COMMUNICATIONS AND ENGAGEMENT MANAGER COVER LETTER TEMPLATE

Published: July 30, 2024 - The Communications and Engagement Manager spearheads innovative communications strategies, integrating the latest trends and behavioral science to enhance stakeholder engagement. They lead sustainability communications, developing partnerships and campaigns that elevate the university's environmental impact. Through careful management of diverse media platforms, they ensure consistent, high-quality messaging across the community.

An Introduction to Professional Skills and Functions for Communications and Engagement Manager with a Cover Letter

1. Details for Communications and Engagement Manager Cover Letter

  • Creating and owning the marketing and communications strategy for the team
  • Managing engagement campaigns and co-ordinating delivery with the advisors
  • Coordinating regular engagement and networking events across Greater Manchester
  • Working with a range of partners to generate eligible and suitable referrals to the Green Tech and Services Programme
  • Manage the development and disseminating of marketing collateral, including case studies, Green Intelligence, white papers, and other thought leadership activities
  • Take referrals from Enquiry Team or Leads from Website/Marketing to refer and onboard onto the Programme
  • Line management of engagement office
  • Develop an engagement plan to raise the profile of the service amongst target audience of Green Tech and Service businesses. 
  • Liaison and collaboration with Local Authorities, Partners and Stakeholders to ensure that the programme is communicated effectively and develop a strategy to develop a presence as service offer expands
  • To work alongside the Senior Advisor and the Team to ensure the engagement plan is in accordance with activities and objectives and relates to the client base required for programme outcomes & outputs


Skills: Marketing Strategy Development, Campaign Management, Event Coordination, Partner Collaboration, Content Production, Referral Management, Team Leadership, Stakeholder Engagement

2. Roles for Communications and Engagement Manager Cover Letter

  • Serve as a trusted partner and strategic advisor for teams across Assurance IQ (including HR, Sales, Technology and Marketing) for all matters related to internal communications.
  • Develop a strategic communications plan to optimize company voice and employee engagement.
  • Create engaging content that effectively describes and promotes DEIB, company values, leadership principles, Learning & Development, Human Resources and other programs and initiatives in support of company goals and culture.
  • Identify and maintain company-wide communication channels (Slack, Sharepoint, intranet) to ensure there is an informative resource hub for employees.
  • Support the HR function to develop engaging communications that reflect employer brand and attract top talent to the organization.
  • Drive the development of implementation of people recognition initiatives that are valued across the organization at all levels.
  • Report to the Senior Advisor monthly
  • Record all own engagement activity on the CRM system
  • To develop a presentation and collateral to use at events/network meetings
  • Attend events / network meetings to develop leads and foster engagements on program


Skills: Strategic Communication Planning, Content Creation, Channel Management, Employer Branding, Recognition Program Development, Reporting, CRM Proficiency, Networking and Event Participation

3. Responsibilities for Internal Communications & Engagement Manager Cover Letter

  • Develop and implement an internal comms and employee engagement strategy.
  • Oversee the management and design of Sharepoint portal (intranet), maximising staff engagement and advising internal teams that use the portal on best practice.
  • Draft firmwide employee communications, including ensuring content on intranet is kept up to date.
  • Undertake project work as requested by the Director of Marketing and Communications.
  • Work with the Director of Marketing and Communications to ensure internal and external employer brand messages are aligned.
  • Work with the rest of the Marketing team to identify and implement better working practices to enable the team to work more efficiently.
  • Put in place appropriate metrics and undertake analysis to demonstrate the effectiveness of activities, making use of existing metrics wherever possible.
  • Promote greater awareness of marketing’s capabilities and skillset internally.
  • Analyse and make the best use of the firm’s data for marketing purposes.
  • Adhere to and manage specific marketing and project budgets.
  • Lead, inspire and coordinate an engaged team of champions and influencers across the business to support the delivery of the communications strategy and engagement events.


