CUSTOMER BUSINESS MANAGER COVER LETTER TEMPLATE

Published: September 17, 2024 – The Customer Business Manager develops comprehensive business plans to achieve company objectives and manages trade promotions in alignment with company policies. This role involves using technology and category management tools to analyze and present business data, providing insights into retail sales, and making strategic recommendations. The manager also manages and builds strong customer relationships, executes sales and marketing plans, and negotiates agreements to meet sales and profit targets.

An Introduction to Professional Skills and Functions for Customer Business Manager with a Cover Letter

1. Operational Overview for Customer Business Manager Cover Letter

  • Build and execute a plan to develop and grow think! business in the assigned customers/channels ultimately improving think! position in the marketplace
  • Lead all interactions with assigned customers to present and sell in think! products, programs and initiatives
  • Manage broker relationships to secure necessary support (i.e. analytics, administrative, meetings, etc.) to expand capacity and effectiveness
  • Set challenging objectives for brokers and regularly interact to develop, set and measure KPIs, assess performance and direct broker organization in support of think! business objectives
  • Implement and execute JBP's with key customers on products with regular check-ins and progress updates
  • Manage the business by using internal systems, including the TPM system, BDT (Business Decision Tracker), SPINS reporting and Concur expense management system
  • Work with FP&A, to develop comprehensive Volume, Trade Spending & Shopper Marketing plans consistent with company strategies and within established parameters
  • Be proficient in using all available data to customize selling stories for assigned customers. 
  • Regularly analyze customers' businesses to make fact-based recommendations to improve the market position in a sound financial way
  • Make regular decisions on customer investments (i.e. promotions, slotting, customer marketing programs, etc.)
  • Work cross-functionally to build strong customer programs and mutually beneficial solutions
  • Create annual and monthly forecasts based on clear assumptions and building blocks
  • Create monthly sales reports to track sales vs. assigned company and individual objectives


Skills: Business Development, Customer Relationship Management, Broker Management, KPI Setting and Assessment, Joint Business Planning, Data Analysis, Cross-Functional Collaboration, Sales Forecasting

2. Core Competence for Customer Business Manager Cover Letter

  • Lead strategic business development efforts for Volvo Car USA guided by data science and analytics.
  • Lead Region Americas Insights and Market intelligence in close cooperation with MI managers across the region.
  • Create automated, analytical and communicative data visualizations and reports to convey complex data in an actionable way.
  • Lead strategic deep dives and workshops with the executive management team for business development efforts.
  • Lead the relationship (including sourcing and budget management) with key industry data partners to ensure effective support of organization needs.
  • Lead the creation and delivery of business briefs for marketing and sales efforts such as go-to-market strategies for products & offers, new customer acquisition efforts and brand development activities.
  • Inform and inspire the leadership team with business opportunities rooted in business insights and forecasts.
  • Observation of the market, segments and competitor movements and strategies through a variation of data sources and application of relevant analysis.
  • Frequent reporting on the above mentioned for multiple stakeholders within the organization incl. the Americas Executive Management Team.
  • Share insights and intelligence based on data analysis from existing sources but also explore new creative approaches with external partners.
  • Secure a strong and close relationship with internal and external stakeholders to optimize value, action and results of identified insights.
  • Manage the sourcing and business relationship of external data suppliers
  • Share relevant local insights with the global team and vice versa.


Skills: Strategic Business Development, Data Science and Analytics, Market Intelligence, Data Visualization, Stakeholder Management, Business Insights, Competitive Analysis, External Partnership Management

