EVENT MARKETING MANAGER RESUME EXAMPLE

Published: Apr 11, 2025 - The Event Marketing Manager oversees the planning, execution, and follow-up of hosted and sponsored events including conferences, trade shows, webinars, and internal activations across the EMEA region. This role coordinates event logistics, develops marketing materials, manages promotions, and collaborates with key stakeholders to ensure alignment with brand objectives and business growth. The manager tracks campaign metrics, evaluates event ROI, and maintains precise budget control to drive continuous improvement and strategic impact.

Tips for Event Marketing Manager Skills and Responsibilities on a Resume

1. Event Marketing Manager, Elevate Vision Media, Tucson, AZ

Job Summary: 

  • Lead the development and execution of the marketing event strategy for global strategic accounts, consisting of both in-person, hybrid, and virtual activations, with the primary focus of generating and accelerating pipeline, and designed for audiences
  • Conceptualize and lead all events, including sponsoring customers’ conferences and conventions, producing exclusive/VIP experiences at industry conferences worldwide, producing owned virtual customer summits, and planning smaller format regional networking events.
  • Introduce new creative themes and content for event programming, including curating speaking opportunities, planning runs-of-show, and partnering with customer participants to bring their Braze success stories and brand narratives to life
  • Manage event logistics, budget, and on-site coordination
  • Work with the marketing and go-to-market teams to ensure we’re hitting the audience development goals, both through marketing-owned channels, such as Marketo emails, and by enabling sales to drive attendance from their target accounts 
  • Ultimate be responsible for ensuring that we’re tracking appropriately to hit registration targets
  • Collaborate with regional field marketers when a unified or shared event strategy is appropriate
  • Work with Braze executive leaders to plan their presence and participation in event programming
  • Partner with the brand marketing team to direct them on event production and ensure the quality adheres to the brand standards
  • Maintain close alignment with the Global Strategic Accounts sales leaders and their teams to understand annual account focus, structure, and goals
  • Track lead flow to ensure the appropriate team members follow up with event registrants promptly
  • Measure ROI through metrics analysis and reporting
  • Develop an event marketing management process, clearly defining roles and responsibilities and ensuring consistency across all events


Skills on Resume: 

  • Event Strategy Development (Hard Skills)
  • Budget Management (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Audience Targeting (Hard Skills)
  • Creative Content Planning (Hard Skills)
  • ROI Analysis (Hard Skills)
  • Stakeholder Communication (Soft Skills)
  • Project Coordination (Soft Skills)

2. Event Marketing Manager, BeaconPath Events, Aurora, CO

Job Summary: 

  • Manage and develop events strategies that align with the company's broad strategy and business goals
  • Managing the event calendar, budget, and timelines of events, as well as designing the event, executing the event, whether digital or in-person
  • Coordinating with external agencies on the messaging, strategy and creative development
  • Implement and design planning and execution processes for events, optimizing the strategies
  • Take charge of the evaluation of event engagement and performance, monitoring the process
  • Execute the events strategy for TetraScience to foster meaningful interactions between potential customers and Tetra Science team members that drive both awareness and pipeline
  • Ideate, plan and execute hosted in-person and virtual external events, sponsorships, webinars, and partner events, including concept, budget requirements, goals, and KPIs that will effectively achieve and contribute to pipeline goals
  • Write and/or drive all content associated with events, including abstracts, company listings, landing pages, booth panel copy, invitation and follow-up emails, scripts, sales enablement materials, and other content as applicable to make the events successful
  • Partner with sales leadership to define, evolve, and communicate event plans that align to the goals, objectives and strategies
  • Work alongside demand generation, partner and customer marketing managers to ensure programs are fully integrated and aligned with quarterly activities and goals
  • Forecast and manage budget and select and manage external vendors and agencies
  • Monitor performance of event programs to analyze, report, and present on campaign and KPI performance and success
  • Act as liaison between the ESC and local colleges and universities with an interest in providing interns


Skills on Resume: 

  • Event Strategy Development (Hard Skills)  
  • Event Budget Management (Hard Skills)  
  • Agency Coordination (Soft Skills)  
  • Process Optimization (Hard Skills)  
  • Event Performance Evaluation (Hard Skills)  
  • Content Development (Hard Skills)  
  • Cross-team Collaboration (Soft Skills)  
  • Vendor Management (Hard Skills)

3. Event Marketing Manager, NexaCore Solutions, Tampa, FL

Job Summary: 

  • Lead marketing and event function of the $100M Africa Netpreneur Prize.
  • Marketing: planning and executing online and offline marketing campaigns
  • planning and executing major events in Africa, including working closely with the group event team on the annual Africa’s Business Heroes show.
  • planning and executing online and offline training for African entrepreneurs
  • Be a key vendor management such as directing team, LEDs supplier, audio suppliers, etc.
  • Support other high-priority international programs
  • Coordinate effectively and efficiently with internal departments and offices to support project execution
  • Work with multiple and various outside partners and parties in an effective, professional, and courteous manner
  • Manage event projects, budgets, and timelines
  • Manage all session and speaker logistics including session details, speaker assignments, and profiles, session scheduling, proofreading, PowerPoint presentations, session tagging, and more
  • Work with team and internal stakeholders to review, analyze, and adjust content for efficacy and engagement
  • Contribute to overall team strategy and team operations


Skills on Resume: 

  • Marketing Execution (Hard Skills)  
  • Event Planning (Hard Skills)  
  • Training Management (Hard Skills)  
  • Vendor Coordination (Hard Skills)  
  • Department Collaboration (Soft Skills)  
  • Stakeholder Communication (Soft Skills)  
  • Budget Management (Hard Skills)  
  • Content Optimization (Hard Skills)

4. Event Marketing Manager, BluePeak Strategies, Louisville, KY

Job Summary: 

  • Work with the Director of Corporate Marketing and internal and external stakeholders to strategize and plan Summit content, ensuring it aligns with organizational goals and event themes
  • Develop specific content for all sessions, including onstage videos
  • Working with internal and external stakeholders, acquiring speakers, and overseeing speaker management, including rehearsal schedules
  • Work with Events Website Developer to ensure content integration with the website
  • Hire and manage a temporary team to produce and execute content, including setting goals/KPIs, workflows, performance, etc.
  • Events Content Creator (produce and manage content for all relevant Summit stages, contribute to strategy and coordination)
  • Website Content Coordinator (apply expertise to optimize virtual experience, and traffic and post all website content)
  • Events Content Coordinator (speaker management, visual and other asset management, and other support tasks)
  • Events Deliverables Coordinator (agenda management including trafficking, web posting, printed agendas, highlights promotional doc, etc.)
  • Contribute to post-mortem activities and deliverables
  • Identify content needs and manage content development process for all events end-to-end, including project management, production timelines, event agenda
  • Maintain editorial calendar of online and in-person events
  • Work with internal stakeholders to develop content approach and scripts for individual events
  • Lead or contribute to the acquisition of speakers


Skills on Resume: 

