Job Summary:

• Lead and deliver the global content strategy to drive brand awareness and engagement.
• Craft and shape differentiated brand and product messaging.
• Manage content for all owned media - blog, website, social, email, product, landing pages.
• Develop a content marketing strategy that successfully drives engagement with target audiences.
• Partner with Demand Gen and Lifecycle teams to design and deliver content across all stages of a customer’s journey. 
• Take the lead for the content experience for all Digital Experience team products.
• Lead a team of digital content experts.
• Work with SEO’s to include keyword research across all content assets and types to increase quality traffic to their website.
• Support the development and implementation of brand and content guidelines, including tone of voice and visual and verbal.
• Analyze competitive landscape, carry out business diagnoses, and work with regional managers to make the overall operation strategies, business target breakdown and ensure the implementation of overall strategies.
• Analyze the problems in content ecosystem and user growth, and ensure the implementation of optimization strategies.

Skills on Resume:

• Content Strategy (Hard Skills)
• Brand Messaging (Hard Skills)
• Media Management (Hard Skills)
• Marketing Content (Hard Skills)
• Customer Journey (Soft Skills)
• Content Leadership (Soft Skills)
• SEO Strategy (Hard Skills)
• Competitive Analysis (Hard Skills)

Job Summary:

• Contribute to the strategic vision for content strategy
• Build content journeys for a variety of audiences. 
• Support them at each stage of the customer journey, from early awareness and consideration, through onboarding and retention
• Collaborate with product marketing, product, marketing, sales and customer experience to create content launch and roadmap
• Work cross-functionally to develop and maintain a content calendar
• Use quantitative analyses to measure content effectiveness
• Leverage data and market insights for decision making including content optimization and new concept development
• Coach and develop the content strategy team. 
• Remain current on developments and generate new ideas to draw attention of audience and meet company’s strategic goals

Skills on Resume:

• Content Vision (Hard Skills)
• Audience Journeys (Hard Skills)
• Customer Support (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Content Calendar (Hard Skills)
• Content Analysis (Hard Skills)
• Data-Driven Decisions (Hard Skills)
• Team Development (Soft Skills)

Job Summary:

• Develop and execute a content strategy that engages and drives learners through the awareness and consideration phase through use of multimedia assets
• Drive the strategic direction of learner resource center and product content integration
• Manage editorial calendar to drive a content strategy that is amplified through B2B2C marketing efforts, with an emphasis on cross-functional collaboration
• Develop multimedia content map that considers various content formats such as written, static visuals, and video
• Manage learner marketing specialist as well as work with internal design team and creative freelancers for various content initiatives
• Partner closely with the partner marketing and design team to ensure integration and consistency across content
• Partner closely with UX and success team members to identify learner gaps and content solutions
• Own performance metrics for content, optimizing for engagement and conversion
• Support additional marketing initiatives across paid media, email, and social campaigns

Skills on Resume:

• Content Strategy (Hard Skills)
• Resource Integration (Hard Skills)
• Editorial Management (Hard Skills)
• Multimedia Mapping (Hard Skills)
• Team Leadership (Soft Skills)
• Cross-Team Collaboration (Soft Skills)
• Content Optimization (Hard Skills)
• Marketing Support (Soft Skills)

Job Summary:

• Work with the commercial and strategy team on potential campaign strategies for existing and prospective clients, reporting to the Head of Strategy
• Working with the Head of Campaigns and Head of Strategy to develop refined and new solutions to offer to advertisers in market  
• Grow over time into the management of campaign and strategy executives.  
• Think creatively and strategically to deliver innovative partnerships to all clients with every response 
• Lead work across multiple clients, responses and prioritise tasks accordingly
• Feeding into the building of a state-of-the-art SaaS native content platform 
• Establish and articulate the organization’s key messages, and ensure that content is aligned and consistent
• Optimize content according to SEO, analyze content traffic and user’s engagement metrics
• Create, manage, and execute a content calendar
• Update old content to meet new content standards

Skills on Resume:

• Campaign Strategy (Hard Skills)
• Solution Development (Hard Skills)
• Team Management (Soft Skills)
• Creative Partnerships (Soft Skills)
• Client Prioritization (Soft Skills)
• Content Platform (Hard Skills)
• SEO Optimization (Hard Skills)
• Content Management (Hard Skills)

Job Summary:

• Work in collaboration with the content commerce SEO lead, site editors and writers to develop and deliver the Content Strategy that encompasses KPIs, the content required to win in search engine rankings, the research and evaluation approaches and targets in evergreen content, reviews and lists
• Work closely with each sites editorial team to improve their approach to commercial content by providing feedback and support that ensure that published content is commercially optimised
• Support writing teams with day-to-day operations (content output, content distribution, lead team content effort during sales events)
• Assist Head of Ecommerce to develop, implement and track partnerships with retailers
• Monitor delivery of commercial campaign activity and partnerships to ensure delivery and to identify opportunities for improvement
• Attend monthly meetings to communicate e-commerce strategy and effort
• Work and liaise with product teams on ecommerce template improvements
• Develop content strategy across multiple channels and platforms that aligns with marketing and company goals both long term and short term
• Execute content strategy by developing newsletters, blogs, articles for publication, various social media platforms, internal website, etc.
• Collaboratively design and develop content in conjunction with public relations and marketing team members

Skills on Resume:

• SEO Collaboration (Hard Skills)
• Content Optimization (Hard Skills)
• Team Support (Soft Skills)
• Partnership Development (Hard Skills)
• Campaign Monitoring (Hard Skills)
• Strategy Communication (Soft Skills)
• Template Improvement (Hard Skills)
• Multichannel Strategy (Hard Skills)

Job Summary:

• Develop clear and engaging content strategy to be leveraged across all marketing channels
• Hands on management of social media platforms
• Analyze content marketing data to identify trends and anticipate consumer needs
• Perform content audits to assess how well existing content is performing
• Perform content gap analyses to determine what type of content is missing and what is needed
• Manage a team of writers and editors and plan for their professional growth
• Create, adjust, and manage the editorial calendar
• Establish style guides that specify the writing style and tone needed to create engaging content
• Develop a solid understanding of the target audience through online and traditional market research

Skills on Resume:

• Content Strategy (Hard Skills)
• Social Media Management (Hard Skills)
• Data Analysis (Hard Skills)
• Content Audits (Hard Skills)
• Gap Analysis (Hard Skills)
• Team Management (Soft Skills)
• Editorial Planning (Hard Skills)
• Style Guide Development (Hard Skills)

Job Summary:

• Manage core vertical content strategies, including identifying content needs across the buyer’s journey to help drive awareness, engagement and leads
• Drive website content strategy for educational and thought leadership content
• Identify content distribution opportunities for vertical agnostic content that drive engagement and database growth
• Identify appropriate content formats and manage the overall format mix across the buyer’s journey
• Analyze content metrics and provide optimization recommendations
• Develop and drive content quantitative and qualitative testing plans
• Understand and analyze content consumption trends, user behavior, channel preferences for audience
• Collaborate with the global marketing and regional teams to evolve and innovate marketing content, positioning and enablement content
• Experiment with A/B testing with the partnership of field marketers through different marketing channels and strategies to drive growth
• Leverage internal platforms to promote content through customer and employee advocacy

Skills on Resume:

• Vertical Strategy (Hard Skills)
• Website Content (Hard Skills)
• Content Distribution (Hard Skills)
• Format Management (Hard Skills)
• Content Optimization (Hard Skills)
• Testing Plans (Hard Skills)
• Trend Analysis (Hard Skills)
• Global Collaboration (Soft Skills)

Job Summary:

• Establish a content roadmap that serves as the foundation of content production. 
• Organizing, managing and building out content for digital and non-digital channels.
• Approach B2B marketing with a relatable, creative, and human outlook to develop a strong position in the SaaS software landscape.
• Create content for, but not limited to: blog posts, webinars, eBooks, social posts, video scripts, infographics, emails, newsletters, case studies, interactive content, web copy, power point pitch decks, sales journey collateral.
• Proactive development of standards, processes and best practices for scalable content creation, distribution and management
• Leverage industry and competitive research to set content apart from others
• Lead the coordination (ideation, creation and production) of content, involving multiple internal stakeholders including executive team, sales team, and other contributors. 
• Help build and maintain content strategy and act as the conduit between global content strategists and the US Marketing team
• Provide quality assurance of all content deliverables (including proofreading) and maintain a consistent voice and tone throughout all digital channels and assets
• Have a pulse on industry trends and best practices and constantly circulate information internally

Skills on Resume:

• Content Roadmap (Hard Skills)
• Channel Management (Hard Skills)
• B2B Creativity (Soft Skills)
• Content Creation (Hard Skills)
• Content Standards (Hard Skills)
• Industry Research (Hard Skills)
• Stakeholder Coordination (Soft Skills)
• Quality Assurance (Hard Skills)

Job Summary:

• Finding content opportunities in the entire organization including use and customer cases, mainly from product department and segment leads
• Yearly long-term content planning and quarterly granular activity mapping for all channels
• Stakeholder management and planning with colleagues inside and outside team to obtain engagement and understanding of the content yearly cycle
• Putting in place processes and forums for content production, information and distribution
• Editing, producing, planning and executing content initiatives
• Work with the SEO team to learn how use two core SEO tools – SEO Clarity and SEM Rush
• Identifying content opportunities and be expected to become proficient in their day-to-day use
• Use keyword research and competitor analysis to identify content opportunities for the website.
• Work with the wider team to understand the types of internal data have at disposal and become proficient in using internal systems to access data which can enhance onsite content.
• Learn how to use the content management system to make a range of edits from basic copy changes to complete page builds
• Develop an understanding of content creation best practices from both an SEO and content perspective

