ADVERTISING SPECIALIST JOB DESCRIPTION

An Advertising Specialist manages the full paid media workload: campaigns go live, budgets get spent against targets, and ROAS numbers land on client dashboards. Without someone in this seat making daily bid adjustments and reading performance data against conversion goals, spend accumulates without direction and clients lose confidence fast. The role sits inside a marketing or agency team, owning paid search, paid social, display, and retargeting channels across multiple client accounts or internal business lines. Platform certifications such as Google Ads and Meta Blueprint are standard entry expectations, and performance is measured against cost-per-acquisition and return-on-ad-spend benchmarks that reset every reporting cycle.

As the Advertising Specialist, you own the setup, optimization, and performance reporting of paid media campaigns spanning search, social, display, and retargeting channels, translating client or business objectives into channel strategies that hit defined ROAS and CPA targets. You work within a marketing or agency team, collaborating daily with account managers, content and creative teams, and analytics stakeholders to keep campaigns on budget and performing against agreed benchmarks.

Career Impact: Hands-on ownership of multi-channel paid media campaigns across real client portfolios builds the kind of measurable results record that advances careers toward Senior Specialist or Media Strategist roles within three to five years.

Business Impact: The paid advertising budgets this role manages are the primary lever for client revenue growth and brand visibility, meaning well-run campaigns directly affect client retention and account expansion.

Growth Opportunity: Exposure to paid search, paid social, programmatic, and attribution modeling in a single role expands your technical scope faster than single-channel positions, opening paths into media strategy, performance marketing leadership, or account management.

• Own paid search, paid social, display, and retargeting campaigns for assigned accounts, ensuring alignment with client goals and budget parameters.
• Monitor campaign performance daily, adjusting bids, targeting, and creative rotation to maintain impression share and hit CPA targets.
• Develop and execute A/B tests across ad copy, audience segments, landing pages, and visual assets to improve conversion rates.
• Analyze performance data across channels and produce clear reports for account managers and clients on a weekly and monthly cadence.
• Build and refine audience segments including custom, lookalike, and retargeting pools to improve targeting precision.
• Coordinate with creative and content teams to brief and deliver ad assets that meet channel specifications and campaign objectives.
• Conduct keyword research and competitive analysis to identify growth opportunities within active and prospective accounts.
• Support campaign budget forecasting and reconcile monthly spend against approved allocations.

Hiring teams weigh ROAS results heavily, so presenting campaign duties on a resume shows the right framing for those expectations.

• Bachelor's degree in marketing, advertising, communications, or related field, or equivalent work experience.
• 2 or more years of paid digital advertising experience, with direct ownership of campaigns in at least two paid channels.
• Demonstrated ability to interpret campaign performance data and translate findings into actionable optimization decisions.
• Proven experience managing advertising budgets, pacing spend to monthly targets, and reconciling actuals against forecasts.
• Working knowledge of audience segmentation strategies including custom audiences, lookalike modeling, and retargeting.
• Strong written and verbal communication skills, with the ability to present performance results clearly to non-technical stakeholders.
• Ability to manage multiple accounts or campaigns simultaneously while maintaining accuracy and meeting reporting deadlines.
• Solid analytical and numerical aptitude, including comfort working with large data sets in spreadsheet environments.

Paid social and search are now expected together, and advertising specialist skills employers screen for maps how those requirements cluster.

• Google Ads or Meta Blueprint certification held at time of application, with commitment to maintaining active status.
• Experience with programmatic advertising channels including display, video, or audio buying through a demand-side platform.
• Familiarity with conversion tracking implementation and troubleshooting, including pixel-based and server-side methods.
• Prior agency experience managing five or more concurrent client accounts across different verticals.

• Cost-per-acquisition (CPA) vs. target, measured per campaign and account on a weekly basis.
• Return on ad spend (ROAS) against client-approved benchmarks, reported monthly with variance commentary.
• Impression share percentage across paid search campaigns, tracked against monthly budget utilization.
• A/B test velocity: number of active experiments running per account per month, with documented outcomes.
• Campaign pacing accuracy: actual monthly spend as a percentage of approved budget, targeting within 5%.
• Typical tools: paid search platforms (commonly Google Ads or Microsoft Ads); paid social platforms (commonly Meta Ads Manager); analytics (commonly Google Analytics).

Mapping Google Ads and Meta Blueprint certification requirements to salary benchmarks for this career frames the long-term picture.

• Base Salary Range: $52,000 to $72,000 annually, depending on experience and market.
• Bonus: Performance-based bonus of 5% to 10% of base, tied to account and campaign KPIs.
• Equity: Typically not offered at this level in agency settings.
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company.
• PTO: 15 to 20 days annually, plus standard federal holidays.
• Common Perks: Professional certification reimbursement, remote or hybrid scheduling, and continuing education stipends.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Work authorization in the United States is required; employment is contingent on the candidate's right to work without visa sponsorship unless otherwise specified. All qualified applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the hiring process and in the performance of job duties upon request. A background check will be conducted as a condition of employment.

Match ROAS requirements to a resume that reaches the people who decide.

The Advertising Specialist delivers brand-consistent advertising materials for both new and current customers by managing invoice processing, fleet coordination, collateral development, and campaign reporting within SCI's Advertising team. Working closely with key internal stakeholders, outside vendors, and agency partners, the Advertising Specialist supports the full project lifecycle from briefing through creative to ensure on-budget, on-brand execution.

Key Responsibilities

• Process all department invoices monthly, maintain a monthly tracking sheet, and work closely with vendors to ensure timely receipt.
• Generate budget exceptions, Purchase Requisitions and Purchase Orders for new projects and coordinate related accruals.
• Prepare monthly forecasting summary to reconcile estimates and invoices and ensure budgets are on track.
• Maintain the Advertising department's fleet of vehicles, including ordering, licensing, shipping, repairs and returns.
• Provide Brand Identity consultation on a project-by-project basis for various departments and act as a liaison between SCI Advertising and other internal teams.
• Attend agency status and creative meetings, follow up on action items, and support short-term project progression.
• Lead and manage assigned projects and smaller campaigns from briefing through creative, keeping the Manager informed.
• Respond to dealer requests for advertising materials, inquiries, and consultation; coordinate and develop presentations and communications for the advertising group as required.
• Support and participate at National Marketing events, including set-up, tear down, and brand representation.
• Manage development of collateral materials including brochures and point-of-purchase materials, ensuring timelines, budgets and BI Guidelines are met.
• Proofread all content for accuracy from a product and communications standpoint, coordinating with internal stakeholders as necessary.
• Ensure new model brochures are available before start of sale and monitor printed inventory to fulfil dealer orders.
• Contribute to post reports, monthly advertising summaries, and distribute reports to monitor campaign performance, coordinate and distribute model or brand research from vendors to appropriate stakeholders for new model agency briefs.

