COMMERCIAL FINANCE MANAGER COVER LETTER TEMPLATE

Published: August 6, 2024 - The Commercial Finance Manager ensures improved profitability through detailed margin analysis by utilizing up-to-date inventories and contracts for allocated accounts. Drives rigorous and transparent policies and procedures throughout the organization to comply with regional requirements, including GAAP and Sarbanes-Oxley. Manages and follows up on budgets, forecasts, and actuals for comprehensive business analysis.

An Introduction to Professional Skills and Functions for Commercial Finance Manager with a Cover Letter

1. Details for Commercial Finance Manager Cover Letter

  • Evaluate business plans to ensure growth and profitability and make adjustment recommendations
  • Help co-ordinate the annual strategic planning process as required.
  • Work proactively with key business partners to identify opportunities and to drive transformational business growth initiatives, which deliver customer and shareholder value 
  • Provide financial and commercial evaluation of new business initiatives/projects put forward across the business utilising agreed methodologies for determining appropriateness to proceed
  • Facilitate risk management process and mitigation activity through appropriate trend analysis and impact modeling on company business operations, initiatives, projects, strategic goals, and objectives.
  • Brief key stakeholders on the potential impact of key risks and work with stakeholders to develop mitigation strategies for identified business and commercial risks.
  • Provide Commercial advisory support in relation to business-as-usual operations of allocated business units
  • Work with key managers to identify improvement opportunities arising from the KPI performance
  • Work with Finance team and Business Unit Managers to ensure the effective reporting of projects and BAU operations associated with new initiatives
  • Involvement in the establishment of commercial targets for the Sales & Marketing Departments
  • Involvement in the Budget, Forecasts and performance measurement of the London Office as a whole
  • Managing complex contracts for larger customers, ensuring all commercial elements are delivered through the contract life
  • Own the commercial management and associated target for intercompany accounts.
  • Actively seek to improve processes that results in long term margin optimization.


Skills: Business Evaluation, Strategic Coordination, Financial Analysis, Risk Management, Commercial Advisory, KPI Analysis, Contract Management, Process Improvement.

2. Roles for Commercial Finance Manager Cover Letter

  • Provide the business with clear, easily digestible Monthly business performance reports that clearly identify detailed current performance vs. plan
  • Maintain close scrutiny of the key commercial drivers of EBITDA ensuring threats and opportunities are identified in a timely manner and actions taken to maintain alignment with budget.
  • Ensure that the restaurant investment decisions are taken with sufficient analysis and risk modelling to deliver investment at a minimum of 95% consented sales and flow through.
  • Identifying key commercial drivers of actual results and reasons for variance against budget, creating an "Act on Fact" mentality across the teams.
  • Budgets developed with threats and opportunities to achieving budget identified in an actionable timeframe.
  • Owns the development Investment case packs to ensure heavy scrutiny and risk modelling to ensure delivery of project against consented projections.
  • Builds and continually refines the business case P&L model across the estate so pace setter performance can be used to robustly describe the opportunity gap.
  • Monthly forecasting of expected annual outturn to a high degree of confidence.
  • Challenge underperformance whilst maintaining relationships with key stakeholders
  • Ensure Restaurant General Managers, Area coaches, Operations Directors, MD and CFO are provided with relevant commercial management information and insight on a timely basis.
  • Leverage KFC Woking office for BI and best practice insight while building network and influencing consensus across KFC Franchisee system
  • Analyse, identify and report on key areas where improve the gross and net margin, KPI performance and business performance
  • Manage and support the Commercial Analysts, review current processes and drive change to improve performance
  • Lead the team when budgeting / forecasting at month-end


Skills: Performance Reporting, Commercial Analysis, Investment Decision Support, Variance Analysis, Budget Development, Investment Case Management, Reforecasting, Stakeholder Engagement.

