WHAT DOES AN INTEGRATED PRODUCER DO?

Published: Oct 03, 2025 - The Integrated Producer manages print and small-to-moderate digital projects, such as sales aids, banners, emails, brochures, and website updates, by developing project briefs, plans, and timelines while ensuring resources are properly allocated. This position partners with account, creative, technology, and UX teams to track budgets, manage resourcing, monitor MLR submissions, and maintain clear communication on project status with both internal teams and clients. The producer also supports new business pitches, oversees print production resources, and ensures proper change management as project scope or priorities shift.

A Review of Professional Skills and Functions for Integrated Producer

1. Integrated Producer Duties

  • Creative Management: Manage production of on-strategy creative assignments across channels for B2B, member and internal associate audiences.
  • Creative Solutions: Provide innovative solutions on how to address creative content opportunities.
  • Industry Expertise: Leverage a wide network and knowledge of the production industry in MA to our business.
  • Team Collaboration: Work closely with Creative and Marketing Teams to execute on brand content, on time and on budget.
  • Project Clarity: Ensure requestors have clarity around deliverables, timing and budget.
  • Goal Alignment: Ensure goals and objectives are aligned and on track.
  • Content Production: Use photo/video creation and editing knowledge to deliver quick-turn projects independently.
  • Trend Awareness: Keep the In-House Creative Team up to date on the latest production trends and emerging technologies that will deliver best-in-class creative solutions.
  • Quality Assurance: Ensure our internal teams produce quality deliverables that achieve marketing objectives.
  • Efficiency Optimization: Partner with marketers to help identify efficiencies in assets and recommend streamlined approaches where content aligns.
  • Strategic Partnership: Build a solid thought partnership with Marketing leadership to continue to strengthen the cross-functional relationship across the teams.

2. Integrated Producer Details

  • Production Management: Manage medium-scale production jobs, including both full-up integrated productions with external production companies and in-house productions (shoot and finish)
  • Cross-Functional Communication: Maintains communication with creative, account service, finance and clients to facilitate workflow
  • Budget Negotiation: Be responsible for negotiation, generation and management of all aspects of schedule and budget with external production companies and in-house production
  • Budget Presentation: Presents production budgets and schedules and addresses production-related questions for internal teams and external clients
  • Partner Selection: Finding the best production partners for each job, including director, editor, music house, colour, and animation/motion graphics
  • Industry Awareness: Remains current on industry and technological trends
  • Mentorship Leadership: Fosters innovative solutions and is a mentor to junior producers
  • Quality Assurance: Ensures adherence to quality and provides creative input at each stage of the production process
  • Client Management: Accountable for maintaining relationships, client satisfaction and management of expectations while ensuring that the work is on strategy, on time, and on budget and that projects are actualized, well documented, archived and closed
  • Campaign Trafficking: Facilitates the trafficking of all campaign deliverables to the appropriate departments
  • Relationship Cultivation: Cultivation of strong relationships with all internal departments, including creative teams, media teams, and account teams, as well as industry partners

3. Senior Integrated Producer Responsibilities

  • Project Architecture: Architecting projects through setup documents like scopes, timelines and budgets
  • Project Execution: Leading high-stakes project execution workstreams (artist collaborations, RFP agency partners, licensing, location agreements, strategic partnerships)
  • Project Planning: Designing project plans and overseeing contracting
  • Budget Management: Managing project budgets and timelines
  • Team Leadership: Leading project teams and client communications
  • Production Leadership: Serving as the main lead throughout the production process, from pre-pro to delivery
  • Resource Identification: Identifying external production/post-production staffing resources
  • Workflow Oversight: Overseeing publishing workflows for series/platforms

4. Integrated Producer Job Summary

  • Production Oversight: Manage and oversee end-to-end production, from client briefings to final delivery
  • Process Optimization: Continually optimise process and workflow, tracking budgets and cost of content production every quarter to find optimum ways of working
  • Timeline Management: Create timelines for all productions, respecting all key milestones and deadlines
  • Network Development: Have an extensive production network, both locally within London and across EMEA
  • Vendor Management: Manage and control all contracting of 3rd party vendors
  • Multitask Coordination: Juggle multiple tasks and projects, be used to overseeing teams and content at scale, and must be highly organised, with excellent communication and attention to detail
  • Process Improvement: Improve production processes and protocols, and work across the development and implementation of organisational systems and procedures
  • Relationship Building: Grow critical client and vendor relationships and will be confident and comfortable with presenting to clients
  • Trend Awareness: Stay at the forefront of key industry, creative, and technical trends