Required Qualifications

• Post-secondary degree or diploma in marketing or equivalent.
• Minimum 3 years of proven advertising experience in an agency or marketing environment.
• Proven budget management and tracking experience.
• Automotive experience an asset.
• Excellent time management, prioritizing, organizational and multi-tasking skills.
• Problem solving, analytical and basic accounting skills.
• Proficient with all Microsoft Office programs, especially PowerPoint and Excel.
• Web and social media savvy.
• Valid driver's license.
• Attention to detail with excellent proofreading and written and verbal communication skills.
• Hardworking, resourceful, creative and strategic thinker and team player.
• Bilingualism in English and French would be a definite asset.

Reporting to internal team leadership, the Advertising Specialist builds deep expertise in the advertising platform and serves as the primary point of contact for clients and revenue teams on all platform-related technical, business, and how-to questions. Partnering with engineering, product, finance, and partnerships, this role owns Level 1 incident resolution and Knowledge Base development to sustain top-notch client support within established SLAs.

Primary Duties

• Act as the primary point of contact for clients and revenue teams on all platform-related questions.
• Provide Level 1 Support ensuring platform-related incidents and how-to questions are addressed within established SLAs.
• Provide white-glove support to customers by answering questions or escalating to internal teams.
• Work closely with engineering, product, finance, and partnerships to troubleshoot and resolve platform-related problems.
• Take initiative on tickets that can be completed without Development Team assistance and support Sales team in successful campaign delivery.
• Help identify and resolve pixel, tracking tag, and campaign-related issues on the platform.
• Develop innovative approaches to resolve problems of various complexities.
• Manage platform support articles and contribute to the Knowledge Base by creating and updating articles.
• Be available for on-call and after-hours support to quickly respond to unpredicted issues and assist team members on daily tickets.

Skills & Qualifications

• Bachelor's degree in business, marketing, engineering, or computer science.
• Basic to intermediate knowledge in Digital Advertising; Digital IAB Certification and/or Google Analytics Certified preferred.
• 1+ years of experience in technical business analysis or data analysis.
• 1–3 years of ad campaign troubleshooting and identifying root causes of technical issues.
• Experience with Google Tag Manager, DoubleClick Campaign Manager, or tracking platforms is a strong plus.
• Exceptional critical thinking, analytical skills, and meticulous attention to detail.
• Strong emotional intelligence and ability to forge relationships with employees at all levels.
• Ability to set priorities, manage time, work with minimal supervision, and handle multiple competing priorities simultaneously.
• Great communication skills for providing white-glove customer support.

Sitting at the intersection of ecommerce performance and client strategy, the Amazon Advertising Specialist owns search and display campaign creation, management, optimization, and reporting for an assigned client portfolio utilizing Amazon Sponsored Ads and the Amazon Demand Side Platform. Operating across diverse product categories and the local ecommerce landscape, this role builds brand awareness and drives sales by leveraging Amazon Attribution and Amazon Marketing Cloud to surface actionable insights.

Duties

• Own Amazon search and display (DSP/OTT) performance advertising for an assigned set of clients.
• Create, implement, manage, and report on Amazon advertising strategies aligned with client goals.
• Collaborate with internal and external stakeholders to maximize performance for the client's Amazon business.
• Proactively research industry trends and best practices and communicate internally to knowledge share.
• Engage frequently and professionally with clients via email, phone, and in-person.
• Apply strategic thinking, flawless execution, and insightful data analysis to identify opportunities and deliver sales-driving initiatives.
• Utilize Amazon Attribution and Amazon Marketing Cloud to gain additional insights and increase performance.

Requirements

• Amazon advertising accreditation at date of hire or commitment for accreditation within 30 days; experience with Amazon SaaS Advertising Technologies preferred.
• 1/2+ years' experience with Amazon digital advertising, with emphasis on paid search, display, and programmatic advertising.
• Agency experience with a focus on Amazon programmatic display and search advertising.
• Strong client-facing, consultative approach to developing and managing business relationships.
• Strong data analysis abilities including Excel v-lookups, pivot tables, and basic functions, with analytical and strategic capabilities.
• Excellent attention to detail, accomplished verbal and written communication skills, and ability to multitask and prioritize.
• Arabic language skills required.
• Innovative thinker, adept at learning new tools, comfortable with uncertainty, and able to scale knowledge in a rapidly changing environment.

A key member of the advertising team, the Digital Advertising Specialist leads production of advertising creatives across paid search, display, and social channels from planning through publishing to accelerate demand and brand awareness. Collaborating across program managers, content teams, design, and data and analytics functions, this role shapes campaign strategy, maintains advertising dashboards, and evaluates emerging digital technologies to improve organizational performance.

Functions

• Manage production of advertising creatives for paid media channels including search, display, and social, from planning to publishing.
• Consult with program and campaign managers to establish overall campaign strategy and collaborate with content team to develop advertising messaging framework.
• Build creative briefs and work with design team to execute.
• Support management of paid media channels, primarily social, including campaign setup, monitoring, and optimization.
• Measure, analyze, and report campaign performance, addressing areas for improvement with program and campaign managers.
• Liaise with data and analytics teams to maintain advertising dashboards and leverage reporting platforms to determine campaign success criteria.
• Manage advertising budget tracker, review campaign invoices, and evaluate emerging digital technologies and strategies for the organization.
• Document and communicate advertising best practices and identify areas for process or tactical improvement across the organization.

