CATERING SALES MANAGER COVER LETTER TEMPLATE

Updated: July 27, 2024 - The Catering Sales Manager develops and implements effective sales strategies to meet regional sales targets and expand the customer base. Analyzes sales data and identifies new revenue opportunities, while executing operational aspects of business bookings, such as proposals and contracts. Ensures exceptional guest hospitality and customer service, providing leadership and fostering positive guest relations.

An Introduction to Professional Skills and Functions for Catering Sales Manager with a Cover Letter

1. Details for Catering Sales Manager Cover Letter

  • Create catering proposals for potential customers, matching profile of the event and product selections
  • Produce impressive sale kits and sale service to the customers
  • Sell the company’s brands and event catering packages (on site and off site)
  • Meet and exceed all agreed sales targets set by the Director
  • Organise event set up and execute effective coordination between departments
  • Produce satisfied and happy customers at every event
  • Work closely and efficiently with other departments to achieve company’s and personal goals.
  • Maintain and accurately keep updated of CRM
  • Provide weekly and monthly sales activity reports
  • Manage display of up to date catering marketing elements for stores in region


Skills: Proposal Creation, Sales Kit Production, Brand and Package Sales, Sales Target Achievement, Event Coordination, Customer Satisfaction, CRM Management, Sales Reporting

2. Roles for Catering Sales Manager Cover Letter

  • Responds to customer inquiries regarding new and existing events by qualifying customer needs
  • Generating proposals and responses and communicating both verbally and in writing.
  • Fully understands and presents Wedding Package information to potential brides including Kingsmill Resort Wedding Planning services.
  • Follows Kingsmill Resort’s selective sell guidelines when booking function space for events.
  • Follows all training, general safety rules and regulations, policy, procedures and service standards while performing job duties
  • Prospects for new business to maximize revenues selling and closing business
  • Generates proposals and contracts for clients to review, approval and collect payment
  • Develops excellent professional relationships with key customers
  • Develops strong relationships with third party vendor organizations.
  • Participates in professional organizations to maintain high visibility and drive business


Skills: Customer Inquiry Response, Proposal Generation, Wedding Package Presentation, Event Booking, Policy Adherence, New Business Prospecting, Contract Management, Professional Relationship Building

3. Responsibilities for Catering Sales Manager Cover Letter

  • Meeting with Area Business Directors on a weekly basis to go over orders for the week
  • Update management, company goals and objectives for the week.
  • Contact lapsed customers to understand how catering needs have changed
  • Prepare and present weekly and monthly Catering/Sales reports.
  • Participate in the research of competition’s products, services and pricing.
  • Meets with clients for scheduled and walk-in customer site tours
  • Maintains high level of knowledge of all features and benefits of the property as well as competition’s product keeping current on hotels, hotel industry trends, as well as food & wine trends
  • Surveys and analyzes trends and potential of customers, markets assigned and competitors
  • Manages client functions to ensure customer satisfaction maintaining visibility  
  • Maintains accurate and thorough data and history within Delphi for customers assigned ensuring departmental teams receive timely event information.


Skills: Order Review, Goal and Objective Updating, Customer Re-engagement, Report Preparation, Competitive Research, Client Meetings, Industry Trend Knowledge, Data Management

4. Functions for Field Catering Sales Manager Cover Letter

  • Prospect new potential catering clients by cold calling, office visits, tastings, and demonstrations
  • Continuously develop an ongoing list of client prospects resulting in client acquisition via online research, networking, etc.
  • Personally contacts all-new catering customers at agreed-upon level to ensure satisfaction
  • Serves as the LRG Brand Ambassador in targeted community events or organizations in region.
  • Demonstrates awareness of results with detailed reporting down to a store-by-store level.
  • Lead Monkey Media management to ensure best use of managing a catering client base
  • Develops and implements successful strategies for new stores based on the type of store location, regional details and store-specific factors.
  • Establishes and monitors pre-opening plan and existing timeline checklist for new store openings.
  • Partners with Regional Director/GM to develop Money Media client base for new store
  • Partners with Ops to arrange temporary assistance as needed prior to and during a store opening, including catering drop-offs


Skills: Prospecting, Client Acquisition, Customer Satisfaction, Brand Ambassadorship, Detailed Reporting, Client Base Management, Strategy Development, Pre-opening Planning

5. Job Description for Catering Sales Manager Cover Letter

  • Develop sales strategies and targets to achieve sales goals
  • Execute sales strategies for the region and maintain a customer base
  • Create growth by diversifying the client portfolio and creating new clients
  • Track and analyze sales, customers base and potential revenue outlets
  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
  • Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
  • Interacts with guests to obtain feedback on product quality and service levels
  • Develops, implements and maintains a departmental orientation program for employees 
  • Receive the appropriate new hire training to successfully perform job.
  • Successfully create and implement new sales tactics to drive catering business amongst the new normal challenges from the pandemic.


