Job Summary:

• Develops and manages world-class data-driven and market research, integrated direct marketing program for client acquisition and retention, utilizing both direct mail and digital marketing.
• Directs and coordinates business planning to ensure the means for establishing short and long range objectives are consistent with company directives.
• Develops an annual Direct Marketing Plan that provides strategic direction.
• Partners with other marketing leaders to translate synergy into the marketing plan and ensure cohesiveness across all marketing channels.
• Plans high performance, targeted marketing campaigns to reflect core brand values and optimize response among target consumer segments.
• Defines and enforces brand standards and guidelines across marketing campaigns, especially direct mail communications.
• Manages strategic relationships with internal and external customers and creative resources to develop effective direct mail strategies.
• Proactively initiates ideas for testing new campaign packages and concepts, work with internal and external resources to help design and execute.
• Produces accurate marketing media and production budgets for each campaign based on analysis of historical and forecasted performance.

Skills on Resume:

• Strategic Marketing (Hard Skills)
• Business Planning (Hard Skills)
• Marketing Leadership (Soft Skills)
• Cross-Channel Coordination (Soft Skills)
• Campaign Management (Hard Skills)
• Brand Standardization (Hard Skills)
• Partnership Management (Soft Skills)
• Innovative Testing (Hard Skills)

Job Summary:

• Manages relationships with outside vendors to ensure timely, accurate, cost effective and value driven production campaigns.
• Responsible for the data integrity of customer databases.
• Develops data entry standards for the company’s customer systems.
• Works with operating departments to ensure proper data entry standards are followed.
• Collaborates and interacts with marketing leaders, internal creative personnel and external agency partners to ensure that all SMC loyalty programs differentiate and enhance the SMC brand.
• Leverages consumer insights to evolve creative execution and targeting strategies.
• Perform other duties as assigned to support the efficient operation of the department.
• Directly manages the Database Marketing team. 
• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. 
• Responsibilities include handling the interviewing, hiring and training of employees
• Planning, assigning and directing work, appraising performance, rewarding and disciplining of employees

Skills on Resume:

• Vendor Management (Soft Skills)
• Data Integrity (Hard Skills)
• Standards Development (Hard Skills)
• Interdepartmental Coordination (Soft Skills)
• Brand Strategy (Soft Skills)
• Consumer Insight Analysis (Hard Skills)
• Team Leadership (Soft Skills)
• Performance Management (Soft Skills)

Job Summary:

• Responsible for Database and List Management supporting all Marketing campaign and strategy efforts
• Serve as list management expert for Marketing's ongoing 2022 overall strategy
• Support Marketing Strategists to develop viable Marketing campaign targeting criteria and overall objectives
• Partner with Analytics to ensure ongoing and one-off data needs are met
• Develops process that mitigates risk that exists today in list pulls and list management
• Partner with Relationship Marketing Manager and analytics to develop standard Marketing report structure
• Lead Retiree Health business in efforts to mitigate risk in manual pulling process and evolve into a more standard database management discipline
• Use SME and experience to shape the future of the team's Database Marketing strategy and efforts

Skills on Resume:

• Database Management (Hard Skills)
• List Management Expertise (Hard Skills)
• Campaign Support (Soft Skills)
• Analytics Collaboration (Soft Skills)
• Process Development (Hard Skills)
• Reporting Structure Design (Hard Skills)
• Risk Mitigation (Hard Skills)
• Strategic Leadership (Soft Skills)

Job Summary:

• Ensure a customer-centric approach to collecting and using data, ensure the quality of customer data, and that all the required documentation, actions and knowledge is held around the business. 
• Ensuring that data retention, permissions, privacy/cookie policies are documented and well known and that 3rd party/data processor contracts are compliant and that past/future GDPR compliance actions are also documented
• Manage the data flow from various customer touchpoints to the CRM platforms
• Recognise online and offline opportunities to collect quality data, layout strategies and plans to grow the addressable base
• Ensure digital databases and archives are protected from security breaches and data losses - troubleshoot data-related problems and authorise maintenance or modifications
• Monitor and analyse data systems - evaluate performance to discover ways of enhancing these systems
• Provide campaign selections for Email, Direct mail/cold list, Brochure, Facebook and other channels
• Ensure integrity of data pulled to fulfill promotional offers and lead the way in growing the addressable customer base
• Customer & Marketing Analysis/profiling (e.g. buyer behaviour, marketing channel deep dive, retention rates by cohort, retention rates, reactivation rates analysis)

Skills on Resume:

• Customer-Centric Data Use (Hard Skills)
• GDPR Compliance (Hard Skills)
• CRM Data Management (Hard Skills)
• Data Collection Strategy (Hard Skills)
• Data Security Management (Hard Skills)
• Systems Analysis (Hard Skills)
• Campaign Data Selection (Hard Skills)
• Marketing Analysis (Hard Skills)