Job Summary:

• Identify market opportunities, target segments, channels, and key touch points for marketing activity.
• Develop and recommend marketing plans of action that drive results, and execute in collaboration with a dedicated Agile team.
• Ensure accurate measurement and reporting of marketing results.
• Collaborate with other marketing partners to account for PR, media planning, and social marketing
• Partner with technical subject matter experts to expand upon and improve product positioning and marketing content.
• Build strong relationships with peers in marketing, investment management, distribution and other internal and external business partners.
• Drive communication to proactively promote and gain internal alignment on all marketing initiatives.
• Appropriately influence decisions to reflect the desired direction for marketing initiatives.
• Keep abreast of industry trends, market developments, competitive activities and programs
• Plan and organize trade events and sales tools that enhance the understanding of Shanghai Disney Resort products, developments and positioning
• Plan and drive brand-building campaigns and sales programs for Business Solutions and Events, In-Market and Youth channels.

Skills on Resume:

• Market Opportunity Identification (Hard Skills)
• Agile Execution (Hard Skills)
• Performance Tracking (Hard Skills)
• Team Collaboration (Soft Skills)
• Product Messaging (Hard Skills)
• Relationship Building (Soft Skills)
• Internal Communication (Soft Skills)
• Event Planning (Hard Skills)

Job Summary:

• Lead the team that create and innovate distribution marketing plans that help to deliver established goals in partnership with sales channel leaders
• Develop and manage the annual operating plan including annual budget planning and implementation and contribute to the distribution marketing part of the five-year plan in alignment with the overall sales targets and budget of the Sales and Distribution Marketing teams
• Manage and execute a high volume of marketing projects and programs in partnership with key travel trade and other 3rd party distributors, including integrated platforms
• Participate in the concept ideation and strategic development process for a range of channel initiatives and reinforce integration strategies in alignment with the Marketing team by supporting key initiatives, which include creative development (in partnership with agencies), distribution marketing programs, and integrated platforms channel distribution strategies and projects
• Collaborate with internal and external departments, which requires interaction with leadership at all levels
• Handle a huge volume of business-to-consumer campaigns through collaboration with travel agents, and integrated platforms from different source markets in various formats, from coop advertising to business-to-consumer trade promotions and travel fairs. 
• Handles insertions and hundreds of trade events and promotions annually with each creative piece verified by the team from media planning to execution to ensure the communication is cost-effective and up to Disney standards from IP right adaptation, band and integrity to messaging
• Manage complex and multi-dimensional tri-party negotiations over which the company does not have full control due to the cost-sharing model in the partnership. 
• Manage the marketing budget with the goal of driving business growth. 

Skills on Resume:

• Distribution Marketing Strategy (Hard Skills)
• Annual Budget Planning (Hard Skills)
• Project Management (Hard Skills)
• Creative Development (Hard Skills)
• Cross-Department Collaboration (Soft Skills)
• Campaign Management (Hard Skills)
• Event and Promotion Coordination (Hard Skills)
• Negotiation Skills (Soft Skills)

Job Summary:

• Full ownership of the distribution partners' revenue line.
• Fully owning the end-to-end relationship with a set of distribution partners. 
• Liaising with the partners, creating joint plans, and translating these plans into revenue-driving actions.
• Working with the wider Marketing department in creating a distribution partner promotional calendar.
• Working cross-functionally with multiple internal departments and stakeholders to ensure plans are delivered in a way that is consistent with overall company goals.
• Using data and insight to leverage maximum value from distribution partner's title lists.
• Analysing data to produce summaries, reports, and actionable recommendations.
• Working on reports and insight projects that support the greater use of marketing automation and marketing data, technologies, and tools
• Formulate and execute cost-effective trade and consumer promotions, trade education and communications programs
• Plan and develop sales tools, liaise with trade media for PR and trade advertising for awareness

Skills on Resume: 

• Revenue Management (Hard Skills)
• Partner Relationship Management (Soft Skills)
• Joint Planning (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Data Analysis (Hard Skills)
• Reporting (Hard Skills)
• Marketing Automation (Hard Skills)
• Promotions Planning (Hard Skills)

Job Summary:

• Help develop the strategy for advisor-focused content management and optimization
• Support efforts to better understand and improve the experience and resources for financial advisors and end-investors
• Collaborate with the field and event teams to develop a webinar and pre/post-event materials
• Translate the strategic marketing plan into tactical plans inclusive of content, collateral, and different marketing tactics
• manage agency partners in the creation and updates of relevant marketing collateral
• Regularly engage with the field on the execution of program tactics and follow-up opportunities at a regional level
• Communicate the tactical plans by educating and influencing across multiple levels
• Ensure marketing materials adhere to brand standards, as well as legal and regulatory requirements, seeking out approvals from appropriate departments
• Be a key member of the broader marketing team, helping MD reach new prospects, and connect more deeply with existing clients
• Increase brand awareness in the Canadian marketplace.
• Stay current on best practices and drive strategic thinking to optimize performance and improve sales enablement initiatives, prioritizing next steps for short- and long-term strategic planning purposes

Skills on Resume:

• Content Strategy Development (Hard Skills)
• Advisor Experience Improvement (Soft Skills)
• Webinar and Event Collaboration (Soft Skills)
• Tactical Marketing Execution (Hard Skills)
• Agency Management (Soft Skills)
• Regional Engagement (Soft Skills)
• Brand and Compliance Adherence (Hard Skills)
• Strategic Thinking (Soft Skills)