Skills: Internal Communications Strategy, SharePoint Management, Content Management, Brand Management, Process Optimization, Data Analysis, Budget Management, Team Leadership

4. Functions for Internal Communications & Engagement Manager Cover Letter

  • Overseeing the management and design of SharePoint portal (intranet), maximising staff engagement and advising internal teams that use the portal on best practice.
  • Working with the Director of Marketing and Communications to ensure internal and external employer brand messages are aligned.
  • Implementing appropriate metrics and undertake analysis to demonstrate the effectiveness of activities, making use of existing metrics wherever possible.
  • Working closely with Director of Marketing, Communications and HR team, to develop an employer brand marketing plan.
  • Taking ownership of certain projects and campaigns, liaising with relevant stakeholders and suppliers
  • Ensure deadlines and budgets are met, including firmwide content and Buzzacott’s annual CRS report.
  • Managing staff at different levels and roles to help drive agreed activity, maintain accountability and report back to the business on progress.
  • Planning and executing culture building events, from quarterly All Hands to Team Building, with a mix of in-person, hybrid, and virtual events.
  • Develop executive communication strategies that maintain personal voice and overall company messaging.
  • Report on effectiveness of engagement strategy.


Skills: SharePoint Management, Brand Alignment, Data Analysis, Marketing Plan Development, Project Management, Budget and Deadline Management, Staff Leadership, Event Planning

5. Job Description for Internal Communications & Engagement Manager Cover Letter

  • Development and execution of effective communication plans targeted to the entire business or key business units.
  • Identify the best ways to communicate through different channels, content, format, etc, for a diverse group of technologists and business professionals. 
  • Identification and implementation of new platforms and tools.
  • Develop and implement an internal communications strategy and deliver a calendar of engagement and recognition activities, helping make the LTA a great place to work.
  • Prepare and deliver reporting related to areas of responsibility.
  • Help to develop and promote tools and content to assist internal colleagues to stay on brand.
  • Provide assistance and training to other members of the firm in the use and maintenance of marketing and firmwide tools.
  • Support the promotion of the firm’s CRS activities and advise on how to increase employee engagement in this area.
  • Lead and manage internal events such as town hall sessions, conferences etc, from concept to completion working closely with senior leaders.
  • Support senior leaders to deliver inspiring, on-message communications, through coaching as well as the crafting of scripts or written communications.


Skills: Communication Strategy Development, Multichannel Communication, Platform Innovation, Event Management, Data Reporting, Brand Compliance Training, Corporate Social Responsibility Promotion, Leadership Coaching

6. Accountabilities for Internal Communications & Engagement Manager Cover Letter

  • Develop and deliver an engaging internal communications strategy to increase employee engagement, working with contributors from across the business to craft impactful content.
  • Develop and manage internal communication channels, including new and innovative solutions, to gain maximum receptivity and engagement across the organisation.
  • Lead, coordinate and provide hands on support to deliver a calendar of engagement activities.
  • Work closely with the Executive Director - Partnering and HR and Marketing teams to drive the employee engagement strategy:
  • Manage the employee engagement survey delivery and any output/action planning.
  • Deliver an effective communication plan in relation to the survey.
  • Support the development of employee experience projects relating to health and wellbeing, retention, recruitment, employee benefits and employee recognition awards.
  • Support the embedding of company values across all areas of the employee experience.
  • Identify new trends in internal communications, evaluating new technologies and ensure the brand is at the forefront of industry developments.
  • Work with and get the best out of external agencies/suppliers to support the strategy i.e. graphic designers etc.
  • In partnership with the Marketing team, support the business’ Corporate Social Responsibility strategy and corporate fundraising targets, ensuring that charity fundraising or volunteering events are delivered on time and in budget.


Skills: Internal Communications Strategy Development, Channel Management, Event Coordination, Survey Management, Employee Experience Enhancement, Trend Analysis, External Agency Collaboration, Corporate Social Responsibility Execution

7. Tasks for Communications and Engagement Manager Cover Letter

  • Provide customised communications according to the target audience and stage of plans
  • Deliver a range of traditional and digital communications assets
  • Write technical articles, opinion pieces, user testimony etc to promote benefits of the project
  • Provide information and resources to support engagement activities
  • Make recommendations to improve user engagement and/or experience
  • Keep track of an updated stakeholder information pack
  • Collaborate with teams to monitor progress - making recommendations to improve user engagement and/or experience
  • Work with others to ensure that key information around achieving effective engagement is communicated
  • Maintain an updated stakeholder information pack, including regular, topical, and targeted suite of updated FAQ’s
  • Work with various teams to monitor and report progress, making recommendations to improve user engagement and/or experience