  • Content Strategy (Hard Skills)  
  • Speaker Management (Hard Skills)  
  • Website Integration (Hard Skills)  
  • Team Supervision (Soft Skills)  
  • Content Creation (Hard Skills)  
  • Agenda Management (Hard Skills)  
  • Project Coordination (Soft Skills)  
  • Editorial Planning (Hard Skills)

5. Event Marketing Manager, VibeLoop Communications, Boise, ID

Job Summary: 

  • Collaborating with the marketing team and organizers to define the strategy and event requirements including marketing, planning and logistics of trade show events.
  • Produce events ensuring consistency and collaboration while following established guidelines, processes, procedures and tools. 
  • Educate cross-functional teams, provide direction and establish solutions.
  • Preparing, presenting, and managing budgets
  • Securing the venue, planning the layout, and liaising with vendors to determine their booth requirements.
  • Managing the booking and registration of vendors, sponsors, and guests.
  • Arranging travel and accommodation logistics, administration, and bookings.
  • Provide regular updates to keep all clients abreast of upcoming events and deadlines.
  • Coordinate with the campaigns team to create event-oriented pre-show promotions.
  • Create pre-show briefing documents and run pre-show business meetings.
  • Evaluate and manage current and future booth requirements such as booth size, design and graphics.
  • Manage and coordinate the logistics of the exhibit property including maintenance of the trade show exhibit, demonstration equipment, security, equipment rentals, and catering services.
  • Running the floor to ensure the event operates smoothly.
  • Ensuring that all health and safety standards are adhered to during the event.
  • Conduct and communicate post-show analysis, including metrics.
  • Assist in developing tracking and measurement tools and processes.
  • Work with events to promote speakers on the official conference program.
  • Support and organize the logistics of other marketing events such as potential customer seminars, user conferences and special promotions.


Skills on Resume: 

  • Event Strategy (Hard Skills)  
  • Budget Management (Hard Skills)  
  • Vendor Coordination (Hard Skills)  
  • Travel Logistics (Hard Skills)  
  • Cross-functional Education (Soft Skills)  
  • Booth Management (Hard Skills)  
  • Health Compliance (Hard Skills)  
  • Post-show Analysis (Hard Skills)

6. Event Marketing Manager, IgniteSphere Promotions, Little Rock, AR

Job Summary: 

  • Deliver outstanding project management specific to event initiatives. 
  • Manage projects involving multiple interdependencies
  • Manage specific Event budgets and prepare detailed post-event reporting to support return on investment analysis, compliance and business entertainment workplace guidelines reporting and monthly promo forecast reporting
  • Effectively deliver the organizational elements of successful event management
  • Liaise and build positive relationships with internal Business Partners and external clients and vendors
  • Provide event expertise for successful event execution
  • Keen ability to adapt to new technologies and internal platforms (Vidyard, Seismic, Marketo, Salesforce) for digital and hybrid events and post-reporting
  • Responsible for creating implementing and managing Post-Event strategy with a digital focus
  • Cross-training with the Marketing Automation and Digital Experience teams to implement Post-Event strategy
  • Working in synergy with several departments to be able to implement Post-Event strategy (Digital, Compliance, Marketing Automation, Corporate Affairs)
  • Full end-to-end project management of a range of events including company-owned conferences for 500 delegates
  • Source, secure, and prepare speakers and sponsors
  • Ideation and delivery of new types of events to engage with an audience.
  • Lead the planning and creative development of event concepts covering all event requirements
  • Ensure all events are successfully delivered on time and in full, in line with advised budgets


Skills on Resume: 

  • Project Management (Hard Skills)  
  • Budget Reporting (Hard Skills)  
  • Event Execution (Hard Skills)  
  • Stakeholder Relations (Soft Skills)  
  • Technology Adaptation (Hard Skills)  
  • Post-event Strategy (Hard Skills)  
  • Speaker Coordination (Hard Skills)  
  • Concept Development (Hard Skills)

7. Event Marketing Manager, HorizonEdge Exhibits, Des Moines, IA

Job Summary: 

  • Support and conquer-and-divide work
  • Create key messaging for events based on event type and audience
  • Plan and execute social media strategy before, during, and after the event
  • Help to write event website content
  • Promptly deliver and assist in the segmenting of leads after the event
  • Initiate and help write post-event communication emails that provide real value and engagement with the product
  • Deliver a global events strategy based on sales goals, brand value and KPIs
  • Develop and track the overall event budget, and ensure that forecasting and reporting are accurate
  • Develop and execute the lead generation strategy for each event
  • Pre-book key sales meetings taking place during the events
  • Post-event, ensure that identified key leads are handed over to the sales team
  • Create an overall brand experience for the event, including booth, swag, contests, brand materials, and giveaways that deliver maximum quality and brand impact
  • Coordinate delivery of design files to vendors
  • Coordinate product demos at events and give feedback to help make them effective and engaging
  • Create and foster a company initiative that encourages engineers, developer advocates, and other employees to speak at various conferences, trade shows, Meetups, user groups, etc
  • Track speaking submission deadlines and help brainstorm ideas and topics for new talks


Skills on Resume: 

  • Message Creation (Hard Skills)  
  • Social Strategy (Hard Skills)  
  • Lead Management (Hard Skills)  
  • Budget Tracking (Hard Skills)  
  • Event Forecasting (Hard Skills)  
  • Brand Experience (Hard Skills)  
  • Demo Coordination (Hard Skills)  
  • Speaker Engagement (Soft Skills)

8. Event Marketing Manager, TerraLink Marketing, Albuquerque, NM

Job Summary: 

  • Planning, implementation and delivery of trade activations for key customers and outlets.
  • Planning and implementation of promotions strategy across all on-trade customers at key times of the year e.g. Valentine's, Easter and Christmas.
  • Organize and implement best-in-class bar takeovers and activations.
  • Support sales team in creating artwork (menus and ads), sourcing collateral and events stands, props, etc.
  • Research and source points of sale such as glassware, parasols, bar runners, and any other POS deemed relevant.
  • Working with agencies and suppliers to enable the above as appropriate.
  • Management and planning of budgets for the above.
  • Organise and manage sponsorship events.
  • Organise and present at/attend trade events.
  • Research, plan and activate consumer events such as festivals, shows, etc to meet strategic objectives of the brands e.g. drive brand awareness, launch new brands, etc.
  • At events, pull together appropriate social material as briefed by a digital copywriter.
  • Produce events from concept through completion, from event selection, forecasting, strategy development, team coordination, and flawless execution with input from key internal stakeholders, driving conversations, opportunities, and ROI.
  • Create event content collateral like invitations and emails, email campaigns and swag packets.
  • Incorporate data-driven insights into the full event lifecycle, from strategic pre-planning through post-event reporting
  • Partner with sales leadership to ensure goals are being met as well as drive new leads, nurture existing ones, and bring reach to new markets


Skills on Resume: 

  • Trade Activation (Hard Skills)  
  • Promotion Strategy (Hard Skills)  
  • Event Execution (Hard Skills)  
  • Collateral Sourcing (Hard Skills)  
  • Vendor Collaboration (Soft Skills)  
  • Budget Management (Hard Skills)  
  • Consumer Engagement (Soft Skills)  
  • Insight Integration (Hard Skills)

