Updated: Aug 4, 2024 - The Assistant Media Planner leverages a blend of qualitative and quantitative insights to craft targeted audience strategies and innovative engagements. Conducts in-depth competitor analysis to reverse-engineer and outmaneuver market strategies, contributing to distinctive client leadership. Develops comprehensive reports and presentations, offering a keen perspective on industry movements and campaign performance, to guide strategic decision-making and creative direction.
Tips for Assistant Media Planner Skills and Responsibilities on a Resume
1. Assistant Media Planner Resume Format
Job Summary:
- Support media planning and buying teams in executing plan elements across all media channels (broadcast, digital, print, out-of-home, experiential, etc.)
- Monitor and evaluate program performance, including broadcast pacing and online and SEM reports
- Help analyze clients’ competitive landscape
- Track changing media plan schedules and maintain records for teams
- Manage billing on behalf of clients, including ensuring invoices received from vendors are correct and arranging for makegood plans
- Help keep client teams on track by updating status documents and sharing with teams at regular status meetings
- Lead trafficking of campaigns including quality checking assets according to vendor specifications and setting up to ensure proper delivery, learning and reporting
- Develop and use media planning and buying basics
- Possess and use analysis skills, conduct audience and media analysis, research for point of view documents
- Develop and share knowledge of media and planning tools (Simmons, Strata, Nielsen, eMarketer, Comscore)
Skills on Resume:
- Media Planning (Hard Skills)
- Data Analysis (Hard Skills)
- Organization (Soft Skills)
- Billing Management (Hard Skills)
- Team Communication (Soft Skills)
- Trafficking & QA (Hard Skills)
- Tool Proficiency (Hard Skills)
- Learning Agility (Soft Skills)
2. Assistant Media Planner Resume Model
Job Summary:
- Work with Media Supervisors and Media Planners to develop strategies and media plan recommendations
- Participate in sending RFPs (request for proposals) to media partners, review proposals, analyze and negotiate partners and programming
- Support development of media recommendation and presenting to clients
- Execute media plans by managing insertion orders, gathering creative specs, & managing quality assurance
- Day-to-day management of media plans including budget oversight
- Campaign performance to make goods, and invoice reconciliations
- Work closely with client leadership team handling client requests and questions
- Collaborating with social media team on paid social strategies
- Load campaign details and creative assets into third-party ad-serving tool DoubleClick (DCM) - Now Google
- Load keywords and ad copy into Google Adwords
Skills on Resume:
- Strategy (Hard Skills)
- RFP Handling (Hard Skills)
- Presenting (Soft Skills)
- Execution (Hard Skills)
- Budgeting (Hard Skills)
- Analysis (Hard Skills)
- Client Care (Soft Skills)
- Social Strategy (Hard Skills)
3. Assistant Media Planner Resume PDF Editor
Job Summary:
- Help create and maintain comprehensive media engagement plans based on multilevel client initiatives
- Assist in planning a variety of campaigns with a heavy emphasis on the digital/social space
- Assist in development and delivery of compelling client presentations
- Help invoice, bill and reconcile media budgets
- Provide and analyze industry and consumer research, including target audience segmentations, effective media mix, category competitive analysis, etc.
- Help integrate all facets of the media landscape, including paid, owned and earned
- Update and manage flowcharts on a consistent basis
- Foster and manage collaborative relationships within the team, agency, client and media partners to maximize performance
- Keep internal/external teams up to date on media trends, providing formal POVs
- Customize media procedures toward the most efficient and effective outcomes
- Manage/track client approvals, track campaign ROI
- Serve as a stellar brand/agency ambassador both internally and externally
Skills on Resume:
- Planning (Hard Skills)
- Digital Campaigns (Hard Skills)
- Presentations (Soft Skills)
- Billing (Hard Skills)
- Research (Hard Skills)
- Integration (Hard Skills)
- Management (Soft Skills)
- Collaboration (Soft Skills)
4. Assistant Media Buyer/Planner Resume Template
Job Summary:
- Market research (communicating directly with vendors via phone and email, internet research)
- Prepare recommendations to accomplish client’s marketing objectives within the budget
- Work to procure space and negotiate rates, strategic media buying/planning.
- Preparing proposals, marketing materials, contracting, coordinating art & production
- Preparing internal documents and any necessary external reports to clients
- Basic administrative duties including but not limited to answering phones, filing, scanning, faxing, billing, and coding of invoices
- Develop and facilitate media relationships, provide regular status updates
- Evaluate opportunities and create Point-of-View documents
- Schedule and attend media representative meetings
- Set up tracking and Q/A, reporting and Optimization
Skills on Resume:
- Research (Hard Skills)
- Strategy (Hard Skills)
- Negotiation (Hard Skills)
- Coordination (Hard Skills)
- Reporting (Hard Skills)
- Administration (Hard Skills)
- Networking (Soft Skills)
- Analysis (Hard Skills)
5. Assistant Media Planner Resume Sample
Job Summary:
- Revise media buys and manage makegoods to reconcile with media billing.
- Produce budget summaries across planned and bought media.
- Generate competitive spending reports, responsible for monthly media billing.
- Responds to inbound vendor requests and assists in the analysis of proposals.
