ASSISTANT MARKETING MANAGER JOB DESCRIPTION

An Assistant Marketing Manager in CPG or FMCG is the person who turns a brand plan into shipped product. The role owns day-to-day brand execution, moving innovation projects from brief through commercialization while keeping PFME budgets reconciled and sell-in materials current for retail and foodservice accounts. Few junior roles in consumer goods demand this range: one week you are pulling IRI category data to pressure-test a pricing recommendation, the next you are reviewing packaging artwork against brand guidelines before it goes to print. What makes it hard is the matrix: hitting launch milestones requires constant alignment with R&D, sales, finance, and external agencies simultaneously.

As the Assistant Marketing Manager, you are accountable for executing the annual brand plan across innovation, renovation, and consumer promotion workstreams, ensuring each initiative lands on time, on budget, and in line with brand positioning. You work within a cross-functional brand team that typically reports into a Senior Marketing Manager or Brand Manager, coordinating across sales, product development, and trade marketing to deliver consistent in-market results.

Career Impact: Owning end-to-end commercialization of new SKUs within a major CPG portfolio builds the brand-management fluency that Senior Brand Manager and Marketing Manager roles require.

Business Impact: The work you deliver directly determines which products reach retail shelves, how they are priced at key accounts, and whether innovation pipeline forecasts hold- outcomes that move market share in competitive FMCG categories.

Growth Opportunity: Exposure to PFME budget ownership, IRI/syndicated data analysis, and retailer sell-in strategy accelerates readiness for full P&L accountability at the Brand Manager level.

• Develop and execute annual brand marketing plans, including innovation, renovation, and consumer promotion workstreams, aligned to business targets and approved budgets.
• Manage PFME budget tracking and conduct pre- and post-program evaluations to assess ROI against established KPIs.
• Lead commercialization of new and improved products, coordinating packaging artwork approvals, copywriting direction, and launch timelines across internal and agency partners.
• Analyze syndicated category data and consumer insights to recommend marketing objectives, pricing adjustments, and portfolio innovation opportunities.
• Prepare and present brand plan components to management, cross-functional teams, and external retail and foodservice partners.
• Coordinate forecasting inputs and SKU-level inventory management to maintain consistent stock levels across the product portfolio.
• Develop sales tools, promotional displays, and sell-in materials in partnership with the sales organization and trade marketing teams.
• Monitor competitive activity and market trends to identify gaps and recommend tactical adjustments to the annual plan.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 2 or more years of marketing experience in a CPG, FMCG, or foodservice environment, with hands-on brand execution responsibilities.
• Demonstrated ability to manage multiple projects simultaneously against tight deadlines in a matrix organization.
• Experience analyzing syndicated market data or consumer research to develop actionable business recommendations.
• Strong written and verbal communication skills, including experience preparing and presenting materials to cross-functional stakeholders.
• Proven ability to manage and reconcile marketing budgets, including tracking spend against approved project-level allocations.
• Solid understanding of the 4Ps and their application to brand planning, promotional strategy, and retail execution.
• Ability to collaborate effectively with external agencies, vendors, and cross-functional teams to deliver projects on time and within scope.

• Experience in foodservice channel marketing or working alongside distributors and key account partners.
• Familiarity with commercialization processes specific to CPG innovation pipelines, from ideation through retail launch.
• Exposure to loyalty, CRM, or consumer promotion mechanics within a branded consumer goods context.
• Advanced proficiency in data analysis using spreadsheet applications, including pivot tables, SUMIFS, and VLOOKUP functions.

• PFME budget variance, measuring how accurately spend is tracked and managed against approved project allocations.
• On-time launch rate for innovation and renovation projects, reflecting execution discipline across the commercialization cycle.
• Pre- and post-promotional ROI delta, measuring whether evaluated programs exceeded or missed KPI benchmarks.
• Retail sell-in rate for new SKUs, reflecting how effectively developed materials and presentations converted distributor or buyer commitment.
• Forecast accuracy at the SKU level, measuring alignment between projected and actual inventory consumption across accounts.
• Typical tools: syndicated data platforms (commonly IRI or Nielsen); project management and collaboration software (commonly Microsoft Office suite or Google Workspace).

• Base Salary Range: $60,000 to $80,000 annually, depending on experience and market
• Bonus: Annual performance bonus, typically 8% to 12% of base salary
• Equity: Equity is uncommon at this level; rare in large CPG companies
• Health Benefits: Medical, dental, and vision coverage; employer contribution standard
• PTO: 15 to 20 days annually, plus company holidays
• Common Perks: Professional development stipend, employee product discounts, hybrid work flexibility

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background screening, including criminal history review, is a condition of employment for this role. Accommodation for applicants with disabilities is available at any stage of the hiring process upon request. All individuals are considered for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Candidates must have current authorization to work in the United States without sponsorship now or in the future.

The Assistant Marketing Manager owns the 18-month product portfolio planning cycle, leveraging brand, consumer, and marketplace data to shape marketing objectives, strategies, and pricing recommendations across a CPG or Food Service business unit. Working daily with cross-functional teams and external partners, this role delivers direct impact on brand health, market share, and pipeline strength by leading innovation projects and managing PFME budgets end to end.

Key Responsibilities

• Monitor and analyze brand and competitor performance against established KPIs, including market share, brand health, and profitability.
• Leverage brand, consumer, and marketplace data to recommend marketing objectives, strategies, and activities for the 18-month product portfolio.
• Prepare, present, and sell aspects of the brand plan to management, cross-functional teams, and external partners.
• Manage PFME budgets and track and monitor spending.
• Lead pre- and post-PFME evaluations to assess business impact and performance against KPIs.
• Support the development of customer communication plans and sales tools.
• Execute approved plans for packaging, product, and consumer support per brand essence and vision within approved budgets and timelines.
• Support definition of the target consumer using consumer and marketplace data and trends.
• Support the development of the brand's short- and long-term innovation strategy.
• Lead execution of specific innovation and renovation projects aligned to the approved strategy.
• Lead all pricing management for the business unit and make recommendations for bi-annual pricing reviews.
• Support all forecasting activities to ensure correct stock levels across all SKUs.
• Support distributor partners with complete communication for all SKUs and ensure 100% execution on pricing schedules.

Required Qualifications

• University degree in Business or Marketing, or an equivalent combination of education and experience.
• Minimum of 2 years of marketing experience.
• Experience in Food Service is strongly preferred.
• Understanding of the commercialization process within CPG or Food Service.
• Understanding of the 4 Ps and their application.
• Self-motivated and results-focused with strong analytical skills and curiosity.
• Entrepreneurial spirit with an innovative mindset and a passion for building and growing brands.
• Ability to manage change and thrive in a fast-paced, dynamic, and matrixed environment.
• Proficiency in MS Word, Excel, PowerPoint, Outlook, and other MS Office applications.
• Bilingual in French and English is a plus.