3. Responsibilities for Commercial Finance Manager Cover Letter

  • Monitor the day-to-day financial operations within the company.
  • Provide support for corporate tax, treasury and accounting functions for KSA related matters.
  • Foster strong relationships with business units and other functions by establishing a customer service culture within the commercial finance team.
  • Develop “objective-based “system & Process enhancements to enable more effective day-to-day management of business profitability.
  • Develop or enhance existing forecasting models both for Al Fakher as well as competitors.
  • Prepare relevant analysis for SOP meetings.
  • Overlook Capital and Marketing expenditure to ensure return on investment.
  • Challenge existing modus operandi, questioning processes and structures which are currently embedded in the company culture.
  • Collate, prepare and interpret reports, budgets, accounts, commentaries and financial statements.
  • Control income, cash flow, expenditure and managing budgets.
  • Contract outside services for tax preparation, auditing, banking, investments, and other financial needs
  • Establish and maintain financial policies and procedures.
  • Provide insightful information and expectations to senior executives to aid in long-term and short-term decision making.
  • Play a lead role in coaching the KSA team (including management) to become more financially competent in their approach to business decisions.
  • Provide guidelines, support and coaching to ensure that finance team is resourced and have the competencies, capabilities and tools to consistently deliver individual and team objectives.


Skills: Corporate Support, Relationship Building, Process Enhancement, Expenditure Oversight, Process Challenge, Financial Reporting, Budget Management, Team Coaching

4. Functions for Commercial Finance Manager Cover Letter

  • Owning and analysing top line performance by providing timely reports and analysis to the broader business
  • Leading annual and quarterly sales forecasting, partnering with digital team to reflect performance growth levers
  • Acting as a key business thought partner to UK Marketing Teams, bringing analytical rigour and discipline to marketing strategy and campaign roll-out
  • Taking personal accountability to drive and own business performance by driving insights and challenging status quo
  • Acting as a key stakeholder to marketing and operations on key strategic projects
  • Develop Pricing structures, discount and commercial policies based on customer and product segmentations.
  • Tracking contract pricing performance & compliance.
  • Effectively operate in a cross functional environment with the ability to advise and influence Sales, Partners, Finance, Operations and Legal.
  • Identify areas of price opportunity based on data driven analytics.
  • Develop and execute comprehensive pricing strategies and optimization tactics to improve profitability across the customer portfolio.
  • Provide clear guidance, support and change management in the execution of the pricing process.
  • Development pricing strategies for new products and commercialization of the new product features taking into consideration the individual product and cross-portfolio pricing.
  • Support product/customer migration strategies and continuous improvement of pricing operations and processes.


Skills: Performance Analysis, Sales Forecasting, Marketing Strategy Support, Business Performance Ownership, Pricing Strategy Development, Contract Compliance Tracking, Cross-Functional Collaboration, Pricing Optimization.

5. Job Description forCommercial Finance Manager Cover Letter

  • Lead and coach a team of Finance Markets/Category Business partners to deliver standardized processes
  • Provide a point of escalation and support in the root cause analysis of issues.
  • Creates a culture of financial discipline, operational excellence and continuous improvement
  • Establish strong relationships and work as part of the integrated European finance team and ensure the team has a good understanding of commercial complexities for various Categories and Markets
  • Be a close partner to all business stakeholders to provide added-value analysis, insights and recommendations: measurement of actions impacts, resource allocation, advise on future organization design.
  • Support broader Finance and Accounting organization through corporate planning cycles, ad hoc projects and analysis
  • Drive rigorous and transparent policies and procedures throughout the organization to comply with regional requirements including generally accepted accounting principles and Sarbanes-Oxley
  • Responsible for driving improved profitability through detailed margin analysis utilizing up to date inventories and contracts for allocated accounts
  • Be responsible for negotiation and management of large complex software contracts.
  • Continuously monitor and review business performance
  • Present profitability insights and recommendations to the business.
  • Manage and follow up on budget, forecasts and actuals for analysis from different viewpoints through the business.
  • Liaise and deal with the Tax authorities to ensure compliance on all relevant regulatory matters including correctness and timeliness of BIR submissions and Corporate Tax filings and returns.
  • Monitor the cash flow and manage the relationship with the banks on all cash management matters.
  • Be the main point of contact in the Statutory Audit Process and responsible


Skills: Team Leadership, Escalation Support, Culture of Excellence, Stakeholder Partnership, Corporate Support, Policy Rigor, Profitability Analysis, Contract Management.

