What Does An Influencer Marketing Manager Do?

WHAT DOES AN INFLUENCER MARKETING MANAGER DO?

Published: Aug 29, 2025 - The Influencer Marketing Manager develops and executes cross-platform influencer campaigns that drive awareness, engagement, revenue, and content repurposing across paid and organic channels. This role involves managing all aspects of campaigns, including influencer outreach, contract negotiation, budget oversight, creative development, execution, and performance reporting, while maintaining strong influencer relationships and leading client communications. The manager also stays ahead of industry trends, optimizing strategies and content to maximize campaign effectiveness and align with client goals.

A Review of Professional Skills and Functions for Influencer Marketing Manager

1. Influencer Marketing Manager Details

Program Management: Lead and scale in-house influencer and affiliate programs to drive rapid growth.
Influencer Selection: Manage the influencer selection process.
Brand Representation: Ensure that selected influencers are a positive representation of the Porte brand, mission, and values.
Campaign Development: Partner with the broader marketing team to drive cohesive campaign development that supports the goals of product growth.
Compliance Review: Work closely with the legal team to ensure the message is accurate yet relevant to the target market.
Coverage Tracking: Drive, track, and report on influencer and celebrity social coverage.
Initiative Identification: Continuously identify new programs/initiatives/events.
Brand Strategy: Drive the brand vision, looking for first-move opportunities to leverage.
Agency Management: Manage relationships and strategic planning with the external influencer agency.
Project Coordination: Manage timelines, billing, and deliverables of campaigns across the agency and internal/external partners.
Campaign Briefing: Develop campaign briefs for key marketing campaigns, taking a strategic, data-driven, and holistic view of influencer marketing and product goals.
Influencer Recruitment: Recruit and activate nano/micro influencers using an influencer affiliate platform.
Contract Negotiation: Manage contract negotiation with influencers and affiliates.
Program Reporting: Measure and report on the program.

2. Influencer Marketing Manager Job Summary

Campaign Execution: End-to-end planning to execution of all brand influencer campaigns.
Strategy Alignment: Create the campaigns around the marketing strategy - finalise on the KPIs to track success.
Influencer Outreach: Identify and reach out to influencers the brand could partner with.
Partnership Development: Look at creating a long-term association.
Ambassador Program: Run the brand ambassador program for the brand.
Content Support: Assist with content creation - assuring the creatives are aligned with brand guidelines.
Performance Tracking: Track and report the performance of the campaigns.
Relationship Building: Build a solid working relationship with the influencers, finding a common ground where both parties can achieve their goals.
Team Coordination: Coordinate with the internal marketing team - especially with the social media manager.
Trend Monitoring: Keep a tap on the latest trends on social media and also with the influencer community.
Engagement Models: Develop models of engagement with onboarded influencers based on categories.
Agency Collaboration: Work and coordinate with agencies as and.
UGC Contribution: Contribute to the entire UGC goals of the brand using the influencer network.

3. Influencer Marketing Manager Roles and Responsibilities

Marketing Planning: Develop and execute affiliate and influencer marketing plans to drive user growth at scale.
Partnership Management: Work with agencies to identify new partners and strengthen existing partnerships.
Creator Relations: Build direct relationships with creators to drive new user adoption.
Performance Tracking: Implement tracking tools and systems to accurately measure ROI and CAC.
Data Collaboration: Collaborate with the Analytics team to track overall program performance and evaluate individual partnerships.
Product Positioning: Test and identify effective product positioning for each partner category.
Brand Alignment: Align with the Brand Marketing team to promote the consistent brand narrative.
Growth Collaboration: Work closely with Growth counterparts to share testing insights and inform future testing plans.