3. Success Indicators for Customer Business Manager Cover Letter

  • Manage the relationship of core OL and newly developed branded business within the Hard discounters.
  • Build a Highstreet discounters business in line with the strategy ‘ Leverage retailer strategies to deliver profitable branded growth’.
  • Devise, agree and implement a Joint Business Plan that delivers both external and internal objectives, working with a portfolio of customers to efficiently manage the business and drive mutual growth.
  • Build Category Joint Business Plans with each customer, delivering both internal and external objectives.
  • Manage, measure and improve customer profitability.
  • Maintain and update annual account plans to deliver corporate objectives.
  • Drive the accuracy and delivery of monthly sales forecasts – working with supply chain, forecasting and finance
  • Negotiate and deliver promotional programs, ensuring promotions are communicated, forecasted, delivered, within guidelines and then evaluated promptly.
  • Work with Marketing & Category (across brand and OL) to close distribution gaps and deliver New Product Launch plans (distribution, display, turnover targets)
  • Work with Category & Marketing to drive Customer range review delivery, and post-review evaluation & future recommendations.
  • Establish and maintain appropriate pricing structure working within guidelines provided by CP&E, delivering cost increases
  • Manage, monitor and drive ROI of trade spend and promotional spend
  • Manage internal systems to plan and measure financials – TPM, BOBJ.
  • Ensure ‘good housekeeping’ via efficient ledger query management (price, invoice, claims)
  • Delivers against the Premier Foods values


Skills: Account Management, Joint Business Planning, Profitability Analysis, Sales Forecasting, Promotional Program Management, Category Development, Pricing Strategy, Trade Spend Optimization

4. Key Strengths for Customer Business Manager Cover Letter

  • Develop comprehensive customer business plans to deliver the company objectives
  • Manage the trade promotion budget and deliver to assigned customers in harmony with Leclerc Food policies and procedures and achieve forecast accuracy target
  • Responsible for continually increasing the use of technology and category management tools (fact-based selling) in the analysis and presentation of their business, internally and with their customer, to achieve all business objectives
  • Provide timely information, category expertise, and priorities, to the retail sales organization
  • Provide the organization with recommendations on accounts and channels of business opportunities
  • Contact prospective business clients within specific industries
  • Develop and execute sales and marketing plans
  • Manage and develop strong external customer relationships with new and existing accounts
  • Manage multiple businesses, utilizing customers’ applications
  • Work with cross-functional departments internally including demand planning, marketing, and supply chain
  • Deliver the planned annual sales & profit targets for select categories while managing trade effectively
  • Work with direct guidance from the manager as it relates to business planning and customer strategy
  • Customer accountability will be regional in Ontario and may range from partial accountability for one or two large accounts to full accountability for multiple small accounts
  • Negotiate annual agreements, promo activity, listing fees, price increases and costs with customers


Skills: Customer Business Planning, Trade Promotion Management, Category Management, Sales and Marketing Strategy, Customer Relationship Management, Business Opportunity Analysis, Cross-Functional Collaboration, Negotiation Skills

5. Expertise Areas for Customer Business Manager Cover Letter

  • Develop, monitor, and continually revise Walmart’s annual business plan to achieve forecasted sales volume targets within the approved funding budget
  • Analyze point of sale (retail link) and other sales data, and communicate trends insights, and risks via weekly performance reports to Hartz internal teams, and Walmart buyers weekly. 
  • Use data to update and adjust the customer business plan
  • Ensure focus on in-stock, adjusting forecasts to ensure product availability and targets are achieved
  • Identify opportunities for annual Modular reviews on an ongoing basis, building a selling story to secure new business as well as increase existing distribution across all categories. 
  • Work with Hartz Customer Planning and Marketing to support this effort and to ensure the effective execution of new item launches
  • Achieve Billed Sales targets for overall territory, customer, and category within approved spending
  • Maintain a close relationship with key stakeholders at Walmart (i.e. buying, marketing, eCommerce, and replenishment functions). 
  • Understand and communicate Walmart strategies (goals) to the internal team
  • Conduct regular calls with the Walmart buying and supply chain teams reviewing performance to plan with recommended adjustments
  • Secure distribution, pricing, promotion, and shelf positioning objectives (brand strategies) by item/category for Walmart
  • Ensure retail, margins, and promotions fall within the published brand strategy for all items and categories, including proper shelf position
  • Take responsibility for forecasting customer events
  • Manage effectively the administrative responsibilities, including price change forms, deductions, and selling and planning schedules
  • Attend industry, and customer events, trade events, and company sales/marketing meetings.
  • Establish and maintain effective cross-functional relationships with Customer Planning and Brand Teams


Skills: Annual Business Planning, Sales Data Analysis, Inventory Management, Modular Review Strategy, New Item Launch Execution, Stakeholder Relationship Management, Sales Target Achievement, Cross-Functional Collaboration

What Are the Qualifications and Requirements for Customer Business Manager in a Cover Letter?

