CUSTOMER MARKETING ASSOCIATE RESUME EXAMPLE

Published: September 11, 2024 – The Customer Marketing Associate develops and executes customer lifecycle campaigns and communication strategies and collaborates with marketing, product, and brand teams to drive engagement. This key responsibility includes managing customer engagement programs such as virtual events, referral programs, and onboarding initiatives while gathering and assessing customer feedback for internal stakeholders. Additionally, the associate supports customer-facing teams and helps convert free users into paying customers through targeted marketing content and advocacy initiatives.

Tips for Customer Marketing Associate Skills and Responsibilities on a Resume

1. Customer Marketing Associate, Brightwave Solutions, Albany, NY

Job Summary: 

  • Coordinate alignment between National Brand Marketing focus periods and account-specific sales/marketing initiatives.
  • Assist weekly and monthly tracking performance of key segments/products/initiatives at select accounts.
  • Create New/Updated Item Spec Sheets
  • Generate internal sample orders
  • Assist Consumer Relations with consumer refunds/returns
  • Maintain stock levels on a corporate display shelf
  • Responsible for the execution of retention marketing campaigns for clients. 
  • Work directly with the Senior Marketing Consultant. 
  • Provide great exposure to the latest in marketing campaigns and strategies.
  • Manage retention marketing for clients.
  • Create marketing campaigns (emails, SMS, and FB messenger) and creative briefs
  • Suggest and set up campaigns, host monthly check-in calls, send weekly/monthly reports


Skills on Resume: 

  • Marketing Alignment Coordination (Hard Skills)
  • Performance Tracking (Hard Skills)
  • Spec Sheet Creation (Hard Skills)
  • Sample Order Generation (Hard Skills)
  • Consumer Issue Resolution (Soft Skills)
  • Inventory Management (Hard Skills)
  • Campaign Execution (Hard Skills)
  • Client Communication (Soft Skills)

2. Customer Marketing Associate, Northstar Enterprises, Des Moines, IA

Job Summary: 

  • Develop a strategic plan for Customer Advocacy. 
  • Collaborate with internal teams to make customer campaign recommendations
  • Help define initiative components including messaging, content, and customer targeting.
  • Drive customer advocacy initiatives including growing social proof, direct mail, preparation for podcast interviews
  • Coordinate cross-functionally on digital/in-person events, customer engagement, and more
  • Support the production of new Forge Ahead podcasts by working closely with internal and external teams on project management, managing the approval of deliverables, overseeing guest scheduling, and communicating podcast performance.
  • Regularly report on podcast performance and KPIs
  • Take ownership and accountability for aggressive revenue goals
  • Ensure marketing processes and best practices are well-documented
  • Quickly learn software products to consult/train clients on what you think is best for them.
  • Relay any issues that clients may be having to the product team


Skills on Resume: 

  • Strategic Plan Development (Hard Skills)
  • Customer Campaign Collaboration (Soft Skills)
  • Initiative Component Definition (Hard Skills)
  • Customer Advocacy Initiatives (Soft Skills)
  • Cross-Functional Coordination (Soft Skills)
  • Podcast Project Management (Hard Skills)
  • Performance Reporting (Hard Skills)
  • Client Consultation and Training (Soft Skills)

3. Customer Marketing Associate, Blue Horizon Marketing, Orlando, FL

Job Summary: 

  • Support a communication strategy “to” the customer
  • Develop a customer lifecycle campaigns program and work with marketing operations, brand, and product to implement
  • Lead and manage customer engagement and communication programs, such as virtual events, workshops, awards programs, onboarding, and ongoing nurture campaigns
  • Build rapport with customers to increase renewal, referrals, and upsell opportunities
  • Re-launch and manage the customer referral program
  • Generate customer reviews on marketplaces and review sites
  • Gather, assess, and (depending on the situation) route feedback from customers to internal Stakeholders
  • Support customer-facing teams in 1:many initiatives
  • Help Marketing, Sales and CS meet business objectives through customer advocacy initiatives
  • Closely partner with Customer Success and Account Management teams to develop campaigns and execute customer outreach initiatives
  • Work with the marketing team to build customer-facing enablement to support Customer Success and Account Management team efforts
  • Support product marketing in converting free plan users into paying customers
  • Create marketing content for account management/customer success to help retain at-risk customers


Skills on Resume: 

  • Customer Communication Strategy (Hard Skills)
  • Lifecycle Campaign Development (Hard Skills)
  • Customer Engagement Program Management (Hard Skills)
  • Customer Relationship Building (Soft Skills)
  • Referral Program Management (Hard Skills)
  • Review Generation (Soft Skills)
  • Customer Feedback Assessment (Soft Skills)
  • Customer-Facing Team Support (Soft Skills)
Relevant Information
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