Skills: Targeted Communication, Multimedia Content Creation, Technical Writing, Stakeholder Engagement, User Experience Enhancement, Data Management, Cross-Functional Collaboration, Progress Monitoring and Reporting

8. Expectations for Communication and Engagement Manager Cover Letter

  • Serve as a creative communications strategist, leveraging emerging communications trends, research, and techniques to connect to key audiences and stakeholders
  • Support the application of behavioral-science in campaigns.
  • Serve as the lead for campus sustainability communications; develop and maintain communications partnerships to elevate the University’s scales-of-impact sustainability vision
  • Develop communications plans and strategies.
  • Assure exceptional integrity, quality and accuracy in communications
  • Deliver regular impact assessments, curate messaging across web, video, social media, live data platforms, dedicated physical spaces and displays, and other resources.
  • Develop annual updates for leadership groups, including Trustees. 
  • Engage locally, regionally, and nationally with peers to reinforce and enhance sustainability messaging on behalf of the University
  • Organise and oversee the production of agreed communications assets
  • Commission technical articles, opinion pieces, user testimony, vox pops etc to promote the benefits of the project
  • Develop, maintain, and provide information and resources to support engagement activities


Skills: Strategic Communications, Behavioral Science Application, Partnership Development, Communications Planning, Content Integrity Assurance, Impact Assessment, Stakeholder Engagement, Content Production Management

9. Competencies for Communications and Engagement Manager Cover Letter

  • Act as a trusted internal communications partner by managing the development and execution of an internal communications strategy through a year-round plan. 
  • Communicating initiatives to employees in a variety of communication channels including print, digital and interpersonal ways
  • Tasks include creating and publishing company newsletters, calendars, blogs, ADP posts, and hosting staff meetings as well as employee engagement events.
  • Produce internal communication materials (e.g. talking points, emails, key messages, infographics, FAQs, etc.) to keep employees informed about business strategy, goals, and key initiatives.
  • Proactively manage and maintain the various internal communications channels in a timely, relevant and consistent manner to drive employee engagement and amplify talent brand.
  • Experiment with new, creative ways to reach employees with the news and information care about and drive engagement in prioritized company initiatives.
  • Continuously identify opportunities and execute communications plans for building a unified organizational culture between and among different Subsidiaries.
  • Write and edits internal communications resources for various communication initiatives. 
  • Ensure that all materials present a clear, unified, and positive image for the organization and/or talent brand.
  • Conduct ongoing community relations activities and ensure community involvement is being shared internally throughout the organization.


Skills: Strategic Communication Planning, Multichannel Communication, Content Creation, Brand Management, Internal Channel Management, Creative Engagement Techniques, Cultural Integration, Community Relations

10. Capabilities for Communications and Engagement Manager Cover Letter

  • Arranges for photography for special employee events, including social media presence/posts.
  • Measure employee engagement by conducting regular pulse check and employee surveys while aggregating/analyzing data and sustaining an edge as a recognized employer of choice.
  • Lead Engagement Committee and manage all Engagement Survey efforts. 
  • Track and manage progress with identified employee initiatives and events.
  • Routinely measure and report out to key internal stakeholders regarding the impact of internal communications.
  • Develop content calendar(s), internal communication infrastructure and processes that best support leadership vision in aligning or exceeding employee expectations.
  • Ensure internal communications messaging is consistent across the organization and aligned to mission, values and OMF culture. 
  • Developing processes to ensure consistent and thoughtful communications across teams and by all leaders.
  • Work collaboratively with members of the Marketing and HR team to manage the company’s employer brand internally and externally.
  • Work closely with the Marketing team to ensure OMF’s brand is consistently carried through in all internal communication sources.
  • Segment and provide customised communications according to the target audience and stage of roll-out


Skills: Event Photography, Employee Engagement Measurement, Data Analysis, Committee Leadership, Project Management, Content Development, Brand Management, Targeted Communication

What Are the Qualifications and Requirements for Communications and Engagement Manager in a Cover Letter?