4. Influencer Marketing Manager Duties and Roles

Relationship Building: Build and establish strong, direct relationships with influencers and/or their representatives through strategic organic outreach, influencer platforms, campaign participation, formal ambassadorships, etc.
Partner Communication: Manage day-to-day communication with the existing network of influencer partners.
Brand Engagement: Foster strong, high-touch relationships with the brand and a strong understanding of brand and product knowledge.
Strategy Support: Support the Director of Marketing in developing and evolving current strategies around UGC, influencer content, campaigns, and drop schedules.
Data Analysis: Make decisions based on data and employ best reporting practices, including Google Analytics.
Best Practices: Bring to the table established best practices and evolve current strategies.
Cross-Functional Collaboration: Work collaboratively and cross-functionally with all company departments.
Performance Optimization: Maximize influencer presence and performance across channels (social, paid digital, e-commerce, creative, merchandising, partnerships, public relations, etc.).

5. Influencer Marketing Manager Roles and Details

Trend Monitoring: Monitor and keep abreast of industry trends and competitor strategy.
Contract Oversight: Oversee influencer partner contract process from pitching to negotiating, executing and renewal.
Project Management: Juggle multiple campaigns and projects at a time, ensuring timely delivery of strategy and action points.
Reporting Support: Support in weekly and monthly reporting, including Impressions, ROI, Engagement Rate, Top EMV Posts and special initiative highlights.
Forward Planning: Think and plan ahead, staying on top of upcoming cultural, social, and brand marketing calendar events in mind.
Campaign Amplification: Amplify product launches and brand campaigns with a creative, socially driven mindset that maximizes volume through influencer megaphone.
Creative Engagement: Ideate and execute surprise-and-delight moments for influencer network.
Team Collaboration: Thrive in a team environment with a motivated, positive, can-do attitude.

6. Influencer Marketing Manager Roles

Campaign Management: Develop and manage end-to-end influencer campaigns focusing on the UK region, including framing the campaign strategy, curating talent, negotiating rates, managing contract development, influencer relations and measurement.
Team Collaboration: Collaborate with the Community team and counterpart.
Best Practices: Inform on best practices, new trends and current success stories across all initiatives and social media platforms.
Brand Growth: Drive brand equity, loyalty, acquisition, reach and engagement.
Performance Review: Carry out and communicate ongoing influencer marketing performance reviews.
Insight Reporting: Translate and present campaign reports into actionable insights for teams, projects, and processes.
Network Building: Build and maintain a network of influencers, talent and tastemakers across the UK region.
Partnership Development: Create partnership opportunities for the business and help leverage emerging trends.
Community Strategy: Advise and educate on new relevant developments in the community space, and adapt processes and strategy to facilitate.
Affiliate Scaling: Work with the Performance team to scale an influencer affiliate and branded content programmes, with a focus on driving conversion.
Budget Management: Manage the influencer UK budgets and targets to drive tactical market-specific activations.
Talent Recommendation: Recommend talent for social content and brand campaigns to be executed in partnership with influencers.
Platform Expertise: Become a resident expert on emerging platforms for creators.
Creative Briefing: Work with the creative team to develop and deliver talent-led creative briefs across all channels.

7. Influencer Marketing Manager Essential Functions

Strategy Support: Help create and support influencer strategy, as well as executing on influencer campaigns.
Data-Driven Approach: Take a data-centric approach to sourcing, onboarding, and creating a leading influencer program.
Cross-Team Collaboration: Work closely with marketing sub-teams (Brand, PR, Brand Activations, Product Marketing, Customer Evangelism, Demand Generation, and the Web Team) to craft influencer campaigns that are buzzworthy.
Community Engagement: Create conversations about Klaviyo in the most public and private spaces of the internet.
Campaign Innovation: Focus on building campaigns that work with customers (in partnership with the Customer Evangelism Team), ecommerce experts and ecommerce celebrities, as well as actual celebrities.
Creative Coordination: Work with the internal creative team to identify and source all campaign materials and assets necessary for each program’s success.
Budget Oversight: Oversee the budget associated with Influencer Marketing campaigns and projects, ensuring maximum use and efficiency.
Agency Partnership: Partner with an influencer marketing agency to help add scale to campaigns and execution.
Workflow Management: Manage the daily workflow and serve as the point of contact for all things influencer marketing.
Integrated Marketing: Work closely on large integrated marketing campaigns, helping to build brand awareness through the influencer space.
KPI Reporting: Help standardize influencer marketing metrics, sharing and reporting on KPIs, and evangelizing them across Klaviyo.
Ecommerce Knowledge: Build a deep understanding of the ecommerce space, using that understanding to build compelling influencer programs.
Program Launch: Support Klaviyo’s overall marketing programs by launching a marquee program that competitors will eye with jealousy.