Embedded within a client-facing marketing team, the Assistant Marketing Manager delivers end-to-end marketing solutions for issuing clients and merchant partners across loyalty offerings and digital channels. Working closely with the Delivery Director and Marketing Manager, this role advances client relationships and campaign outcomes by designing integrated go-to-market programmes and developing test-and-learn pilots across email, display, social, and search.

Core Functions

• Support the development of end-to-end marketing solutions for clients and merchant partners.
• Build strong relationships with clients to deeply understand their capabilities, business objectives, and challenges.
• Work closely with the Delivery Director and Marketing Manager to identify and solve client and internal challenges.
• Provide recommendations on enhancing consumer offers, social experiences, and digital experiences.
• Manage stakeholders across the business to deliver complex campaigns.
• Assist in executing integrated go-to-market marketing campaigns from new-to-bank through to customer engagement and retention.
• Develop test-and-learn pilots for digital marketing communications across email, display, social, website, search, and blog.
• Leverage Adobe platforms to bring technical marketing subject matter expertise.
• Document processes, key learnings, and best practices in reusable artefacts.

Qualifications & Experience

• 3–5 years of experience in critically reviewing marketing collateral.
• Tertiary qualifications in Marketing or a relevant field.
• Previous experience in Financial Services, a start-up, or an advertising agency is beneficial.
• Must have a strong understanding of marketing execution processes.
• Hands-on experience using email and marketing automation platforms, such as Adobe Campaign Standard, Salesforce Marketing Cloud, Pardot, Eloqua, or Mailchimp, is preferred.
• Ability to deal with fast-paced environments and perform well under pressure and deadlines.
• Highly organised, proactive, and dynamic with demonstrated high-level verbal and written communication skills.

Reporting to senior marketing leadership, the Assistant Marketing Manager shapes integrated marketing plans spanning ATL, BTL, social media, CRM, PR, promotions, and retail activations to enhance brand exposure and maximise sales across SEA markets. Partnering with digital, e-commerce, and PR agencies, and regional teams, this role ensures brand guidelines are upheld across all materials and that CRM member acquisition, engagement, and retention programmes meet business objectives.

Primary Duties

• Develop and execute integrated marketing plans and strategies, including ATL, BTL, online, social media, CRM, PR, promotions, events, and retail marketing, to enhance brand exposure and maximise sales.
• Plan, monitor, and evaluate the marketing budget to ensure proper and effective allocation.
• Build strategic relationships with shopping malls and business partners to explore collaborations such as events and promotions.
• Develop all advertising and marketing materials and monitor production and artwork development to ensure accuracy and adherence to brand guidelines.
• Prepare regular reports, including monthly market, PR, and event summaries.
• Work closely with the digital and e-commerce manager to plan the social media calendar and content development.
• Monitor and coordinate with PR agencies, media, and the regional marketing team to ensure desired PR plans are well executed.
• Plan and execute member recruitment and engagement events and partnership programmes for achieving business objectives.
• Support execution of the CRM programme, including member acquisition, engagement, and retention projects.
• Collaborate with regional marketing and local VM teams to arrange appropriate visuals and materials for all POS.
• Manage seasonal press samples inventory and logistics coordination.

Skills & Qualifications

• Degree in Marketing, Communications, or a related discipline.
• Minimum of 3 years of experience in marketing and PR management, preferably in consumer or product marketing in SEA markets.
• Proficiency in MS Office, including Excel, Word, PowerPoint, and Outlook.
• Operational knowledge of Adobe Photoshop is helpful.
• Ability to work independently with strong market sense, strong organisational skills, and a positive attitude under pressure.
• Good team player who is self-motivated, detail-oriented, and capable of working in a dynamic, fast-paced environment.
• Willingness to travel as required.

Sitting at the intersection of retail operations and brand marketing, the Assistant Marketing Manager leads the local in-store marketing plan, coordinating ATL campaign delivery with creative and media agencies while owning new store, refit, and closure marketing strategies. Operating across trade planning, retail operations, property, and supplier relationships, this role drives new customer acquisition, brand compliance, and in-store POS effectiveness across a B2C retail environment.

Duties

• Coordinate the delivery of ATL marketing activities, working with creative and media agencies to ensure assets and campaigns are delivered on time.
• Monitor social media advertisements, comments, and performance.
• Create surveys using survey tools, monitor responses, and analyse data to create and update trackers.
• Assist with briefing and delivery of research projects and update and run monthly customer experience dashboards.
• Own the new store, refit, and closure marketing plan, working with retail operations and media agencies to build and recommend local marketing plans that drive new customers.
• Identify local marketing opportunities for new stores and refits and monitor performance of local campaigns, recommending improvements based on ROI.
• Represent the Customer Team in the store design process, working with Retail Operations and Property to ensure an optimised customer experience in store design and signage.
• Create a plan to improve colleague engagement and compliance using in-store POS systems.
• Work with Trade Planning and Marketing Leadership to create and run a full calendar of in-store content and materials to support promotional activity, communicate the product range, and strengthen the brand.
• Manage the day-to-day relationship with the printer for all in-store POS, including data flows and automation.
• Manage suppliers, purchase orders, and the budget tracker, and ensure artwork files, briefs, and project documents are on file and up to date.
• Maintain the trademark status log and register new brands with legal counsel.

Requirements

• 1–3 years of experience in marketing, ideally within retail, FMCG, or hospitality.
• Previous experience working in a fast-paced environment, ideally within a B2C marketing department.
• Previous experience using digital analytics tools and working with and managing marketing agencies is desired.
• Excellent written and verbal communication skills.
• Strong project management skills and experience.
• Highly organised with a strong analytical mindset and comfort using spreadsheets and processing data.

A key member of the digital marketing leadership team, the Assistant Marketing Manager builds and manages multi-channel marketing campaigns by developing highly promotable digital content and distributing assets to media publishers to drive KPI growth across owned and operated digital brands. Collaborating across writers, graphic designers, content teams, and social and PR functions, this role enables measurable reach and audience engagement through data-informed content strategy and forecasting.

Functions

• Coordinate with marketing leadership and multiple teams to prioritise areas of opportunity with the greatest impact on KPI growth.
• Develop and manage marketing campaigns through research, understanding of the online industry and competitive landscape, impactful audience targeting, and effective messaging.
• Work collaboratively by leading and participating in brainstorms, peer reviews, and group work.
• Clearly outline content needs for writers, graphic designers, and other creative stakeholders.
• Manage multiple projects, campaigns, and ancillary responsibilities.
• Analyse datasets of various sizes and complexities, and report on performance and forecast future performance based on historical data.
• Assist with social and PR campaigns.
• Maintain and develop collaborative content calendars by working closely with multiple teams.