6. Accountabilities for Commercial Finance Manager Cover Letter

  • Partner RTD and At-Home team to drive the agenda of revenue growth, including but not limited to RGM, NPD, new category entry, new business models, etc.
  • Act as one key contact to liaise with Coca-Cola System
  • Develop annual business plans and track actual performance against the targets, prepare monthly rolling forecasts
  • Perform financial & business analysis to identify risks and opportunities derived from the operations
  • Prepare routine System financials and work with finance teams to implement the aligned schemes of profit sharing on a regular basis
  • Conduct dynamic resources allocation of trade and marketing spend, and perform regular budget tracking and variance analysis
  • Build good rapport with the stakeholders and provide financial support
  • Deliver annual targets of revenue and profit and address all the requests from and financial submissions to Global on time in full
  • Smoothly implement profit sharing schemes on time and in full
  • Ensure all the expenditures are effectively and efficiently controlled to support revenue growth with no significant audit issues identified
  • Create an environment where people are involved, challenged, motivated to learn from mistakes, adapt to changes.
  • Maintain accounting controls, secure local compliance and ensure that policies and procedures outlined by the group are followed.
  • Reporting for local as well as group purposes in accordance with GAAP and in compliance with relevant IFRS’s.
  • Identify opportunities & always strive for continuous improvement


Skills: Revenue Growth Strategy, System Liaison, Business Planning, Financial Analysis, Profit Sharing Implementation, Budget Management, Stakeholder Relationship, Compliance and Reporting.

7. Tasks for Commercial Finance Manager Cover Letter

  • Owning the assurance process for topline and all applicable reporting across all operational regions
  • Extensive interaction and business partnering as primary support to the senior leadership in the global sales and marketing teams including reporting, providing commercial insight and decision support
  • Business case preparation to support investment decision making
  • Responsible for quarterly forecasting for areas of responsibility including headcount and detailed OPEX planning
  • Regular cadence business and functional level analysis and reporting of actual and forecast spend and ownership over this process
  • Develop comprehensive working knowledge of the reporting and planning models, systems and processes to maintain and improve them and ensure accuracy of financial reporting
  • Utilising and developing enhancements to the reporting system (IBM Planning Analytics / TM1) to assist with reporting, forecasting and analysis outputs
  • Interrogation of internal CRM & BI tool to provide commercial insight, analysis and decision support to the business
  • Responsible for tasks & development of one direct report, who is responsible for business partnering US Sales, APAC Sales and Sales Operations & Enablement departments
  • Reporting to the Commercial Finance Director and working with C-levelCFO to produce ad-hoc management information for a variety of internal and external audiences
  • Developing new reports to meet the changing requirements of the business and the needs of company stakeholders
  • Provide the Commercial Finance team with assistance through analytical insight into core business decisions
  • Set the appropriate frameworks for capital allocation decision making


Skills: Assurance Process Ownership, Senior Leadership Support, Business Case Development, Forecast Management, Functional Analysis Reporting, Process Enhancement, Commercial Insight Analysis, Report Development.