9. Event Marketing Manager, Prisma Pulse Media, Baton Rouge, LA

Job Summary: 

  • Responsible for event strategy, end-to-end event planning, event management, and logistics, inclusive of vendor management, day of coordination, and post-event follow-up.
  • Manage the creation of event creative assets, messaging, and booth design, working in collaboration with the broader marketing team.
  • Manage and coordinate internally hosted events such as user conferences, executive dinners, etc.
  • Plan, analyze and evaluate the performance of ongoing events to optimize towards benchmarks.
  • Manage event budget, handle contract negotiation, vendor sourcing, & invoicing for events and sponsorships.
  • Test different event formats to help engage the internal team, partners, and prospects while developing success metrics to ensure positive ROI.
  • Facilitate kick-off calls and debriefs for trade shows and events with Sales.
  • Ensure partners, prospects and customers have positive experiences at events.
  • Manage, plan, and budget event inventory, as well as keep up-to-date.
  • Manage and collect leads, while simultaneously integrating these into CRM and creating event follow-up campaigns in partnership with Sales.
  • Maintain a calendar of events and other project tracking documents.
  • Continually look for events and sponsorship opportunities.
  • Work collaboratively with the wider events team to inform marketing content and collateral.
  • Manage a team and set the direction of travel for several events brands.
  • Manage and report on paid marketing activities.


Skills on Resume: 

  • Event Strategy (Hard Skills)  
  • Creative Management (Hard Skills)  
  • Performance Analysis (Hard Skills)  
  • Vendor Sourcing (Hard Skills)  
  • Format Testing (Hard Skills)  
  • Lead Integration (Hard Skills)  
  • Calendar Maintenance (Hard Skills)  
  • Team Leadership (Soft Skills)

10. Event Marketing Manager, Branded Impact Co., Wichita, KS

Job Summary: 

  • Identify new business opportunities through research and analysis of market events by industry vertical
  • Coordinate with the Marketing and Vertical teams in promotional planning
  • Execute marketing campaigns effectively to achieve event campaign objectives
  • Work with Marketing leadership to strategize, build, and execute integrated field campaigns that involve email marketing, direct mail marketing, and other channels
  • Assist Marketing leadership with the planning, execution, tracking, and follow-up of Field Marketing campaigns and initiatives
  • Research new and creative campaign and swag ideas
  • Build and maintain an events calendar, collaborating with appropriate stakeholders to reflect company priorities
  • Liaise with event companies to plan RA’s involvement as a speaker, sponsor, and/or exhibitor including negotiating sponsorship packages
  • Track and manage budgets and deadlines associated with events, including shipping, printing, sponsor fees, etc.
  • Coordinate with logistics vendors to ship RA booth materials
  • Create and distribute event kits prior to attending each event, to ensure attendees are briefed on event details
  • Work with content and creative teams to produce materials needed for conference sponsorships such as booth materials, presentations, social media assets, etc.
  • Manage social media and website activity surrounding events and partnership campaigns
  • Distribute pre-and post-event communications, Collaborate with Sales to track leads and evaluate event ROI
  • Vendor Management including collaboration with promotional, logistics, and print vendors and maintaining positive relationships with those vendors
  • Manage inventory of marketing collateral and swag, ensuring the appropriate amounts are available for each event
  • Build partnerships with associations and other relevant industry organizations by maintaining regular communication, identifying cross-marketing opportunities, and building tailored programming


Skills on Resume: 

  • Market Research (Hard Skills)  
  • Campaign Execution (Hard Skills)  
  • Field Marketing (Hard Skills)  
  • Event Coordination (Hard Skills)  
  • Budget Tracking (Hard Skills)  
  • Vendor Management (Hard Skills)  
  • Lead Evaluation (Hard Skills)  
  • Partnership Development (Soft Skills)

11. Event Marketing Manager, ZenithWave Events, Lincoln, NE

Job Summary: 

  • Execute individual events that support overall strategic marketing goals, plans and key messages before, during and after the event.
  • Understand the needs and motivations of b2b audiences, specifically within the telecommunications space, and related industry influencers
  • Execute world-class marketing events that support strategic marketing objectives, product and program launches, and partnership goals
  • Global and regional events production and marketing to drive awareness and thought leadership in the connectivity ecosystem
  • Measurement strategy and implementation for events, laddering into larger business goals and KPIs
  • Create compelling event A/V and design assets that ensure a high bar for creative excellence, engagement and brand cohesiveness
  • Partner closely with cross-functional teams, including Partnerships, Product Marketing, Policy, Comms, Legal, Product, Design, agencies, partners and more.
  • Support the Sales Marketing Manager on existing strategies for industry events and speaking opportunities
  • Manage and follow up on plans for industry event markets including sponsorship and speaking plans
  • Oversee the start-to-end event planning and execution process in the APAC region
  • Drive pre-event weekly meetings, including ownership of event planning documentation
  • Work closely with various stakeholders to achieve business goals via event marketing
  • Monitor industry trends and competitor activities
  • Collaborate with content team on content strategy, plan, calendar, and style guide


Skills on Resume: 

  • Event Execution (Hard Skills)  
  • Audience Understanding (Soft Skills)  
  • Global Production (Hard Skills)  
  • KPI Measurement (Hard Skills)  
  • Creative Development (Hard Skills)  
  • Cross-functional Collaboration (Soft Skills)  
  • Sponsorship Planning (Hard Skills)  
  • Content Strategy (Hard Skills)

12. Event Marketing Manager, ClearPoint Branding, Akron, OH

Job Summary: 

  • Take ownership and manage multi-channel marketing strategies to drive traffic, engagement and participation in live events for healthcare professionals
  • Implement and monitor marketing campaigns to meet the organization’s attendee, registration, and revenue goals
  • Adopt and utilize the Exact Target marketing automation tool to manage and optimize campaign performance
  • Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic.
  • Partner with Data Analytics to analyze user site behavior for persona development, inform marketing communications and drive actionable insights and segmentation
  • Work closely with teams to coordinate and execute tactics within marketing plans for sold activities.
  • Coordinate with the Program Management team to develop timelines for marketing plans
  • Deploy email and e-newsletter tactics
  • Work with social media specialist(s) to publish social media posts
  • Work with Data Analytics to track program performance – to optimize list targeting/segmentation to improve response rates and overall yield
  • Provide ongoing reporting and analysis to inform and support business decisions
  • Analyzing response rate trends to inform deployment of outbound e-mail, onsite tactics, partnerships, and social
  • Conducting platform (Exact Target/Aventri/Virtual Platform) tracking analysis of web pages and specific activities to provide insight of user engagement behavior
  • Creating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholders
  • Share channel performance data with internal teams


Skills on Resume: 

  • Marketing Strategy (Hard Skills)  
  • Campaign Monitoring (Hard Skills)  
  • Tool Utilization (Hard Skills)  
  • Performance Tracking (Hard Skills)  
  • Persona Development (Hard Skills)  
  • Timeline Coordination (Hard Skills)  
  • Email Deployment (Hard Skills)  
  • Data Analysis (Hard Skills)

13. Event Marketing Manager, NovaThrive Events, Reno, NV

Job Summary: 