Experience & Qualifications

• Bachelor's degree with an emphasis in marketing, journalism, public relations, or a similar field is preferred but not required.
• At least 1 year of professional experience in content and marketing, ideally with an emphasis in writing, content marketing, or PR.
• Solid digital marketing acumen, including demonstrable knowledge of SEO, link building, marketing, and marketing communication best practices.
• Experience tracking and reporting on performance using intermediate Excel or Google Sheets skills, including countifs, sumifs, vlookup, and pivot tables.
• Ability to leverage both a creative mindset and analytical thinking, and to juggle multiple projects while maintaining strong organisational and project management skills.
• Excellent persuasive verbal and written communication skills, with experience writing and pitching content.

The Assistant Marketing Manager leads digital media, e-commerce, and global marketing initiatives for the KISS Nails brand, overseeing category budget management and coordinating executional excellence across domestic and international retail accounts. Based within the Global Brand team and reporting to senior category management, this role delivers brand growth by briefing agencies, managing promotional displays, and driving integrated content and media strategies across key retailer sites worldwide.

Accountabilities

• Assist senior management with all category marketing activities and plans.
• Execute plans on a global basis for all regions and accounts.
• Work closely with Product Development and Creative teams to execute all artwork requirements for existing and new items globally, including product packaging, digital and social assets, print advertising, in-store POP graphics, and promotional display graphics.
• Oversee category budget and programme management to ensure alignment, accuracy, and executional excellence.
• Provide category and brand recommendations for promotional planning and marketing support activities.
• Manage and execute e-commerce strategies across key retailer sites both domestically and internationally.
• Manage all internal partners to develop secondary promotional displays, including finalising assortments, display renderings, sell sheets, P&Ls, UPC requests, forecasts, and artwork for domestic and international retail accounts.
• Lead digital media and communications activities, including briefing agencies, establishing content and media strategy, setting KPIs, researching new platform opportunities, and participating in asset creation.
• Lead key marketing initiatives within digital media, research, consumer sampling activations, and public relations on a global basis.
• Act as primary category liaison for outside agencies and coordinate regularly with internal departments for brand integration and execution.

Technical Qualifications

• Marketing degree required; MBA desired.
• 2–4 years of brand marketing experience, preferably in consumer packaged goods or mass-market beauty brands.
• Social and digital media experience and knowledge.
• Strong strategic, executional, and computer skills, including PowerPoint and Excel.
• Excellent communication and interpersonal skills with a results-oriented mindset.
• Willingness to travel approximately twice per year.
• Detail-oriented and collaborative.

As the Assistant Marketing Manager, this role shapes marketing execution for Theater and International Programming at the Kennedy Center, coordinating affinity relationship marketing activities, revenue projections, and season planning documents under the direction of the Senior Marketing Manager. The Marketing department relies on this work to liaise with commercial theater tour representatives, lead marketing for Sound Health Yoga events, and ensure campaigns are delivered through external vendors on time and within budget.

Activities

• Assist in executing marketing plans for Theater and International Programming.
• Assist in managing administrative processes associated with the Marketing department.
• Manage and distribute effective and relevant reports to senior management and other staff.
• Set up discounts, in collaboration with the box office, IT, and marketing teams.
• Collaborate closely with external stakeholders for touring theater productions.
• Support senior management in managing marketing budgets and revenue projections for Theater and International programmes.
• Establish contacts with outside vendors and ensure campaigns are carried out in a timely manner and delivered as promised.

Position Requirements

• Bachelor's degree required.
• Minimum of 3 years of professional experience in sales, marketing, or performing arts management.
• Theater marketing experience preferred.
• Advanced proficiency in standard personal computing programmes.
• Working knowledge of CRM systems, with Tessitura preferred.
• Must possess strong analytical skills and the ability to produce effective oral and written communications.
• Must be comfortable working in a fast-paced team environment.

Assistant Marketing Manager, Loyalty delivers loyalty campaign execution and customer marketing strategy by leveraging first- and zero-party data-enabled personalisation, customer insights, and competitive landscape analysis to drive engagement and retention across assigned customer segments. The work directly supports the Marketing Manager, Loyalty and cross-functional peers by tracking OKRs, developing organisational processes for new loyalty features, and serving as a subject matter expert for loyalty and customer marketing initiatives.

Operational Focus

• Support execution of the overall loyalty strategy, ensuring projects track against programme plans and forecasts.
• Partner with Loyalty Marketing Managers to develop organisational processes for new loyalty functionalities and features.
• Participate in business requirement gathering for programme development and feature implementation.
• Partner with cross-functional teams to analyse and interpret data, drawing clear, actionable insights and tactical plans for assigned customer segments to drive engagement and retention.
• Support Loyalty Marketing Managers in developing and tracking OKRs, identifying trends, and pursuing continuous improvement opportunities.
• Apply understanding of modern marketing solutions, including first- and zero-party data-enabled personalisation and loyalty programmes, to campaign planning.
• Advocate for the customer and bring a customer-first mindset to all initiatives.
• Operate effectively in a constant test-and-learn environment and drive organisational change through action.
• Establish strong working relationships with cross-functional peers.

Education & Experience

• Bachelor's degree in Marketing, Digital, E-Commerce, or a relevant field.
• 4 years of data-driven marketing experience.
• 2 years of experience running a P&L or working alongside P&L owners with strong business acumen.
• 2 years of experience writing strategic briefs and leading customer marketing or integrated teams cross-functionally.
• 2 years of experience managing loyalty programmes at a retailer.
• 1 year of leadership experience, preferably in agile cross-functional teams.

The Assistant Marketing Manager produces and implements innovative marketing strategies across a small portfolio of retail and office assets, conducting site visits, marketing audits, and retailer liaison under the oversight of a Marketing Director. Working alongside digital, content, customer experience, and creative teams, this role advances retailer sales and centre foot traffic by developing campaign calendars, preparing monthly client reports, and launching leasing-support initiatives across both retail and office sectors.

Key Deliverables

• Visit assets to undertake marketing audits, site visits, and retailer liaison.
• Use first- and third-party data to develop a sound understanding of each asset and its customers.
• Research and prepare marketing strategy documents based on demonstrable ROI.
• Devise seasonal and tactical campaigns and build annual campaign calendars.
• Build and maintain strong working relationships with retailers, occupiers, and stakeholders.
• Develop and implement retailer and occupier support strategies.
• Engage internal and external resources to deliver campaigns, ongoing marketing activities, and events to drive brand awareness, support retailer sales, and increase centre foot traffic.
• Launch marketing initiatives to support leasing strategies and convert leads in both the retail and office sectors.
• Prepare monthly client reports and work collaboratively with the Premium Services team.

