ECOMMERCE MARKETER RESUME EXAMPLE
Published: Dec 30, 2024 – The Ecommerce Marketer optimizes website performance to increase conversion rates and boost Average Order Value through strategic improvements and updates. This position executes comprehensive digital marketing campaigns across multiple platforms to drive traffic and enhance brand visibility. The marketer also collaborates with internal teams and external agencies to ensure seamless online operations, product launches, and competitive analysis.
Tips for Ecommerce Marketer Skills and Responsibilities on a Resume
1. Ecommerce Marketer, GreenTech Solutions, Raleigh, NC
Job Summary:
- Coordinate order processing and delivery of customer orders.
- Coordinate with other teams on the execution of brand, marketing, and e-commerce activities.
- Ensure the fulfillment of customers' orders via store pick or delivery service.
- Plan seasonal campaigns to increase sales and brand awareness.
- Implement new business collaboration plans.
- Implement customer loyalty programs.
- Running and managing social media ads to generate leads.
- Take charge of maintaining proper functionality of the website, social media platforms, and online marketplace platforms (Shopee, Lazada)
- Observe the sales, promotions, marketing, and social media activities on digital platforms
- Track and report the business outcome of data-driven insights.
Skills on Resume:
- Order Coordination (Hard Skills)
- Brand Execution (Hard Skills)
- E-commerce Fulfillment (Hard Skills)
- Campaign Planning (Hard Skills)
- Collaboration (Soft Skills)
- Loyalty Programs (Hard Skills)
- Social Media Ads (Hard Skills)
- Sales Reporting (Hard Skills)
2. Ecommerce Marketer, Urban Threads, Portland, OR
Job Summary:
- Take responsibility for planning and executing the campaigns' calendar
- Monitor and review digital performance daily to improve the impact of marketing efforts.
- Monitor issues and opportunities in the market and consider new audiences
- Create, manage, and experiment on a wide range of trading formats to drive traffic, engagement, and conversion.
- Execution and follow-up on-brand campaigns initiated by the Brand Manager.
- Play an active role in website conversion rate optimization, by doing sales funnel analysis and identifying existing bottlenecks in this funnel.
- Get the maximal potential out of channels such as SEO by analyzing growth opportunities or Affiliates by setting up performance-based partnerships.
- Share local market insights and consider them in the adaptation of the marketing strategy
- Share results and insights based on analysis of booking data, digital performance, and local market trends in collaboration with online advertising specialists, product managers, and data teams
- Share results and feedback based on analysis of the campaigns in collaboration with data teams, online advertising specialists, for product performance in specific regions, and stakeholders weekly
Skills on Resume:
- Campaign Planning (Hard Skills)
- Digital Performance Monitoring (Hard Skills)
- Market Analysis (Soft Skills)
- Trading Format Management (Hard Skills)
- Campaign Execution (Hard Skills)
- Conversion Rate Optimization (Hard Skills)
- Channel Optimization (Hard Skills)
- Data Analysis and Reporting (Hard Skills)
3. Ecommerce Marketer, Bright Horizon Electronics, Austin, TX
Job Summary:
- Work with the Managing Director to review conversion rates and make improvements to the website to achieve conversion rate and Average Order Value targets
- Work with the team to implement business plans in line with targets and milestones set for online marketing activities
- Ensure the company website and Amazon shop are updated with TV offers, promotional pricing, and new product launches
- Management of third-party agencies and in-house resources for web and Amazon development
- Devise strategies to convert online traffic
- Work with the Marketing Manager to create content calendars for eDM campaigns to meet weekly revenue and gross contribution targets
- Develop and execute digital marketing campaigns across various online platforms including eDM, social, banner, and affiliate marketing
- Work with third-party agency teams to maximize the return of SEO
- Work with the Business Analyst to build reports on return on investment across online platforms
- Work with retail and marketing team to support retail customers with their listings and promotions on their sites
- Managing online brand and product campaigns to raise brand awareness
- Work with Echelon IT on the redesign of the company website along with global branding guidelines
- Improve the usability, design, content, and conversion of the company website
- Monitor, analyze, and report on competitors’ digital activity
- Manage the online reputation of the company and product brands
Skills on Resume:
- Conversion Optimization (Hard Skills)
- Business Plan Execution (Soft Skills)
- Website Management (Hard Skills)
- Agency Management (Soft Skills)
- Traffic Conversion (Hard Skills)
- Content Creation (Hard Skills)
- Digital Campaigns (Hard Skills)
- SEO Management (Hard Skills)