  • Build a strategic marketing events plan and calendar that aligns with the company's brand and demand-generation strategies
  • Consistently follow industry changes to identify and recommend new event marketing opportunities
  • Plan and manage all aspects of Forto event participation from start to finish - from event conception and message development to venue sourcing and sponsorship contract negotiation, to exhibition stand building, speaker coordination, staffing management, etc.
  • Align with the enterprise marketing teams to deliver all pre- and post-event promotions and communications to attract and engage customers
  • Analyze and report on event performance KPIs, provide recommendations on future activities and strategies
  • Source and manage supporting teams including external agencies and contractors
  • Partnering with the Field Marketing & Events Manager to build a field marketing plan and contribute to the overall team’s quarterly metrics.
  • Effectively tracking and using metrics to show the return on investment of sponsorship opportunities and events.
  • Planning and executing integrated event marketing programs to drive pipeline generation and acceleration, as well as customer loyalty and expansion.
  • Managing all events from design through execution and follow-up with sales.
  • Leading vendor relationships and program budgets.
  • Planning, control and evaluation of high-quality B2B events and trade fair appearances
  • Coordination of external service providers
  • Organizational tasks around event marketing


Skills on Resume: 

  • Event Planning (Hard Skills)  
  • Opportunity Identification (Soft Skills)  
  • Vendor Management (Hard Skills)  
  • KPI Analysis (Hard Skills)  
  • Team Alignment (Soft Skills)  
  • ROI Tracking (Hard Skills)  
  • Pipeline Acceleration (Hard Skills)  
  • Service Coordination (Hard Skills)

14. Event Marketing Manager, StratusForge Creative, Manchester, NH

Job Summary: 

  • Responsible for the strategy and execution of large corporate events, smaller special events and tradeshows.
  • Collaborate as part of the event marketing team to find efficiencies, implement best practices, and support other event projects from across the function as assigned. 
  • Work cross-functionally, define and execute the program goals, messages, audience generation/email campaigns, speaker plan, collateral, event website and registration, and event logistics.
  • Track and plan for marketing development, and fund budgets for Business Development and Product Management.
  • Gather information (including industry trends, competitive intelligence, and business goals) and make event marketing recommendations, incorporating program budget, potential effectiveness, event metrics, logistics, calendaring, etc.
  • Design and facilitate internal events, including audio-visual production, collateral design, creation and procurement, logistics, budgeting, negotiation and client service.
  • Define objectives and messaging for events, and prepare ROI evaluation of events.
  • Manage logistical requirements for planning, staging, and shipping or tradeshow properties, products and supporting elements.
  • Establish staffing requirements, obtain approvals and recruit employees to staff all trade shows and internal events.
  • Research and evaluate potential guest speakers for events.
  • Responsible for measuring and reporting on the effectiveness of events, including leads and other metrics.
  • Negotiate contracts and manage relationships with outside vendors
  • Managing operational and administrative functions to ensure specific projects are delivered efficiently.
  • Identifying new quality products to include in the Employee Store while helping with the management of the overall budget and forecasting.
  • Maintaining good internal relations with inquiries regarding Employee Store orders.


Skills on Resume: 

  • Event Strategy (Hard Skills)  
  • Cross-functional Collaboration (Soft Skills)  
  • Budget Planning (Hard Skills)  
  • Trend Analysis (Hard Skills)  
  • Collateral Design (Hard Skills)  
  • ROI Evaluation (Hard Skills)  
  • Vendor Negotiation (Hard Skills)  
  • Operations Management (Hard Skills)

15. Event Marketing Manager, RedOak Promotions, Fayetteville, NC

Job Summary: 

  • Develop an annual events plan that aligns with the go-to-market strategy
  • Plan and execute internal and external events from start to finish
  • Lead the project management in support of event logistics and planning, including managing show organizers, partners, speakers, contracted resources/vendors, and venues
  • Coordinate marketing efforts in collaboration with marketing and sales teams
  • Arrange and manage staff resources to effectively execute events
  • Collaborate with creative teams on design, marketing assets, interactive and video display 
  • Handle event registrations, invitations, promotional giveaways, event surveys, budget tracking as well as analysis, tracking and reporting on event ROI
  • Manage on-site and virtual event activities during the event, actively problem-solving or challenges arise
  • Work closely with the sales team to ensure timely and successful follow-up with event leads
  • Prepare budgets and adhere to expenditure parameters
  • Track, analyze, and report on event outcomes and ROI against established objectives and metrics
  • Develop a blueprint for each commercial product’s marketing needs
  • Optimis each product marketing plan depending on a variety of success factors
  • Analyse data to help learn what works best when it comes to commercial product promotions


Skills on Resume: 

  • Event Planning (Hard Skills)  
  • Project Management (Hard Skills)  
  • Team Coordination (Soft Skills)  
  • Creative Collaboration (Soft Skills)  
  • Lead Follow-up (Hard Skills)  
  • Budget Tracking (Hard Skills)  
  • ROI Analysis (Hard Skills)  
  • Data Interpretation (Hard Skills)

16. Event Marketing Manager, EngageCore Experiences, Columbia, SC

Job Summary: 

  • Work closely with the events team, and lead a cross-functional team through planning and execution of large corporate-funded tradeshows and sponsorships.
  • Collaborate with the events team, internal stakeholders, and third-party vendors to build and push the adoption of best practices, templates, and toolkits for live, virtual, and hybrid events.
  • Partner with internal creative studio, demand generation, and external vendors to create compelling, on-brand event assets.
  • Support virtual events including webinar management, scheduling and setup.
  • Perform a wide variety of tasks supporting event team members on Marquis annual events, event registration builds, as well as managing global events projects and tracking deliverables (in Asana).
  • Monitor performance of event programs to analyze, report, and present on campaign and KPIs (Key Performance Indicators), and success.
  • Participate in bi-weekly office hours to help guide and influence self-serve events (live, virtual and hybrid) that delight the customers.
  • Create and execute an end-to-end demand generation strategy including outreach to existing customers coupled with net new contact acquisition through paid media channels.
  • Work closely with senior technical stakeholders to develop and drive the event content strategy to ensure the breadth and depth of AWS products and services are covered across a variety of job roles, industries, and stages of cloud adoption.
  • Work with third-party vendors (e.g. event and creative agencies and online platform providers) to create compelling event experiences.
  • Post-event reporting and analysis of event activities and ROI
  • Build and maintain stakeholder relationships across regional and global stakeholders
  • Ensure global consistency to brand guidelines
  • Work in close partnership with appointed agencies, and manage budgets, timelines, and project deliverables
  • Support the wider India Marketing team in the execution of smaller events that operate as part of wider integrated campaigns


Skills on Resume: 

  • Team Leadership (Soft Skills)  
  • Template Development (Hard Skills)  
  • Asset Creation (Hard Skills)  
  • Webinar Support (Hard Skills)  
  • Campaign Reporting (Hard Skills)  
  • Demand Generation (Hard Skills)  
  • Content Strategy (Hard Skills)  
  • Stakeholder Management (Soft Skills)

17. Event Marketing Manager, BoldNest Media, Jackson, MS

Job Summary: 