Experience & Qualifications

• Bachelor's or higher in marketing, advertising, business, or related field.
• 3+ years of digital marketing or advertising with direct experience in paid social and a proven track record of producing and analyzing successful digital campaigns.
• Experience at a B2B software company or agency and working collaboratively with creative and technical teams.
• Demonstrated capacity for developing digital marketing and advertising strategy.
• Experience with Salesforce, marketing automation tools, and design software such as Photoshop and InDesign.
• Strong analytical and communication skills with the ability to make complex ideas easily understandable, including proficiency in spreadsheets and presentations.
• Self-starter with the ability to manage multiple projects simultaneously and work well in a cross-functional team environment.

Embedded within the Brand Marketing Division, the Digital Advertising Specialist supports the advertising manager in planning, managing, and implementing advertising initiatives across three business streams including the SC, Host Country, and Tournament. Working closely with Host Country projects, research agencies, and external suppliers, this role shapes campaign development and market research execution to advance the division's Marketing Strategy roadmap.

Core Functions

• Support planning and implementation of advertising and event promotion activities across the SC, Host Country and Tournament.
• Attend advertising strategy meetings and brainstorm on creative advertising ideas and plans.
• Work closely with Host Country projects and departments on all advertising-related documents, briefs and campaigns.
• Lead the development of creative briefs for the advertising agency.
• Contribute to the development and launch of advertising campaigns aligned with the department's vision and Marketing Strategy.
• Support the development of both high-level and detailed project plans for the Advertising unit.
• Organize and process complex information and manage conflicting and changing deadlines.
• Manage accurate progress reporting and provide regular updates to the advertising Manager on project status.
• Contribute to the development of Concept of Operations documentation and Market research projects in collaboration with research agencies.
• Support the advertising manager in monitoring external agencies and suppliers and assist in preparing tender documentation.

Qualifications & Experience

• Bachelor's degree in Advertising, Marketing, Business Administration, Media, Public Relations, Communications or relevant discipline.
• Relevant postgraduate qualification would be an advantage.
• Minimum 6 years' experience in marketing and advertising, including developing media buying and promotional campaigns.
• Solid understanding of regional markets, advertising policies and regulations.
• Strong strategic thinker with high attention to detail and strong management, communication and creativity skills.
• Proactive work ethic with the ability to work autonomously under pressure and on tight timelines as a team player.
• Positive attitude, patience, persistence and commitment to delivering the highest quality output.
• Excellent writing skills in English; knowledge of Arabic is an advantage.

Consistent client account growth depends on the Digital Advertising Specialist, who owns day-to-day campaign management, performance analysis, and forecasting across Paid Search, Paid Social, Video, and Programmatic channels. Based within an agency-style account structure, the Digital Advertising Specialist works alongside Account Managers to deliver data-driven action plans and research that shape long-term channel strategy.

Accountabilities

• Manage digital media campaigns (Search, Social, Video & Programmatic) for assigned client accounts on a day-to-day basis.
• Manage campaigns to clients' weekly, monthly, and annual goals.
• Analyze performance data and provide appropriate action plans based on conclusions.
• Work closely with Account Managers to communicate about client campaigns.
• Conduct research, modeling, forecasting, and experimentation development and execution.

Technical Qualifications

• 4+ years' experience in digital advertising; agency experience is a plus.
• Google Ads, Google Analytics, Microsoft Ads, Amazon Advertising, and Facebook Blueprint certifications are a plus.
• In-depth knowledge of Paid Search (Google Ads, Google Shopping, Microsoft Ads), Paid Social (Facebook & Instagram), Analytics (Google Analytics), and Tag Management (Google Tag Manager); e-commerce and feed experience are a plus.
• Understanding of the digital ecosystem with creative problem-solving and strong analytical abilities including passion for data and presenting insights.
• Attention to detail, excellent time management, ability to multitask and prioritize, and flexibility under pressure.
• Highly coachable, eager to learn, and demonstrates ability to be a great teammate.
• Direct, comfortable giving and receiving constructive feedback, and maintains high personal standards.

As the Paid Advertising Specialist, this role builds and manages multi-channel PPC campaigns across Google Ads, Facebook, and Instagram for leading eCommerce brands, with ongoing responsibility for optimisation, 3-month growth planning, and results reporting. The eCommerce team relies on this work to translate client business goals into paid advertising strategies that deliver measurable improvements in traffic, conversions, and user engagement.

Activities

• Develop paid advertising strategies incorporating cross-channel delivery, clever marketing tactics, and creative thinking.
• Develop and implement quality paid advertising and PPC campaigns for leading eCommerce brands.
• Continually optimise campaigns to deliver the best results to clients.
• Develop optimisation and 3-month growth plans to identify next opportunities for clients.
• Meet directly with clients alongside team members to understand their business and translate it into a PPC strategy that achieves their objectives.
• Report on results using metrics such as traffic, conversions, and user engagement with ads and the website.
• Deliver exceptional customer service to external clients and internal teammates by meeting deadlines, being proactive, and remaining flexible.

Position Requirements

• Confident in building and managing multi-channel campaigns across Google Ads, Facebook and Instagram that deliver results.
• Able to effectively use campaign objectives, allocate budgets, tailor audience targeting, set up split tests, and continually optimise performance.
• Strong analytical and numerical skills with the ability to analyse results and improve campaign performance through data.
• Able to develop campaign ideas, ad copy, and messaging hooks based on an understanding of consumer behaviour.
• Comfortable in a fast-paced agency environment juggling 5–10 clients and managing own workload to hit deadlines.
• Comfortable in conversation with clients and business partners with ability to build genuine relationships.

Programmatic Advertising Specialist leads programmatic campaign execution across Display, Video, Audio, and ATV on platforms including GDN, DV360, TTD, and Trueview, owning audience segmentation, creative development guidance, and retargeting strategy. Success in the position means driving incremental conversions and revenue through rigorous A/B testing, new channel experimentation, and close cross-functional collaboration with PMM and Design.

