Job Summary:

• Collaborate with colleagues on content master calendar
• Design advertisements, brochures and infographics using Adobe Suite
• Write social media posts and various forms of digital content
• Take photos and edit in Adobe Suite programs
• Plan, develop and execute communication plans for events, projects and campaigns
• Support trade shows by creating content and managing online platforms
• Help measure and analyze the success of marketing efforts
• Attend and promote events on-site and in the Shippensburg community
• Write and edit news articles for internal communication
• Complete and track check requests for projects or sponsorships

Skills on Resume:

• Content Management (Hard Skills)
• Graphic Design (Hard Skills)
• Photo Editing (Hard Skills)
• Event Planning (Soft Skills)
• Trade Show Support (Soft Skills)
• Community Promotion (Soft Skills)
• Marketing Analytics (Hard Skills)
• Financial Tracking (Hard Skills)

Job Summary:

• Creating graphics on Photoshop for Instagram feed
• Curate and source photography
• Assist with managing content calendars
• Research trends in the social and digital landscape to implement across brands
• Support with web updates for parkplaza.com, artotel.com and destination restaurants
• Support with email marketing campaigns
• Support with content creation for social media
• Support on campaign creatives (e.g. video editing, banner creation)
• Support the overall digital marketing team efforts

Skills on Resume:

• Graphic Design (Hard Skills)
• Photo Curation (Hard Skills)
• Calendar Management (Hard Skills)
• Trend Research (Hard Skills)
• Web Updates (Hard Skills)
• Email Marketing (Hard Skills)
• Social Media Content (Hard Skills)
• Campaign Creatives (Hard Skills)

Job Summary:

• Creating digital content and strategies across all online platforms.
• Produce well-researched content for online publication (articles, blogs, etc).
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Create effective, engaging graphics
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Promote content on social media
• Identify customers’ needs and gaps in content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Assist in managing social media accounts

Skills on Resume:

• Content Creation (Hard Skills)
• Content Research (Hard Skills)
• SEO Techniques (Hard Skills)
• Graphic Design (Hard Skills)
• Content Development (Hard Skills)
• Social Promotion (Soft Skills)
• Strategy Development (Soft Skills)
• Media Management (Soft Skills)

Job Summary:

• Creating comprehensive industry ranking criteria
• Upkeep of industry ranking criteria
• Identifying all companies within managed verticals
• Pulling criteria data points for all companies within managed verticals
• Scoring companies within managed verticals
• Writing vertical-specific blog articles and company reviews
• Regularly refer to critical thinking questions
• Grow and hit organic traffic targets set by management
• Regularly refer to critical thinking questions
• Report, upload, and track daily paid and organic leads
• Assist the content marketing team in its core objective of promoting the web properties through the creation, publishing, and promotion of engaging content.

Skills on Resume:

• Criteria Development (Hard Skills)
• Criteria Maintenance (Hard Skills)
• Company Identification (Hard Skills)
• Data Analysis (Hard Skills)
• Company Scoring (Hard Skills)
• Content Writing (Hard Skills)
• Traffic Growth (Hard Skills)
• Lead Management (Hard Skills)

Job Summary:

• Assist in the planning, management, execution, and coordination of content marketing programs such as webinars and eBooks
• Take ownership of editing, proofreading, and posting all blog content on The Source, the Fairmarkit blog
• Write, manage, and measure weekly posts and content on all Fairmarkit social media platforms including LinkedIn, Facebook, and Twitter
• Manage and update the Fairmarkit social library by reading weekly procurement and supply-chain content and sharing examples with the company
• Write and measure nurture email cadences for all marketing campaigns including webinars, eBooks, events, and more
• Collaborate with the marketing team and carry out any additional marketing projects and initiatives the team needs help with
• Write various types of articles on a wide range of topics for BridgeBlog to attract site visitors through search, social media, and email subscribers
• Conduct analytical projects to improve blog strategies/tactics
• Perform Search Engine Optimization (SEO) on existing content pieces
• Collaborate with sales and marketing teams, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and audience.

Skills on Resume:

• Content Planning (Hard Skills)
• Blog Management (Hard Skills)
• Social Media Management (Hard Skills)
• Content Curation (Hard Skills)
• Email Marketing (Hard Skills)
• Team Collaboration (Soft Skills)
• SEO Optimization (Hard Skills)
• Analytical Projects (Hard Skills)

Job Summary:

• Work closely with the Marketing Team to create and curate content that aligns with marketing goals and objectives
• Assists in maintaining project schedules and coordination
• Manages creative assets from regional and ensures clear documentation in shared folders
• Manages social media assets (Facebook, Instagram, Twitter, etc) on a -day-to-day basis – including curating content, working with designers and community management
• Assists in documenting cost estimates and paperwork for influencers, partners, and third-party vendors
• Participates in client and new business brainstorms, including providing relevant research or analysis to help guide ideation
• Source and manage creative assets from content partners.
• Work with video production to create compelling content-lead house videos spots.
• Project manage creative production across graphic designers, copywriters and video producers.
• Assist in managing timelines to ensure delivery of all campaign assets are delivered and launched on time.
• Pull campaign reporting and make optimization suggestions based on campaign goals.