1. Key Achievements for Customer Business Manager Cover Letter

  • Proven Integrated Data Network (IDN) experience.
  • Lab working experience
  • Directly related sales experience with a proven track record.
  • Experience in project management and complex sales.
  • Wide range of knowledge of molecular biology applications, products, and markets. 
  • Knowledge of QIAGEN products 
  • Proven ability to sell at the C Suite level in an organization.
  • Able to create and develop resolutions independently to complex problems while meeting objectives.
  • Self-directed, strategic solutions-based approach to territory management.
  • Willingness and ability to take on additional challenging tasks/project responsibilities assigned by manager, business team, or others.
  • Excellent listening, presentation, and communication skills for all business levels.


Qualifications: BA in Sales and Marketing with 8 years of Experience

2. Industry Knowledge for Customer Business Manager Cover Letter

  • Aptitude and passion for both strategy formulation and program execution
  • Strong analytical and problem-solving skills and attention to detail
  • Strong interpersonal skills, cross-team collaboration, open and honest feedback and interaction
  • Clear, concise, and convincing communications - both written and oral
  • Strong executive presence and the ability to collaborate with and influence others
  • Proactive, forward-thinking and ability to effectively and quickly synthesize disparate information into clear recommendations, actions and decisions
  • Strong leadership, organizational agility, and ability to impact and influence senior-level leaders across the company
  • Project management skills, ability to develop and execute processes that facilitate collaboration, leadership team effectiveness and impact
  • Ability to rapidly gain/build trust and confidence of internal and external stakeholders
  • Forward-thinking and strategic, yet pragmatic and operationally savvy, with a commitment to a job well done


Qualifications: BA in Economics with 4 years of Experience

3. Technical Expertise for Customer Business Manager Cover Letter

  • Customer Business Manager experience
  • Account Management/Customer management experience within CPG
  • Trade Marketing and Category Management experience
  • Working knowledge of omnichannel capabilities and eCommerce capabilities
  • Working knowledge of Nielsen, AMPS, and Customer POS Data
  • Must be skilled in verbal and written communications
  • Must be able to effectively relate with multiple levels of management, both internally and externally
  • Must be a strategic thinker that can work effectively, and in a highly collaborative manner
  • Complexity and time management challenges
  • Must have strong relationship-building and management skills


Qualifications: BA in International Business with 7 years of Experience

4. Training and Certifications for Customer Business Manager Cover Letter

  • Sales experience with private brand consumer packaged goods portfolio
  • Recent experience managing major customers, buying groups, brokers and/or distributors in the grocery industry
  • Experience with scheduling travel through Concur as the position is subject to overnight travel, including some weekend travel for meetings, trade shows and conventions.
  • Demonstrate success with driving new distribution.
  • Demonstrate success with internal team/customer negotiation.
  • Excellent selling and presentation skills, as well as written and oral communication skills
  • Strong time management, planning, and prioritization skills
  • Good analytical skills with high attention to detail
  • Proficient with Microsoft Office suite including Word, Excel, and PowerPoint skills
  • Ability to multi-task, and work independently


Qualifications: BA in Business Administration with 5 years of Experience

5. Skills Overview for Customer Business Manager Cover Letter

  • Proven success and progression within the Sales function in the CPG industry
  • Experience leading and Food, Drug, Mass retail accounts, especially Kroger, Meijer and Albertsons
  • Experience managing brokers as well as working with distributors, such as UNFI and KeHe
  • Demonstrated success driving growth in new channels through innovation and smart risk-taking
  • Self-directed, flexible, and able to work independently to drive results
  • Proven analytical skills to create selling stories with syndicated data (Nielsen, IRI), as well as manage forecasts
  • Full understanding of account P&L, ability to manage spend within guardrails
  • Strong relationship management skills, including negotiation
  • Customer-focused with high standards of integrity
  • Demonstrates positive attitude and takes a proactive approach - Sees challenges as opportunities and translates them into actionable tasks
  • Creative thinking and problem-solving abilities, solution and results-oriented


Qualifications: BA in Finance with 10 years of Experience