• Maintaining and monitoring multiple databases.
• Responsible for database campaign performances, including planning, forecasting, deployment, tracking and reporting.
• Collaborate with and support DTC (Direct-to-Consumer) manager to design and deploy database campaigns
• Ensure high conversion rate, and ROI (return on investment) on campaigns
• Responsible for database health and growth, including developing and managing database marketing programs via segmentation and data enrichment strategies, drive database growth through consent and new name generating.
• Monitoring and optimizing campaign efficiency including extracting data, performing analyses, and creating reports to optimize and segment campaigns
• Work with external vendors to execute campaigns
• Collaborating with cross-functional teams to coordinate database marketing initiatives and manage data integration.
• Develop and apply the appropriate project management and tactics to the above-mentioned tasks and initiatives
• Take the lead in providing regular performance updates to Sales and Operations Management and peers report results and provide overall insights on database campaign performance to leadership

Skills: Database Management, Campaign Analysis, Campaign Design, Data Segmentation, Analytical Reporting, Vendor Coordination, Team Collaboration, Project Management

• Develop and own the engagement strategy across email, app and other developing platforms ensuring the strategy is fit for purpose across the Passenger business.
• Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximise customer retention and acquisition.
• Oversee the development and management of the Customer Database and its connection to the ESP and other systems
• Working closely with Digital Marketing Specialists to support segmenting databases across all locations. 
• Analyse data to determine ways to optimize performance to improve conversion and retention 
• Support the Automation team in embedding personalisation across all channels.
• Liaising with vendors and internal resources for database-related matters
• Maintain a solid understanding of the market by monitoring the competitive market, identifying trends or changes that will impact business, and recommending actions and contingency plans to maximize opportunities for Coloplast database
• Provide leadership, knowledge and experience, and reinforce known best practices

Skills: Engagement Strategy Development, Marketing Automation, Database Management, Data Analysis, Personalization Support, Vendor Liaison, Market Monitoring, Leadership & Best Practices

• Define CRM campaign strategies, leads, and distribution for season plan sales campaigns executed by sales and service reps
• Create and implement the go-to-market plan for marketing automation efforts that drive fan and revenue growth
• Reaching audiences on relevant channels with relevant messaging at relevant times and cadence
• Facilitate the integration of the CDP with Salesforce to ensure that CRM is a key marketing outlet, leveraging sales and service reps as an engagement channel
• Create marketing campaigns using the Customer Data Platform and ensure successful “final mile” execution through various channels
• Create customer segments within the CDP and design various campaigns that maximize customer lifetime value
• Collaborate with MLB and any third-party partner(s) to successfully execute digital advertising both for the organization and in conjunction with MLB as a whole
• Conduct relevant analyses to determine key metrics to ensure database marketing and CRM campaign effectiveness

Skills: CRM Strategy Development, Marketing Automation, Audience Targeting, Salesforce Integration, Campaign Management, Segmentation Design, Digital Advertising, Data Analysis

• Lead a team of specialists to schedule, select, and deliver audience lists for email and direct mail campaigns, while ensuring a balanced workload across the team. 
• Collaborate with teams in Brand Marketing, Channel Marketing, Product Management, and Sales to establish and maintain the delivery schedule for different campaign types.
• Be the business expert regarding the data, segmentation processes and logic that support marketing campaign delivery. 
• Ensure campaign performance reports, monthly reports, and lead generation reports are created, updated, and delivered with high accuracy and consistency to key stakeholders.
• Collaborate with teams from Carnival Corporation, sister brands, and across regions (e.g., UK, AU) to share learnings regarding international and prospective guests.
• Provide support for test & learn activities (e.g., A/B) for marketing teams by guiding list selections, segment setup, analysis, and reporting of test results. 
• Summarizing methods, data, and results, including offering recommendations in management reports.
• Collaborate with a team of Data Analysts to address deep/challenging segmentation needs, ad hoc analyses, and segmentation strategies as well as monitor CRM health metrics (e.g. database size, lead growth, engagement, churn, and the like).
• Maintain updated documentation and training materials for targeting & segmentation, toolsets, processes, procedures, and key contacts.
• Provide leadership and mentorship to the team of Marketing Analytics Specialists to grow their skills, capabilities, and responsibilities while serving as role model for Culture Essentials (Speak up, Respect & Protect, Improve, Communicate, Listen & Learn, Empower).

Skills: Team Leadership, Cross-Functional Collaboration, Data Segmentation Expertise, Performance Reporting, International Collaboration, A/B Testing Support, Analytical Reporting, Training & Development

• Provides actionable marketing and customer insights to address key strategic questions.
• Oversees a team responsible for email and direct mail list segmentation, data processing, validation and QA.
• Leads audience contact strategy for direct marketing channels, including the implementation of statistically valid campaign tests.
• Responsible for tracking, reporting and analysing the performance of marketing activities, ad-hoc analytic requests and development/automation of recurring reports.
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
• Serves as a subject matter expert on customer data and collaborates with IT, Data Science and Data privacy partners to ensure correct data is collected to support user needs. 
• Responsible for database management and data quality for Holland America Line & Seabourn. 
• Maintains and updates a database management plan and ensures planned data hygiene processing occurs.
• Works closely with developers and business analysts to identify data and functional requirements in the design of new/enhanced systems. 
• Ensures objectives and accomplished and user testing is performed.