  • Work closely with the Senior Manager of Marketing, client services, and other departments to execute global events, ensuring timely and professional delivery
  • Manage all aspects of the logistics of setting up and delivering third-party organized events, including venue preparation, content and collateral, invitations and attendance, material and audio-visual resources, and refreshments and accommodation
  • Ensure all milestones are achieved on time and budget before, during, and after the event
  • Act as the first point of contact for all inquiries relating to the event
  • Work with third-party event organizers and other partners to build and maintain excellent relationships, and track, monitor and negotiate b2b marketing opportunities to optimize marketing investments
  • Work closely with the Senior Manager of marketing to develop yearly plans, manage and forecast accurate customer event budgets for the current financial year and planning requirements for the following year
  • Create monthly expense reports and post-event summaries that include lead-generation, audience/opportunity, and marketing strategy details
  • Establish and monitor individual event budgets and ensure that event contracts, quotes, purchase orders, invoices, and other such logistical items are prepared and approved promptly
  • Ensure that appropriate KPIs are set for all events in line with department strategy
  • Evaluate existing and potential new events including the collation and analysis of data to enable informed decisions about future participation
  • Working with events leads and other global event stakeholders in developing a marketing strategy for events and assist in its delivery
  • Responsible for internal management approval processes
  • Assist in the production and distribution of event-related marketing materials including web and social content to promote events
  • Promote events to new and existing audiences through close cooperation with various marketing teams


Skills on Resume: 

  • Event Execution (Hard Skills)  
  • Logistics Management (Hard Skills)  
  • Budget Forecasting (Hard Skills)  
  • Vendor Relations (Soft Skills)  
  • Expense Reporting (Hard Skills)  
  • KPI Setting (Hard Skills)  
  • Data Analysis (Hard Skills)  
  • Content Promotion (Hard Skills)

18. Event Marketing Manager, FocusLine Agency, Fargo, ND

Job Summary: 

  • Increase EMEA pipeline for Peak by achieving lead acquisition and pipeline targets each quarter.
  • Lead on existing events and develop new engaging events to get the customers excited.
  • Coordinate territory planning and execution with sales and marketing stakeholders to build an event and campaign calendar to increase awareness, drive engagement, generate leads, increase conversion rates, and drive value for the prospects.
  • Manage all aspects of the in-market event strategy including strategy, objectives, content development and delivery, event messaging/marketing, giveaways, budgeting, contract negotiation, agenda scheduling, staffing, on-site production & logistics.
  • Support Demand Generation and Sales Development teams with Account Based Marketing (ABM)
  • Maintain a knowledge of industry best practices and innovative techniques to consistently test, report on, and iterate - aiming to increase the volume of ICP leads, reduce acquisition costs, improve return on investment, and improve conversion rates.
  • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Peak’s objectives and target audience.
  • Be the link between Sales and Marketing, handling all requests from the Sales team.
  • Build and execute event strategy to dominate the key verticals, encompassing virtual events, trade shows, and customer events.
  • Ability and excitement to be the first event marketing hire on the team to build and scale events
  • Understand and find new ways for events to fit into the customer buying journey. 
  • Bring big and creative ideas on how to engage the prospects around events
  • Work across departments including marketing and sales for event promotion, content, event experience and pipeline generation
  • Measure and analyze ROI for virtual events and in-person events based on pipeline and revenue metrics using tools like Salesforce, Hubspot, Oribi


Skills on Resume: 

  • Pipeline Growth (Hard Skills)  
  • Event Development (Hard Skills)  
  • Territory Planning (Hard Skills)  
  • Content Delivery (Hard Skills)  
  • ABM Support (Hard Skills)  
  • ROI Analysis (Hard Skills)  
  • Sponsorship Evaluation (Hard Skills)  
  • Cross-functional Collaboration (Soft Skills)

19. Event Marketing Manager, Pacific Prism Events, Eugene, OR

Job Summary: 

  • Work with the VP of Marketing to determine KPIs, including lead generation and revenue targets for the year
  • Report on percent to target, quarterly and annually.
  • Define the yearly conference calendar and initiatives needed to meet channel goals through cross-department collaboration and previous year insights.
  • Produce detailed proposals for events, including timelines, venues, suppliers, staffing, and budget.
  • Oversee all event operations and initiatives, including presentations, socials, contests, sponsorships/advertisements, and booth logistics.
  • Manage all pre-event and post-event training and evaluations to drive strong ROI and identify process improvements for future events.
  • Develop strong relationships with association contacts to negotiate discounts for event sponsorships and identify new industry events for future consideration.
  • Understand and carry out the established corporate business practices, policies, and internal controls designed to create value or minimize risk.
  • Plan and execute personal and virtual events from start to finish according to requirements, target audience, and objectives
  • Creating ideas to enhance the success of the event
  • Working on multiple events simultaneously
  • Coordinating deliverables, contracts, action items, etc. with vendors
  • Leading event promotions, conducting quality assurance checks
  • Analyzing the event's success and preparing reports in both Excel and PowerPoint


Skills on Resume: 

  • KPI Planning (Hard Skills)  
  • Target Reporting (Hard Skills)  
  • Calendar Management (Hard Skills)  
  • Event Operations (Hard Skills)  
  • ROI Evaluation (Hard Skills)  
  • Vendor Coordination (Hard Skills)  
  • Event Promotion (Hard Skills)  
  • Success Analysis (Hard Skills)

20. Event Marketing Manager, UrbanShift Studios, Provo, UT

Job Summary: 

  • Identify and track industry events and speaking opportunities where securitized entities and products are best positioned to create new awareness and drive lead flow.
  • Work cross-departmentally to evaluate and recommend prospective events that align with event marketing goals, including interfacing with executive management.
  • File for and secure merit speaking opportunities on key themes for each of the company spokespeople.
  • Negotiate sponsorship agreements that enable the most visibility for the brand, while maintaining a positive ROI.
  • Prepare spokespeople for panels and presentations by aiding in the creation of speaking points and PowerPoint presentations.
  • Provide event organizers with appropriate logos, headshots, bios, descriptions, and other needed assets, depending upon which executive or line of business is involved.
  • Coordinate the event presence, including booth set-up, collateral, branded merchandise, shipping, and collection. 
  • Support managing the inventory of branded merchandise.
  • Partner with the Head of Communications or Senior Communication Specialist to promote events and executive event attendance on social media platforms.
  • Bring creative thought processes into developing and positioning the brand to ensure optimal audience engagement at conferences, including testing the latest in event design leveraging new technology, visual experience, and layout approaches.
  • Lead producer for all hosted events (in-person and digital), acting as the main point of contact and key decision-maker.
  • Collaborate with marketing (PR, content, design, partner) to ensure events integrate with larger campaigns to maximize the impact of events.
  • Evaluate and report on event ROI, including lead tracking, surveys, post-event tracking, wrap reports, and recommendations for future events.
  • Report on all event leads, understanding the leads’ effectiveness through the funnel.