Operational Focus

• Focus on Programmatic Advertising across Display, Video, Audio, and ATV.
• Plan, execute and optimise campaigns on media buying products including GDN, DV360, TTD, Trueview, and mobile DSPs for acquisition, activation, and retention.
• Lead creative, audience segmentation, placement and network selection, and 3rd-party tool evaluation.
• Guide the creative development process using industry best practices in partnership with PMM and Design.
• Test new channels to promote incremental conversions and revenue and take GDN campaigns to the next level with a defined retargeting strategy.
• A/B test creatives, landing pages and copies to drive aggressive growth targets and collaborate closely with different teams.

Knowledge Skills & Abilities

• Bachelor's and/or Master's degree in Business Administration, Economics, Communication, Cultural Science, Applied Linguistics, or similar.
• Strong background in Display marketing with hands-on experience in GDN, Taboola, Outbrain and/or other Native and programmatic channels.
• Passion for online marketing and Display, with good insight into creative and audience segmentation.
• Demonstrated ability to synthesize, prioritize, and drive results with high urgency and creative, strategic, agile thinking.
• Strong organizational, communication, and interpersonal skills with fluency in English and a desire to win with a strategic, innovative mindset.
• SQL knowledge is a plus.

The Advertising Specialist delivers web, social media, and collateral support across a property environment by maintaining digital and in-house file inventories, coordinating cross-departmental requests, and supporting the Marketing Manager's strategic and tactical goals. Working closely with all property departments, this role builds positive interdepartmental relationships and monitors initiative progression to ensure brand representation remains accurate and consistent.

Key Deliverables

• Support Marketing Manager in achieving strategic and tactical goals.
• Facilitate completion of all property collateral materials, including maintaining inventories of in-house and digital files.
• Coordinate with other departments regarding special requests, projects and events.
• Develop and maintain web, social media, and electronic reader board messages and marquees.
• Assist in establishing and maintaining positive relationships with all departments, including supporting initiatives and monitoring progression and success.

Education & Experience

• Preferred BA or BFA or a minimum of 2 years of Advertising or Marketing experience.
• Knowledge of digital cameras, file formatting and mobile devices.
• Capable of working on both Mac and PC platforms with proficiency in Microsoft Office software.
• Literate and fluent in English with excellent written and oral communication skills.
• Excellent communication skills, ability to multitask in a fast-paced environment, and ability to uphold the highest level of integrity in all situations.
• Acts as a role model to team members, adheres to all regulatory, company and department policies and procedures.
• Physical requirements include ability to grasp, hold, reach, bend, use a step stool, climb stairs, and move quickly throughout the property, visual and auditory range must include near, far, and immediate environment.

Reporting to the marketing team, the Digital Advertising Specialist builds and manages paid social media campaigns across Meta/Facebook, Instagram, TikTok, YouTube, LinkedIn, Snapchat, Twitter, and Google Ads, with ongoing responsibility for audience setup, A/B testing, and performance optimisation. Partnering with in-house designers and marketing professionals, this role leads integrated campaign development and applies analytics tools including Facebook Pixel and Conversions API to improve results across the campaign period.

Role Responsibilities

• Implement and manage paid social media campaigns across Meta/Facebook, Instagram, TikTok, YouTube, LinkedIn, Snapchat, Twitter, and Google Ads.
• Analyse social media strategy and digital marketing results and adjust spend and strategy where required.
• Create data reports and identify and capitalise on paid social trends.
• Conduct audience setup and research including custom, saved and lookalike audiences.
• Brief in-house designers to create digital assets and create A/B testing to analyse best course of action.
• Optimise ads across campaign period and work with marketing professionals to develop integrated social media marketing campaigns.
• Apply working knowledge of social measurement and analytics tools including Facebook Pixel, Conversions API and Google Analytics, experience with CRM platforms such as Tradeable Bits preferred.

Background & Experience

• Facebook Ad Certification preferred.
• Experience in paid social media ads including Meta/Facebook, Instagram, and TikTok; experience in Google Ads and SEM skills required.
• SEO knowledge preferred.
• Sound knowledge of all social media channels for marketing purposes and proven ability to tell a story with data.
• Passion, creativity and innovation in paid digital media campaigns to accomplish desired results.

Sitting at the intersection of SEO oversight and paid campaign execution, the Digital Advertising Specialist owns search, display, video, retargeting, and social advertising campaigns while managing Google Analytics and Tag Manager accounts with conversion setup and tracking. Operating across strategy, planning, and discovery working sessions, this role leads keyword strategy development and A/B testing to deliver measurable improvements in ad performance and digital marketing efficacy.

Job Functions

• Oversee Search Engine Optimisation (SEO) for the company website and create structured search, display, video, retargeting, and social advertising campaigns.
• Create keyword strategies for content development and improvement.
• Monitor campaigns daily to optimise ad performance and manage ad spend.
• Organise and manage Google Analytics and Tag Manager accounts, including conversion setup and tracking.
• Create campaign goals, KPIs, and easy-to-understand presentations to convey campaign performance and efficacy.
• Conduct frequent A/B testing across copy, ad platforms, audience segments, and visuals.
• Participate in team working sessions for strategy, planning, and discovery of new opportunities, messaging, and tools.

Education & Experience

• Bachelor's with 2–5 years of professional experience in digital advertising, SEO, and/or digital marketing.
• Google career certificate or equivalent in data analytics or digital marketing.
• Familiarity with the government and/or recruiting space.
• Experience with Marketo, Wordpress, and supporting data visualisation efforts.
• Proficiency with MS Office suite including Teams, Excel, and SharePoint.

A key member of the ad operations team, the Digital Advertising Specialist leads campaign launches, monitoring, and optimisation in Google Ad Manager and other ad servers while fulfilling Google Ads, paid social, and DSP display and video campaigns. Collaborating across the Ad Operations Manager and order management systems, this role builds accurate pacing reports and QA processes that keep client campaigns running correctly and on schedule.

What You'll Do

• Launch, monitor and optimise digital campaigns in Google Ad Manager and other ad servers and analyse data from Google Analytics and other analytics platforms.
• Manage the QA process for creative assets and troubleshoot technical or performance issues.
• Monitor digital order queue and process orders and implement projects in the Project Management System.
• Assist the Ad Operations Manager in pulling weekly reports to ensure campaigns are pacing and running correctly.
• Manage and fulfil Google Ads campaigns, paid social media campaigns, and display and video campaigns in various DSPs.