8. Influencer Marketing Manager Role Purpose

Strategy Leadership: Lead the development and execution of a multi-faceted influencer strategy.
Funnel Optimization: Improve the full marketing funnel, increasing brand awareness, engagement, consideration and conversion.
Campaign Management: Lead influencer campaigns from ideation and pitching to campaign execution, including paid engagements, unpaid nano seeding, and experiential integration.
Talent Recruitment: Recruit and activate mega influencers/celebrities/talent that align with BELLA+CANVAS’ brand values.
Contract Negotiation: Lead contract negotiation with talent and/or their agents/managers, ensuring clear scope of work, alignment on timeline and deliverables while driving cost efficiencies.
Relationship Building: Build positive relationships with talent to nurture brand attachment and engagement with the community.
Creative Pitching: Ideate and pitch unique, engaging story angles.
Content Development: Develop innovative custom content that breaks through the social clutter and speaks to the power of BELLA, CANVAS products.
Influencer Identification: Identify relevant influencers for seeding, ambassador programs, and ongoing promotions.

9. Influencer Marketing Manager Key Accountabilities

Talent Management: Ensure a solid roster of talent that aligns with business objectives and brand values.
Activity Reporting: Analyze, measure, and report on all influencer activities during and after all paid engagements.
Initiative Optimization: Evaluate value and optimize for future initiatives.
Event Integration: Work closely with cross-functional teams to improve all branded events with influencer activations and integrations.
Audience Growth: Reach new audiences and effectively drive awareness, attendance and engagement.
Budget Management: Handle budget for all influencer activities, ensuring timely and on-plan delivery.
Trend Awareness: Stay abreast of emerging trends, technologies in the influencer and social media ecosystem.
ROI Optimization: Identify unicorns and initiate appropriate actions to optimize ROI for the company.

10. Influencer Marketing Manager Essential Functions

Global Strategy: Help implement a global influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content and networking.
Ambassador Growth: Retain current influencer base and aggressively grow new influencers as ambassadors of the brand.
Event Activation: Help ideate and host influencer events and pop-ups, as well as execute social/digital activations for key brand launches.
Advocacy Support: Support the development of a global influencer marketing strategy to encourage advocacy and support key launches.
Partnership Execution: Identify and execute influencer partnerships.
Landscape Understanding: Understand the influencer landscape, their social platforms, content creation patterns and their work within the beauty industry.
Storytelling Strategy: Harness storytelling to leverage influencers to connect to brand objectives and consumer needs.
Social Tracking: Use tools such as Tribe Dynamics and Tagger for social tracking, database management, and reporting on brand and campaign KPIs for the global team.
Performance Analysis: Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies.
Competitive Research: Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape.
Trend Monitoring: Monitor, track and share new digital and social trends, tools and platforms to connect with brand strategies.

11. Influencer Marketing Manager Duties

Campaign Leadership: Lead influencer and editorial campaigns from ideation, execution, to data analysis and recapping.
Relationship Cultivation: Cultivate and develop influencer and editorial relationships, consult partners for feedback/needs, and help build a community of Nike Ambassadors.
Recruitment Strategy: Lead influencer recruitment strategy, in alignment with key Nike categories and brand objectives.
Platform Prospecting: Prospect for new influencer platforms, social channels and capabilities.
Process Development: Work with agency partners and cross-functional teams to define and establish influencer standard methodologies and refine the process.
UGC Scaling: Partner with Paid Social, Display and Creative teams to establish a process and scale UGC asset use across channels.
Strategic Presentation: Present to leadership and teammates on strategy, methodologies, process, and campaign recapping.
Industry Awareness: Stay up to date on industry trends regarding new partners, tactics, tools and competitor trends.