5. Integrated Producer Functions

  • Campaign Management: Campaign management of branded content programs, ensuring flawless transition from pre-sale to post-sale
  • Client Communication: Convert production materials like schedules and creative treatments into client-facing communication
  • Campaign Support: Provide campaign management support, tracking social media posts, and updating social media analytics reports
  • Production Support: On-set support to assist production with logistics and also keep clients comfortable
  • RFP Assistance: Assist in the creation of client RFP response materials, which include ideation of marketing briefs, presentation development and pricing details
  • Report Generation: Align with internal teams to generate post-campaign wrap-up reports that will be distributed to clients after the campaign
  • Presentation Customization: Customize sales presentations with Account Directors in preparation for client meetings
  • Event Execution: Assisting in the execution of the client's experiential event

6. Integrated Producer Job Description

  • Production Execution: Accountable for and take responsibility for the effective execution and administration of all integrated producer-related functions assigned to within the Electronic Media (TV/moving footage, Digital, Radio and Stills) Production Department
  • Project Administration: Administration and complete management of projects where casting, filming, animation, motion graphics, design and all categories of audio
  • Asset Procurement: Sourcing and purchasing of music and moving footage
  • Art Buying: Assist in Art Buying, i.e., Administration and complete management of Illustration and retouching
  • Cost Management: Procure and purchase electronic production cost-effectively and time-efficiently in accordance with the client's brief and desired creative output
  • Client Liaison: Liaise directly with the client service department, including global partners in the group
  • Timeline Planning: Preparation of complete and accurate timing plans
  • Supplier Briefing: Brief production houses and other suppliers (eg, Artist agents, stylists, etc.)
  • Cost Estimation: Timeously prepare and obtain quotes and following thorough scrutiny and negotiation with suppliers, prepare and compile accurate cost estimates for approval by all stakeholders

7. Integrated Producer Overview

  • Revenue Maximisation: Maximisation of production revenue within agreed client terms of business on all electronic production and in discussion with the Head of Integrated Production and Executive Producers
  • Budget Control: Ensure effective budget control throughout the production and escalate any areas of concern to the Head of Integrated Production and Executive Producers
  • Meeting Management: Arrange and manage internal and external production meetings for all parts of the pre-production, shoot and post-production process
  • Scheduling Coordination: Scheduling and booking of all production components, production houses, shoots, studios and artistes and arranging for and brokering all necessary insurances as per industry requirements
  • Rights Management: Ensure all artistes, music and other rights are contracted and licences and releases are obtained and that renewals are estimated, administered and future-proofed
  • Approval Scheduling: Schedule productions, factoring in Client availabilities for approvals and advise team members
  • Material Submission: Ensure timeous and accurate submission of materials to various stations in (but not limited to) South Africa and including completing the documentation that accompanies the material
  • Job Reconciliation: Timeous and accurate completion of job reconciliations
  • Library Maintenance: Maintenance of an up-to-date library and flight code book of all work completed in the agency
  • Dispatch Management: Assigning flight codes, updating chaselists and dispatching of radio and television material to stations and digital media across all relevant channels to the deadline

8. Integrated Producer Details and Accountabilities

  • Production Oversight: Oversee the production plan, scope and budget for all project deliverables across video, still, experiential and innovation projects
  • Creative Collaboration: Work with creative teams to provide insight during the ideation process on production capabilities and solutions
  • Partner Relations: Stay abreast of best-in-class partners, know what their strengths and skill sets are and maintain positive relationships
  • Partner Selection: Present the best partner options for the project to the creative teams
  • Vendor Management: Manage relationships with all vendors and implement the best creative production solutions for all projects
  • Production Advisory: Advise on best production practices across the agency
  • Union Compliance: Use knowledge of SAG union regulations to ensure compliance
  • Technology Awareness: Stay current in new technologies and media to be a proactive, creative problem solver
  • Scope Definition: Define the Project Scope, including goals, deliverables, budget and schedule
  • Team Mentorship: Manage and mentor producers on the team and contribute to the growth and education of the greater production team