Skills on Resume: 

  • Event Identification (Hard Skills)  
  • Cross-department Collaboration (Soft Skills)  
  • Speaking Coordination (Hard Skills)  
  • Sponsorship Negotiation (Hard Skills)  
  • Collateral Preparation (Hard Skills)  
  • Booth Management (Hard Skills)  
  • Brand Promotion (Hard Skills)  
  • ROI Evaluation (Hard Skills)

21. Event Marketing Manager, MomentumPath Group, Oklahoma City, OK

Job Summary: 

  • Launch and lead a college-focused marketing program to increase brand awareness, drive consideration of the crypto platform, and ultimately drive app downloads & transactions.
  • Responsible for selecting, managing & executing all college-focused marketing campaigns
  • Coordinate across channels (Digital + OOH on Campus + Sponsorships)
  • Develop and own the external events program
  • Collaborate with a wide variety of internal stakeholders and external agencies, sponsors, and vendors to drive the development of assets to support campus and events programs
  • Manage all aspects of designated event marketing programs, including content and program development/planning, experience and visual design, vendors, communications, promotions, and production
  • Manage the annual event marketing calendar
  • Evaluate and recommend prospective event sponsorship opportunities
  • Lead producer for all events within assigned verticals, acting as the main point of contact and key decision-maker
  • Evaluate and report on event ROI, including lead tracking, surveys, post-event tracking, wrap reports, and recommendations for future events
  • Work cross-functionally to evaluate and recommend prospective events that align with event marketing goals
  • Collaborate with marketing (PR, content, design, partner ) to ensure events integrate with larger campaigns to maximize the impact of events
  • Drive strategy and execution related to in-market/regional events
  • Compile, analyze, and present loss/improvement in metrics


Skills on Resume: 

  • Marketing Campaigns (Hard Skills)  
  • Channel Coordination (Hard Skills)  
  • Event Development (Hard Skills)  
  • Stakeholder Collaboration (Soft Skills)  
  • Program Management (Hard Skills)  
  • Sponsorship Evaluation (Hard Skills)  
  • ROI Reporting (Hard Skills)  
  • Metrics Analysis (Hard Skills)

22. Event Marketing Manager, Quasar Peak Creative, Madison, WI

Job Summary: 

  • Own the end-to-end execution of events, including online, hybrid and in-person events
  • Run and manage event projects against budget and timelines
  • Build a community of engaged and active event participants - made up of industry partners, prospects and existing customers
  • Work closely with the Brand and Content team, including the design team to ensure events are consistent with content themes and that event collateral is designed to brand
  • Work closely with the Growth Marketing team and Head of Partnerships to maximize Employment Hero's reach and presence at third-party events through sponsorships and partnerships
  • Work closely with Employment Hero's sales, marketing, and product teams who will represent Employment Hero at events. 
  • Ensure teams are enabled to deliver the right message, ask the right questions, put the customer first and create ongoing relationships and new opportunities
  • Think about events creatively and go above and beyond to build unique events that are equal parts fun and useful for attendees
  • Build relationships with industry leaders and relevant event organizers
  • Report on event effectiveness and identify opportunities for improvement or optimization
  • Manage specific event marketing programs from start to finish
  • Analyze and report on event ROI, lead tracking, surveys, and post-event tracking
  • Partner with marketing, PR, and content designers to create event deliverables
  • Provide operational support with invoices, orders, and contracts


Skills on Resume: 

  • Event Execution (Hard Skills)  
  • Budget Management (Hard Skills)  
  • Community Building (Soft Skills)  
  • Brand Alignment (Hard Skills)  
  • Partnership Coordination (Soft Skills)  
  • Message Enablement (Soft Skills)  
  • ROI Analysis (Hard Skills)  
  • Operational Support (Hard Skills)

23. Event Marketing Manager, BrightHive Communications, Sioux Falls, SD

Job Summary: 

  • Driving the APP X EUC success metrics of the key Pay + shopping occasion-led programs, including event positioning, CX major cross-site engagement initiatives spanning Pay and non-Pay programs (Amazon shopping, Cross-site events, Games, Prime Video, Last mile delivery, etc.)
  • Ensuring event readiness and communicating it to various levels in the organization (partner with all participating categories Pay and non-Pay)
  • Ensuring all CX is bar raised with no scope for error and driving clarity for customer comprehension (partner with Creative lead, Insights lead, Brand lead)
  • Establishing measurable best practices for growing the program towards achievement of goals (partner with BI, Insights, Brand + CX lead and learn from global teams)
  • Setting up scalable processes (playbooks) and developing methods for automation to improve overall efficiency.
  • Deployment of the PRFAQ by converting it into a go-to-market plan ( Awareness, participating customers, conversion, output metrics.)
  • Align and brutally prioritize inputs to drive performance metrics and enlighten potential opportunities for program growth & gaps.
  • Focus on creating & testing newer experiences ( which can be scaled) for customers that will help drive brand awareness & engagement.
  • Drive automation (or productization) basis learnings to drive greater efficiency and personalized customer experience
  • Own and develop a high bar of customer experience for all events in the organization.
  • Develop go-to-market strategies including key propositions and constructs for each event.
  • Develop and execute new ideas for driving engagement goals
  • Plan, test, and seamlessly execute the event (Turn-around time, NO: of CX errors, Escalations)
  • Work with the Central Events Program Manager to build robust processes for the smooth execution of the events calendar.
  • Liaise with senior internal stakeholders to develop timely inputs, set up processes across other functions of the organization & maintain a high bar on quality execution.
  • Convert all guidelines and best practices across teams into TENETS


Skills on Resume: 

  • Program Management (Hard Skills)  
  • Event Readiness (Hard Skills)  
  • Customer Experience (Hard Skills)  
  • Process Automation (Hard Skills)  
  • Go-to-market (Hard Skills)  
  • Performance Metrics (Hard Skills)  
  • Experience Testing (Hard Skills)  
  • Stakeholder Alignment (Soft Skills)

24. Event Marketing Manager, TrailMix Marketing, Augusta, ME

Job Summary: 

  • Plan, develop and execute a global event marketing strategy to support the larger team goals
  • Manage all aspects of events sponsoring including conferences where the company has a booth, roundtables/advisory board meetings, lunch and learns, and parties
  • Own all aspects of the annual conference including logistics, production, and driving attendance
  • Provide internal enablement to sales and customer-facing teams
  • Identify new event opportunities that are attended by the targeted prospects
  • Create event experiences that are aligned with the brand and values
  • Manage events budget and track event performance including lead KPIs, and ROI, and deliver post-event reports
  • Ensure events are an integrated part of the marketing strategy and contribute to marketing targets
  • Foster a good relationship with various internal teams to ensure events are well communicated and have support across the organization. 
  • Manage the branding of events to ensure global consistency
  • Optimize thought leadership by seeking speaking opportunities for customers or internal resources
  • Work with the customer success team and sales to source customer speakers for events
  • Manage the demand generation around an event including promotions across channels to drive attendance, good brand presence and a strategy for collecting new contacts
  • Work with sales to set appointments onsite and follow-up activities to increase engagement with prospects and extend the event content


Skills on Resume: 

  • Event Strategy (Hard Skills)  
  • Sponsorship Management (Hard Skills)  
  • Conference Logistics (Hard Skills)  
  • Sales Enablement (Soft Skills)  
  • Opportunity Identification (Hard Skills)  
  • Brand Alignment (Hard Skills)  
  • Budget Tracking (Hard Skills)  
  • Demand Generation (Hard Skills)