12. Influencer Marketing Manager Accountabilities

Social Strategy: Develop and shape Horizon’s social strategy across key social platforms, including Facebook, Instagram, Twitter and Reddit.
Community Growth: Grow the Horizon community across these platforms, with a focus on diversity and inclusion.
Content Management: Coordinate day-to-day editorial content calendar executions, including copywriting, asset coordination, and publishing to all relevant brand social channels.
Performance Analysis: Analyze and report on the performance of owned social channels.
Effort Optimization: Measure the effectiveness of efforts, with an emphasis on continuous optimization and iteration.
Influencer Targeting: Identify new and relevant influencer targets, brainstorm new approaches to influencer campaigns.
Content Development: Assist with developing and reviewing in-VR branded content.
Cross-Functional Collaboration: Partner with the Horizon Product, Art, Product Marketing, and Oculus Marketing teams on campaigns and marketing initiatives.

13. Influencer Marketing Manager Details and Accountabilities

Brand Integrity: Maintain the brand integrity across all marketing efforts.
Business Understanding: Develop a keen understanding of the brands’ businesses, priorities, and products.
Trend Analysis: Drive seasonal hindsight process by utilizing historical performance, current trend analysis, market research and cross-functional feedback in partnership with the Director.
Leadership Support: Support the Leadership Team with presentation development, including Monthly Business Reviews, Seasonal Marketing Alignment Strategies, Hindsight, and additional meetings.
Presentation Development: Responsible for developing team marketing presentations to ensure that each deck is visually “on-brand”.
Budget Management: Build and manage seasonal budgets for brand, influencer marketing, media and public relations.
Invoice Oversight: Oversee media/agency invoicing process, ensuring contracts are within budget and accurately accrued for.
Contract Management: Partner with Legal team on all current and future contracts, sweepstakes and contests.

14. Influencer Marketing Manager General Responsibilities

Ecosystem Definition: Define the Influencer ecosystem internally and externally at the PAN India level.
Activity Standards: Implement standards for Influencer activity, as per the brand brief and marketing objective.
Campaign Design: Design end-to-end full-scale influencer campaigns that support marketing initiatives and brand objectives.
Campaign Leadership: Lead the influencer campaign, collaboration plan and performance metrics on a day-to-day basis.
Community Development: Initiate, collaborate and groom the influencer community, including reaching out to new influencers, activating existing influencers, and building and maintaining a strong relationship.
Account Management: Day-to-day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, etc.
Talent Pipeline: Research, locate, and engage potential influencers across all channels to build a pipeline of talent.
Team Coordination: Coordinate with internal teams as per the campaign requirements.
Event Execution: Lead the planning and execution of influencer-partnered events and digital campaigns that coordinate with branded initiatives and objectives to ensure delivery.
Relationship Building: Develop and maintain ongoing relationships with influencers and content creators.