Skills on Resume:

• Content Discovery (Hard Skills)
• Content Planning (Hard Skills)
• Stakeholder Management (Soft Skills)
• Process Implementation (Hard Skills)
• Content Execution (Hard Skills)
• SEO Tools Proficiency (Hard Skills)
• Keyword Research (Hard Skills)
• CMS Management (Hard Skills)

Job Summary:

• Drive patient-centric creative campaigns, quality production and optimizations for impact and efficiency for team
• Oversee the account management of assigned brands/projects, including kickoff, creative development and strategy, implementation, launch and post launch optimization
• Be a first point of escalation for team to work through internal or client concerns regarding campaigns
• Growth and development of direct reports, including guiding strategic projects and partnering with other peers to provide trainings
• Collaborate with Director on staffing & account plans, with Director support, be able to take a hiring manager role with recruiting/HR to open roles, interview candidates and onboard new hires
• Partner with peers and Director to review team prioritization of both campaigns and strategic projects. 
• Craft POV to senior management on prioritization and timing
• Seek opportunities to optimize, test, or advance new capabilities and share learnings across the Life Sciences team and the broader organization
• Collaborate regularly with internal Analytics and Insights, Client Experience, Data Science, Research and Senior Leadership teams
• Identify and pursue opportunities to do campaign creative in-house at Phreesia, for both life science and partner organizations

Skills on Resume:

• Campaign Optimization (Hard Skills)
• Account Management (Hard Skills)
• Issue Resolution (Soft Skills)
• Team Development (Soft Skills)
• Hiring Management (Soft Skills)
• Project Prioritization (Soft Skills)
• Strategic Collaboration (Soft Skills)
• In-House Creative (Hard Skills)

Job Summary:

• Lead efforts to maximize relevance in search through keyword selection, ad creative, and landing page selection
• Partner with Paid Search team to understand keyword and ad performance and incorporate data into optimization approach
• Collaborate with SEO, Brand, Content, and GTM teams to monitor brand positioning and program strategy in order to refine paid search keyword coverage
• Develop paid search messaging across high-value keyword categories, and share copywriting responsibilities with Creative team
• Lead the charge on incorporating best practices and understanding of search intent into ad copy and search user flows
• Optimize and create pages on pega.com to maximize outcomes in paid search
• Orchestrate A/B testing in paid search
• Consult on asset selection and user flows across paid channels, including display, content syndication, and paid social
• Deliver against content briefs and requests from other areas of the business such as compliance, brand and merchandising

Skills on Resume:

• Keyword Optimization (Hard Skills)
• Performance Analysis (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Search Messaging (Hard Skills)
• Ad Copywriting (Hard Skills)
• Page Optimization (Hard Skills)
• A/B Testing (Hard Skills)
• Asset Consultation (Soft Skills)

Job Summary:

• Provide recommendations and implementation plans for website improvements / evolution
• Providing guidance and feedback on copy and content
• Support the social media expert by optimizing social media strategy content
• Support the corporate marketing manager by optimizing corporate campaign content and collaborating on the editorial calendar
• Lead SEO practice within the marketing team
• Establish performance goals and monitor metrics to evaluate and optimize content effectiveness
• Lead A/B testing initiatives
• Research and understand target audiences, their pain points and their needs as well as the industry vocabulary
• Advocate for content by presenting strategies and hosting workshops to educate the marketing team on best practices
• Identify and analyze trends, best practices, design, technology, and marketing that can be leveraged to support the strategic aims of the corporate marketing team

Skills on Resume:

• Website Optimization (Hard Skills)
• Content Guidance (Soft Skills)
• Social Media Support (Soft Skills)
• Campaign Collaboration (Soft Skills)
• SEO Leadership (Hard Skills)
• Performance Monitoring (Hard Skills)
• A/B Testing (Hard Skills)
• Audience Research (Hard Skills)

Job Summary:

• Looking at current company goals and objectives, build and maintain a 12-month content strategy for target audiences (buyers and members)
• Continue to own and evolve the strategy over time to support Amino's corporate strategy
• Work with cross-functional teams to establish and articulate Amino's internal and external key messages, and ensure that content is aligned.
• Take the lead on content ideation for all content projects
• Identify themes and topics that are timely and relevant to buyers
• Take the creative lead in managing all of Amino's content production
• Project manage content creation by content marketing agency, freelance writers, and fellow team members
• Oversee copy editing for substance, grammar, and style while ensuring the voice and tone aligns with the Amino guidelines
• Manage content marketing agency—giving assignments, evaluating output, and providing feedback
• Oversee the work of any freelance writers bring on board.

