Job Summary: 

• Manage, analyze, optimize and grow existing ad campaigns
• Create and execute online marketing strategies and Google AdWords, Social Media Marketing, SEO and other SEM campaigns
• Organize current content sharing and increase the followers following the communication strategies in all social media platforms
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on these findings
• Optimize campaigns by testing new targeting, placements, and other implementations
• Market research and brainstorm new product and marketing ideas
• Follow up media buying processes
• Provide weekly, monthly and quarterly activity/campaign reports
• Take an active role in SEO and content development campaigns using search marketing methodologies
• Manage special communication projects - Influencer marketing, YouTube content production, Social media campaigns, Event integration, etc.
• Effectively manage 3rd party relationships, agencies and business partners

Skills on Resume: 

• Ad Campaign Management (Hard Skills)
• Online Marketing Strategy (Hard Skills)
• Social Media Management (Hard Skills)
• Performance Reporting (Hard Skills)
• Trend Analysis (Soft Skills)
• Market Research (Hard Skills)
• SEO & Content Development (Hard Skills)
• Relationship Management (Soft Skills)

Job Summary: 

• Interface with the Associate Director and partners, oversee, execute, and draft client pitches, proposals and responses to RFPs
• Draw on practice area knowledge and practice and matter descriptions, as well as commence and complete related assignments such as client research.
• Maintain frequently used collateral material (e.g. attorney biographies, practice and industry descriptions and experience lists, etc.)
• Submit to and oversee all of the league table submissions for the practices (Thomson, Bloomberg, etc.)
• Contribute to all profile-raising efforts for the practice and lawyers, including writing directory submissions and other award submissions.
• Identify strategies and opportunities for expanding client relationships in Banking & Finance, Capital Markets and Structured Finance & Derivatives practices by monitoring and reporting trends and issues.
• Collaborate with other groups within Marketing & Business Development, including CRM, database marketing, PR, Events and Creative Services.
• Participate in all Global Marketing and Business Development calls
• Collaborate with the BD team to complement BD activities with client, sector and competitive intelligence 
• Conduct business intelligence research.

Skills on Resume: 

• Client Pitch Development (Hard Skills)
• Proposal Drafting (Hard Skills)
• Collateral Material Management (Hard Skills)
• League Table Submission Management (Hard Skills)
• Profile-Raising Strategy (Soft Skills)
• Client Relationship Expansion (Soft Skills)
• Business Intelligence Research (Hard Skills)
• Cross-functional Collaboration (Soft Skills)

Job Summary: 

• Leverage appropriately client and audience marketing outputs
• Ensure there is a holistic marketing plan in Italy that integrates business and client marketing with all other marketing outputs coming from Global and EMEA
• Add value to global and regional campaigns with local activities
• Establish and justify to the EMEA Head of Country Marketing the local needs and requirements of business/product and audience marketing teams
• Leverage self-service tools, global brand tools and guidelines
• Ensure brand campaigns fit into the Italian marketing plan and are presented to and understood by the local management board and the business teams
• Leverage appropriately the global marcomms platform and proposition for PR to guide the local external communication agency to deliver accordingly based on global and local needs
• Be responsible for hitting agreed brand KPIs in key markets
• Liaise and work with the HR department on Internal communication
• Coordinate the requirements for the site with the global team
• Coordinate with the global digital team based on the business needs and the requirements for targeting
• Align social networks and intranets to suit local needs, fostering and spreading a digital culture

Skills on Resume: 

• Client Marketing Integration (Soft Skills)
• Holistic Marketing Planning (Hard Skills)
• Local Campaign Development (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Brand Management (Hard Skills)
• External Communication Coordination (Soft Skills)
• Internal Communication Collaboration (Soft Skills)
• Digital Culture Promotion (Soft Skills)