15. Influencer Marketing Manager Tasks

Channel Growth: Identify influencer growth channels and onboard influencers from different channels at scale.
Campaign Support: Assist the Marketing team with influencer relationship management, strategy, and campaign execution.
Partnership Scaling: Lead and continue to scale influencer partnerships that drive rapid growth and sales for Doublefs' brands.
Influencer Research: Research and pitch relevant, on-brand influencers.
Brand Alignment: Ensure all new partnerships align with brand vision and community goals, as well as seamlessly align with and support brand marketing efforts.
Team Collaboration: Partner with cross-functional teams (Digital and Creative) to accurately communicate brand priorities and objectives to influencers.
Ambassador Relations: Develop close relationships with influencer ambassadors.
Daily Communication: Maintain a strong level of communication on a day-to-day basis.
Creative Coordination: Work closely with the internal creative team to ensure best practices, guidelines, and instructions.
Content Guidance: Help guide influencers in producing content deliverables.
Program Management: Manage, evaluate, and grow a robust influencer program.
Message Consistency: Ensure partners are on brand and delivering consistent and relevant messages.
Program Measurement: Oversee measurement of programs to ensure relationships are driving sales, sessions, awareness and follower growth.
Trend Monitoring: Stay on top of competitor influencer programs, industry trends, relevant campaigns and digital media advancements in this space.

16. Influencer Marketing Manager Responsibilities and Key Tasks

Program Strategy: Set the YesStyle Influencer Program strategy to expand it globally.
Influencer Recruitment: Recruit beauty, fashion and lifestyle influencers from around the world.
Brand Promotion: Promote the YesStyle brand and products on social media.
Team Leadership: Build and lead a young, growing team to operate and develop the YesStyle Influencer Program.
Program Improvement: Continuously improve the YesStyle Influencer Program and regularly analyze its performance.
Campaign Ideation: Brainstorm and initiate creative, trendy and relevant campaigns to engage and activate influencers across all platforms.
Market Research: Conduct ongoing market research to identify opportunities to grow the influencer network and program.
Campaign Coordination: Implement and coordinate campaigns by collaborating with various internal teams.
Data Reporting: Prepare various data and analysis reports.

17. Influencer Marketing Manager Key Accountabilities

Influencer Research: Research and actively suggest new Influencers to work with in multiple countries.
Influencer Outreach: Outreach to new influencers and building a professional relationship with them.
Contract Management: Manage and negotiate global Influencer contracts, ensuring monthly retainer targets are being met.
Roster Building: Build a roster of Influencers for multiple countries.
Content Compliance: Ensure Influencers are regularly posting and keeping within their agreed deal.
Content Sharing: Work alongside the social team to ensure all content created out of the Influencer Programme is shared to be used across different social channels.
Content Creation: Create content to contribute to the company's Social Media presence.
Market Development: Develop brand image through influencer campaigns on the Hungarian market.

18. Influencer Marketing Manager Role Purpose

Campaign Development: Develop and execute cross-platform influencer marketing campaigns that align with client goals.
Audience Engagement: Drive awareness, engagement, revenue and killer content for re-distribution across paid media and organic social channels.
Campaign Management: Manage influencer campaigns from the development of the initial concept, influencer outreach, agreement negotiation, budget management, creative development, campaign execution and reporting.
Relationship Management: Develop and maintain strong relationships with influencers and manage day-to-day communications.
Client Communication: Lead client calls as they relate to influencer campaign execution, updates and performance.
Campaign Optimization: Optimize influencer campaigns and content to increase performance.
Trend Monitoring: Stay on top of industry trends, influencer marketing best practices, the latest tools and platforms, and translate to strategies and tactics for clients.
Industry Expertise: Forefront of influencer trends, having an in-depth knowledge of social media networks and the creator economy overall.

19. Influencer Marketing Manager Functions

Campaign Management: Manage influencer performance campaigns from beginning to end.
Talent Outreach: Identify, select, and reach out to suitable talents to work with in campaigns.
Collaboration Negotiation: Negotiate and maintain long-term collaborations with influencers and agencies.
Trend Analysis: Observe and analyze industry trends in order to build up long-term influencer channel strategy.
Strategic Management: Take a strategic and analytical approach to manage the channel to meet CAC, ROI, and budget goals.
Strategy Execution: Develop influencer strategies and execute relevant campaigns.
Budget Oversight: Prepare marketing budget, spending and target achievement and ROI investigation.
Partnership Development: Discover suitable KOLs and influencers to work and build a long-term partnership with.
Team Leadership: Take the lead in the KOL team to drive strategies across different regions.
Channel Evaluation: Evaluate the effectiveness of different social media channels and influencers.

