ASSISTANT MEDIA PLANNER RESUME EXAMPLE

Updated: Aug 4, 2024 - The Assistant Media Planner leverages a blend of qualitative and quantitative insights to craft targeted audience strategies and innovative engagements. Conducts in-depth competitor analysis to reverse-engineer and outmaneuver market strategies, contributing to distinctive client leadership. Develops comprehensive reports and presentations, offering a keen perspective on industry movements and campaign performance, to guide strategic decision-making and creative direction.

Tips for Assistant Media Planner Skills and Responsibilities on a Resume

1. Assistant Media Planner Resume Format

Job Summary:

  • Support media planning and buying teams in executing plan elements across all media channels (broadcast, digital, print, out-of-home, experiential, etc.)
  • Monitor and evaluate program performance, including broadcast pacing and online and SEM reports
  • Help analyze clients’ competitive landscape
  • Track changing media plan schedules and maintain records for teams
  • Manage billing on behalf of clients, including ensuring invoices received from vendors are correct and arranging for makegood plans
  • Help keep client teams on track by updating status documents and sharing with teams at regular status meetings
  • Lead trafficking of campaigns including quality checking assets according to vendor specifications and setting up to ensure proper delivery, learning and reporting
  • Develop and use media planning and buying basics
  • Possess and use analysis skills, conduct audience and media analysis, research for point of view documents
  • Develop and share knowledge of media and planning tools (Simmons, Strata, Nielsen, eMarketer, Comscore)


Skills on Resume:

  • Media Planning (Hard Skills)
  • Data Analysis (Hard Skills)
  • Organization (Soft Skills)
  • Billing Management (Hard Skills)
  • Team Communication (Soft Skills)
  • Trafficking & QA (Hard Skills)
  • Tool Proficiency (Hard Skills)
  • Learning Agility (Soft Skills)

2. Assistant Media Planner Resume Model

Job Summary:

  • Work with Media Supervisors and Media Planners to develop strategies and media plan recommendations
  • Participate in sending RFPs (request for proposals) to media partners, review proposals, analyze and negotiate partners and programming
  • Support development of media recommendation and presenting to clients
  • Execute media plans by managing insertion orders, gathering creative specs, & managing quality assurance
  • Day-to-day management of media plans including budget oversight 
  • Campaign performance to make goods, and invoice reconciliations
  • Work closely with client leadership team handling client requests and questions
  • Collaborating with social media team on paid social strategies
  • Load campaign details and creative assets into third-party ad-serving tool DoubleClick (DCM) - Now Google
  • Load keywords and ad copy into Google Adwords


Skills on Resume:

  • Strategy (Hard Skills)
  • RFP Handling (Hard Skills)
  • Presenting (Soft Skills)
  • Execution (Hard Skills)
  • Budgeting (Hard Skills)
  • Analysis (Hard Skills)
  • Client Care (Soft Skills)
  • Social Strategy (Hard Skills)

3. Assistant Media Planner Resume PDF Editor

Job Summary:

  • Help create and maintain comprehensive media engagement plans based on multilevel client initiatives
  • Assist in planning a variety of campaigns with a heavy emphasis on the digital/social space
  • Assist in development and delivery of compelling client presentations
  • Help invoice, bill and reconcile media budgets
  • Provide and analyze industry and consumer research, including target audience segmentations, effective media mix, category competitive analysis, etc.
  • Help integrate all facets of the media landscape, including paid, owned and earned
  • Update and manage flowcharts on a consistent basis
  • Foster and manage collaborative relationships within the team, agency, client and media partners to maximize performance
  • Keep internal/external teams up to date on media trends, providing formal POVs
  • Customize media procedures toward the most efficient and effective outcomes
  • Manage/track client approvals, track campaign ROI
  • Serve as a stellar brand/agency ambassador both internally and externally


Skills on Resume:

  • Planning (Hard Skills)
  • Digital Campaigns (Hard Skills)
  • Presentations (Soft Skills)
  • Billing (Hard Skills)
  • Research (Hard Skills)
  • Integration (Hard Skills)
  • Management (Soft Skills)
  • Collaboration (Soft Skills)

4. Assistant Media Buyer/Planner Resume Template

Job Summary:

  • Market research (communicating directly with vendors via phone and email, internet research)
  • Prepare recommendations to accomplish client’s marketing objectives within the budget
  • Work to procure space and negotiate rates, strategic media buying/planning.
  • Preparing proposals, marketing materials, contracting, coordinating art & production
  • Preparing internal documents and any necessary external reports to clients
  • Basic administrative duties including but not limited to answering phones, filing, scanning, faxing, billing, and coding of invoices
  • Develop and facilitate media relationships, provide regular status updates
  • Evaluate opportunities and create Point-of-View documents
  • Schedule and attend media representative meetings
  • Set up tracking and Q/A, reporting and Optimization


Skills on Resume:

  • Research (Hard Skills)
  • Strategy (Hard Skills)
  • Negotiation (Hard Skills)
  • Coordination (Hard Skills)
  • Reporting (Hard Skills)
  • Administration (Hard Skills)
  • Networking (Soft Skills)
  • Analysis (Hard Skills)

5. Assistant Media Planner Resume Sample

Job Summary:

  • Revise media buys and manage makegoods to reconcile with media billing.
  • Produce budget summaries across planned and bought media.
  • Generate competitive spending reports, responsible for monthly media billing.
  • Responds to inbound vendor requests and assists in the analysis of proposals.
  • Produces POVs (point-of-view) to account for service/clients on media opportunities.
  • Maintains and organizes media resources (i.e. log-ins, data renewals, vendor lists).
  • Uploads and manages all rating data, compile delivery data as new rating books are released.
  • Generate non-broadcast insertion orders for all clients including print, digital and out-of-home.
  • Execute media buys timely and within budget, provides media research support.
  • Assists in media planning flowchart development.
  • Macintosh operating system and Microsoft Office


Skills on Resume:

  • Reconciliation (Hard Skills)
  • Budgeting (Hard Skills)
  • Reporting (Hard Skills)
  • Vendor Relations (Soft Skills)
  • Analysis (Hard Skills)
  • Organization (Soft Skills)
  • Data Management (Hard Skills)
  • Execution (Hard Skills)

6. Assistant Media Planner Resume PDF Maker

Job Summary:

  • Using a mix of qualitative and quantitative data to better see and understand 
  • Build out target audiences and uncover sub-targets that are poised to positively engage
  • Analyze competitors and turn their own strategies on heads 
  • Find unique and undiscovered ways for clients to lead.
  • Create ongoing, insightful reports on competitors and industry trends
  • Help design strong channel mix strategies, assist in presenting reports to clients
  • Get to apply inventive thinking how to launch creativity in ways that are unconventional and daring to the industry.
  • Report on the success of campaign strategies, and create key performance indicators
  • Get to build on and grow in presentation skills, using data discoveries and thinking
  • Pull campaign performance data for client reporting, and implement into client presentations
  • Analyze performance data and identify changes to make within a campaign to improve performance


Skills on Resume:

  • Data Analysis (Hard Skills)
  • Audience Segmentation (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Industry Innovation (Soft Skills)
  • Reporting (Hard Skills)
  • Channel Strategy (Hard Skills)
  • Creative Strategy (Soft Skills)
  • Performance Optimization (Hard Skills)

7. Assistant Media Planner Resume Download

Job Summary:

  • Assists media buyers in billing, reconciling variances and tracking PBAs
  • Works with the media buyers and planners to complete PBA recaps
  • Inputs by authorizations into Strata and issues them to buying teams
  • Helps media planners prepare budget sheets and track media budgets
  • Works with the media planners on competitive media expenditure reporting
  • Effectively communicates within department to ensure that projects and deadlines are met
  • Assist in the development of strategic plans across online and offline media channels
  • Pull and provide initial analysis on research runs for planning purposes
  • Update and maintain buys, media schedules, etc.
  • Compile and deliver multiple monthly client reports - e.g. flowcharts, budgets, competitive


Skills on Resume:

  • Billing Management (Hard Skills)
  • PBA Management (Hard Skills)
  • Strata Operation (Hard Skills)
  • Budget Tracking (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Communication (Soft Skills)
  • Strategic Planning (Hard Skills)
  • Research Analysis (Hard Skills)

8. Assistant Media Planner Resume Example

Job Summary:

  • Assist media planning/buying team in developing, implementing, and maintaining media objectives, strategies, and tactics
  • Work with publishers/account team to implement media plans and follow up
  • Prepare and maintain plan budgets and billing
  • Maintaining flowcharts and plan delivery and Q/A
  • Work with calculations and other quantitative data
  • Use 3rd party ad serving tools to traffick, RFP sites, issue insertion orders and manage campaigns
  • Construct competitive analyses and ad hoc analytical reports for clients
  • Write POVs, make media optimizations, and give basic media recommendations
  • Assist in trafficking and reporting of media campaigns
  • Meet with industry representatives to gain insight into all phases and points of contact of media
  • Help resolve billing discrepancies 


Skills on Resume:

  • Media Strategy (Hard Skills)
  • Plan Implementation (Hard Skills)
  • Financial Management (Hard Skills)
  • Data Management (Hard Skills)
  • Campaign Trafficking (Hard Skills)
  • Analytical Reporting (Hard Skills)
  • Optimization (Hard Skills)
  • Industry Networking (Soft Skills)

9. Assistant Media Planner Resume Online Editor

Job Summary:

  • Business communication skills (both written and oral) should be professional, clear and concise
  • Work closely with internal and external teams with respect to client expectations/deliverables and planning, focusing on key points and next steps
  • Provide ongoing plan maintenance through the upkeep of essential planning documents
  • Own and understand key brand information and brand campaign details
  • Assess, organize and execute multiple projects accurately, thoroughly, efficiently and simultaneously
  • Be vocal, present ideas and communicate brand knowledge at appropriate team meetings
  • Exhibit ability to think ahead and grasp bigger picture to tactfully communicate positions on relevant issues
  • Attend SSCG University courses in an effort to continuously support professional growth and bring additional value to teams
  • Communicate with vendors to assist with buying negotiations, maintenance, recommendations
  • Assist in creating other client facing documents in Powerpoint, Excel, Word - e.g. weekly client status docs


Skills on Resume:

  • Business Communication (Soft Skills)
  • Team Collaboration (Soft Skills)
  • Document Management (Hard Skills)
  • Brand Understanding (Hard Skills)
  • Project Management (Hard Skills)
  • Idea Presentation (Soft Skills)
  • Strategic Thinking (Soft Skills)
  • Continuous Learning (Soft Skills)