Knowledge Skills & Abilities

• Qualifications in Marketing or a related discipline.
• 3 or more years of experience working with retail or hospitality businesses.
• Demonstrable experience setting and implementing marketing strategies.
• Strong stakeholder management, negotiation, and relationship management skills.
• Sound understanding of the property industry.
• A curious and adaptable mindset with a passion for innovation and a results-driven approach to applying trends and ideas practically.
• Ability to manage a high volume of output with tight deadlines.

Embedded within the Global Brand Team for Barbie, the Assistant Marketing Manager develops global franchise marketing strategies and manages cross-functional collaboration with Product Design, Packaging, regional teams, and lines of business to bring innovative toys to market on time and within budget. Working closely with the Manager, Global Brands, this role refines stakeholder alignment and drives business reporting and analysis to maximise brand value across key markets worldwide.

Areas of Ownership

• Ensure all brand marketing projects are supported by business strategy, objectives, and insights.
• Assist in gaining buy-in to global product strategies and executional commitment from internal partners to activate across key markets and lines of business.
• Work closely with Product Design, Packaging, and Development teams to bring innovative toys to market on time and on budget, backed by consumer insights.
• Communicate regularly with regional teams and lines of business to ensure needs are being met.
• Present brand strategy and products with confidence to drive stakeholder alignment.
• Brief and develop marketing assets and help develop global marketing campaigns for execution at a local level.
• Monitor key trends, brands, and competitor performance in all markets.
• Lead global business reporting and analysis.
• Work with other global brand teams to share plans and best practices.
• Act as point of contact for brand enquiries and dissemination of brand information and assets.

Professional Experience

• 5 or more years of experience in marketing, preferably in product development.
• 2 or more years of experience in marketing with an MBA.
• Thorough understanding of marketing mix and KPIs, with experience analysing data and managing financials.
• Ability to synthesise data and draw insights to create recommendations.
• Highly organised and independent with strong time management, planning, and project execution skills.
• Excellent attention to detail.
• Strong skills in presenting to large groups, with excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships.
• Strong PowerPoint creation and presentation skills, with proficiency in Outlook, Word, and Excel.

Reporting to senior management, the Assistant Marketing Manager develops and implements above- and below-the-line subscription and promotion campaigns to grow Lianhe Zaobao's reader base, with a focus on identifying and reaching new target segments, including expatriates and younger generations. Partnering with creative agencies, business partners, and cross-functional teams, this role oversees the Advertising and Promotions budget and advances brand exposure through sponsorship tie-ups, events, roadshows, and tailored marketing programmes.

Role Responsibilities

• Liaise with creative agencies to develop effective communication creatives and marketing concepts to drive newspaper subscription.
• Provide support on event management for launches, promotions, and roadshows through event planning and implementation.
• Manage and maintain the Advertising and Promotions budget and prepare post-campaign analysis.
• Work closely with senior management to develop new key target segments, including expatriates and younger generations, to grow subscriptions.
• Identify and size new segment bases and develop tailored marketing programmes to reach target segments.
• Identify appropriate business partnership opportunities for sponsorship tie-ups to drive product sampling to target segments.

Background & Experience

• Bachelor's degree, preferably in Business Administration or Marketing.
• At least 5 years of relevant experience.
• Strong written and verbal communication skills in both Mandarin and English.
• Proven track record of conducting marketing promotions and campaigns.
• Experience negotiating sponsorship deals.
• Independent worker who collaborates effectively in a cross-functional team environment.
• Confident, resourceful, and able to perform well under pressure, with strong conflict resolution skills.

The Assistant Marketing Manager oversees product and technical support to sales teams, distributors, hospitals, and end-users, executing market plans and coordinating product line forecasting across a medical device or healthcare product portfolio. The marketing and sales functions depend on this role to liaise with the international marketing team, support clinical presentations, manage demo units and materials, and follow up on regulatory registration updates for new products.

Job Functions

• Provide product and technical support to sales teams, distributors, hospitals, and end-users.
• Assist in achieving marketing and sales objectives by organising market activities and executing market plans.
• Assist in developing and implementing product training programmes.
• Organise marketing activities according to the marketing plan.
• Liaise with the international marketing team to update marketing and sales tools and materials.
• Participate in technical and clinical presentations with external physicians, distributors, and patients.
• Establish and maintain effective product line forecasting by collecting data from historical sales performance and market research.
• Provide sales tools, technical support, and troubleshooting advice.
• Follow up on registration updates for new products with the regulatory affairs sector.
• Manage demo units and marketing materials, including distribution.

Minimum Qualifications

• At least 5 years of experience with a bachelor's degree.
• Fluent in English, both written and verbal.
• Proficiency in computer skills, including MS Office, Outlook, and Internet Explorer.
• Mature, independent, and self-motivated with strong communication and interpersonal skills.
• Public presentation skills and experience preferred.
• Demonstrable problem-solving skills and willingness to travel frequently for business.

Sitting at the intersection of integrated marketing and enterprise sales strategy, the Assistant Marketing Manager crafts and executes deal-specific marketing programmes, including assets, campaigns, and differentiated messaging, to influence and increase Wipro's large-deal win ratio. Operating across marketing and business unit teams, this role advances competitive positioning and enables revenue outcomes by combining strategic storytelling with multi-channel campaign execution aligned to IT deal stages.

What You'll Do

• Enable the business to win more deals by designing, developing, and executing an integrated marketing plan aligned to specific deals.
• Create assets and content and execute campaigns for large deals.
• Own the end-to-end marketing programme.
• Work collaboratively as a team player with marketing and business colleagues.
• Develop competitive insights to deliver the right solutions and messaging to the market.
• Build content to land a differentiated story to different audiences with compelling business value backed by customer evidence.

Technical Qualifications

• 7 or more years of integrated marketing experience in the IT industry.
• Experience in large-deal marketing is a plus.
• Thorough understanding of IT deal stages, content and assets, channels, and marketing analytics.
• Ability to build strategic perspectives, own multiple programmes, and execute them flawlessly.
• Strong storytelling skills.
• Ability to narrate relevant and differentiated stories while working on strategic deals.
• High-impact business communication skills.
• Ability to work across multiple business units and stakeholders.

Assistant Marketing Manager advances campaign planning, content creation, and event coordination across a cross-functional marketing department, supporting programmes spanning social media, website, press releases, conferences, webinars, and trade shows. The work directly supports marketing leadership by evaluating campaign performance data, producing reports on key metrics, and providing administrative and project support across a variety of marketing programmes.

Day-to-Day Responsibilities

• Support the marketing team with planning, implementing, and monitoring marketing campaigns.
• Assist with the production of marketing materials and collateral.
• Help organise and coordinate marketing events, such as conferences, webinars, and trade shows.
• Evaluate data and create reports on key metrics to monitor campaign efficiency and analyse trends.
• Write and edit content for different platforms, such as social media, website, and press releases.
• Provide administrative and project support for a variety of marketing programmes.

