

2. BS in Public Relations with 4 years of Experience

  • Familiarity with Cision or other media relations databases
  • Experience in public relations and communications in a corporate or agency environment,
  • Experience working on communications programs
  • Experience working with media through a variety of channels
  • Experience in crisis communication and reputation management
  • Experience in working concurrently with multiple stakeholders and managing relationships
  • Experience working in accounting, finance or the financial services sector
  • Knowledge of healthcare PR, and strong experience in issues management
  • Ability to research stakeholder landscape and craft communication strategies that navigate competing opinions and complex technical information

3. BA in Marketing with 3 years of Experience

  • Ability to identify, engage, and manage external support in implementing plans, such as public relations and marketing firms
  • Complex project-specific experience
  • Demonstrated experience working with local regulators and community members
  • Excellent verbal and written communication skills
  • Experience navigating ambiguity and thriving in an entrepreneurial and fast-paced environment
  • Resourcefulness and a track record of being a successful team player capable of collaborating with multiple cross-functional teams
  • Flexibility and adaptability, and an ability to adjust quickly to changing priorities
  • Experience in Microsoft Office Suite
  • Able to convey complex information in a clear and concise manner.
  • Strong experience in media and/or PR

4. BS in Media Studies with 4 years of Experience

  • Keen interest in government policies, business and economic topics.
  • Excellent command of English and Chinese with strong copywriting, communication and presentation skills.
  • Able to multi-task, and work competently under pressure within tight timelines.
  • Experience presenting and defending policy decisions to the public policy community and representing the organization effectively at policy conferences.
  • Project management and event planning experience.
  • Experience managing external consultants.
  • Familiarity with government and/or multilateral organizations with an awareness of AI/ML stakeholders and influencers.
  • Excellent intra-functional communication and cross-functional communication, and proven ability for consensus building.
  • Ability to work in an ambiguous environment and quickly identify solutions to problems.
  • Ability to dive deep on subject matters to provide thoughtful and comprehensive recommendations for a variety of complex situations.
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