25. Event Marketing Manager, SparkDistrict Media, Dover, DE

Job Summary: 

  • Research and keep track of all important events, design events strategy and operational plan
  • Own the execution of all events-related activities, including work with internal contributors and outside agencies and vendors
  • Establish effective relationships with internal teams and external partners such as industry partners, venues, and events organizers
  • Work with event organizers to help the team get speaker spots at selected events, as well as assess and leverage sponsorship opportunities
  • Build a fact-base to identify the best events and assess the results of all activities, make sure events leads are in CRM and acted upon
  • Can range from creating a strategy for a specific region (e.g. Asia) and deep diving into one specific mega event to some smaller projects
  • Responsible for the delivery of Contentsquare’s events across Asia from concept to completion, managing owned and third-party events (virtual, hybrid & in-person).
  • Work in close conjunction with sales, partnerships and customer teams to ultimately achieve new client acquisition through the event strategy.
  • Build an effective events marketing strategy across the marketing channels to drive registrations, attendance and engagement.
  • Email and social marketing including writing creative copy, proofreading and automation.
  • Work closely with the design and video team to create event assets such as landing pages, emails, social and video content.
  • Responsible for all event logistics such as sourcing and working with speakers, working with suppliers, and running the event on the day.
  • Working with sales and the demand generation team to execute an effective follow-up and nurture campaign to support the team in driving the marketing-influenced pipeline.
  • Refine and grow the events marketing campaigns, constantly measure what’s working and what’s not, testing and learning, and continuously iterating the events strategy.


Skills on Resume: 

  • Event Strategy (Hard Skills)  
  • Execution Management (Hard Skills)  
  • Partner Relations (Soft Skills)  
  • Speaker Coordination (Hard Skills)  
  • Lead Tracking (Hard Skills)  
  • Content Delivery (Hard Skills)  
  • Marketing Campaigns (Hard Skills)  
  • Performance Iteration (Hard Skills)

26. Event Marketing Manager, CopperLine Events, Billings, MT

Job Summary: 

  • Create, manage, and drive project timelines, ensure deliverables and milestones are met
  • Lead on strategy planning for all Student events
  • Build a 12-month marketing engagement plan in conjunction with the team's wider business goals
  • Create comprehensive event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately, and ensure the event is executed on time and within budget.
  • Work with the wider team to create and implement a high-level strategy to drive web traffic to the Event pages through social, email, partnerships and other key activities
  • Generate an events reporting framework to surface insights to leadership and content teams as well as inform the strategic direction for future webinars.
  • Generate a commercial case study framework to use as a sales tool for the commercial and corporate sales teams
  • Work with the corporate and commercial sales teams to deliver, and track qualified leads
  • Strategize and deliver integrated global marketing campaigns to acquire registrations and live event attendees
  • Liaising with key associations/partners and organizations to maximize visibility
  • Copywriting, proofreading of marketing collateral, liaising with designers, sub-editors
  • Keeping the events' websites up to date with fresh content and new speakers
  • Create, implement and manage engaging email marketing campaigns and newsletters using the Mailchimp email system including copywriting, design, testing and deployment through to reporting
  • Coordinate uploading and organizing of post-event content
  • Support the monitoring of the events email inbox


Skills on Resume: 

  • Project Management (Hard Skills)  
  • Event Strategy (Hard Skills)  
  • Engagement Planning (Hard Skills)  
  • Traffic Generation (Hard Skills)  
  • Reporting Framework (Hard Skills)  
  • Lead Delivery (Hard Skills)  
  • Campaign Execution (Hard Skills)  
  • Email Marketing (Hard Skills)

27. Event Marketing Manager, Zenith Arc Agency, Charleston, WV

Job Summary: 

  • Developing and implementing marketing campaigns for all operational and gaming events
  • Managing and mentoring a team of marketers
  • Leading the planning process for each event, ensuring collaboration and communication across all departments to ensure a successful launch that is delivered on time
  • Devising, implementing, and managing strategies to increase conversion of prospects and return of attendees
  • Collaborating with other departments to develop and grow the events portfolio
  • Identifying and actioning new opportunities to drive marketing best practices and innovation across the portfolio
  • Ensuring all design assets met brand guidelines and copy fit tone of voice
  • Leading on projects to ensure that events marketing systems and processes are being utilized effectively and embedded within the team
  • Proactive database development to support individual marketing campaigns and long-term audience development
  • Carrying out post-event research and analysis for each event and circulating a post-event marketing report to key event stakeholders
  • Utilising content-based marketing to drive new leads and engagement with events
  • Manage direct line reports effectively ensuring that they are delivering marketing strategy
  • Supporting the wider marketing team 


Skills on Resume: 

  • Campaign Development (Hard Skills)  
  • Team Mentoring (Soft Skills)  
  • Event Planning (Hard Skills)  
  • Conversion Strategy (Hard Skills)  
  • Portfolio Growth (Hard Skills)  
  • Process Optimization (Hard Skills)  
  • Database Development (Hard Skills)  
  • Content Marketing (Hard Skills)

28. Event Marketing Manager, FusionEdge Promotions, Manchester, NH

Job Summary: 

  • Develop an event and conference strategy to generate new leads and drive Alliance's awareness within the eCommerce, Retail, and MACH industries
  • Manage event and conference checklists, vendors, contractors, timelines, production schedules, budgets, registration and attendee lists, and more
  • Support and manage multiple events and projects from beginning to end
  • Monitor the performance of planned and executed events including lead tracking, sharing reports and results with Marketing, Sales, and Executive teams to help the company understand the impact of efforts
  • Come up with unique ideas to help Amplience continue to make a mark within the industry, with a focus on inspiring prospects and nurturing existing relationships, while also collaborating with the Creative and Marketing teams on execution
  • Track outcomes, evaluate and report on event campaign KPIs
  • Build a compelling live and virtual event strategy and plan that aligns with the customer journey and is designed to exceed pipeline targets
  • Develop and manage the full process of selection, planning, execution, and implementation of events
  • Coordinate all event logistics including, but not limited to: venue/virtual platform selection, promotional strategy, speaker and logistics management (i.e. rooming lists, transportation, meals, etc.), staffing schedules, vendor management, collateral and giveaways
  • Collaborate creatively with the team on the overall theme/messaging of the events and ensure all necessary collateral is designed and produced with the project’s strategic goals in mind
  • Build processes for repeatability and scalability of event activities to execute at the highest level, thinking big to deliver new ideas and creative approaches to constantly improve the experience
  • Be a team player who can multitask, work as well independently as they do collaboratively, and simultaneously manage & execute multiple events of varying sizes at any one time
  • Manage post-event lead follow-up, tracking, and ROI analysis to help measure the company’s marketing initiatives and optimize future performance


Skills on Resume: 

  • Event Strategy (Hard Skills)  
  • Vendor Management (Hard Skills)  
  • Project Execution (Hard Skills)  
  • Lead Tracking (Hard Skills)  
  • Creative Collaboration (Soft Skills)  
  • KPI Reporting (Hard Skills)  
  • Logistics Coordination (Hard Skills)  
  • ROI Analysis (Hard Skills)