Qualifications & Experience

• Bachelor's degree in marketing, business, or a related field preferred.
• 1–3 years of experience in marketing.
• Strong written and verbal communication skills.
• Superior organisational and time management skills.
• Strong attention to detail.
• Knowledge of relevant marketing tools and applications is a plus.

Reporting to the Senior Marketing Manager, the Assistant Marketing Manager advances brand-building and omnichannel marketing for Dyson's product categories across Southeast Asia, managing media agency relationships, paid content partnerships, and go-to-market execution for the Environmental Care category in Singapore. Partnering with sales, global, regional, and local stakeholders, this role strengthens market share and marketing ROI by conducting consumer and competitive analysis, coordinating trade marketing activities, and ensuring seamless integration of sales and marketing plans.

Scope of Work

• Collaborate with the marketing team and functional teams to develop strategic and robust media plans.
• Manage the media agency and key media partners to develop plans that gain market share, strengthen brand attributes, and drive sales growth.
• Manage end-to-end paid content partnerships, including strategy, agency management, partner selection, budgeting, and reporting.
• Develop assets through the global transcreation agency or the regional Centre of Excellence as necessary.
• Conduct market analysis by identifying consumer and market knowledge gaps and reviewing key data points regularly, including GfK data, sales reports, and search trends, to monitor market growth, competitive threats, and inform go-to-market plans.
• Collaborate with the Sales team to plan, coordinate, and measure the implementation of trade marketing activities, including consumer launch events, demo store activities, and retailer-led campaign support.
• Work with the Sales team to ensure sales activities integrate with marketing plans to create a seamless brand experience and maximise marketing ROI.
• Monitor competitive activities in the trade sector, tracking frequency and types of promotions, and document findings for analysis, reporting, and future reference.
• Collaborate with key stakeholders to support the execution of go-to-market strategies and plans for the Environmental Care category, including new product launches and advertising creative.
• Monitor competitor and market analysis for the Environmental Care category to identify opportunities and support the development of counter strategies.

Skills & Qualifications

• Bachelor's degree in a related field preferred.
• 4–5 years of marketing experience, ideally in product, brand, and trade marketing.
• Experience in omnichannel marketing is a prerequisite for this role.
• Good understanding of the local media landscape, KOLs, and cultural nuances, with working experience in the local market.
• Fluency in English, both written and spoken, is a prerequisite.
• Ability to read and write Mandarin is a bonus.
• Strong ability to engage, influence, and motivate key internal and external stakeholders.
• Strong business acumen and analytical skills with the ability to use market analysis to identify high-potential opportunities.
• Fast learner with the ability to manage complexity, deal with ambiguity, and take initiative in a fast-paced environment.
• Strong written and verbal communication skills with the ability to present clearly and confidently at all levels.

The Assistant Marketing Manager owns the full digital marketing portfolio for GM's B2B and B2G division, encompassing SEO, SEM, website optimisation, EV digital tools, and lead generation across owned media. Collaborating with legal, privacy, cybersecurity, and agency partners, this role directly shapes commercial outcomes by enabling account executives to build customer relationships and drive fleet sales growth.

Key Responsibilities

• Manage ongoing website maintenance and optimisation.
• Enhance and maintain all owned digital properties in collaboration with vehicle brands, innovation teams, and other emerging business products.
• Manage and enhance all shopping experiences across owned media, including vehicle detail pages, EV products, trim comparison tools, dealer locators, and contact forms.
• Serve as subject matter expert for dealer websites, ensuring commercial-specific dealer needs are met with all website providers.
• Oversee the development of digital-specific assets, including vehicle CGI and video content.
• Oversee lead generation web tools and find innovative ways to increase leads and grow the business.
• Manage Search Engine Marketing and Search Engine Optimisation, ensuring all messaging aligns across SERPs to the site.
• Develop and support innovative web- and app-based digital solutions to support fleet customers' transition to electric vehicles.
• Develop sales and educational content to support key vehicles, commercial business products, and EV transformation to enable account executives to build customer relationships and generate sales.
• Aggregate and publish accurate product information, including model year changes and production and ordering dates.
• Manage relationships and strategies with commercial vehicle inventory aggregators.
• Assist in the budgeting, procurement, and purchasing of marketing-related services and tools and manage all agency relationships regarding digital initiatives.

Required Qualifications

• Bachelor's degree in Marketing or a related field with 5 or more years of relevant experience.
• 3 or more years of direct experience with digital advertising and website management.
• Proven experience in optimising digital experiences with a clear understanding of website management, UX concepts, and online lead generation.
• Thorough understanding of digital media, analytics, and the latest digital and mobile trends.
• Knowledgeable about commercial and EV-related products with an understanding of field and dealer network structure.
• Experience working with and managing agency relationships.
• Strong verbal and written communication skills with leadership and collaboration skills.
• Developed organisational skills, including the ability to prioritise, handle multiple projects simultaneously, and meet deadlines.
• Budgeting experience and comfort leveraging data to make marketing decisions.

Embedded within a cross-functional marketing organisation, the Assistant Marketing Manager leads brand campaigns, event logistics, and dealer collaboration to advance product launches and sustain ongoing KPI performance. Working closely with Design, Content, and Sales teams, this role produces marketing communications and executes the owners' gift programme, ensuring brand consistency across all consumer and trade touchpoints.

Core Functions

• Assist with the conception and development of marketing strategies and campaigns to launch products and drive ongoing KPIs.
• Create spreadsheets and analyse quantitative data to interpret ROI and digital metrics.
• Create reports and maintain organised records of marketing and sales metrics and campaign results.
• Provide logistical support for events, including photo shoots, dealer meetings, sponsored tournaments, and boat shows.
• Help project-manage and support digital-focused initiatives.
• Coordinate with Design and Content teams to create advertising material.
• Generate, proofread, and place compelling marketing communications, including educational materials, product promotions, and presentations for Sales and Marketing.
• Oversee the brands' owners' gift programme, award submissions, and press releases.

Qualifications & Experience

• Bachelor's degree from a four-year college or university, targeting 3–4 years of related experience.
• Three or more years of marketing experience, preferably in the marine industry or a related field.
• Strong written and oral communication skills with the ability to present effectively to customers, clients, and internal teams.
• Excellent organisational and planning skills with strong project management capabilities and commitment to meeting deadlines with high-quality outputs.
• Understanding of marketing analytics and marketing platforms, including Google Analytics and Facebook Business Manager.
• Adobe proficiency.
• Experience leveraging and managing vendors, agency partners, contractors, or influencers.
• Event management experience.
• Basic business math skills, including the ability to compute rates, discounts, interest, indexes, ratios, and percentages, and to create and interpret bar graphs.