9. Integrated Producer Tasks

  • Content Production: Be responsible for running the end-to-end content creation and production processes across our Apple Arcade marketing initiatives
  • Workflow Management: Lead and manage communications and workflows, ensuring effective exchange of information and asset deliverables
  • Partner Identification: Identify partners from design and creative to production and post-production
  • Timeline Leadership: Lead and clearly communicate overall campaign timelines, project deliverables, and resourcing needs
  • Resource Allocation: Navigate competing priorities, allocate resources appropriately, and mitigate associated challenges
  • Bottleneck Coordination: Coordinate projects to eliminate time-sensitive bottlenecks and produce high-quality creative expediently
  • Team Collaboration: Foster relationships with cross-functional teams, ensuring that we’re delivering against asks while crafting an environment that allows for innovation
  • Process Efficiency: Work closely with internal and external partner teams to identify more efficient workflows
  • Workflow Planning: Plan, lead, and communicate internal and external workflows, ensuring an effective exchange of information and deliverables
  • Budget Management: Independently handle budgets and agency relationships, while managing clear briefs to ensure that key internal and external partners are aligned
  • SOW Development: Craft and inform SOWs with the ability to accurately assess and inform burn

10. Integrated Producer Roles

  • Creative Execution: Work with creative, strategy and account teams to execute the creative vision from concept to completion
  • Team Leadership: Oversee and motivate production teams
  • Stakeholder Management: Work with clients, vendors and partners assigned to the production
  • Project Documentation: Develop well-written project briefs and workback schedules
  • Production Oversight: Execute and monitor multiple productions and deliverables
  • Report Creation: Create status reports, technical and production specs, preproduction books, wrap books and any other associated backup
  • Meeting Documentation: Document all client and agency meetings
  • Financial Management: Manage each project's budgets and finances
  • Estimate Preparation: Create estimates and issue purchase orders
  • Invoice Review: Review and submit invoices for payment

11. Integrated Producer Additional Details

  • Print Digital Management: Manage print and small-moderate digital projects, including sales aids, banners, emails, brochures, and website updates
  • Brief Development: Work with account and functional leads to develop project brief details as it pertains to scope of work, timing and cost based on business, user, regulatory and functional requirements
  • Project Planning: Develop, implement, and manage project plans, including timelines and estimates in the project management tool (WorkFront)
  • Task Management: Manage all tasks and resourcing, using a project management tool (WorkFront), to ensure projects are up to date, tasks are adequately assigned, and communication is clear and consistent
  • Resource Allocation: Be responsible for the allocation of technology and UX resources for banner, email, and website update projects in conjunction with the Resource Manager and functional leads in WorkFront
  • Pitch Support: Partner with New Business on pitches to help ensure tactics are created on time
  • Production Oversight: Monitor and advise print production resources, including studio, art buying, retouching, and external partners, on impending resource needs and project requirements as they shift day to day
  • Status Communication: Communicate project status to teams and clients regularly, maintaining internal status reports
  • Burn Tracking: Partner with Account Management to track and report project burn rates
  • Change Management: Ensure proper change management documentation is executed as scope changes or project priorities shift, and that new requirements are communicated to project teams
  • MLR Oversight: Monitor and ensure the success of all MLR activities, including submission systems/platforms, submission requirements, and reference and support materials

12. Senior Integrated Producer Essential Functions

  • Team Collaboration: Work as part of our fast-growing team and wear multiple hats at once as part of a newly formed content production partnership
  • Client Oversight: Be responsible for the main client, overseeing the work done for it within the Benelux markets
  • Business Development: Help ramp up the business and secure future opportunities to turn into projects
  • Deadline Management: Meeting deadlines with lethal precision and flagging those that aren’t attainable upfront
  • Communication Skills: Maintain excellent written and verbal communication with all parties
  • Sales Pipeline Management: Be responsible for orchestrating the entire sales pipeline as well as overseeing the successful growth of the individual brands that sit within the client’s jurisdiction
  • Program Oversight: Oversee the program of projects alongside the Program Lead, liaising between the client and our own Monks to kickstart new assignments, delegating tasks to dedicated production teams
  • Strategic Partnership: Act as a strategic partner throughout who understands the client’s brand and business inside out, developing a roadmap for continued success