1. Knowledge and Abilities for Communications & Engagement Manager Cover Letter

  • Experienced working in a highly collaborative, cross-functional, results-orientated environment.
  • Stellar written and verbal communication skills, including interpersonal and presentation skills.
  • Experience with MS Powerpoint, Excel, TEAMS, Sharepoint.
  • Can manage and execute digital communications across various channels.
  • Ability to use data and metrics to inform planning and make decisions.
  • Skilled at making smart, quick decisions while juggling multiple priorities.
  • Team player with outstanding project management and execution skills. 
  • Has a client-first mindset that can deliver quality results efficiently and effectively.
  • Ability to work effectively in a matrixed environment and with blurry boundaries regarding roles/ responsibilities.
  • Proven ability to think ahead, engage proactively and take initiative.


Qualifications: BA in Business Administration with 3 years of Experience

2. Experience and Requirements for Global Internal Communications and Engagement Manager Cover Letter

  • Have experience across multiple aspects of internal communication and engagement including channel management
  • Have experience leadership communication, internal events and partnering
  • Have excellent written and verbal skills and are a great storyteller
  • Know how to engage and inspire people across a range of channels (i.e. digital / f2f etc)
  • Have experience working in a fast paced and high profile environments
  • Have gravitas to engage and influence with key internal stakeholders
  • Adaptable with the ability to think quickly as situations change / demands alter
  • Ability to not take too seriously and has a sense of humor.


Qualifications: BA in Journalism with 5 years of Experience

3. Skills, Knowledge, and Experience for Communications & Engagement Manager Cover Letter

  • Engaging communicator, effective storyteller and content creator, with experience applying creative concepts to develop tangible knowledge products, including blog posts and press releases.
  • Development experience, strong networks across the Pacific, be commercially minded
  • Able to negotiate mutually beneficial sponsorship deals and establish effective partnerships in both the private and civil society sectors, alongside the PIFR Management Team.
  • Experience fostering relationships with large groups of stakeholders, as well as with individuals one-on-one, and experience bringing people together for a common purpose.
  • Business expertise and commercial aptitude.
  • Demonstrated experience working in diverse, cross-cultural environments.
  • Demonstrated experience creating and closing commercial deals and generating revenue.
  • Demonstrated passion, knowledge and relationships within the Pacific region.
  • Core personal attributes required – team player, self-generative, organised, sound judgement, nimble, flexible, relatable, trustworthy, and empathetic.
  • Can work remotely with limited supervision.


Qualifications: BA in Marketing with 3 years of Experience

4. Requirements and Experience for Internal Communications & Engagement Manager Cover Letter

  • Have proven marketing and communications (including digital experience)
  • Have experience liaising with external stakeholders such as suppliers and journalists
  • Have experience of internal communications planning and budgeting, campaign conception, implementation and measurement
  • Have intermediate IT skills, in particular MS Office
  • Have the ability to build collaborative relationships with firmwide senior staff members and marketing team
  • A team player with the ability to adapt communication to build good relationships. 
  • Proactive and highly organised with strong influencing skills.
  • Keen attention to detail, polish and presentation.


Qualifications: BA in Public Relations with 4 years of Experience

5. Education and Experience for Communications and Engagement Manager Cover Letter

  • Excellent written and oral communications skills
  • Portfolio of work demonstrating the ability to tell complex stories in relatable terms
  • Project management skills and proven ability to manage multiple projects at once
  • Able to understand complex themes and projects and can translate into powerful messages that inspire and engage.
  • Ability to organisation, prioritisation and time management 
  • Able to work autonomously on tasks and team player 
  • Understands what it takes to get work executive-ready.
  • Upstanding character, leadership, consistent execution and commitment to success.
  • Previous experience of working in a matrix organization
  • Experience of advising to leadership level and a willingness to execute on communication initiatives
  • Adapt to managing differing stakeholder objectives
  • Thorough understanding and experience of applying change communications methodologies