Reporting to centre management, the Assistant Marketing Manager shapes the shopper environment and community presence of a retail centre by developing marketing plans, managing retailer communications, and producing a monthly newsletter for stakeholders. Partnering with advertising agencies, local councils, and community groups, this role builds the quarterly marketing strategy and ensures creditor and petty cash processes remain accurate and timely.

Primary Duties

• Assist in the preparation of the Marketing Business Plan and budgets and the development of strategies to achieve objectives, reviewing on a quarterly basis.
• Maintain good working relationships with retailers through regular communication and formal and informal meetings.
• Create an environment for shoppers that reflects industry best practice in customer service.
• Maintain strong links with local councils, community groups, media, schools, clubs, and associations.
• Assist in analysing short-term and long-term trends that may affect the future marketing of the centre.
• Brief advertising agencies or media personnel in relation to advertising as required.
• Formulate, produce, and distribute a regular monthly newsletter as a communication tool between centre management and retailers.
• Ensure all creditors are paid promptly and in accordance with authorisation guidelines.
• Ensure marketing petty cash is balanced on a weekly basis and records are maintained and paid in accordance with guidelines.
• Assist in the preparation of the monthly report in the specified format.
• Coordinate category meetings as required.
• Administer casual mall leasing and raffle tickets, or review and liaise with contractors to ensure standards are maintained if contracted out.

Skills & Qualifications

• Marketing degree or equivalent, or currently in the final year of study.
• Proven experience in a related field with strong consumer and product awareness.
• Good organisational and planning skills with the ability to work on multiple projects at one time.
• Strong IT skills, including social media, and a good knowledge of marketing techniques.
• Ability to work under pressure and to deadlines.
• Sharp analytical skills with great attention to detail.
• Creativity and ability to produce innovative and original ideas.

Sitting at the intersection of consumer promotion and trade marketing, the Assistant Marketing Manager leads umbrella consumer events, manages advertising partners, and collaborates with R&D and external chefs to develop innovative product applications within a foodservice or CPG environment. Operating across B2B and B2C channels, this role enables revenue growth by translating data-driven insights into sound brand and product recommendations for senior stakeholders.

Duties

• Identify new marketing opportunities, including social media, influencers, and foodservice media partners.
• Develop and execute umbrella consumer promotion events.
• Manage advertising partners, timelines, and KPIs.
• Assist with photo shoots, trade advertisements, sales brochures, and sales presentation development in line with brand tonality.
• Collaborate with R&D and external chefs to create innovative product applications and recipes.
• Collaborate on trade shows and events, including visual look, marketing emphasis, and marketing collateral.
• Support customer ideation sessions as needed.

Experience & Qualifications

• Bachelor's or Master's degree, preferably in marketing or business.
• 5 or more years of experience in a role supporting marketing, brand management, or product management.
• B2B and B2C marketing experience in a foodservice or CPG environment.
• Culinary or specialty coffee experience is a plus.
• Understanding of digital marketing trends, innovations, tools, and technologies.
• Strong project management and organisational skills with a high degree of independence and resilience.
• Strong analytical skills in using data to make sound recommendations affecting business decisions.
• Excellent written communication and presentation skills, with proficiency in Microsoft Office, Google Analytics, and social media channels.
• Strong attention to detail with an acute sense of aesthetics and the ability to generate original ideas.

A key member of a B2B marketing team, the Assistant Marketing Manager builds multi-touch email nurture campaigns and inbound digital programmes, spanning PPC, SEO, and social media, to grow leads and advance prospects through the sales funnel. Collaborating across content, events, and strategy functions, this role strengthens pipeline performance by translating campaign analytics and market insights into actionable improvement decisions.

Functions

• Deliver marketing campaigns to attract and nurture prospects and partners through the sales funnel.
• Plan multi-touch email nurturing campaigns with compelling calls-to-action aimed at increasing engagement and conversions.
• Work alongside the team to grow leads and pipelines via inbound digital strategies, including PPC, SEO, and social media.
• Help develop and promote a strong content plan tailored to key personas and target markets, including blogs, white papers, downloads, reports, webinars, infographics, and videos.
• Monitor marketing performance regularly, taking corrective action and making improvement decisions accordingly.
• Help organise and attend marketing events to drive brand and sales.

Technical Qualifications

• Solid B2B brand marketing experience working across a range of product areas.
• Two or more years of experience in a similar sector, such as SaaS, technology, accountancy, or HR.
• Experience working with finance or accountancy firms.
• Direct, tangible experience working in a successful marketing team.
• Experience using HubSpot, Google Analytics, Tag Manager, and WordPress is beneficial.
• Outstanding attention to detail and written skills, with excellent interpersonal communication skills.
• Self-motivated with the ability to organise own time effectively and analyse performance data to formulate strategy and ensure continuous improvement.

Based within a cross-functional organisation, the Assistant Marketing Manager leads the creation and execution of marketing strategies for a defined product portfolio, overseeing internal research, market claims testing, and data analysis to drive product sales growth. Reporting to senior leadership, this role delivers sound recommendations on forecasting, regulatory compliance, and competitive positioning, enabling the organisation to meet corporate objectives through well-managed programme execution.

Accountabilities

• Create and implement marketing strategies and plans for products and programmes.
• Execute marketing plans, including tracking promotions to ensure corporate objectives are met.
• Ensure accurate representation of the company with regard to product-specific regulations and information.
• Determine and execute effective solutions for product-related issues, including forecasting and planning the increase of product sales within the portfolio.
• Manage and coordinate internal marketing research, market claims testing, and data analysis.

Position Requirements

• MBA with a concentration in Marketing or General Management, with an anticipated graduation date of May or June 2023.
• Minimum of 2 years of professional experience.
• Proven leadership and influencing capabilities with the ability to drive results and provide recommendations to senior leadership.
• Project management skills with strong analytical, critical thinking, and problem-solving skills.
• Proven agility to manage competing priorities.
• Experience with a wide range of marketing tools, including strategic and tactical product marketing capabilities.
• Excellent verbal and written communication skills with strong organisational and presentation skills.
• Solid business acumen with attention to detail and a strong sense of urgency.
• Ability to build and maintain relationships and coordinate projects across different functional groups regionally.

As the Assistant Marketing Manager, this role owns campaign planning, budget management, and performance dashboard development in close partnership with internal business divisions and an external agency portfolio. The wider marketing team relies on this work to translate analytical insights into refined media and conversion plans that maximise marketing contribution and deliver measurable results across all channels.

Key Deliverables

• Work closely with business divisions, the wider marketing team, and the agency portfolio to develop and complete campaign plans and deliverables.
• Support the development of audience strategies to champion the customer from all perspectives.
• Develop performance dashboards and define actions to build marketing contribution.
• Monitor campaign performance and external market factors on an ongoing basis to review and refine plans and drive the best possible results.
• Analyse results and draw valuable, practical insights to communicate across a wider partner group.
• Ensure accurate and effective day-to-day budget management.
• Stay abreast of the latest brand thinking, brand communications plans, and customer insight, and apply to conversion plans.

