Job Summary: 

• Develop marketing strategies intended to achieve operational and financial results using all marketing channels including digital.
• Lead highly complex and visible projects with notable risk and complexity 
• Managing deliverables against expected results.
• Identify and resolve technical, operational, risk management, business, and organizational challenges.
• Make leadership decisions within established policies, procedures, and established objectives.
• Monitor client needs and competitive market place, and provides ongoing marketing support that ensures the competitiveness of offered products and services.
• Develop and manage budget and resource allocation.
• Individual contributor role that has strategic influence (complex long-term planning of business initiatives and outcomes) on a large part of Truist's organization, typically a LOB or a segment.
• Provide feedback and delivering actions and activities within the budget

Skills on Resume:

• Multichannel Marketing Strategy (Hard Skills)
• Project Management (Hard Skills)
• Risk Management (Hard Skills)
• Decision Making within Policy Frameworks (Soft Skills)
• Competitive Analysis (Hard Skills)
• Budget Management (Hard Skills)
• Strategic Influence and Planning (Soft Skills)
• Feedback Implementation (Soft Skills)

Job Summary: 

• Supporting clients with marketing program strategies, market insights, inspiring ideas and recommendations
• Leading the day-to-day management of program production from initial brief through to final approval and roll out. 
• Coordinating with all external and internal stakeholders 
• Maintaining timelines and project plans, providing regular updates to team and to clients to manage expectations and achieve deadlines
• Organising, preparing, and participating in client meetings, briefings and workshops, keeping detailed notes of key actions and responsibilities to update contact and status reports
• Supporting clients with the creation of reverse briefs, budget estimates, timelines, client proposals, pitch responses, and presentations
• Help to build and strengthen key client relationships and trusted working relationships with agency departments from creative studio and copywriters to planners and finance anyone associated with getting the best work done
• Conduct QA to ensure campaign rollouts move seamlessly into existing marketing operations.
• Works with business lines, Risk, and Compliance to ensure compliance with bank policies, procedures and marketing regulations (such as GDPR, CCPA/CPRA and CAN-SPAM), grow the marketing database within those limitations.  

Skills on Resume:

• Program Management (Hard Skills)
• Stakeholder Coordination (Soft Skills)
• Time Management (Soft Skills)
• Meeting Facilitation (Soft Skills)
• Budget and Resource Planning (Hard Skills)
• Relationship Building (Soft Skills)
• Quality Assurance (Hard Skills)
• Regulatory Compliance (Hard Skills)

Job Summary: 

• Lead client marketing and work closely with team members to identify content/audience matches and develop campaigns to reach those audiences.
• Measure and track engagement from the top of the funnel through the client journey to ensure marketing is accelerating sales efforts to close business
• Manages a marketing budget with clear targets and success metrics
• Identify creative approaches to community building and coordinate efforts to convert new contacts into prospects.
• Define and work towards key success metrics for new and ongoing campaigns.
• Respond to stakeholders from throughout the organization for activity requests and manage shifting priorities.
• Interact frequently with lines of business, relationship management, and product marketing teams 
• Ensure the latest and most resonant talking points are built into ongoing and planned campaigns.
• Collaborate with Business Intelligence on attribution models to develop ROI analyses across marketing tactics.
• Architect data pipelines and data sources to support ongoing marketing efforts in multiple environments, partnering with development and data engineering teams

Skills on Resume:

• Audience Segmentation and Targeting (Hard Skills)
• Marketing Analytics and Metrics (Hard Skills)
• Budget Management (Hard Skills)
• Community Engagement Strategies (Soft Skills)
• Stakeholder Communication (Soft Skills)
• Cross-Departmental Collaboration (Soft Skills)
• Data Architecture (Hard Skills)
• ROI Analysis (Hard Skills)

Job Summary: 

• Working alongside the Head of Marketing of the company in all marketing initiatives.
• Developing the marketing strategy and leading the development and execution of the communication plan and marketing tactics for all clients.
• Collaborating with the marketing team to develop event materials and communication plans.
• Running marketing campaigns and other growth initiatives end-to-end.
• Working with the analytic team to measure the impact of each campaign and developing ways to improve.
• Developing social media strategy for the team.
• Leading and developing all internal employee communication.
• Supporting new business development efforts by researching and monitoring target accounts.
• Crafting new business presentations to engage target accounts.
• Owning the marketing budget.