8. Expectations for Commercial Finance Manager Cover Letter

  • Finance business partner to the Data division and Marketing function MD Data, CMO
  • Budgeting and forecasting of financials and KPIs
  • Reporting of performance, providing insight into variances and future implications
  • Perform financial modelling to support decision making within the Property division
  • Challenge stakeholders to help accelerate growth and deliver best performance
  • Report and share actual performance, providing insight into variances and future implications
  • Attendance at Data management meetings and Marketing leadership team meetings, sharing insight into performance and being the wider finance representative
  • Work with the Commercial Finance Property team on cross divisional projects identifying synergy opportunities and efficiencies
  • Identification of risks and opportunities across the multiple entities and divisions
  • Ad hoc projects supporting Head of Commercial Finance and CEO
  • Help to manage the standard company cycles such as short term Outlook, monthly Forecasts, and multi year Annual Plan, coordinating the whole process in Latam and interacting with all stakeholders
  • Review, track and analyze key financial metrics for the company, performing variance analyses on a monthly basis
  • Work on financial analysis assisting senior leaders with any updates on progress made and/or key learnings & status updates in their respective business areas


Skills: Finance Business Partnership, Budgeting and Forecasting, Performance Reporting, Financial Modeling, Stakeholder Engagement, Cross-Divisional Collaboration, Risk Identification, Financial Analysis Coordination.

9. Competencies for Commercial Finance Manager Cover Letter

  • Through focused analysis, this role establishes the underlying drivers of business performance 
  • Makes recommendations on critical planning assumptions, which have full engagement with business owners and finance business partners.
  • Identify key trends and issues, co-ordinates analysis across the team in order to support senior management and Exec to make informed decisions that improve business performance.
  • Provides value-adding analysis that highlights areas of both business weakness and opportunity, with focus on insight for action.
  • Provide appropriate challenge and influence to stakeholders to ensure they make well informed decisions that improve business performance.
  • Build strong relationships & demonstrate credibility when dealing with various internal business partners across all levels in finance and the executive teams.
  • Complete budgets and forecasts, providing influence and challenge to operations managers
  • Develop insightful variance analysis with commentary 
  • Work closely with Marketing to ensure ROI of campaigns is maximised
  • Provide KPIs analysis and commentary to non finance managers
  • Partner with Marketing and sales teams to maximise revenues and Gross Profit
  • Own the forecasting process and work alongside the strategy team developing the brands' 3yr business plans.


Skills: Performance Analysis, Planning Assumption Recommendations, Trend Identification, Business Influence, Relationship Building, Budgeting and Forecasting, Variance Analysis, Revenue Maximization.

10. Capabilities for Commercial Finance Manager Cover Letter

  • Provide senior level financial decision support within the functions and commercial insight to the leadership teams
  • Influence relevant stakeholders to ensure the effective delivery of the strategy and financial targets
  • Interface directly into regional structure from a functional standpoint, influencing and collaborating
  • A key communicator between digital, finance and commercial teams
  • Support the review and oversight of functional planning, budgeting and re-forecasting
  • Lead the Digital month end process and monthly reporting pack
  • Responsible to both the function and other group functions for the provision and integrity of all financial and management reports relating to digital
  • Translates functional objectives into robust financial plans, business targets and KPIs
  • Responsible for functional planning, budgeting and re-forecasting from both a cost and revenue perspective.
  • Provide financial insight and counsel to the commercial team as required, and providing guidance on issues such as INCO terms, revenue recognition etc.
  • Work with the commercial team to gather financial data for investment appraisal, pricing and modelling, including challenging and validating the credibility of the data.
  • Manage the financial reporting of JM Trinidad, including MORs, FA packs and annual statutory accounts through an external third party.
  • Co-ordination of the collection of business data into Tableau for CT.


Skills: Financial Decision Support, Stakeholder Influence, Functional Collaboration, Financial Reporting, Financial Planning Oversight, Cost Management, Investment Financial Analysis, Data Coordination.

What Are the Qualifications and Requirements for Commercial Finance Manager in a Cover Letter?

