EMAIL DEVELOPER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Jun 02, 2025 - The Email Developer has experience developing and managing email marketing campaigns using platforms like Salesforce Marketing Cloud, Community, and CRM. This position excels in hand-coding HTML emails, ensuring cross-client compatibility, and creating responsive designs for emails, landing pages, and forms. Strong technical skills in HTML/HTML5, CSS/CSS3, SQL, and JavaScript/jQuery, with the ability to optimize code, analyze data, and enhance campaign performance through analytics and insights.

Essential Hard and Soft Skills for a Standout Email Developer Resume
  • HTML
  • CSS
  • JavaScript
  • Email Marketing Platforms
  • Responsive Design
  • A/B Testing
  • Email Automation
  • Template Design
  • Analytics Tools
  • Troubleshooting
  • Attention to Detail
  • Communication
  • Problem-Solving
  • Time Management
  • Creativity
  • Adaptability
  • Collaboration
  • Critical Thinking
  • Multitasking
  • Project Management

Summary of Email Developer Knowledge and Qualifications on Resume

1. BS in Web Development with 4 years of Experience

  • Experience with SFMC, Responsys, and/or Bronto
  • Experience with Email Studio, Journey Builder, and Automation Studio (or competitive ESP)
  • Advanced knowledge of a variety of Email Service Providers
  • Knowledge of email metrics reporting from ESPs and Google Analytics
  • Solid technical skills and expertise with HTML and CSS optimized for email deployment with an understanding of the difference between coding for the web and coding for email
  • Strong experience with Adobe PhotoShop, Dreamweaver, and animated gifs/flash
  • Experience in the digital marketing, digital product, or technology space with strong project management skills 
  • Direct experience executing marketing campaigns through digital products, platforms, and related capabilities
  • A keen attention to detail and a proven track record implementing QA processes
  • Experience partnering with marketing and creative teams to operationalize marketing plans and produce, QA, and deploy marketing across digital products and platforms
  • Experience building and executing campaigns from Oracle Responsys, similar ESP also
  • Strong knowledge of HTML (preferably within the email channel)
  • A passion for the customer, their relationships with the brands, and how digital marketing capabilities enable the customer experience vision the brands aim to deliver daily

2. BS in Graphic Design with 3 years of Experience

  • Experience in email marketing and consumer messaging utilizing message automation tools (Iterable, SendGrid, Salesforce, etc.)
  • Solid technical expertise in HTML and CSS for email design
  • Strong understanding of adaptive and responsive coding techniques
  • Proficiency in creating highly dynamic utilizing email scripting languages (Handlebars, APMScript, etc.)
  • Knowledge of email metrics reporting and web analytics
  • Experience working collaboratively with cross-functional teams
  • Knowledge of database and data structure
  • Experience in cross-platform messaging (Push, In-App, Web Push, SMS/MMS)
  • Previous use of AMP for email (particularly forms in email)
  • Experience with messaging around multi-year consumer relationship building (i.e. subscription or membership programs)
  • Proficiency in utilizing JavaScript, HTML5, CSS3
  • Previous SDK Integration and testing experience
  • Previous experience working in the automotive space
  • Experience working with Iterable

3. BA in Digital Media with 4 years of Experience

  • Have expert knowledge of email design and coding best practices
  • Understanding of email best practices, accessibility, and email marketing trends
  • Ability to design and code for mobile and best practices
  • Demonstrated proficiency with HTML and CSS and with a scripting language such as RPL(Responsys), Jinga (Leanplum), (GTL) Salesforce, or Javascript
  • Experience in email testing/proofing, preview tools, and tracking email campaigns.
  • Proven experience turning campaign requirements and marketing assets into effective visual code.
  • Have a mobile and customer-centric mindset
  • Ability to multi-task and manage the delivery of projects on time
  • Curious and creative mindset to solve customer pain points
  • Ability to work under pressure and with short turnaround times, presenting a positive attitude.
  • Possess a solution mindset and have the ability to solve problems and navigate any technical issues that may arise.
  • Ability to work independently and as part of a team, managing deadlines and obtaining necessary approvals

4. BA in Communication Design with 2 years of Experience

  • Experience developing marketing emails
  • Proven proficiency in coding emails with HTML, CSS3, responsive design, and design theory
  • Demonstrated knowledge of email compatibility and cross-browser issues
  • Hands-on experience using an ESP (Salesforce Marketing Cloud, Responsys, Emarsys, etc)
  • Accustomed to working in close partnership with CRM Campaign Managers, Designers, and QA analysts
  • Working knowledge of Photoshop/Litmus and a good eye for layout design
  • Able to present a strong portfolio and development samples
  • Know Ampscript, RPL, and/or have experience working with APIs
  • High attention to detail and organizational skills
  • Clear communicator both written and verbal
  • Comfortable with high levels of responsibility and ownership
  • A creative and strategic thinker
  • Up-to-date with the latest front-end web development news and industry trends

5. BA in Marketing with 5 years of Experience

  • Highly analytical, with a logical and methodical approach to problem-solving.
  • Must have commercially minded
  • Able to communicate ideas and insights clearly to all levels.
  • Meticulous attention to detail, with a passion for continual improvement.
  • Solid marketing automation experience, including both content and technical aspects of development work.
  • Extensive knowledge of HTML, ampscript, SQL, CSS, and Liquid.
  • Good understanding of how APIs work.
  • Project management and collaborative experience.
  • Experience coding, testing, and deploying responsive email campaigns
  • Working knowledge of Adobe Photoshop/XD (capable of converting PSDs to pixel-perfect HTML/CSS)
  • Proven experience coding campaigns end to end, including simple to complex dynamic content
  • Thorough understanding of email principles and email best practices (A/B testing, dynamic content, campaign automation, etc.)
  • Excellent communication and project management skills

