CUSTOMER BUSINESS MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: September 17, 2024 – The Customer Business Manager manages large accounts in the CPG space with a focus on both large companies and smaller entrepreneurial organizations. This role requires successful experience driving growth for customers and strong analytical skills to interpret data and provide solutions. The manager also has the ability to work efficiently in a fast-paced environment, multitask, and adapt to varied hours.

Essential Hard and Soft Skills for a Standout Customer Business Manager Resume
  • Account Management
  • Data Analysis
  • Sales Strategy
  • Trade Marketing
  • POS Data Interpretation
  • CPG Industry Knowledge
  • Customer Relationship Management
  • Financial Analysis
  • Market Research
  • Negotiation Skills
  • Problem-Solving
  • Communication
  • Adaptability
  • Time Management
  • Decision-Making
  • Team Collaboration
  • Multitasking
  • Critical Thinking
  • Stress Management
  • Interpersonal Skills

Summary of Customer Business Manager Knowledge and Qualifications on Resume

1. BA in Business Administration with 6 years of Experience

  • Direct selling experience within the CPG industry to major retailers. 
  • Beauty Care or Meijer experience 
  • The ability to identify both short and long-range sustainable growth opportunities based on an in-depth understanding of both company and customer strategies.
  • Strong analytical skills and experience converting analytical information into Sales tools to promote sales and profit goals within customer business plans.
  • Demonstrate the ability to take appropriate risks as part of a comprehensive long-range growth plan.
  • Ability to drive for results and flawless execution
  • Ability and desire to operate as a “hands-on” operational leader (in addition to strategic responsibilities)
  • Demonstrated success in proactively planning and delivering results.
  • Demonstrated ability to ensure a plan is followed through to completion and corresponding success.
  • Experience developing successful new business-building ideas based on a total understanding of the customer’s business drivers and go-to-market strategies.

2. BA in Sales Management with 3 years of Experience

  • Direct selling experience(CPG, Fragrance, Cosmetics, applicable Channel experience)
  • Understanding of Ecommerce sales and online retail landscape.
  • Ability to anticipate potential problems and develop proactive solutions to avoid problems.
  • The ability to think around a multi-faceted issue to identify the best solution.
  • Ability to communicate with presence to assigned customers and the company management.
  • Ability to communicate effectively, actively and cross-functionally
  • The ability to multi-task in a fast-paced environment and work independently.
  • A thorough understanding of programs, customer needs, and competitive activity.
  • Advanced Word, Excel, PowerPoint, and Adobe Acrobat skills
  • A good working knowledge of Access

3. BA in Economics with 7 years of Experience

  • Experience in Key Account or Sales positions and/or Ecommerce, digital marketing, or digital advertising space.
  • Proven experience in multi-channel retailing 
  • Expert knowledge of Ecommerce marketing/sales and Ecommerce direct selling experience 
  • Proven Amazon Canada account management experience
  • Strong working knowledge of websites, digital advertising platforms, email, CRM, and analytics.
  • High learning agility, digital or Ecommerce experience and dealing with ambiguity
  • Skill to properly manage the chain through product category management expertise.
  • Superior sales, communication, organization and management skills.
  • Excellent PC skills (Microsoft Excel, Word, PowerPoint).
  • Have a passion for Ecommerce, and the ability to multi-task in a fast-paced environment and work independently.

4. BA in Supply Chain Management with 9 years of Experience

  • Experience as a Customer Business Manager, or similar Account Management or Customer Management experience.
  • Proven success in building customer relationships and effectively communicating with a wide variety of leaders.
  • The ability to multi-task across many businesses and strategically prioritize to drive results.
  • Must be able to provide clear leadership to a broad cross-functional business team to execute against business strategies. 
  • Strong track record of collaborating and influencing a wide variety of stakeholders including internal and external.
  • Must be a strategic thinker who can balance data and insights with trends and big-picture thinking.
  • Demonstrate ability to leverage future trends and market insights and think creatively in building out business plans, and influencing the customer.
  • Trade Marketing experience and Category Management experience
  • Beauty/Personal Care Category and Purpose-led brand experience 
  • Working knowledge of omnichannel capabilities and eCommerce capabilities
  • Working knowledge of market share and Customer POS Data 

5. BA in Marketing with 5 years of Experience

  • Previous FMCG work experience
  • Knowledge of the Grocery channels.
  • Comprehensive knowledge of KCA policies and procedures.
  • Strong knowledge of category management principles.
  • Strong sales and influencing skills.
  • Sound product knowledge – KCA and competitor.
  • Strong financial management skills.
  • Excellent budgeting and forecasting skills.
  • Highly developed oral and written communication skills.
  • Understanding of, and competence with, computer software such as Outlook, and Microsoft suite of products, as well as systems such as IRI Aztec, Promax and SAP.

6. BA in International Business with 4 years of Experience

  • Sales, Marketing, or related experience with experience managing customer base.
  • Excellent analytical, problem-solving, communication and organization skills.
  • Strong negotiation, influencing and leadership skills.
  • Strong computer and analytical skills.
  • Knowledge of procedures and concepts within the Sales function 
  • Basic knowledge in other areas, such as sales operations, supply chain, and marketing.
  • Understanding of how Sales integrates with other commercialization areas – marketing, supply chain and finance.
  • Knowledge of the industry sector and competitive landscape.
  • An understanding of the CPG industry sector and competitive landscape
  • Expert knowledge of McCormick products, mix and impact to profit, and awareness of store conditions and current & best practices within the area

7. BA in Retail Management with 3 years of Experience

  • Working experience in the Consumer Packaged Goods (CPG) industry
  • HQ sales work experience
  • Excellent communication skills, including listening, presentations, written and verbal skills
  • Insights-based, consultative selling and negotiation skills
  • Intermediate Microsoft Office skills including Excel with pivot tables, Word, Outlook, and PowerPoint.
  • Retailer knowledge and respect with/by the retailer
  • Understanding of the client's strategy
  • A clear understanding of client expectations
  • Persuasive selling with professionalism
  • Knowledge of On-budget execution of sales plan, New Item acceptances following client standards, Existing client growth (targeted revenue $/sales volume), Customer service (NPS)

8. BA in Finance with 10 years of Experience

  • Progressive responsibility with large account management in the CPG space
  • Have both large company CPG experience as well as experience working in a smaller more entrepreneurial organization, preferably in the natural/organic space
  • Experience successfully calling on and delivering significant growth to at least one of the following customers H-E-B, Publix, and Whole Foods. 
  • Additional experience with other South region supermarket/natural customers such as Brookshires, Valu Merchandisers, Hy-Vee, Sedanos, and Rouses
  • Strong analytical skills including the ability to analyze syndicated data, customer POS data, trade spending reports and other similar information to deliver fact-based, sound solutions to deliver sales and profit growth
  • Able to operate in a fast-paced environment, handle many tasks simultaneously, and be a versatile team player who can operate with minimal direction
  • Be able to handle pressure skillfully
  • Ability to multi-task, prioritize, and work efficiently
  • Ability to demonstrate good common sense and sound judgment
  • Flexibility to adapt to all situations and work varied hours, including working weekends or evenings on occasion for relevant customer or trade events
  • Ability to anticipate work needs and follow through with minimum direction
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