Skills on Resume:

• Content Creation (Hard Skills)
• Project Coordination (Soft Skills)
• Asset Management (Hard Skills)
• Social Media Management (Hard Skills)
• Cost Documentation (Hard Skills)
• Idea Generation (Soft Skills)
• Video Production (Hard Skills)
• Campaign Analysis (Hard Skills)

Job Summary:

• Research into content management practices and tools, to identify some benchmarks for world-class content marketing operations at similar-sized “B to B” organizations
• Scoping, planning, and executing a content audit in order to identify gaps and understand where opportunities lie.
• Leveraging this research to develop a content strategy that aligns with the company’s business objectives and empowers sales organization, starting with near-term “quick wins” and laying out some longer-term, multi-year plans
• Working with the marketing automation team to determine an optimal approach to measuring the effectiveness and performance of content and using these metrics to inform plans and practices
• Evaluation of relevant paid, owned, and earned channels based on their potential to reach customers and generate leads
• Analyze customer sentiment in online communities and forums. 
• Use this information to pinpoint potential gap areas for content development.
• Determine key performance indicators and how to measure them with existing or new tools.

Skills on Resume:

• Content Research (Hard Skills)
• Content Auditing (Hard Skills)
• Strategy Development (Hard Skills)
• Marketing Analysis (Hard Skills)
• Channel Evaluation (Hard Skills)
• Sentiment Analysis (Hard Skills)
• Gap Analysis (Hard Skills)
• Performance Metrics (Hard Skills)

Job Summary:

• Conduct competitor research and assist the program director in communicating directly in the accelerator space to assist with content research and creation
• Lead and support content development across a wide range of mediums and platforms including webpages, informative blogs, emails, infographics
• Utilize e-mail software and web editing and other tools to produce marketing collateral and assets.
• Work closely with the marketing team and program director to develop content marketing campaigns and initiatives that drive customer awareness, adoption, engagement, and retention.
• Collaborate across multiple teams in the company to develop engaging content and curriculum
• Working with the Marketing Manager, this role will assist in developing content calendars and executing social media / content creation (LinkedIn, Facebook Business) including campaign story planning
• Conduct discovery, research, and interview around internal and external topics, projects, and programs
• Contribute ideas to content marketing rollouts
• Support specialists in the execution of campaigns end-to-end
• Complete various activities to improve marketing performance

Skills on Resume:

• Competitor Research (Hard Skills)
• Content Development (Hard Skills)
• Email Marketing (Hard Skills)
• Campaign Planning (Hard Skills)
• Team Collaboration (Soft Skills)
• Social Media Management (Hard Skills)
• Research & Interviewing (Hard Skills)
• Campaign Support (Hard Skills)

Job Summary:

• Support the development of messaging for campaigns, sales plays, and launches.
• Help create marketing collateral and web content, including editing, posting and sharing through the web and social media.
• Draft outbound marketing email copy that leverages messaging and work with marketing automation to have them coded and scheduled for distribution.
• Arrange logistics and reviews of customer videos and case studies.
• Compile customer reference sites based on field recommendations, data accessible on Salesforce.com, and through field surveys.
• Help set up input conference calls for customer case study prospects.
• Ensure Extreme's vertical social media channels are up to date and interactive.
• Help design marketing surveys and mold the survey results into blog articles.
• Provide help with marketing metrics, including Google analytics.
• Research technology trends and provide links to referenceable content.
• Help compile content into customer newsletters.

Skills on Resume:

• Campaign Messaging (Hard Skills)
• Content Creation (Hard Skills)
• Email Marketing (Hard Skills)
• Logistics Coordination (Soft Skills)
• Data Compilation (Hard Skills)
• Social Media Management (Hard Skills)
• Survey Design (Hard Skills)
• Analytics Research (Hard Skills)

Job Summary:

• Write social media and banner ads
• Write organic social copy posts
• Write and proofread briefs, blog posts, and website content
• Assist in the creation of messaging strategy
• Ensure copy aligns with the overall marketing strategy
• Ensure adherence to and consistency in copy standards and style
• Supporting the marketing team in creating and deploying content plans for social media channels and newsletter.
• Support community growth by representing brand across owned channels in an effort to guide and support communities' questions and comments.
• Support influencer marketing efforts by assisting with influencer outreach and organizing collaborations.
• Utilize and keep channel guidelines and best practices up to date based on an overall brand design style.
• Communicating ideas and choices behind design decisions with colleagues