Education & Experience

• Bachelor's degree in Communication, Marketing, or related field.
• 1–2 years of media planning, buying and reporting experience.
• Knowledge of digital marketing basics, analytics, and the role of advertising in a strategic marketing plan.
• Google Ad Manager, Google AdWords, programmatic, and Facebook advertising experience.
• Positive attitude and excitement to learn.

Embedded within the Rukundo International communications team, the Advertising Specialist (Volunteer) builds and manages Facebook Ads Manager campaigns generating leads, donations, and sales at a rate of one to three ads per month to advance the organization's fundraising strategy. Working closely with the design team and comms team, this role shapes custom audience creation, ad effectiveness analysis, and brainstorming for Google Ads and broader marketing initiatives.

Areas of Ownership

• Build engaging ads that generate leads, likes, donations, and sales utilizing Facebook Ads Manager (1–3 ads per month).
• Create custom audiences and work with the design team to coordinate graphics.
• Analyse ads for effectiveness and make changes as necessary.
• Support ideas for Google Ads and brainstorm ideas for fundraising campaigns, supporting the overall marketing strategy.
• Take additional trainings as needed to stay up to date on best practices.

Professional Experience

• Marketing, Corporate Communication or Public Relations degree preferred.
• Some experience handling marketing budgets and forecasting and reporting results.
• Experience in developing communication strategies including social media platforms.
• Knowledge of digital marketing paid channels including paid search (Google AdWords), retargeting, and social network advertising (Facebook, Twitter, LinkedIn).
• Good written communication skills and ability to use social media platforms to raise awareness.
• Ability to do basic graphic design work is a plus.
• Detail-oriented, organized, enjoys learning new things, and committed to the mission of Rukundo International.

Delivering new leads and customers through pay-per-click and cost-per-acquisition campaigns depends on the Digital Advertising Specialist, who owns paid search, display, social, and retargeting campaign builds, tests, and optimisations across multiple geographic markets under the strategy of the Senior Manager, Digital Acquisition. Based within the digital marketing unit, the Digital Advertising Specialist applies keyword management, bidding strategies, competitor analysis, and audience research to maximize campaign effectiveness within daily and monthly budget targets.

Day-to-Day Responsibilities

• Develop and implement paid search, display, social, and retargeting campaigns, including building new ad groups and accounts in multiple geographic locales.
• Monitor and optimise impression share, quality score, and key metrics supporting daily and monthly budgets.
• Communicate campaign results and support development of strategies and tactics to achieve Digital Marketing goals.
• Identify opportunities for improvement throughout the customer journey and implement learnings through various touch points.
• Create and implement campaign tests to achieve actionable results and improve campaign performance.
• Stay up-to-date with digital marketing trends and potential new channels in paid search, display, social, attribution, and programmatic media buying.
• Support the strategy and setup of all paid campaigns in defined markets and collaborate with teammates to maintain a consistent brand voice across all paid programmes.
• Apply keyword management, campaign messaging, bidding strategies, creative testing, competitor analysis, and analytics across all digital advertising efforts independently and with vendors.

Education & Experience

• Bachelor's degree in Business, Marketing, Communications, Digital, or related field preferred, equivalent combination of education, training, and experience considered.
• Google and Bing Certification highly preferred.
• Direct experience in Paid Search Account Management and experience setting up and managing display advertising and retargeting campaigns.
• Experience with Google Analytics, AdWords, Bing, Facebook, and other PPC platforms; proficiency in MS Excel with comfort manipulating large volumes of data.
• Ability to execute bid changes based on pacing and performance, perform audience research, and conduct in-depth competitor analysis.
• Ability to multitask in a fast-paced environment under tight deadlines, working both independently and with a team.
• Must be legally authorised to work in country of employment without sponsorship.

As the Digital Advertising Specialist, this role executes digital advertising campaigns for a range of small to large business clients worldwide by setting up, managing, and optimising Google Ads, Facebook Ads, Instagram Ads, Bing Ads, and more, with full responsibility for conversion tracking, A/B testing, and budget evaluation. The marketing team relies on this work to translate client business goals into PPC and social media strategies that improve leads, ecommerce sales, and overall digital performance.

Scope of Work

• Set up, manage and optimise digital advertising campaigns including Google Ads (Search, Display, Shopping, YouTube, Universal App Campaigns) as well as Facebook Ads, Instagram Ads, Bing Ads and more.
• Set up conversion tracking via Google Tag Manager and Google Analytics and perform traffic analysis related to paid digital and other sources.
• Report and communicate with the client account manager regarding campaign results and opportunities for improvement.
• Develop and write creative PPC and social media advertising strategies for prospective and existing clients.
• Conduct, measure, and implement the results of A/B tests for ad copy and audience targeting.
• Evaluate budget levels, provide recommendations, and analyse client business goals to translate them into a digital marketing proposal.

Education & Experience

• Bachelor's degree or equivalent experience in Advertising.
• Proven experience as a Digital Advertising Specialist or similar role with hands-on experience running Google Ads, Facebook Ads, Instagram Ads, and other PPC platforms.
• Knowledge of conversion optimisation techniques especially relating to landing pages and websites, and other digital marketing methods including SEO, content marketing, and social media management.
• Hands-on experience with Google Tag Manager and Google Analytics.
• Strong strategic, analytical, and problem-solving skills with the ability to communicate complex technical content simply.
• Excellent written and verbal communication skills, strong organisational skills, and proven ability to meet deadlines; ability to work autonomously and thrive under pressure.

Advertising Specialist shapes SEO strategy and cross-country stakeholder education by developing on- and off-page content optimization recommendations, conducting keyword research, and coordinating live and online SEO training for teams across many countries, reporting to the Head of SEO. The work directly supports lead generation goal attainment by translating performance data into actionable next steps and keeping the organization current with global search engine and internet marketing trends.

Work Activities

• Work closely with internal and external stakeholders to develop and execute SEO strategies to exceed lead generation goals.
• Develop comprehensive recommendations for on- and off-page content optimisation.
• Analyse performance data, formulate insights, and translate them to actionable next steps.
• Conduct keyword research with a strong focus on user intent.
• Assist with building and maintaining project management processes that streamline SEO initiatives.
• Coordinate live and online SEO training supporting involved stakeholders.
• Provide recommendations and execute strategies for content development in coordination with SEO goals.
• Keep pace with SEO, global search engines, and internet marketing industry trends and developments.