29. Event Marketing Manager, HarborGlow Events, Salem, OR

Job Summary: 

  • Lead the planning and strategy for trade shows by identifying, assembling, and organizing event needs and logistics
  • Maintain the annual schedule of all trade shows and all trade show equipment, and proactively pursue additional event opportunities
  • Gather and track leads from trade shows and other events
  • Monitor event budgets and negotiate all necessary contracts
  • Research event trends and make recommendations based on knowledge of corporate strategy and other related information
  • Coordinate both in-person event staff and online presence (arranging travel, hotel, attire, and promotional pieces)
  • Develop schedules and maintain communication with internal and external contacts
  • Support the event lead with planning the annual BambooHR Virtual Summit
  • Manage the overall events budget globally with a heavy focus on ROI
  • Collaborate with regional marketing leaders to ensure consistent messaging across all event appearances
  • Manage all speaking submissions, prepare panelists for events we’re hosting, and take care of all the details from start to finish (tracking due dates, finalizing topics, working with regional sales reps to find speakers for events, writing first pass at title and description for events, etc.)
  • Plan and execute events of all types: large-scale tradeshows, medium & small business meetings, VIP events, and the like
  • Serve as first level on all things related to sponsorship opportunities that will drive pipeline (researching and informing marketing leaders of opportunities, etc.)


Skills on Resume: 

  • Trade Planning (Hard Skills)  
  • Schedule Management (Hard Skills)  
  • Lead Tracking (Hard Skills)  
  • Budget Monitoring (Hard Skills)  
  • Trend Research (Hard Skills)  
  • Staff Coordination (Soft Skills)  
  • Speaker Management (Hard Skills)  
  • Pipeline Development (Hard Skills)

30. Event Marketing Manager, CrestForm Strategies, Montgomery, AL

Job Summary: 

  • Independently develop and implement strategic annual events plan that supports business objectives.
  • Engaging with stakeholders to formulate a multi-channel event plan that positively impacts marketing goals
  • Drive company virtual events strategy for hosted and third-party events
  • Plan & execute event marketing campaigns for hosted, as well as sponsored events (conferences and roundtables) with clear deliverables and action items for team members in sales, marketing and CRM:
  • Understand events goals and objectives, key audiences, marketing messages
  • Create and deliver an outreach marketing plan including audience definition, content for invitations and other collateral, website placement, data sourcing
  • Aggregation and management, banner ads, etc.
  • Develop a timeline and align activities between events, marketing, and sales
  • Set goals for each event around the expected level of delegate attendance, sales enablement, retention, and brand awareness. 
  • Communicate goals and objectives with stakeholders
  • Work with product marketers and sales stakeholders for event onsite presence including booth/stand creative, event day management, collateral, merchandise etc.
  • Analyze campaigns and adapt/improve campaigns based on results
  • Organize, coordinate, execute, and measure ROI for event marketing initiatives. 
  • Conduct analysis and reporting on all event marketing activities. 
  • Help enforce the sales team's use of Salesforce by measuring campaigns and lead flow
  • Manage the event program budget: recording expenses and budgeting forecasting
  • Work collaboratively with company Events to execute events based on agreed-upon goals and objectives.


Skills on Resume: 

  • Event Planning (Hard Skills)  
  • Stakeholder Engagement (Soft Skills)  
  • Virtual Strategy (Hard Skills)  
  • Campaign Execution (Hard Skills)  
  • Audience Targeting (Hard Skills)  
  • Goal Setting (Hard Skills)  
  • ROI Measurement (Hard Skills)  
  • Budget Forecasting (Hard Skills)

31. Event Marketing Manager, IdeaNest Events, Columbia, MO

Job Summary: 

  • Under the direction of the Event Services Director, identify and research potential event opportunities for the ESC and oversee the development of bid documents
  • Monitor event operations to ensure proper action is being taken before, during, and after events
  • Develop and execute media relations/advertising plans to promote ESC-hosted events
  • Gather event data, including the number of participants, spectators, event notes and analysis, and database
  • Produce post-event communications and marketing reports
  • Schedule necessary follow-up meetings with event organizers
  • Additional responsibilities as assigned by the Executive Director or Event Services Director
  • Collaborate with the organization’s Director of Marketing and Research to develop ESC initiatives for inclusion in the VisitErie marketing plan
  • Execute strategies and plans for the organization and destination branding and lead image-development efforts
  • Under the direction of the organization’s Director of Marketing and Research, overseeing the creation and production of all collateral materials for the ESC (e.g. print, web-based, and email)
  • Manage the direction and content of the ESC website and social media platforms
  • Maintain the ESC's event video and photo library
  • Maintain database of contacts and proactively contact and respond to both local and non-local reporters, editors, and related media associates to generate positive coverage for the mission and activities of the ESC and its important role in community economic development
  • Write and edit press releases, letters of invitation, and other documents and correspondence
  • Write and send periodic industry/destination news updates to community leaders
  • Demonstrate positive leadership characteristics to inspire staff to meet and exceed standards


Skills on Resume: 

  • Opportunity Research (Hard Skills)  
  • Event Monitoring (Hard Skills)  
  • Media Planning (Hard Skills)  
  • Data Gathering (Hard Skills)  
  • Post-event Reporting (Hard Skills)  
  • Brand Development (Hard Skills)  
  • Content Management (Hard Skills)  
  • Press Writing (Hard Skills)

32. Event Marketing Manager, Skyline Impact Group, Topeka, KS

Job Summary: 

  • Own and manage the planning, organization, execution and follow-up of hosted and sponsored events including annual conferences, trade shows, seminars, internal events and webinars in the EMEA region
  • Organise prospect, customer, partner, and ABM events and webinars
  • Manage sponsorship arrangements
  • Produce detailed briefs for event vendors
  • Organize all aspects of events and webinars including contracts, venue hire, catering, AV, delegate packs, team briefing, speakers, webinar platform management, etc.
  • Develop engaging and responsive marketing material and collateral for use at events
  • Promote events and webinars and drive attendance through email, website, social media and direct mail
  • Use Marketing automation (Marketo) to deliver promotional campaigns and track responses for each event and webinar
  • Manage the content of event and webinar websites, landing pages
  • Manage relationships with key event partners - associations, exhibition organizers, suppliers, couriers, etc.
  • Manage set up, registration and onsite duties across all events and webinars
  • Work with sales and account management to drive registrations pre-event and track opportunities/pipeline post-event
  • Maintain, restock and manage marketing collateral, giveaways, and booth equipment
  • Own campaign metrics/targets, track, analyze and report on event ROI and evaluate
  • Accurately manage events budget


Skills on Resume: 

  • Event Management (Hard Skills)  
  • Sponsorship Coordination (Hard Skills)  
  • Vendor Briefing (Hard Skills)  
  • Collateral Development (Hard Skills)  
  • Campaign Promotion (Hard Skills)  
  • Automation Usage (Hard Skills)  
  • Partner Relations (Soft Skills)  
  • ROI Tracking (Hard Skills)