Skills on Resume:

• Ad Copywriting (Hard Skills)
• Content Proofreading (Hard Skills)
• Strategy Development (Soft Skills)
• Brand Consistency (Hard Skills)
• Content Planning (Hard Skills)
• Community Engagement (Soft Skills)
• Influencer Collaboration (Soft Skills)
• Brand Guidelines (Hard Skills)

Job Summary:

• Answer social media inquiries, direct calls, and provide basic company information. 
• Oversee company orders with vendors, and reach out to potential new clients.
• Perform clerical duties, take memos, maintain files, and organize documents, and photocopy, fax, email etc. 
• Create visual content for social media pages, which may include presenting on camera
• Take notes and memos during Zoom or Google Meet client meetings, type documents, drafts, and reports, sort and manage files
• Run general industry related errands
• Manage databases and input information, data, and records
• Research and gather documentation on potential clients that reach out via social channels
• Attend company functions and networking events (post pandemic only)
• Shadow multiple office positions and train in a variety of tasks (remotely with periodic face to face meetings adhering to social distancing guidelines).
• Recieve trainings from multiple departments that provide insight on services that can be relayed in the content creation posts.

Skills on Resume:

• Social Media Support (Hard Skills)
• Vendor Management (Hard Skills)
• Clerical Duties (Hard Skills)
• Content Creation (Hard Skills)
• Meeting Documentation (Hard Skills)
• Database Management (Hard Skills)
• Client Research (Hard Skills)
• Network Participation (Soft Skills)

Job Summary:

• Analyze and optimize content performance to better serve Pega’s strategic content marketing directives.
• Leverage performance insights and offer creative, data-driven recommendations to improve content marketing strategy based on findings.
• Explore qualitative and quantitative performance analysis of the external marketing environment and provide gap-analysis to internal stakeholders.
• Be a meaningful member of Pega’s marketing organization, collaborate with peers to embed in Pega culture
• Meet with leadership to gain insight into new strategic initiatives
• Present summer project to key stakeholders with the objective of delivering real business outcomes.
• Designing and building a content measurement tool whose insights are used to inform business decisions around content governance and content lifecycle management.
• Work closely with the internal departments (marketing, customer service, product management) for support in planning the email marketing activities
• Develop a close relationship with the customer base through community management. 
• Elaborate on engaging community related projects
• Evaluate, monitor and report relevant KPI developments

Skills on Resume:

• Content Analysis (Hard Skills)
• Strategy Improvement (Hard Skills)
• Performance Insights (Hard Skills)
• Team Collaboration (Soft Skills)
• Stakeholder Engagement (Soft Skills)
• Tool Development (Hard Skills)
• Community Management (Soft Skills)
• KPI Monitoring (Hard Skills)

Job Summary:

• Supporting the team in planning various social media campaigns
• Devising, scheduling, and analyzing daily social media posts on Instagram, Facebook, Pinterest & YouTube 
• Creating content that supports campaigns
• Coming up with relevant angles for blogs and writing blog articles
• Contributing to the creation of visuals, photos, and videos
• Auditing content and starting the creation of a content library
• Working with the Global Content team to ensure blogs are optimized for SEO
• Writing commercial content for different marketing channels
• Brainstorming creative marketing campaigns and supporting them from concept to execution
• Drafting internal and external brochures and presentations

Skills on Resume:

• Campaign Planning (Hard Skills)
• Social Media Scheduling (Hard Skills)
• Content Creation (Hard Skills)
• Blog Writing (Hard Skills)
• Visual Production (Hard Skills)
• Content Auditing (Hard Skills)
• SEO Optimization (Hard Skills)
• Marketing Brainstorming (Soft Skills)

Job Summary:

• Creating engaging texts for SoMe channels (Instagram, Facebook, and LinkedIn)
• Building valuable two-way communication with audience
• Developing strategies to reach target audience
• Support the implementation of CRM campaigns, automated life cycle programs and promotional emails
• Support the storytelling conception, graphic content and creation of each newsletter campaigns
• Support the conception, development and implementation of strategies aimed at improving the customer retention and loyalty
• Collaborate with the campaign team to identify which marketing techniques, assets (internal and external), and channels have performed the best to date.
• Creating landing pages and ưriting commercial copy
• Running event management (online)

Skills on Resume:

• Content Writing (Hard Skills)
• Audience Engagement (Soft Skills)
• Strategy Development (Hard Skills)
• CRM Campaigns (Hard Skills)
• Newsletter Creation (Hard Skills)
• Retention Strategies (Hard Skills)
• Marketing Analysis (Hard Skills)
• Event Management (Soft Skills)