Required Qualifications

• Minimum 2 years of proven SEO experience; past agency-side or international company experience preferred.
• Affinity for keyword research, keyword clustering, and CTR optimisation.
• Knowledge of Google Search Console and Excel is a must, working experience with AHREFS, JIRA, DeepCrawl, and AEM is a plus.
• Demonstrated ability to proactively drive improvement of digital KPIs via strong analytical mindset and handle multiple projects simultaneously to strict deadlines.
• Strong verbal and written communication skills with attention to detail and accuracy.
• Ability to work well independently and in a cross-cultural team.
• Fluent in English, additional language (preferably German, French or Italian) would be an advantage.

The Advertising Specialist owns paid social and display advertising campaigns end-to-end, from development and optimisation through reporting, measurement, and test planning, in direct support of Digital Strategy, Regional, Industry, Product, and Horizontal marketing teams. Working closely with brand, advertising, and marketing analytics teams, as well as regionally-located junior team members, this role builds and analyses standardised performance reports and ensures all activities align with the established measurement and reporting framework.

Performance Expectations

• Assume ownership of paid social and display advertising campaigns, including development, optimisations, reporting, measurement, and test planning.
• Work with Digital Strategy, Regional, Industry, Product, and Horizontal marketing teams to gather campaign inputs and share regular performance cadence.
• Collaborate closely with the Digital team on landing page development, optimisation, and ongoing landing experience coordination.
• Mentor regionally-located junior team members with operational oversight of their work.
• Collaborate with brand, advertising, and marketing analytics teams to build and analyse standardised reports communicating strategy and impact of paid social and display activities.
• Ensure all activities are designed and executed in alignment with the measurement and reporting framework.

Qualifications & Experience

• BS or BA in marketing, mathematics, economics or business.
• Direct experience in day-to-day execution, management, and optimisation of Paid Social and Display advertising, including directly managing paid activities in digital platforms.
• Understanding of paid social, digital advertising, and web analytics platforms.
• Proficient in Microsoft Office, specifically Excel; SQL experience is a plus; agency experience a plus.
• Demonstrated analytical and problem-solving abilities with ability to take defined strategies and execute quickly and accurately while identifying opportunities for improvement.
• Excellent oral and written communicator with strong interpersonal skills and demonstrated ability to self-manage against defined time and budget requirements.

Reporting to the enterprise marketing communications leadership, the Advertising Specialist builds and executes multichannel brand campaigns for internal and external audiences, managing agency relationships, media planning and buying, sponsorship strategy, and events and tradeshows. Partnering with CHS business unit communications teams, photographers, videographers, and freelance partners, this role shapes creative development from concept to final production files across paid, earned, and owned media to elevate CHS brand visibility.

Key Responsibilities

• Execute and develop brand campaigns and communications for internal and external channels as part of the CHS enterprise marketing communications team.
• Manage agency and partner teams in campaign planning, media planning and buying, creative concepting, and reporting results.
• Support brand sponsorship strategy by identifying new opportunities and leveraging existing sponsorships.
• Collaborate with communications teams across CHS business units to develop and adhere to best practices and SOPs for advertising, promotions, and sponsorships.
• Assist in developing and managing events and tradeshows, collaborating with internal teams and vendor partners, determining KPIs, and measuring and reporting results.
• Collaborate with photographers and videographers on imagery for advertising and promotional materials, ensuring produced content follows brand standards and augments stock libraries.
• Create, oversee, and share regular reports on campaign and brand performance.

Experience & Qualifications

• Minimum 7 years of creative development and campaign management experience in brand or agency settings.
• Experience developing and executing creative brand campaigns and creating and managing content across web, mobile, social, and print platforms.
• Experience with B2B and B2C communications and brand sponsorship management and activation.
• Experience collaborating with communications agencies from concept to final production and distribution across paid, earned, and owned media.
• Experience interfacing with corporate departments and leading internal and external teams through collaborative projects; experience managing multiple clients and campaigns with a proven track record of managing deadlines, budgets, and suppliers.
• Experience executing multimedia communications and operating independently on both strategic and tactical levels.
• Excellent communication, collaboration, and planning skills with meticulous attention to detail and ability to organise and prioritise multiple projects under strict deadlines.
• Affinity for agriculture, energy and/or cooperative audiences.

Sitting at the intersection of biddable media strategy and performance analytics, the Digital Advertising Specialist supports the Digital Advertising Coordinator by defining and implementing Paid Search, Shopping, Paid Social, and Retargeting activities while optimising campaigns to reach revenue and ROAS targets. Operating across sales, marketing, and multiple internal company functions, this role produces regular KPI reports, develops Biddable Media strategies, and shares knowledge and best practices to advance long-term business strategy.

Core Functions

• Define, plan, and implement media activities for Paid Search, Shopping, Paid Social, and Retargeting, and optimise campaigns to reach revenue and ROAS targets.
• Proactively identify potential campaign problems, propose and execute solutions, and analyse wider industry trends and their effect on account performance.
• Develop effective Biddable Media strategies and support the Digital Advertising Coordinator on digital marketing strategy including SEA, Social, Programmatic, and Affiliation.
• Build understanding of products, competition, industry, and marketing goals for each campaign or project and help plan performance marketing budgets in line with target KPIs.
• Set up and monitor campaigns across various platforms in line with corporate and campaign goals, measuring effectiveness using in-house, proprietary, and third-party tools.
• Produce regular reports with descriptions of campaign activity, performance against KPIs, and suitable advice and recommendations.
• Work closely with various departments to keep campaigns updated with progress and results, and share knowledge, insights, best practices, and ideas with the team.

Technical Qualifications

• University degree preferably in Economics, Advertising, Marketing or Communication.
• 2–3 years of experience in a similar role or as an online and biddable media planner.
• Expert in Google Ads campaigns (Search, GDN, Mobile, Video) and Facebook campaigns (Business Manager).
• Skilled at preparing consistent online media plans and able to use main online media planning tools including Google and Facebook planning tools.
• Advanced computer knowledge including Excel, PowerPoint, and Outlook.
• Excellent written and verbal communication skills; Italian mother tongue with fluency in English required.