- Produces POVs (point-of-view) to account for service/clients on media opportunities.
- Maintains and organizes media resources (i.e. log-ins, data renewals, vendor lists).
- Uploads and manages all rating data, compile delivery data as new rating books are released.
- Generate non-broadcast insertion orders for all clients including print, digital and out-of-home.
- Execute media buys timely and within budget, provides media research support.
- Assists in media planning flowchart development.
- Macintosh operating system and Microsoft Office
Skills on Resume:
- Reconciliation (Hard Skills)
- Budgeting (Hard Skills)
- Reporting (Hard Skills)
- Vendor Relations (Soft Skills)
- Analysis (Hard Skills)
- Organization (Soft Skills)
- Data Management (Hard Skills)
- Execution (Hard Skills)
6. Assistant Media Planner Resume PDF Maker
Job Summary:
- Using a mix of qualitative and quantitative data to better see and understand
- Build out target audiences and uncover sub-targets that are poised to positively engage
- Analyze competitors and turn their own strategies on heads
- Find unique and undiscovered ways for clients to lead.
- Create ongoing, insightful reports on competitors and industry trends
- Help design strong channel mix strategies, assist in presenting reports to clients
- Get to apply inventive thinking how to launch creativity in ways that are unconventional and daring to the industry.
- Report on the success of campaign strategies, and create key performance indicators
- Get to build on and grow in presentation skills, using data discoveries and thinking
- Pull campaign performance data for client reporting, and implement into client presentations
- Analyze performance data and identify changes to make within a campaign to improve performance
Skills on Resume:
- Data Analysis (Hard Skills)
- Audience Segmentation (Hard Skills)
- Competitive Analysis (Hard Skills)
- Industry Innovation (Soft Skills)
- Reporting (Hard Skills)
- Channel Strategy (Hard Skills)
- Creative Strategy (Soft Skills)
- Performance Optimization (Hard Skills)
7. Assistant Media Planner Resume Download
Job Summary:
- Assists media buyers in billing, reconciling variances and tracking PBAs
- Works with the media buyers and planners to complete PBA recaps
- Inputs by authorizations into Strata and issues them to buying teams
- Helps media planners prepare budget sheets and track media budgets
- Works with the media planners on competitive media expenditure reporting
- Effectively communicates within department to ensure that projects and deadlines are met
- Assist in the development of strategic plans across online and offline media channels
- Pull and provide initial analysis on research runs for planning purposes
- Update and maintain buys, media schedules, etc.
- Compile and deliver multiple monthly client reports - e.g. flowcharts, budgets, competitive
Skills on Resume:
- Billing Management (Hard Skills)
- PBA Management (Hard Skills)
- Strata Operation (Hard Skills)
- Budget Tracking (Hard Skills)
- Competitive Analysis (Hard Skills)
- Communication (Soft Skills)
- Strategic Planning (Hard Skills)
- Research Analysis (Hard Skills)
8. Assistant Media Planner Resume Example
Job Summary:
- Assist media planning/buying team in developing, implementing, and maintaining media objectives, strategies, and tactics
- Work with publishers/account team to implement media plans and follow up
- Prepare and maintain plan budgets and billing
- Maintaining flowcharts and plan delivery and Q/A
- Work with calculations and other quantitative data
- Use 3rd party ad serving tools to traffick, RFP sites, issue insertion orders and manage campaigns
- Construct competitive analyses and ad hoc analytical reports for clients
- Write POVs, make media optimizations, and give basic media recommendations
- Assist in trafficking and reporting of media campaigns
- Meet with industry representatives to gain insight into all phases and points of contact of media
- Help resolve billing discrepancies
Skills on Resume:
- Media Strategy (Hard Skills)
- Plan Implementation (Hard Skills)
- Financial Management (Hard Skills)
- Data Management (Hard Skills)
- Campaign Trafficking (Hard Skills)
- Analytical Reporting (Hard Skills)
- Optimization (Hard Skills)
- Industry Networking (Soft Skills)
9. Assistant Media Planner Resume Online Editor
Job Summary:
- Business communication skills (both written and oral) should be professional, clear and concise
- Work closely with internal and external teams with respect to client expectations/deliverables and planning, focusing on key points and next steps
- Provide ongoing plan maintenance through the upkeep of essential planning documents
- Own and understand key brand information and brand campaign details
- Assess, organize and execute multiple projects accurately, thoroughly, efficiently and simultaneously
- Be vocal, present ideas and communicate brand knowledge at appropriate team meetings
- Exhibit ability to think ahead and grasp bigger picture to tactfully communicate positions on relevant issues
- Attend SSCG University courses in an effort to continuously support professional growth and bring additional value to teams
- Communicate with vendors to assist with buying negotiations, maintenance, recommendations
- Assist in creating other client facing documents in Powerpoint, Excel, Word - e.g. weekly client status docs
Skills on Resume:
- Business Communication (Soft Skills)
- Team Collaboration (Soft Skills)
- Document Management (Hard Skills)
- Brand Understanding (Hard Skills)
- Project Management (Hard Skills)
- Idea Presentation (Soft Skills)
- Strategic Thinking (Soft Skills)
- Continuous Learning (Soft Skills)