Skills: Marketing Insights, Team Management, Audience Strategy, Performance Analysis, A/B Testing Analysis, Data Governance, Database Management, System Design Collaboration

• Design and execute multi-channel client and prospect campaigns via campaign management software
• Working with campaign and channel managers to understand their requirements as it relates to meeting their objectives
• Preparing clients lists for communication within various interaction channels
• Maintaining a production workflow of automated and event triggered campaigns
• Collaborating with peers in IT to ensure that campaign data and informational requirements are addressed through the development of the data warehouse
• Interpreting industry regulations and incorporating them into existing business processes and/or developing new internal controls
• Managing various 3rd party vendor relationships
• Continually ensuring data quality and data security
• Providing data and analytical services as needed to peers, specifically decision-makers
• Manage the workflow and development of Associates
• Own customer segmentation, from first-time homebuyers to 12x repeat clients
• Deploy highly personalized, granular messaging based on customer profile and anticipated need
• Perpetually A/B test comms channels, cadence, and messaging
• Gain insights into client needs and use to further develop growth strategies
• Mentor, develop and lead team members in increasing growth and analytics-focused team

Skills: Campaign Management, Client List Preparation, Workflow Maintenance, IT Collaboration, Regulatory Compliance, Vendor Management, Data Quality Assurance, Team Leadership & Development

• Experience in database marketing, marketing analytics and/or marketing technology 
• Technically proficient and knowledgeable in architecture that gathers customer information and feeds database solutions to support CRM strategy.
• Skilled in driving customer first insights and driving data-based strategies to build loyalty and conversion.
• Gathers and analyzes information skillfully, working well in groups to problem solve and ideate.
• Experience driving data driven campaigns and managing marketing database systems.
• Experience in analytics and reporting.
• Familiarity with data quality tools, web analytics and marketing intelligence systems required.
• Working knowledge of SAS and SQL.
• Experience working with protected and sensitive customer information, to provide confidentiality and security.
• Experience in program development and deployment, including email, mobile and digital marketing communications.
• Self-starter who excels in a highly collaborative, creative, and ever-changing organization.
• Excellent time management skills and ability to manage shifting priorities to meet deadlines while maintaining a positive attitude.
• Strong oral, written, analytical and interpersonal skills.

Qualifications: BS in Data Science with 5 years of Experience.

• Experience in database marketing and data analysis experience
• Expert-level user of digital marketing toolset, including Marketo and Salesforce
• Command of marketing strategy fundamentals including segmentation, Ideal Customer Profiles, buyer personas, buying journey, and funnel stages
• Deep knowledge of how best to use contact data for campaign design
• Collaborative work style, ability to work independently and in cross-functional teams
• Proactive communicator, able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organization
• Organized & detail orientedStrong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives
• Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects/programs with minimal direction

Qualifications: BS in Information Systems with 7 years of Experience.

• Experience in email marketing
• Experience with Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder and Advertising Studio
• Experience with SQL
• Some familiarity with HTML and AMPscript
• Experience in the Hospitality/Tourism industry
• Experience with content management, web design, web development, and/or web analytics
• Strong time management and prioritization skills
• Excellent communication skills, both verbal and written
• Ability to thrive in a dynamic, fast-paced work environment
• Ability to problem solve and pay meticulous attention to detail
• Adept at multi-tasking and strong organizational skills

Qualifications: BS in Computer Science with 3 years of Experience.

• Experience in database marketing or marketing operations in a digital marketing environment
• Strong experience with CRM (i.e SalesForce or related) and marketing automation (strong preference for Eloqua)
• Proficiency in database marketing including list segmentation, list manipulation, list quality and data hygiene, including experience using Microsoft Excel for data analysis
• Deep understanding of best practices in database marketing
• Demonstrated experience across large databases that drive measurable results
• Strong data and analytical skills, including mastery of Excel -- using and interpreting data from multiple sources to quantify and improve marketing results. 
• Sense of ownership and pride in performance and its impact on companys success
• Highly organized, process-driven and analytical with strong attention to detail
• Excellent written and verbal communication skills
• Ability to manage multiple projects

Qualifications: BS in Statistics with 4 years of Experience.

• Experience in Database Marketing and Analysis in a similar or related field.
• Working knowledge of Microsoft Applications.
• Working knowledge of PL/SQL and Oracle databases or related languages that would be easily translatable to Oracle database structure.
• Working knowledge of Database Marketing industry trends and standards.
• Working knowledge with a/b testing and optimization and various data models.
• Working knowledge managing external vendors.
• Ability to work varied shifts, including nights, weekends and holidays.
• Ability to effectively communicate in English.
• Polished appearance and demeanor.
• Excellent customer service skills.
• Ability to obtain and maintain full knowledge and understanding of company and department rules and regulations, policies and procedures.

Qualifications: BA in Marketing with 5 years of Experience.

• Professional experience in campaign management and analysis, preferably in financial services, preferred experience with a customer loyalty program
• Strong technical abilities leveraging relational databases via programs such as SAS or SQL
• Ability to manage multiple projects at once
• Ability to work with diverse business partners with competing objectives
• Attention to detail and strong focus on quality
• Professional communication across roles and functions throughout the organization
• Ability to successfully lead and mentor a team.
• Professional certifications or training related to database marketing and analysis.
• Previous experience working in a large, luxury resort setting.
• Advanced Microsoft officer use, Experience with SQL, python and other languages
• Expertise with Salesforce Marketing Cloud and Journey Builder 
• Highly data driven, analytic and creative problem solver
• Successful track record of designing and optimizing processes

Qualifications: BA in Communications with 7 years of Experience.