Qualifications & Experience

• Proven marketing experience, preferably in a B2B environment.
• Experience working with internal business divisions and external agencies.
• Strong partner management skills with the ability to clearly articulate plans.
• Strong analytical skills.
• Understanding of marketing communications development.
• Ability to work well in a team and under pressure.
• Ability to take ownership of tests and project plans.

Assistant Marketing Manager shapes brand equity and in-store execution for a CPG portfolio by supporting annual business plan delivery, consumer communication campaigns, and media strategy across multiple channels. Success in the position means translating category and brand data into actionable business-building recommendations while managing multi-million-dollar marketing budgets and leading in-store innovation programming.

Areas of Ownership

• Support the manager in delivering the growth agenda on the brand, including supporting the execution of key elements within the annual business plan.
• Support the manager in planning and executing consumer communication campaigns and media strategies across multiple mediums.
• Lead the in-store execution agenda to support innovation and brand programming.
• Gather and analyse brand and category-specific data to understand consumer trends.
• Develop business-building recommendations.
• Manage multi-million-dollar marketing budgets.

Education & Experience

• University degree in Business, Commerce, or Marketing.
• Previous marketing experience is an asset, with co-op experience at CPG companies preferred.
• Basic understanding of brand positioning, copy strategy, and media concepts and terminology.
• Excellent quantitative and analytical problem-solving skills.
• Strong interpersonal and communication skills.
• Outstanding organisational skills.
• Ability to manage multiple projects and meet deadlines.

The Assistant Marketing Manager produces deep-dive competitive research, content strategies, and sales presentations across global ingredients media platforms to support product launch and category growth within the food industry. Reporting to marketing leadership and collaborating with cross-functional teams including sales, R&D, and creative vendors, this role advances the organisation's commercial positioning by delivering actionable market insights and well-maintained marketing assets.

Role Responsibilities

• Conduct deep-dive research into targeted accounts and identify new products, product strategies, and categories.
• Identify, analyse, and anticipate consumer and market trends and opportunities to maximise competitive positioning.
• Provide analysis on internal aspects of various product categories and define breaks in product line trends that highlight significant changes in category growth or decline.
• Keep the sales team apprised of current trends and customer-specific insights.
• Utilise market research tools to dissect data and provide insights into the growth and use of almonds in various product categories.
• Conduct competitive analysis of key competitors and summarise key market trends among focused customers.
• Build strong collaborative partnerships with cross-functional team members to successfully develop and launch new products.
• Assist in the development and implementation of marketing plans, programmes, and budget preparation.
• Develop, manage, and execute communication strategies across global ingredients media platforms, including the website, LinkedIn pages, and a blog.
• Assist in managing the monthly food and wine wrap, including developing monthly copy and maintaining a calendar of subject matter.
• Negotiate annual contracts with creative vendors and maintain the copy database.
• Make minor adjustments to the website using WordPress.
• Assist in proofreading materials, including sales presentations, press releases, and monthly market postings.
• Develop a portfolio of basic sales presentations for general use, organise them on the shared drive, and work with the sales team to develop and customise presentations for customers.
• Develop and implement a coding system for presentations and collateral materials to ensure the most current content is in use.
• Maintain the database of project estimates and spending to coordinate budget preparation and adherence.
• Coordinate trade show activities, including booth design, communications, collateral, sample shipping, and invoice processing.
• Run detailed searches using Mintel and Euromonitor, keep staff updated on current trends, and provide ongoing research for use in magazine wrap copy.

Required Qualifications

• Bachelor's degree in English, Communications, or Marketing.
• 3 years of brand marketing or product marketing experience in the food industry.
• Advanced proficiency in Excel for analysis, creating spreadsheets, and graphs, with above-average expertise in PowerPoint.
• Knowledge of SAP and experience working with WordPress and Mailchimp.
• Strong analytical and written communication skills.
• Skilled in executing detailed processes while maintaining a high level of organisation.

Embedded within SCC's New York City headquarters, the Assistant Marketing Manager develops competitive insights, value propositions, and content to position and advance SCC's technology solutions across sales, partner, press, and analyst audiences. Working closely with the Technology team and field readiness functions, this role refines product roadmaps and pricing models to drive awareness, adoption, and commercial success across the product portfolio.

Day-to-Day Responsibilities

• Develop competitive insights to deliver the right solutions and messaging to the market.
• Build and validate value propositions, messaging, and guidance for the field, partners, press, and analysts.
• Build content to land a differentiated story to different audiences with compelling business value backed by customer evidence.
• Work with field and partner readiness teams to ensure roadmap, value proposition, positioning, and messaging are effectively communicated.
• Provide feedback into product planning to guide future product roadmaps.
• Partner with business planning on business and pricing models for capabilities and products.
• Partner with technical product management to deliver the right technical guidance and readiness.

Professional Experience

• 4 years of marketing-related work experience.
• Experience working in the telecom industry is highly preferred.
• Must understand marketing go-to-market strategies, including messaging and positioning to different audiences.
• Must be technically curious to understand product capabilities to effectively market them.
• Highly motivated and results-driven with strong storytelling skills, technical aptitude, leadership skills, and business acumen.
• Exceptional oral and written communication abilities with strong interpersonal skills and the ability to interact with technical and business leaders.
• Must be able to organise, clearly prioritise, and manage multiple projects simultaneously and drive them to completion.
• Must have experience working and building relationships with third-party vendors and partners.

Reporting to the Country Marketing Manager, the Assistant Marketing Manager oversees the full lifecycle of segment marketing plans and sales campaigns, from research and value proposition development through measurement and deployment, to grow volume, revenue, and profit within targeted segments. Collaborating with competitive analysis groups and customer-facing teams, this role translates buying behaviour research into messaging that reaches consumers through all communications channels.

What You'll Do

• Manage project lifecycles, including project scope, resources, schedule, initiation, start-up and design, building, and deployment.
• Develop project plans, including detailed milestones and work breakdown structures, and assign tasks to resources to ensure projects are completed on time and to specification.
• Design and implement communication plans to ensure those affected by projects are informed and updated.
• Analyse research information to develop a value proposition that clearly articulates positioning.
• Provide subject matter expertise to clarify product positioning and make changes to plans when necessary.
• Implement measurement plans to ensure effective tracking of marketing activities.
• Visit customers and maintain regular communication to develop projections and insights on customer needs.
• Conduct research to understand segment trends and identify opportunities to enhance the value proposition.
• Work with competitive analysis groups to gather information related to targeted markets.
• Champion the customer value proposition and training.