A key member of the Booking.com advertising commercial team, the Commercial Specialist Advertising leads inbound and outbound operational and commercial processes with partners while owning campaign setup, optimisation, and reporting in the proprietary Network Sponsored Ads UI. Collaborating across Local Partner Services Account Managers, product management, and third-party Ad Sales and Tech teams, this role drives higher advertising programme adoption and delivers quarterly business review materials that support Booking.com's advertising revenue objectives.

Primary Duties

• Drive sales and adoption of the advertising programme by owning the operational and commercial inbound and outbound process from partners.
• Own internal commercial operations by providing support, insights, and guidance to Account Managers in Local Partner Services teams.
• Own the creation of insights and presentation materials for key client-facing meetings and Quarterly Business Reviews.
• Support creation and evaluation of annual and quarterly forecasts and provide ongoing aggregated product feedback to product teams.
• Own campaign setup, optimisation, and reporting for key partners in the proprietary Booking.com Network Sponsored Ads UI.
• Own education of advertising partners through partner webinars and trainings and represent Booking Advertising Solutions at internal and external industry events.
• Own day-to-day operational troubleshooting with tech partners.

Position Requirements

• 3–5 years of experience in digital advertising, with in-depth knowledge of the Digital Advertising industry in relation to the Travel industry.
• Sales experience required, with preference for software or digital advertising sales with a solutions-oriented approach; strong knowledge of Booking.com and US competitive advertising landscape preferred.
• Ability to read and interpret multiple data sources to define short, medium, and long-term goals.
• Ability to make independent business decisions considering partner and consumer satisfaction and financial ramifications for Booking.com.
• Ability to effectively network within a fast-growing organisation, manage relationships with stakeholders at different levels, adjust communication style accordingly, and influence without official hierarchy.
• Ability to plan and prioritise workload, pick up projects at short notice, remain open to new approaches, and adapt to a rapidly changing environment.
• Fluent English speaker and writer required.

Sustained ecommerce revenue growth depends on the Advertising Specialist, who leads all PPC activity across the UK and internationally by working closely with agencies, and collaborating with product, merchandising, and marketing teams to maximise core product performance within agreed ROAS and CPA targets. Based within the digital marketing function and reporting to the Head of Digital Marketing, this role delivers keyword research, landing page improvement, and stakeholder performance presentations that build long-term market share.

Duties

• Work closely with existing agencies to achieve ambitious goals and collaborate with product, merchandising, and marketing teams to maximise performance of core products.
• Pro-actively seek to improve landing pages, quality scores, and the customer experience.
• Monitor, evaluate, and present performance of campaigns to key stakeholders.
• Influence stakeholders with robust strategies, action plans, disciplined execution, and achievement of results.
• Perform keyword research and seek out new opportunities for growth.
• Stay on top of PPC industry trends and work with the Head of Digital Marketing to coordinate activity within the overall strategy and put in place a long-term plan for functional growth.

Knowledge Skills & Abilities

• Broad understanding of how PPC fits in with other digital marketing channels, including PLA, search and display networks, Merchant Centre and product feeds, and practical use of Google Analytics.
• Firsthand experience of large eCommerce environments.
• Passionate about PPC with a proven record of success.
• Can-do attitude with good time management skills and ability to work to deadlines.
• Self-motivated with the ability to work independently and embrace curiosity.
• Commercially focused, driven to increase revenues, with ambition to seek out growth opportunities.
• Confident, clear, and concise communicator who is accurate and diligent in their work.
• Collaborative experience working successfully as part of a multi-disciplined team in a matrix organisation preferable.

Embedded within the local and HQ marketing teams, the Advertising Specialist supports and implements local marketing and PR campaigns across London and other UK cities while strengthening Bolt's social media strategy and identifying high-ROI channels to engage thousands of people. Working closely with the Country Marketing Manager and HQ team, this role shapes ad hoc marketing projects, local event support, and copy localisation to increase brand visibility as the company expands.

Core Responsibilities

• Increase brand visibility in London and other UK cities as the company expands.
• Support and implement local marketing and PR campaigns.
• Strengthen the social media strategy for Bolt's local social media channels.
• Draft and localise copy for Bolt UK content shared by the HQ team.
• Look for new high-impact marketing opportunities and facilitate ad hoc marketing projects at the request of the Country Marketing Manager and HQ team.
• Assist with supporting local events in London and throughout the UK.
• Review and analyse the performance of marketing projects, gauging ROI and making recommendations for future initiatives.

Skills & Qualifications

• Experience with marketing ideation and campaign planning, experienced in content marketing.
• Knowledge of social media management and a general understanding of PR strategy, email marketing experience would be a plus.
• Basic knowledge of design tools including Sketch, Adobe Illustrator, and Photoshop.
• Outstanding copywriting skills in English.
• Strong self-starter attitude with good collaboration skills.

As the E-Commerce Advertising Specialist, this role develops and executes campaign strategy for clients on Amazon and emerging platforms, managing daily optimisation, pay-per-click, and DSP programmatic advertising while leading client calls and providing daily, weekly, and monthly performance reports. The client success team relies on this work to deliver data-driven investment consulting, resolve marketplace challenges, and drive adoption of proprietary data-driven products across Amazon, Walmart, Target, and other online marketplaces.

Functions

• Develop campaign strategy and track online marketing campaigns on Amazon and new emerging platforms.
• Successfully optimise campaigns daily using proprietary software to ensure campaigns meet client KPIs.
• Drive client calls and monitor campaign activity against approved budgets, providing daily, weekly, and monthly advertising performance reports.
• Act as a partner for clients, consulting on investment levels, product assortment, and media backing while highlighting opportunities and rectifying potential issues.
• Manage pay-per-click and programmatic advertising on Amazon's DSP.

Required Qualifications

• Bachelor's degree or equivalent work experience preferred.
• Google Analytics Certified preferred.
• 1+ years of Amazon paid search management; experience within Amazon, Walmart, Target, or other online marketplaces.
• Experience with bid automation software such as Pacvue or Helium10 preferred; solid Excel knowledge.
• Strong written, verbal, and partner presentation skills with superior organisational and time awareness skills.
• Self-starter able to set and meet deadlines, works well independently and as part of a team, and is hardworking and honest.