1. Knowledge and Abilities for Commercial Finance Manager Cover Letter

  • Experience in growing roles with Commercial Finance role exposure
  • Able to anticipate, identify, and resolve complex financial issues.
  • Strong communication skills and experience working cross-functionally across departments.
  • Functions well under pressure, consistently pays attention to accuracy and quality of work.
  • Experience in managing reporting within enterprise-level systems like SAP, Power BI, Qlikview, Abacus and Atlas
  • Expert with Excel and PowerPoint Advanced financial modeling and quantitative skills with a passion for using data to drive better decision-making.
  • Able to work with global remote teams.
  • Financial analysis experience and capable to meet all deadlines and ad-hoc requests.
  • Experience in working across multiple geographies in a matrix organization
  • Experience in commercial & pricing models


Qualifications: BS in Data Science with 10 years of Experience

2. Experience and Requirements for Commercial Finance Manager Cover Letter

  • Qualified Accountant with PQE experience in commercial finance roles
  • Proven ability to partner and influence business strategy with excellent interpersonal and communication skills
  • Able to thrive in a fast paced, results-oriented environment requiring a high degree of flexibility
  • Ability to make the complex simple
  • Ability to constructively challenge assumptions and hold others accountable
  • Confident with ad hoc financial modelling and validating assumptions
  • Strong analytical capabilities with bias to drive action
  • Self-driven, forward looking, results-oriented with a positive outlook and a clear focus
  • Experience in building and leading teams
  • Experience in FMCG industry, complex data modelling and presenting
  • Forecasting/budgeting experience


Qualifications: BA in Business Economics with 5 years of Experience

3. Skills, Knowledge, and Experience for Commercial Finance Manager Cover Letter

  • Technical Expertise in financial planning and performance management including data collection and structuring, analyzing, planning and reporting company financial performance 
  • Be responsible for all financial KPIs and investment decisions and cost management to achieve financial targets
  • Understanding of business, consumer packaged goods industry, and local snacking market dynamics.
  • Relevant experience in a regional/local business
  • Experience with business partnering and communication skills across a large regional or local public company
  • Ability to identify/execute opportunities and leverage technology to improve operational efficiency and effectiveness
  • Integrity and sound judgement in all decisions and interactions aligned with values and policies and external regulations
  • Experience in Finance Business Partnering preferably in FMCG industry
  • Ability to work in a team and strong interpersonal and leadership skills.
  • ACA/CIMA/ACCA qualified or with experience in Finance/Commercial analysis
  • Ability to work across functional boundaries, with exceptional communication skills to influence and challenge
  • Evidence of driving strong commercial performance in challenging markets


Qualifications: BS in International Business with 8 years of Experience

4. Requirements and Experience for Commercial Finance Manager Cover Letter

  • Professional qualification (CA/ACCA/CIMA/CPA/MBA)
  • Experience in a global FMCG or similar dynamic operating environment
  • Experience in stakeholder management, SAP/BPC
  • Advanced excel skills and Strong influencing, communication, and interpersonal skills
  • Broad experience in large global organisation with in depth knowledge of specific FMCG process areas
  • Experience in strategic analysis & planning and execution, performance metrics, project evaluation and commercial acumen,
  • Ability to simplify large amounts of data/complex situations and communicate and present to stakeholders
  • Insightful, comfortable with ambiguity and uncertainty, pro-active, collaborative, and consultative
  • Ability to identify issues and follow through with efficient, effective solutions
  • Fluent in Portuguese and English


Qualifications: BA in Business Economics with 3 years of Experience

5. Education and Experience for Commercial Finance Manager Cover Letter

  • Super hands-on, knowing how to develop and run a model without a team - is willing to effectively do the job
  • Global experience in relevant industries, technology and marketplace focused
  • Experience in investment banking, private equity or consulting
  • Experience creating and fostering cross-functional networks
  • Demonstrated analytical skills, combined with impeccable business judgment
  • Experience planning and managing at both a strategic and operational level with attention to details
  • Ability to adapt and operate in an evolving environment.
  • Highly numerate, with demonstrated commercial acumen
  • High integrity with strong organizational, management, training and development
  • Experience and strong interpersonal skills