Skills: Sales Strategy Development, Customer Base Maintenance, Client Portfolio Diversification, Sales Tracking, Proposal Management, Guest Hospitality, Customer Feedback, Employee Training Program

What Are the Qualifications and Requirements for Catering Sales Manager in a Cover Letter?

1. Knowledge and Abilities for Catering Sales Manager Cover Letter

  • Ability to with customer service focus, with clients, vendors internal team members both verbally and written.
  • Ability to handle multiple tasks with appropriate prioritization of duties
  • Demonstrates courtesy and cooperation in all interactions.
  • Excellent communication skills, in both spoken and written word
  • Enjoy asking for business and closing sales.
  • Excellent phone sales skills.
  • Experience in a catering sales management level position in Food & Beverage or training. 
  • Prior supervisory experience and strong customer service orientation
  • Excellent organizational and planning skills
  • Excellent planning, and interpersonal skills


Qualifications: BA in Advertising with 5 years of Experience.

2. Experience and Requirements for Catering Sales Manager Cover Letter

  • Ability to interpret the business goals of the company and apply sales techniques to expedite the achievement of those goals.
  • Need to be passionate about business-to-business sales and cultivating relationships.
  • Solid business judgment and strong verbal and written communication skills.
  • Demonstrated capability to maintain effective relationships with internal and external customers.
  • Detail oriented, logical, and methodological in approach to problem solving.
  • Analytical ability to assess impact of sales and initiatives.
  • An understanding of the food service/restaurant industry and related operations  
  • Possess good business acumen and customer service skills.
  • Energetic and self-driven, with a proven track record of successful sales and business development skills.
  • Experience in cold calling and sales presentations with a consultative selling approach.


Qualifications: BA in Business Administration with 6 years of Experience.

3. Skills, Knowledge, and Experience for Catering Sales Manager Cover Letter

  • Experience in off-site catering and proven sales and event 
  • Experience with product/property launches
  • Keen sense of event trends, styling, décor, staging  
  • Highly organized and detailed and passionate for food and events
  • Caterease and Nowsta software knowledge
  • Proficient in MS Office, word press and social media management
  • Solid coaching ability to support local restaurants.
  • Proficient with Customer Relationship Management (CRM) software or other contact management systems.
  • Experience with mobile and online ordering platforms.
  • Must be organized, proactive, and possess strong sense of urgency and professional demeanor.


Qualifications: BA in Marketing with 4 years of Experience.

4. Requirements and Experience for Catering Sales Manager Cover Letter

  • Experience in a Catering Sales leadership role in 5-star international brand hotel/ resort
  • Excellent communication skills
  • Strong background in Catering Sales
  • Pro-active, self motivated, loves challenges
  • Process strong customer bases
  • Good experience in big scale on-site and off-site premium catering
  • Ability to plan and execute strategies to achieve company’s objectives
  • Ability to meet sales goals consistently
  • Experience in large scale catered events, cultural attractions, and conference centers 
  • Knowledge and proficiency in Microsoft Office Products.
  • Adaptable in a fast-paced environment and works well with others.


Qualifications: BA in Hospitality Management with 7 years of Experience.

5. Education and Experience for Catering Sales Manager Cover Letter

  • Experience in restaurant, catering, event planning, or hospitality industries.
  • Previous experience in a sales position that utilized successful solicitation and negotiation skills.
  • Prior record of success with increasing sales and satisfying customers.
  • Exceptional interpersonal skills, including oral and written communications.
  • Passion and appreciation for an established culture built on principles of charity, hospitality, goodwill, servant leadership, kindness, humility, and integrity.
  • Strong background in the selling, planning and implementation of weddings and other events.
  • Prior experience in catering sales for multi-location restaurant group.
  • Prior experience with Caterease.
  • Knowledge of advanced sales techniques and knowledge of local event venues.
  • Friendly, outgoing, and possess and strong attention to detail


Qualifications: BA in Public Relations with 5 years of Experience.