Advertising Specialist manages paid search, social, display, and video campaigns across Google Ads, Bing Ads, Facebook, and additional digital channels while owning monthly budget forecasting and quality control standards for the broader marketing team. The work directly supports revenue efficiency improvement, SEO and SEM education across the marketing function, and compelling content creation in collaboration with cross-functional groups.

Accountabilities

• Develop, launch, and manage paid search, social, display, and video campaigns on Google Ads, Bing Ads, Facebook, and various digital channels while improving revenue efficiency.
• Measure and report on the performance of all digital marketing campaigns and own and manage monthly budgets, spends, and campaign budget forecasts to ensure high ROI.
• Monitor and optimise campaign performance to ensure good health and identify opportunities to scale.
• Educate the broader Marketing team on SEO and SEM strategies and support website and blog performance data and analytics.
• Collaborate closely with teams to ensure alignment of all social and digital programming and lead the marketing team in maintaining quality control standards across social content, briefings, copywriting, and reporting.
• Work collaboratively with various groups to create compelling content that tells the company story.

Qualifications & Experience

• Minimum 3–5 years' experience in Search Engine Marketing (SEM) with Paid Advertising experience; 4+ years of organic social media and influencer experience.
• Google Ads certified (Fundamentals, Display, Mobile, Search, Videos and Shopping); advanced paid social experience and/or certifications.
• Strong working knowledge of Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn, TikTok, and other social platforms.
• Graphic design experience required; experience utilising Amazon advertising is an asset.
• Self-starter with strong verbal, written, and organisational skills and a curious mindset with a desire to learn, innovate, and optimise.

The Advertising Specialist delivers full-funnel digital advertising campaigns spanning SEO/SEM, paid social, display, email, and database marketing for an eLearning platform audience, with placement options across Romania, Hungary, or Vietnam offices. Working closely with internal teams and agency and vendor partners, the Advertising Specialist evaluates end-to-end customer experience across multiple channels and optimises conversion and user funnels to achieve ROI and KPI goals.

Activities

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Measure and report performance of all digital advertising campaigns against goals including ROI and KPIs.
• Identify trends and insights and optimise spend and performance based on findings.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages, A/B tests, and optimise user experience.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints, and identify critical conversion and drop-off points to optimise user funnels.
• Collaborate with agencies and other vendor partners.

Skills & Qualifications

• Certified in Facebook (Meta) Ads, Google Analytics, and Google Ads.
• 3+ years of professional digital advertising or digital media specialist experience in the eLearning industry, prior experience with cybersecurity marketing preferred.
• In-depth knowledge of paid online advertising platforms including Facebook Ads and Google Ads, digital marketing analytics, automation tools, and emerging platforms.
• Broad experience including brand identity, art direction, content strategy and development, video, and paid social media.
• Fluency in English required.

Reporting to campaign leadership, the Digital Advertising Specialist identifies influential bloggers, vloggers, and publishers within the vertical and plans, creates, and implements campaigns in line with business goals, with ongoing responsibility for outreach, package negotiation, and KPI-driven performance reporting. Partnering with the internal team and third-party websites, this role leads campaign execution coordination and continuous lead-driving improvement to build brand growth within the community.

Key Deliverables

• Identify prospective bloggers, vloggers, and publishers considered influential within the vertical and plan, create, and implement campaigns with them in line with business goals.
• Conduct manual and automated outreach to prospective collaborators.
• Negotiate packages and create promotional activities that drive brand growth within the community.
• Coordinate campaign execution with the team and third-party websites.
• Monitor and update campaigns to improve performance and meet KPIs.
• Oversee reporting and analysis for continuous improvement in driving leads.

Requirements

• Minimum 1 year of experience in online advertising, an agency environment, or with marketing campaigns.
• Strong analytical and Excel skills with excellent organisational, coordination, and time management abilities.
• Knowledge of Google Analytics, BuzzStream, HTML, and copywriting or editing is an advantage.
• Strong interpersonal and communication skills with a goal-driven personality and strong desire to achieve.
• Excellent command of written and spoken English; additional languages considered an asset.

Sitting at the intersection of e-commerce strategy and cost optimization, the Advertising Specialist builds and refines business strategies, Standard Operating Procedures, and sales-driving plans for an E-Commerce project operating across Lusaka and select internet-connected cities in Zambia. Operating alongside the broader project team with a stable internet connection as a core requirement, this role delivers cost reduction, risk mitigation, and SOP development that strengthen the project's long-term commercial foundation.

Areas of Ownership

• Understand the existing E-commerce business project, its strategies and SOPs, and help develop them.
• Help implement new strategic plans for increasing sales.
• Help perform cost optimisation of the project.
• Help develop new business strategies and Standard Operating Procedures.
• Help optimise costs and reduce risk throughout the business project.

Background & Experience

• Minimum Bachelor's degree.
• Previous business-related experience required.
• Confident and self-assured with a creative, out-of-the-box thinking approach and confident in communication.
• Must have a stable internet connection as this is an E-commerce based project.

Embedded within the Advertising Team's Account Management structure, the Advertising Specialist builds and optimises Amazon search campaigns, DSP creative, keyword sets, and Call to Action strategies while studying consumer behavior to drive campaign visibility and performance. Working closely with assigned Account Management team members and clients, this role leads brand and product research and supports adoption of the team's methodologies through hands-on learning and coaching.

Operational Focus

• Build and optimise search campaigns.
• Execute DSP campaign builds including creative drafting, association, segment creation, and product reviews.
• Conduct keyword development and update existing keyword sets.
• Develop Call to Action strategies.
• Carry out brand and product research.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or relevant subject preferred.
• Minimum 6 months of paid search advertising experience (Google AdWords, Amazon, etc.), experience with Amazon Advertising and exposure to DSP is a bonus.
• Proficiency in standard office software including MS Office, intermediate or advanced Excel skills are an advantage.
• Sound analytical and qualitative skills with passion for driving own professional and personal development.