Qualifications: BA in Communications with 4 years of Experience

6. Professional Background for Communications and Engagement Manager Cover Letter

  • Experience in marketing or communications experience, insurance industry experience
  • Event planning experience
  • Exceptional written and verbal communication skills
  • Excellent planning, scheduling, negotiating, proofreading, organizational, writing, and interpersonal skills
  • Demonstrated ability to communicate project goals and objectives, project status and deliverables with team members and management, including senior executives
  • Adaptable, self-motivated, flexible team player
  • Strong attention to detail 
  • Strong internal and external customer service skills, along with the ability to develop good relationships with Producers and Associates
  • A passion for communications, strategy, engagement, and social media utilization.
  • Experience in graphic design – Adobe Creative Cloud, Canva, etc.


Qualifications: BA in Business Administration with 2 years of Experience

7. Knowledge, Skills and Abilities for Communications and Engagement Manager Cover Letter

  • A broad understanding and experience in a wide range of social media platforms, including Twitter, Instagram, and TikTok.
  • Strong writing and verbal skills. Ability to convey institutional ‘voice.’
  • Strong reporting skills, including experience in live tweeting and/or posting Instagram stories at events.
  • Portfolio of social photography and videography, demonstrating the ability to shoot, select, edit and post quickly to social media channels.
  • Must show initiative and use sound judgment.
  • Ability to work under tight deadlines.
  • Strong interpersonal skills: ability to work collaboratively and with creative teams.
  • Highly developed time management and multi-tasking skills.
  • Ability to handle and keep confidential highly-sensitive information.
  • Proven experience at the professional level in internal communications, engagement, or change management


Qualifications: BA in Journalism with 6 years of Experience

8. Accomplishments for Communications and Engagement Manager Cover Letter

  • Ability to originate story ideas and carry out.
  • Strong ability to lead and manage a high volume of projects and deadlines.
  • Good organization skills, including the ability to prioritize and set standards.
  • Knowledge of Microsoft O365 Applications, primarily PowerPoint, Word, Excel, Teams.
  • An understanding of how strategy, particularly within social media, can improve communications efforts.
  • Experience in website design and editing, and knowledge of Content Management Systems, specifically WordPress and/or Drupal  
  • Basic knowledge of HTML/CSS 
  • Experience with video and photo editing software: Adobe Creative Suite, specifically Premiere, After Effects, and Photoshop.
  • Experience in higher education communication.
  • Experience working with social media management systems, such as Hootsuite, Sprout Social, etc


Qualifications: BA in Marketing with 4 years of Experience

9. Key Qualifications for Internal Communications and Engagement Manager Cover Letter

  • Experience of contributing to the development of and delivering an internal communications and engagement (ICE) strategy and activities, including change communications
  • Experience of managing an intranet, including functional and content development
  • Excellent copywriting skills, including writing for and understanding of different audiences and channels, sensitivity for different cultural contexts
  • Good creative skills, including idea generation, design and visual awareness
  • Strong time and project management skills, including planning and prioritising own workload and managing competing demands
  • Strong influencing and relationship building skills, including the ability to build and maintain effective working relationships with colleagues at all levels
  • Strong diplomacy skills, including sensitivity, discretion, and sound judgement
  • Self-motivated with the drive and perseverance to work on own initiative with minimal supervision, as well as working within a team environment


Qualifications: BA in Public Relations with 3 years of Experience

10. Abilities and Experience for Communications and Engagement Manager Cover Letter

  • Strong written and verbal communication and presentation skills.
  • Strong interpersonal skills and the ability to interact with all staff throughout the Project team and work as a team player. 
  • Experience create and maintain a strong network of support both internally and externally
  • Experience working in Construction is an asset.
  • Experience working with online database management systems.
  • Be adaptable under pressure – demonstrated willingness to learn.  
  • Be sensitive and tactful in dealing with issues, concerns, complaints and comments from community members, local businesses, stakeholders, and members of the public.
  • Demonstrated experience with issues management experience preferably on high profile public infrastructure construction projects in an urban environment. 
  • Proven ability to manage complex multi-channel initiatives
  • Previous experience of B2B communications


Qualifications: BA in Communications with 5 years of Experience