Qualifications: BS in Finance with 5 years of Experience

6. Professional Background for Commercial Finance Manager Cover Letter

  • Professional qualification (CA/ACCA/CIMA/CPA/MBA) preferred or equivalent educational background
  • Experience in finance functions (commercial finance experience preferred) in a global FMCG or similar dynamic operating environment preferred
  • Thorough understanding and knowledge of relevant finance tools and systems, i.e. SAP/BPC/BI  
  • Strong influencing, leadership and interpersonal skills
  • Experience in strategic analysis & planning and execution, performance metrics, project evaluation and commercial acumen
  • Good English communication skills and ability to analyze financial statements
  • Ability to prioritise and multi-task in a dynamic environment
  • Strong written and verbal English and French skills for creating correspondence, documents and reports
  • Previous industry experience would be considered an asset
  • Punctual with good customer service and prioritization skills
  • Adaptable and organized in a fast-paced office


Qualifications: BS in Economics with 7 years of Experience 

7. Education and Qualifications for Account Manager Commercial Finance Manager Cover Letter

  • Experience in related industry or equivalent combination of education and experience
  • Experience working on Finance, Sales, Marketing or Supply Chain related projects
  • Working knowledge of syndicated data systems, Nielsen and/or IRI 
  • Experience with sales, marketing & financial analysis tools 
  • Extremely strong excel & power point skills 
  • An analytical mind that quickly recognizes sales volume, revenue, investment, & profit issues
  • Proven capability to measure return on investment (ROI)
  • Strong ability to apply critical thinking & problem-solving skills to develop proactive solutions
  • A collaborator who can quickly influence action through written and spoken means
  • Excellent interpersonal skills with an ability to interact with non-technical & technical business users
  • Proven continuous learning capacity to broaden and deepen technical and business skills


Qualifications: BA in Accounting with 5 years of Experience 

8. Knowledge, Skills and Abilities for Account Manager Commercial Finance Manager Cover Letter

  • Experience working in a dynamic commercial environment and business partnering 
  • Excellent financial modelling skills and Microsoft Excel skills
  • Self starter who takes full accountability
  • Able to explain financial analysis to non-financial colleagues
  • Team player with strong communication and interpersonal skills at all levels
  • Comfortable prioritising multiple and changing workstreams
  • Ability to balance working in the detail with bigger picture
  • Comfortable approaching unfamiliar problems
  • Demonstrated proficiency with Microsoft Office programs
  • Team player with attention to detail, accuracy and the ability to multi-task


Qualifications: BA in Corporate Finance with 4 years of Experience 

9. Accomplishments for Account Manager Commercial Finance Manager Cover Letter

  • Experience in a finance, pricing, or commercial analytics role, multi-functional and/or Spirits industry or CPG experience
  • Strong analytical skills, must be able to generate insights from data
  • Excellent verbal and written communication skills
  • Be able to build great relationships and partner with key stakeholders at all levels
  • Extensive experience with business systems (Essbase, JD Edwards, Oracle Business Intelligence), syndicated data (Nielsen, IRI)
  • Strong in Microsoft applications (Excel, Power Point, Word)
  • CIMA, ACA or ACCA and strong commercial and business acumen.
  • Relevant industry commercial experience in e-commerce or a retail background.
  • Comfortable dealing with and influencing senior business stakeholders.
  • Strong analytical skills and the ability to manipulate and present data to produce meaningful information.


Qualifications: BS in Business Economics with 5 years of Experience 

10. Key Qualifications for Commercial Finance Manager Cover Letter

  • Demonstrate leadership skills and love to work in a Team
  • Value Diversity and aspired to work in a dynamic culture
  • Strong business partnering skills and commercial acumen
  • Be a great communicator and demonstrate progression in career to date and a desire to lead a team
  • Experience within a large business in Commercial Finance or Core Finance function
  • Be comfortable operating in a fast paced environment with the ability to influence at all levels and work autonomously
  • Previous experience working as business partner
  • Strong time management and planning skills
  • Fluency in English with excellent written and oral communication skills along with excellent interpersonal skills
  • Ability to work effectively under time pressure


Qualifications: BS in Finance with 3 years of Experience