Skills on Resume:

• Content Strategy (Hard Skills)
• Strategic Alignment (Soft Skills)
• Message Coordination (Soft Skills)
• Content Ideation (Hard Skills)
• Theme Identification (Hard Skills)
• Creative Leadership (Soft Skills)
• Project Management (Hard Skills)
• Copy Editing (Hard Skills)

Job Summary:

• Working on a variety of content types including video scripts, e-books, blog posts, email copy, social media, and website copy
• Responsible for understanding goals and objectives for each content piece, and then recommending the correct format(s) and channels for distribution.
• Create and maintain a content calendar and establish other tools or processes necessary to collaborate with and support the needs of Amino's marketing organization
• Partner with Brand Marketing to ensure all content aligns with the brand standards and company tone.
• Responsible for measuring the performance of earned, owned, and paid content against KPIs
• Lead post campaign measurement and analysis to understand how to improve strategy and content.
• Research and pursue best-in-class practices for content marketing and brand journalism in today's rapidly evolving media and digital environment.
• Drive innovation by improving processes, trying new content types, and testing new technologies
• Create a vision for effective content strategy, production, and management that powers and empowers digital marketing growth.
• Compel stories across all mediums and formats, play a critical role in moving target audiences through the conversion path from awareness to conversion.

Skills on Resume:

• Content Creation (Hard Skills)
• Format Recommendation (Hard Skills)
• Calendar Management (Hard Skills)
• Brand Alignment (Soft Skills)
• Performance Measurement (Hard Skills)
• Campaign Analysis (Hard Skills)
• Best Practices Research (Hard Skills)
• Process Innovation (Soft Skills)

Job Summary:

• Owning, developing, managing and executing the B2B content marketing strategy across all markets that drive the adoption of SaaS solution.
• Support managing B2B website, including updating pages, uploading content, website architecture changes and supporting performance optimisation by using SEO principles to maximise the copy’s reach.
• Write clear, on brand, and compelling copy for B2B blogs, Ebook, newsletters and lifecycle initiatives.
• Project manage with editorial team on translation and transcreation in all Treatwell languages
• Grow subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
• Support B2B CRM execution (email, push and in-product messaging)
• Manage, improve and measure the organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Collaborate with product marketers, designers, sales professionals, customers, and industry experts to understand, scope and produce relevant content that meets the needs of internal key stakeholders and most importantly, audience.
• Advise on how to develop clear and engaging content across core segments.
• Collaborate with the analytics, creative and operations teams to define and then measure content effectiveness.

Skills on Resume:

• B2B Content Strategy (Hard Skills)
• Website Management (Hard Skills)
• Copywriting (Hard Skills)
• Project Coordination (Soft Skills)
• Subscriber Growth (Hard Skills)
• CRM Support (Soft Skills)
• SEO Performance (Hard Skills)
• Content Collaboration (Soft Skills)

Job Summary:

• Develop, set vision, and implement a strategy for in-app content programming that aligns with the company’s business goals, customer needs, and ties with broader Adobe app portfolio. 
• Responsible for defining content priorities, production roadmap, and editorial calendar for rapid campaign activation. 
• Develop content programs and curate content by identifying licensing opportunities based on insights from audience engagement, user research, forward-looking trends, and creative gut
• Set vision, creative direction, and aesthetic judgement for in-product content that ensures design and quality are relevant and engaging with target audience. 
• Help apply and maintain consistency with content standards, be a brand evangelist to help improve and communicate utilization of content. 
• Champions the voice of community and brand guidelines with internal partners, working directly with the PMM and Product teams to share insights and recommendations
• Monitor analytics on app usage and feedback loop between growth, engagement, and subscription rates to inform an ever-evolving content strategy. 
• Partner with social and community teams to understand trends, general zeitgeist of the community, social and meme culture and develop relevant, timely, region-specific content.
• Analyze and report on the performance of content performance in and out of app to measure the effectiveness of efforts, with an emphasis on continuous optimization and iteration
• Partner closely with teams across product management, product marketing, engineers, research, and community to ensure content prioritization roadmap is aligned and implemented.

Skills on Resume:

• Content Strategy (Hard Skills)
• Editorial Planning (Hard Skills)
• Content Curation (Hard Skills)
• Creative Direction (Soft Skills)
• Brand Consistency (Soft Skills)
• Analytics Monitoring (Hard Skills)
• Trend Adaptation (Soft Skills)
• Cross-Team Collaboration (Soft Skills)