6. BS in Graphic Design with 7 years of Experience

  • Experience executing omnichannel marketing campaigns in campaign management systems (e.g. Adobe Campaign, Salesforce Marketing Cloud, Responsys)
  • Hands-on experience using Adobe Experience Cloud and Adobe Campaign (Adobe certification)
  • Experience writing simple-to-moderately complex SQL queries
  • Ability to build workflows, emails, templates, and customer journeys on client specs within ESP (Adobe Campaign)
  • Ability to troubleshoot and resolve technical issues related to HTML templates, list segmentation, and other aspects of email execution
  • Proven QA experience with data resources, counts, data quality, and creative content
  • Experience with out-of-the-box and custom reporting in Adobe Experience Cloud and Adobe Campaign
  • Good understanding of databases and ability to work with large data sets
  • Excellent written and verbal communication skills, proficient in PowerPoint
  • Experience working with Agile methodology and using JIRA to manage and update user stories, project tasks, and deliverables
  • Hands-on experience with other products in the Adobe (e.g. Analytics, Audience, Target) stack
  • Proficient in using email testing and rendering tools (e.g. Email on Acid, Litmus)
  • Leveraging Content Management Systems to store, manage version history, and access creative content
  • Proficient in leveraging Tableau, Microsoft Power BI, or other reporting tools to create reports to track campaign and deliverability metrics

7. BS in Web Development with 4 years of Experience

  • Experience managing individuals and building successful teams  
  • Strong understanding of non-profits and the fundraising cycle 
  • Detail and process-oriented  
  • Outstanding written and verbal communication skills  
  • Have solid experience with database systems 
  • Must be proficient in MS Office Suite, with an emphasis on Excel 
  • Excellent organizational skills 
  • Highly organized to manage multiple projects simultaneously.
  • Robust experience successfully interacting and working collaboratively with account managers to deliver on project deliverables.
  • Experience working with UX/UI resources.
  • Experience with avoiding common pitfalls when developing for mainstream browsers (Chrome, FF, Edge, IE, Safari) and mobile OS (iOS and Android).
  • Experience with project management software such as Basecamp, Asana, etc.
  • Ability to construct complex animations for use in email/banners

8. BA in Digital Media with 6 years of Experience

  • Experience working with enterprise Campaign Management Tools such as Adobe Campaign, Salesforce Marketing Cloud, or Marketo (Adobe Campaign)
  • Experience creating and managing email campaigns that utilize customer data to create personalized customer journeys
  • Ability to code responsive HTML/CSS email templates
  • Strong project management, planning, and organizational skills
  • Ability to juggle multiple projects at once, while consistently meeting deadlines for campaigns
  • Team player who enjoys working with others
  • Comfortable analyzing results in Excel, and presenting them in PowerPoint
  • Ability to think through complex problems and find simple solutions to tackle them
  • Experience working in an email or web developer role
  • Extensive experience with HTML, CSS, Photoshop, and design practices, as well as working with scripting languages (Sailthru Zephyr scripting language)
  • Exceptional collaboration and relationship-building skills, working effectively across functional teams
  • Have a solution-oriented mindset and a strong sense of responsibility and effective both independently and as a team player
  • Understand complex technical issues and a strong understanding of the marketing technology ecosystem, as well as a good grasp of what role each piece plays

9. BA in Marketing with 5 years of Experience

  • Email marketing development and design experience.
  • Strong HTML/CSS knowledge and the related nuances specific to email marketing.
  • Ability to convey information clearly and effectively through both formal and informal documents, presentations, and dialogues.
  • Demonstrated ownership experience with email marketing campaigns (all-encompassing)
  • Strong familiarity with Salesforce Marketing Cloud (AMPScript proficiency)
  • Demonstrated success with dynamic email creation
  • Demonstrated success operating as an email marketing platform specialist
  • Proficiency with JSON, knowledge of Handlebars, Liquid, Python
  • Platform experience with Mailchimp, Iterable, Braze, Simon Data, Cordial, Klaviyo, or another ESP tool
  • Has an understanding of email code structure and knows how to make code responsive for different devices
  • Proficiency with Photoshop or Figma
  • Understand how a data feed works
  • Adhere to deadlines and pixel-perfect adherence
  • Experience building dynamic variables into transactional emails

10. BA in Interactive Media with 7 years of Experience

  • Experience working with various Marketing Automation platforms (Salesforce Suite, i.e., Marketing Cloud, Community, CRM)
  • Advance knowledge of HTML/HTML5, CSS/CSS3, SQL and JavaScript/jQuery
  • Demonstrated ability to hand-code HTML emails compatible with all mail clients and produce marketing campaign assets including emails, landing pages, and forms
  • Demonstrated ability to evaluate code to ensure that it is valid, properly structured, meets industry standards, and is compatible with multiple email clients, browsers, and screen sizes
  • Proficient understanding of cross-client/browser compatibility issues and ways to work around them
  • Working knowledge of Adobe Creative Suite for editing and occasionally enhancing graphics provided by Marketing
  • Proficient understanding of responsive coding and design for Email, Forms, and Landing Pages
  • Ability to translate project requirements and build appropriate solutions in Salesforce Marketing Cloud
  • Familiarity with email privacy laws
  • Knowledge data management, custom data management, and analytics data management
  • Understanding or willingness to learn progressive profiling within the Salesforce Community
  • Experience working with Excel including formatting, processing, and managing the custom data for data extensions
  • Ability to leverage analytics and insights to drive email/landing page improvements
  • Advanced proficiency in Microsoft Office Suite, specifically Excel
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