Background & Experience

• Bachelor's degree or postgraduate diploma in Business Administration, Management, or Marketing, or equivalent.
• Experience in sales is advantageous.
• Strong analytical, planning, and organisational skills with attention to detail.
• Ability to manage external and internal stakeholders and adhere to policies and procedures while balancing customer needs.
• Good communication and interpersonal skills.
• Proficiency in Microsoft Office applications, with strong Excel literacy.

As the Assistant Marketing Manager, this role advances Ocean Spray's professional ingredient business by developing annual base marketing plans, managing agencies and third-party vendors, and driving commercialisation strategies for product line extensions that increase customer demand for OSP ingredients. The OSP Business Development and Innovation teams rely on this work to support global agents, monitor competitive activity, and deliver insights that feed the long-range commercial growth plan.

Scope of Work

• Develop annual base business marketing plans that meet commercial growth objectives.
• Support the Business Development Team and global agents on local marketing and business-building opportunities.
• Manage agencies and third-party vendors that support base marketing and business development programmes.
• Monitor and report on marketing activities and budget status on a monthly basis.
• Monitor all competitive activity and recommend actions as necessary to ensure achievement of revenue and market share goals.
• Drive the commercialisation strategies and tactics for product line extensions.
• Provide insights and recommendations to the development of the long-range plan.

Education & Experience

• Bachelor's degree in Marketing required.
• Master's degree preferred.
• 3–5 years of experience in marketing planning, new product launch, consumer insights, and project management in a CPG company, advertising agency, or marketing consultancy.
• Strong Excel, Word, and PowerPoint skills.
• Excel VBA programming is a plus.
• Excellent project and time management skills with the ability to communicate across all levels of the organisation.
• Skills across marketing excellence competency areas, including alignment with corporate objectives.
• Ability to present to stakeholders and executives.

Assistant Marketing Manager develops and executes integrated brand marketing plans, spanning new product launches, advertising campaigns, media planning, and KOL programmes, to build brand equity and maximise long-range profitability within the FMCG or lifestyle retail sector. The work directly supports commercial growth by ensuring marketing communications resonate with target consumers and that key external partners are managed effectively across all brand and product range initiatives.

Job Functions

• Participate in new business marketing procedures and control setup.
• Work with business leaders to define consumer targets and develop propositions and programmes to drive business from those targets.
• Lead the formulation and execution of marketing plans to build brand equity.
• Ensure readiness and timely execution of planned marketing activities, including new product launches, advertising campaigns, media planning, consumer events, KOL programmes, and promotions.
• Ensure marketing communication messages resonate with the target consumer.
• Lead product range planning to maximise long-term profitability.
• Manage key external partners effectively.

Minimum Qualifications

• University degree in Marketing, Business Administration, or a related discipline.
• Minimum of 8 years of relevant experience in brand management in the FMCG or lifestyle retail industry.
• Strategic thinker with demonstrated experience in brand building and positioning.
• Responsible, independent, self-motivated, creative, and people-oriented with strong attention to detail.
• Able to work under pressure and commit to deadlines and quality standards.
• Excellent spoken Cantonese, Mandarin, and English.

Reporting to marketing leadership, the Assistant Marketing Manager oversees brand marketing programmes, including online and offline promotions, PR events, and pop-up store support, for a premium consumer electronics brand, building strategic partner relationships to ensure smooth campaign launches. Collaborating with cross-functional teams, PR agencies, and vendors, this role produces market and competitive intelligence that informs brand positioning and consumer insight generation.

Operational Focus

• Assist in developing and implementing brand marketing programmes, including online and offline promotions, PR events, and other marketing activities.
• Work closely with cross-functional teams, PR agencies, and vendors to ensure smooth campaign launches.
• Build and maintain long-term relationships with key strategic partners through joint promotions or events.
• Provide support for pop-up stores, marketing events, and exhibitions as required.
• Review content of press releases and media kits.
• Monitor market and competitive brand analysis and manage up-to-date marketing intelligence.
• Conduct market research and analyse consumer data for insight generation.

Knowledge Skills & Abilities

• Degree or above in Marketing, Business, Communications, or equivalent fields.
• At least 5 years of experience in brand marketing for premium consumer goods.
• Solid experience in developing and executing email marketing campaigns is a plus.
• Proficiency in MS Office applications and Chinese word processing.
• Good command of written and spoken English and Chinese.
• Proactive, self-motivated, detail-oriented, and well-organised.

As the Assistant Marketing Manager, this role manages a team to design and execute marketing campaigns and agency incentive programmes that drive sales, strengthen intermediary relationships, and ensure compliance with corporate and regulatory standards in the insurance sector. The insurance marketing function relies on this work to roll out training programmes for intermediaries, implement strategic business projects, and review procedures that sustain efficiency and regulatory excellence.

Strategic Responsibilities

• Develop marketing plans and manage the team to execute marketing campaigns and agency incentives to meet sales targets and promote corporate branding.
• Guide team members in rolling out marketing activities to achieve effectiveness and efficiency.
• Design and develop innovative electronic tools to drive sales activities.
• Implement business strategic projects to assist in hitting business objectives.
• Design and conduct training for intermediaries to enhance their knowledge and selling skills.
• Review procedures and guidelines to achieve efficiency and excellence.
• Ensure compliance with corporate standards as well as legislative and regulatory requirements.

Requirements

• University degree in Business Administration, Marketing, or an insurance equivalent.
• 5–7 years of relevant experience in marketing activities and agency incentives.
• 1–2 years at a managerial level.
• Professional qualification in the insurance industry, such as ACII or ANZIIF, is preferred.
• Experience in handling and meeting the expectations of intermediaries and distributors is preferred.
• Familiarity with insurance market trends, industry rules, and practices.
• Experience managing a team.

Assistant Marketing Manager runs new market development, client relationship management, and cross-functional coordination to advance sales strategies and business creation across cluster countries within an engineering or industrial environment. The work directly supports revenue growth by identifying new business opportunities, managing multiple prospect pipelines independently, and ensuring overall organisational strategy and goals are consistently met.

Key Responsibilities

• Plan and oversee new marketing initiatives and find and develop new markets to improve sales.
• Manage and retain relationships with new and existing clients.
• Manage business creation, marketing plans, sales strategies, and coordination with cluster countries, including the development of new business opportunities and customer relationship management.
• Research organisations and individuals to find new opportunities.
• Work closely with other functions to ensure overall strategy and goals are met and to deliver winning products.

Qualifications & Experience

• Bachelor's or Master's degree in engineering or a related field.
• Minimum of 5–6 years of experience in sales or marketing.
• Proficiency in MS Office and good command of English, both written and spoken.
• Ability to manage multiple prospects and tight schedules independently as well as within a team.
• Good appearance with excellent communication, interpersonal, and customer relationship management skills.