13. Senior Integrated Producer Role Purpose

  • Innovative Approach: Approach each project with innovation that allows for work to be produced in a way that enables ideas to thrive
  • Creative Collaboration: Work alongside the creative department to establish a creative point of view and push to improve creative output through execution and craft
  • Partner Awareness: Staying current on production partners that work with the agency’s model of being agile and cost-effective, while delivering on creative excellence
  • Leadership Relations: Establishing relationships with the Managing Director, Executive Creative Directors, strategy, and account leads
  • Client Elevation: Working with teams to elevate the creative expectations of the client
  • Clear Communication: Clearly communicate timelines, budgets, deliverables, goals, and expectations with internal team members, external partners, and clients
  • Conflict Resolution: Anticipate and resolve conflicts diplomatically
  • Client Leadership: Shows leadership, professionalism, and sensitivity in dealing with clients, while understanding the business problems and solving them for them
  • Production Solutions: Seeking production solutions that support the larger agency vision, financial objectives and creative needs
  • Talent Development: Investing in and creating opportunities for emerging production talent both at the agency and within the industry, understanding that diversity and inclusion are key
  • Team Mentorship: Mentoring, training, and reviewing a team of producers, in addition to recruiting and interviewing candidates
  • Quality Oversight: Working closely with the Business Affairs Department (including Talent and Traffic) to oversee quality control and close out projects in a thorough, consistent, and timely manner

14. Integrated Producer General Responsibilities

  • Project Production: Producing a wide variety of projects, including integrated campaigns, creative and content production, physical, virtual and hybrid live events, digital campaigns, sports presentation, show production and hospitality
  • Project Management: Robust project management, delivering multiple projects simultaneously
  • Proposal Development: Scoping, budgeting, and building out initial proposals
  • Resource Management: Resourcing of project teams and recognizing/flagging the requirement for additional resources
  • Documentation Management: Creating and managing key project documentation, project plans and schedules, estimates, SOW, timelines, call-sheets, status reports, risk assessment plans, change requests, resource requests, file management, contingency, and project recovery plans
  • Cross-Functional Collaboration: Working alongside internal account, creative, content, legal, strategy, and production teams to deliver projects from initial client briefing through to completion
  • Project Oversight: Full oversight of all aspects of projects at all times, and be able to provide status reports, as well as regularly advise the team on next steps
  • Brief Development: Creating or providing input to deliverables briefs for creative/content team development
  • Strategic Alignment: Ensuring the project deliverables align with the project strategy and KPI’s as well as the wider project/campaign and that the project team is delivering against them at all times
  • Budget Management: Managing budgets from initial scoping and regular reporting through to reconciliation, managing quotes, purchase orders and invoices from suppliers
  • Resource Planning: Ensuring adequate production resources have been scoped for the project in collaboration with the Content/Production team

15. Integrated Producer Key Accountabilities

  • Entertainment Booking: Booking/contracting entertainment
  • Talent Documentation: Developing speaker/talent documentation
  • Talent Training: Facilitating speaker/talent briefing/training
  • Staff Onboarding: Facilitating staff training and/or onboarding sessions ahead of projects
  • Stakeholder Management: Stakeholder management between clients, the agency and also partners/rights holders
  • Approval Coordination: Coordinating necessary approvals and rounds of amendments at all stages of the project
  • Schedule Management: Managing and writing schedules for briefing, training, technical checks, rehearsals and live dates
  • On-site Attendance: Attendance on project, shoot, event and rehearsal dates (this may on occasion include overseas travel)
  • Post-Production Management: Booking and managing content post-production processes such as sound design, colour grading, music composition, etc.
  • Issue Resolution: Anticipate, identify and resolve any potential issues before they arise
  • Risk Management: Ensure risks and issues are being recorded, monitored and proactively managed to minimise disruption to successful delivery

16. Integrated Producer Roles and Details

  • Production Development: Drive the development of Live Action and Integrated production
  • Proposal Management: Guide the development, writing and presentation of production proposals, scopes of work, schedules and staffing plans for existing clients and New Business in partnership with our Supervising Post Producer
  • Workstream Oversight: Oversee several production workstreams, incorporating the needs and requests of other teams and adjusting production strategies
  • Client Relations: Build and maintain effective client relationships, ensuring that client needs are heard, understood and addressed in a timely way
  • Team Collaboration: Foster relationships with cross-functional teams to ensure projects are delivering against asks while creating an environment that allows for innovation
  • Creative Partnership: Work in close partnership with the Creative Department during conceptual development on production costs and execution options in order to deliver the highest quality work for the timeline and budget
  • Budget Ownership: Own production budgets and manage the revenue/margins throughout client productions, translate costs to a bid with appropriate detail to be communicated to the client
  • Process Improvement: Evaluate and evolve production processes and best practices
  • Partner Cultivation: Cultivate and maintain strong relationships with outside creative partners, including directors, production companies, post-production houses, production crew, post-production specialists, etc.
  • Issue Management: Manage day-to-day escalations and troubleshooting of production obstacles
  • Team Development: Line manage and develop Producers and Integrated Producers around the execution of all individual job details, providing ongoing constructive feedback
  • Legal Coordination: Work with Legal to develop and execute talent agreements, specialized materials releases, and other similar legal documentation

