CUSTOMER CATEGORY MANAGER RESUME EXAMPLE
Published: September 19, 2024 – The Customer Category Manager leverages department and category leadership platforms to generate actionable insights for strategic category planning, including shopper insights and shelving guidelines. This role involves analyzing syndicated data to optimize assortment builds, forecast new items, and identify inefficiencies within SKU performance. Additionally, the manager collaborates with broker counterparts to develop recommendations for space management, sales, and promotional strategies for both major and smaller regional accounts.


Tips for Customer Category Manager Skills and Responsibilities on a Resume
1. Customer Category Manager, Greenfield Supply Co., Austin, TX
Job Summary:
- Assist in developing go-to-market recommendations and strategies regarding assigned categories and cross-promotions with other categories
- Manage promotional and marketing plans for assigned categories and vendors
- Manage vendor contracts to ensure timely receipt of rebates and promotional funding
- Work directly with vendors to negotiate to program, and resolve supply chain, problematic inventory, and invoice issues
- Manage inventory levels in all areas of the company to properly balance freshness, out of stocks, and cashflow
- Collaborate on long-term strategic plans regarding category and company growth
- Develop, create, and recommend alternative solutions for profit and sales growth
- Analyze shopper data to effectively plan for product mix improvements
- Create and communicate clear, impactful selling stories to all levels within the organization using data compiled from various sources
- Work with teammates to ensure proper and timely placement of promotional products in retail locations
- Participate in the planning of store layouts and product locations for sales volume and stocking efficiency
- Assist in store resets and new store setup
- Monitor Fareway and industry trends regularly, including new products, technology, and pricing comparing Fareway to industry players
- Routine visits to any Fareway location with travel including overnights
Skills on Resume:
- Go-to-Market Strategy Development (Hard Skills)
- Promotional and Marketing Plan Management (Hard Skills)
- Vendor Contract Negotiation (Soft Skills)
- Inventory Level Management (Hard Skills)
- Strategic Collaboration (Soft Skills)
- Shopper Data Analysis (Hard Skills)
- Selling Story Communication (Soft Skills)
- Industry Trend Monitoring (Hard Skills)
2. Customer Category Manager, Maple Leaf Industries, Portland, OR
Job Summary:
- Own the shopper Insight agenda by leveraging all available data, and develop a clear understanding of allocated Category & Customer shopper insights.
- Expert in customer-specific knowledge, through the application of several data and insight sources
- Be the lead on sharing this Category & Shopper knowledge internally to help support the Category Strategy Manager and Sales & Marketing teams shape future strategies
- Develop customer relationships to work towards achieving collaborative Category Business plans
- Utilize the Category Strategy and POP Vision to develop and own Customer-centric account specific plans
- Sell in this plan to customers through the annual Customer, Category & Brand Plan process, as well as in ongoing customer interaction
- Track ongoing customer progress against the drivers.
- Key influencers in range and merchandising recommendations to enhance GM visibility at the point of purchase
- Be the first point of contact for the customer relating to any category-specific questions on performance, opportunities, etc.
- Working with the Category Strategy Manager, identify and deliver against key range, distribution and space opportunities for General Mills
- Develop a clear plan on how to unlock these opportunities, identifying and influencing what internal support is required to be successful.
- Track and report on progress to targets
Skills on Resume:
- Shopper Insight Analysis (Hard Skills)
- Customer Knowledge (Hard Skills)
- Knowledge Sharing (Soft Skills)
- Relationship Building (Soft Skills)
- Account Planning (Hard Skills)
- Plan Presentation (Soft Skills)
- Performance Tracking (Hard Skills)
- Merchandising Advice (Soft Skills)
3. Customer Category Manager, Blue Harbor Solutions, Raleigh, NC
Job Summary:
- Be the first port of call and a trusted source to Buying Teams for any category questions, insight & recommendations.
- Execute Nestle Category Strategy and personalization of the Category Strategy to meet the caterer/client/wholesaler needs and generate engagement and commitment.
- Execute the Category Drivers within customers via the delivery of Point of Purchase (POP) Vision, through insight-based recommendations to Caterers at range reviews and throughout the year.
- Deliver best-in-class insight, engaging customers with promotional and sales insight to optimize the effectiveness of promotions whilst demonstrating a key connection to occasion-based consumption.
- Deep understanding of Shopper behavior within the Workplace channel and the wider Contract Catering sectors such as Education and Healthcare.
- Lead the Category agenda within the Nestle Integrated Commercial Planning process, ensuring our internal plans meet the external needs of customers and their clients.
- Work across external and internal multi-functional teams
- Deliver action plans to solve gaps and maximize opportunities
- Manage external and internal customer relationships
- Report on sales and growth opportunities
- Act as an ‘early warning radar’ through ongoing key metrics analysis/monitoring
- Develop impactful category analyses and consumer insights using a range of data sources to impact sales, including product placement recommendations
Skills on Resume:
- Category Insight Support (Soft Skills)
- Strategy Execution (Hard Skills)
- POP Vision Delivery (Hard Skills)
- Promotional Insight Delivery (Soft Skills)
- Shopper Behavior Analysis (Hard Skills)
- Category Agenda Leadership (Soft Skills)
- Cross-Functional Collaboration (Soft Skills)
- Data-Driven Analysis (Hard Skills)
4. Customer Category Manager, Urban Nest Markets, Denver, CO
Job Summary:
- Utilizes Department and Category Leadership Platforms to create actionable and relevant insights that can be applied to retailer-specific category strategic and tactical plans, including shopper insights, and shelving guidelines
- Macro space (customized syndicated data pulls and analysis)
- Develop and build assortment builds for demand transfer projects
- Build and analyze cumulative sales and illustrate inefficiencies by SKU
- Build and analyze ROM (rest of market) SKU ranking and opportunities
- Forecast new item adds/innovation/cannibalization
- Develops recommended core POGs incorporating optimal assortment and merchandising principles
- Assists in developing insight-based recommendations for space management, sales, distribution, pricing, and promotion
- Leads TPD forecasting and performance scorecards for accounts
- Partners with broker counterparts to deliver insights work at smaller regional accounts
Skills on Resume:
- Insight Development (Hard Skills)
- Data Analysis (Hard Skills)
- Assortment Planning (Hard Skills)
- Sales Analysis (Hard Skills)
- SKU Ranking (Hard Skills)
- Forecasting (Hard Skills)
- Planogram Development (Hard Skills)
- Space Management Recommendations (Soft Skills)