Skills on Resume:

• Strategic Planning (Soft Skills)
• Project Management (Hard Skills)
• Team Collaboration (Soft Skills)
• Analytical Thinking (Hard Skills)
• Social Media Expertise (Hard Skills)
• Communication (Soft Skills)
• Budget Management (Hard Skills)
• Business Development (Soft Skills)

Job Summary: 

• Implement an always-on B2B marketing strategy across digital platforms inc email, PPC, social
• Collaborate with sales team to identify and grow opportunities within new and existing territories 
• Proactively research and source suitable routes to market for industry B2B 
• Project manage campaigns across the full marketing mix, whilst building and maintaining strategic relationships with key client stakeholders. 
• Implement company lead marketing campaigns to raise the company profile
• Being aware of marketing trends and competitors 
• Help with the development of off-line marketing campaigns
• Provide ad-hoc support to the sales team in strengthening client relationships 
• Creatively thinking of new ways to generate new business leads
• Monitoring and reporting on the effectiveness of marketing (engagement, pipeline, and ROI).

Skills on Resume:

• Digital Marketing Strategy (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Market Research (Hard Skills)
• Project Management (Hard Skills)
• Trend Analysis (Hard Skills)
• Offline Marketing Development (Hard Skills)
• Client Relationship Management (Soft Skills)
• Data Analysis and Reporting (Hard Skills)

Job Summary: 

• Take the reins on key client marketing initiatives that improve visibility of customer sentiment, including NPS and other intelligence-gathering surveys.
• Act as the marketing liaison between clients, sales/partnership teams, and future clients to set up references, speaking engagements, content campaigns, case studies and internal events.
• Own and evolve Customer Advisory Board (CAB) programme, managing the agenda for calendar of quarterly CAB meetings 
• Ensuring client asks and rewards are delivered in line with the programme terms.
• Develop case studies for the existing and new business sales team, as well as owning the marketing funnel for each testimonial.
• Think creatively to come up with exciting ways to surprise and delight customers, taking charge of seasonal and ad hoc gifting initiatives.
• Manage and grow customer referral program, increasing adoption and results from this valuable channel.
• Analyse and report on the performance of client marketing initiatives
• Ensuring that can demonstrate ROI through increased referrals, SAOs (Sales Accepted Opportunities) and account expansion.
• Work closely with the Client Marketing team the to ensure EMEA initiatives and processes are synced up 

Skills on Resume:

• Client Relationship Management (Soft Skills)
• Marketing Strategy Development (Hard Skills)
• Program Management (Hard Skills)
• Event Coordination (Hard Skills)
• Creative Marketing Initiatives (Soft Skills)
• Performance Analysis and Reporting (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Results-Driven Marketing (Hard Skills)

Job Summary: 

• Develop integrated, enterprise-wide market research, surveys, customer experience and intelligence strategy, and processes to support multiple business leaders.
• Implement a proven, consistent approach to understanding and improving customer experiences and customer satisfaction
• Journey mapping, prioritizing touchpoints, and developing the highest impact recommendations
• Improve the customer experience for candidates, clients, and other constituents as appropriate.
• Lead design and production of all primary marketing and industry research programs including brand and pricing surveys, customer needs analysis, and elasticity studies.
• Translate opportunities into actionable and measurable recommendations, initiatives, and outcomes, with the goal of improving customer experience and growth
• Collaborate with business and marketing leaders to understand research and intelligence needs, design and implement solutions, and meet expectations
• Gather, synthesize, present and distribute relevant research, intelligence and recommendations on voice of the customer, products, pricing, marketplace trends and conditions, competitors, buyers, and candidates to enhance business strategy and decision-making
• Develop innovative solutions to complex problems, provide actionable recommendations, presentations to stakeholders, and ensure compliance with relevant regulations to drive business results

Skills on Resume:

• Market Research and Analysis (Hard Skills)
• Customer Experience Strategy (Hard Skills)
• Journey Mapping (Hard Skills)
• Data Synthesis and Presentation (Hard Skills)
• Collaborative Problem Solving (Soft Skills)
• Strategic Leadership (Soft Skills)
• Stakeholder Communication (Soft Skills)
• Regulatory Compliance (Hard Skills)

Job Summary: 

• Own, manage and execute strategic client marketing for both existing and potential healthcare facilities
• Create and execute strategic marketing, communication, and advertising initiatives to stay front of mind with clients and prospects
• Create, develop and package thought leadership narratives that shape reputation and increase brand awareness
• Create professional, compelling copy for client newsletters, web content, collateral, presentations, ads and other media
• Prepare and deliver monthly insights and competitive intelligence reports that include key metrics and trends
• Perform quality control checks on data researched to ensure integrity.
• Develop and manage budget to support plans
• Leverage data and analytics to validate marketing spend and continually optimize investments based upon analytics and test and learn best practices
• Compile and analyze data using modern and traditional methods to collect insights

Skills on Resume:

• Strategic Marketing Planning (Hard Skills)
• Data Analysis and Reporting (Hard Skills)
• Budget Management (Hard Skills)
• Quality Control (Hard Skills)
• Copywriting (Hard Skills)
• Competitive Intelligence Gathering (Hard Skills)
• Thought Leadership Development (Soft Skills)
• Stakeholder Communication (Soft Skills)