17. Sr Integrated Producer Responsibilities and Key Tasks

  • Digital Expertise: Expert at scoping, elevating, and executing digital work (requirements, goals, schedule, and scope)
  • Project Execution: Work with agency teams and disciplinary leads to execute projects at the highest level for repeated project success
  • Client Oversight: Oversee large projects and client relationships with responsibility for client satisfaction, proper prioritization of all deliverables
  • Quality Assurance: Ensuring quality of work meets agency creative standards and client objectives
  • Strategic Participation: Participation in the strategic development of digital, AV and print work with strategy, social and creatives
  • Team Leadership: Excellent team-building, problem-solving, and conflict resolution skills
  • Cultural Innovation: Promote a culture of innovation and inclusiveness while adhering to agency process
  • Inclusive Environment: Maintain a diverse and inclusive environment embracing different voices, experiences and perspectives
  • Diversity Advancement: Participate in efforts to further diversify agency staff and create opportunities for underrepresented groups

18. Integrated Producer Duties and Roles

  • Broadcast Production: Manage productions across broadcast forms, including TV, Cinema, Content, Radio, and Audio
  • Meeting Support: Support creative, production, and account service teams in key client meetings
  • Stakeholder Management: Management of all key stakeholders, including clients, creative, account service, production companies, music companies, and other third-party production partners
  • Pre-Production Documentation: Preparation of pre-production documentation and running of pre-production meetings
  • Licensing Management: Contract of all material requiring a license, including on-camera talent
  • Integrated Support: Support the broader Integrated Production team while effectively leading projects to adhere to M&C Saatchi’s focus on doing brilliant work
  • Project Planning: Collaborate to plan projects, define milestones, and manage risks to help projects meet business objectives, deadlines, and requirements
  • Strategy Alignment: Guide teams through strategy alignment, briefing, design development, and execution across channels by managing tasks and coordinating work across teams
  • Creative Collaboration: Work closely with internal creative teams and agency partners to produce exceptional creative and interactive designs with a focus on quality and brand integrity
  • Process Improvement: Effectively prioritize workload while advocating for continuous improvements, process alignment, and change adoption
  • Full Production Management: Produce all aspects of the work, including pre-production and shoot planning, attendance at castings, location scouts, technical scouts, and shoots
  • Financial Management: Calendar, budget, and estimate submittal, job award, and final billing
  • Talent Roster Management: Develop and maintain an IDW roster of artists, photographers, directors, DPs, animators, and editors, and gauge potential fit and availability for given projects
  • Client Liaison: Act as client liaison both on and off set, anticipating needs and providing client and account services
  • Project Documentation: Manage production books and wrap books for each project, including IDW archives

19. Integrated Producer Responsibilities

  • Project Scoping: Be responsible for scoping, feasibility, costing, and creating timelines
  • Progress Communication: Communicate progress to all stakeholders, including clients
  • Production Management: End-to-end production management, especially with briefing and managing the production team
  • Feasibility Analysis: Assist with feasibility on new ideas, investigating new technology, and finding solutions to all manner of challenges
  • Stakeholder Management: Manage the internal project stakeholders at all levels
  • Vision Alignment: Maintain focus on the overall project vision as well as the details throughout
  • Process Enhancement: Seek opportunities to enhance our delivery processes and contribute ideas
  • Problem Solving: Anticipate and troubleshoot problems that arise in any production
  • Team Guidance: Guide the team throughout the entire production process
  • Talent Discovery: Constantly be on the lookout for new and emerging talent
  • Project Oversight: Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors
  • Creative Collaboration: Collaborate effectively with account management, planning, and the broader creative team to develop disruptive and iconic work
  • Timeline & Budgeting: Develop timelines, budgets, and project plans for assigned projects
  • Quality Control: Help the project team ensure quality control in all final deliveries
Relevant Information
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