DIGITAL ACCOUNT EXECUTIVE SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 23, 2024 - The Digital Account Executive is well-versed in today's digital landscape, adept at using devices like iPads, and experienced with Salesforce or similar CRM systems. This role requires strong Microsoft Office skills, exceptional organizational abilities, and a capacity to thrive under pressure while maintaining a positive and empathetic demeanor. Passionate about digital marketing, the ideal candidate demonstrates curiosity about emerging trends in social, mobile, and innovative products and services.

Essential Hard and Soft Skills for a Standout Digital Account Executive Resume
  • Digital Marketing
  • SEO/SEM
  • CRM Software
  • Data Analysis
  • Social Media Advertising
  • Email Marketing
  • PPC Campaigns
  • Google Analytics
  • Content Management Systems (CMS)
  • E-commerce Platforms
  • Communication
  • Negotiation
  • Time Management
  • Problem-Solving
  • Adaptability
  • Team Collaboration
  • Critical Thinking
  • Customer Service
  • Creativity
  • Attention to Detail

Summary of Digital Account Executive Knowledge and Qualifications on Resume

1. BA in Marketing with 3 years of Experience

  • Media and commercial sales experience, with preferably an advertising agency background
  • Native French and fluent in English (B1 or B2 level), other languages such as Spanish and Italian
  • Strong written and communication skills will be required to communicate with clients, colleagues and vendors
  • Excellent organizational skills and ability to work independently, as well as be a collaborative team member
  • Knowledge of digital marketing, including SEO, PPC (Google Ads, Facebook), Conversion Rate Optimisation and Growth Hacking.
  • Solid understanding of Google Analytics
  • Highly organized and process-driven.
  • Confident in setting and managing client expectations.
  • Google Analytics and Google Ads certified
  • Understanding of major social platforms' functionalities
  • Knowledge of Photoshop and basic video editing tools

2. BS in Digital Marketing with 5 years of Experience

  • Experience with Salesforce or a similar CRM
  • Strong sales techniques, excellent closing and negotiating skills PC, Windows, and Microsoft Office literacy
  • Strong verbal and written communication skills Self-motivator,  hunter  mentality, disciplined, aggressive
  • Proficient with WordPress and content management
  • Familiarised with digital marketing tools and latest social media trends
  • Experience placing PPC advertising on social and search
  • Knowledge of SEO
  • Managed project using MS Project or TeamGantt
  • Native Cantonese and fluency in English, Mandarin
  • Excellent written and oral communication skills
  • Knowledge of digital sales and marketing

3. BA in Business Administration with 2 years of Experience

  • Strong understanding of the Digital space today
  • Proficient use of an iPad or similar device
  • Previous use or understanding of Salesforce or a similar CRM system
  • Proficient use of Microsoft Office, including PowerPoint, Excel, and Outlook
  • High energy and positive attitude
  • Strong work ethic and highly motivated to win
  • Excellent time-management and organizational skills
  • Successful completion of a drug screen and background check
  • Proficient in both spoken and written English language
  • Good communication skills, a positive attitude, and empathy
  • Excellent interpersonal and conversation skills
  • Ability to work under pressure whilst maintaining composure
  • Exhibits passion and curiosity for digital marketing and emerging trends in social, mobile, product and service innovation

4. BS in Communications with 4 years of Experience

  • Multi-screen display/video, social & search knowledge or experience
  • Adept at creating new revenue opportunities from synergies between traditional video, and interactive sales.
  • Strong attention to detail, ability to multi-task and follow through projects to completion
  • Strong presenter and communicator with internal and external customers and partners
  • Able to communicate clearly and effectively by telephone, in writing, and in person
  • High sense of responsibility, self-motivated, proactive and result-oriented.
  • Excellent negotiation, presentation and time management skills
  • Excellent MS computer skills (MSWord, PowerPoint, Excel), and fluent in written and spoken English
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. 
  • Strong analytical skills and data-driven thinking.

5. BA in Advertising with 3 years of Experience

  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, ect)
  • Adept at prospecting and using effective consultative selling principles and practices
  • Strong client service relationship-building skills
  • Ability to plan and organize, set priorities and multi-task in a fast-paced environment
  • Negotiation and closing proficiency
  • Communication skills such as verbal, written and presentation
  • Strong problem-solving and analytical skills
  • Understanding of market dynamics including demographics
  • Stress tolerance especially with tight deadlines and financial pressures
  • Strong interpersonal skills
  • Ability to analyze performance metrics and analytics and share reporting and ROI with internal team and clients

6. BS in Public Relations with 6 years of Experience

  • Experience in a relevant digital and communications position from either a digital agency, public relations consultancy or in-house communications team
  • Good knowledge and understanding of digital communications
  • Activation experience across all (or most) social media platforms
  • Some paid knowledge or activation experience is preferred
  • Understanding of web development and potentially basic SEO
  • Excellent written and verbal communication skills
  • Strong attention to detail and highly organized
  • Effective time management and strong organizational skills
  • Experience of working collaboratively as part of a team
  • Demonstrable interest in digital media, industry news and platform developments
  • Strong working knowledge of digital campaign strategy and execution through both organic and paid tactics, including social media, search, programmatic, YouTube, streaming radio, etc.
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