20. Influencer Marketing Manager Job Description

Cooperation Management: Manage all influencer cooperations from initial outreach to KPI tracking and analysis.
Campaign Innovation: Design, set up and execute new innovative and highly activating influencer marketing campaigns.
Content Execution: Plan and execute beautiful home stories on the spot with the coolest influencers.
Performance Analysis: Monitor and analyze all campaign performances in terms of reach, engagement, and community growth and convert analytical insights into concepts and recommendations.
Influencer Recruitment: Research, identify and recruit new influencers and brand ambassadors.
Regional Relations: Reach out to Influencers and maintain long-term relationships in the GCC region, and lead them through suitable campaigns.
Brand Activation: Work on influencer campaigns and activate the most important brands in the digital and social environment.
Channel Campaigns: Conduct campaigns on social media channels such as Facebook, TikTok, Snapchat, YouTube, Instagram, and Twitter, then summarize its results and report directly to customers.
Result Reporting: Report campaign results, suggest improvement to the process and communications.
Stakeholder Communication: Execute excellent communication between all stakeholders, influencers and the management.

21. Influencer Marketing Manager Additional Details

Strategic Management: Provide a high-value strategy in the gaming, entertainment, and development space and serve as a talent relationship manager.
Talent Sourcing: Discover and source new talent for company initiatives or recruitment efforts.
Talent Research: Research and provide talent suggestions from hosts to esports athletes to digital influencers and other experts to support objectives.
Production Support: Assist production by identifying talent, content themes, locations, trends, and popular gaming events.
Contract Negotiation: Draft/negotiate talent contracts, coordinating with team members, talent representation and brands.
Performance Tracking: Own tracking and reports for performance on talent/production objectives.
Task Coordination: Facilitate and coordinate various detail-oriented talent needs, prioritize and manage a high volume of work.
Creative Briefing: Put together strong creative briefs based on an understanding of how to produce killer UGC content.
Content Integration: Work closely with the paid and email teams to funnel top influencer content into paid media and email campaigns.

22. Senior Influencer Marketing Manager Key Accountabilities

Talent Recognition: Think holistically across the different types of influencers and know how to recognize great talent early.
Relationship Building: Forge relationships with key creators, both those who have amassed a great and engaged following and those who can nurture them to become one.
Global Translation: Translate Lounge’s global vision across the different markets.
Social Strategy: Responsible for local social media strategy and currently operates four local language IG accounts, so identifying the right partners in each market is key.
Fashion Knowledge: Understand the business of fashion.
Project Management: Manage projects from initial outreach and negotiation to 360 concept creation, campaign execution, KPI tracking, budgeting, reporting and analysis.
Deadline Management: Work to quick deadlines and manage the workload and expectations of stakeholders.
Campaign Execution: Develop, execute and report influencer marketing strategies and creative campaigns.

23. Influencer Marketing Manager General Responsibilities

Strategy Setting: Set a strategy for utilizing influencers to uplift performance.
Efficiency Management: Manage and maintain influencer efficiency throughout their campaigns.
Relationship Building: Maintain a strong relationship with the different tiers of influencers.
Performance Analysis: Ensure that influencers’ activities are monitored and their performance is analyzed properly.
Content Support: Support influencers with post ideas, scripts and scenarios.
Campaign Execution: Execute influencer marketing campaigns from End-to-End.
Influencer Identification: Utilize Qoruz Search Engine to identify influencers across genres and social platforms and build campaign plans.
Campaign Coordination: Coordinate with influencers for campaigns for smooth execution.
Team Collaboration: Collaborate with teams to build new campaign ideas.

24. Influencer Marketing Manager Functions

Influencer Outreach: Work on researching, short-listing, interacting, and negotiating with influencers for various campaigns.
Requirement Drafting: Draft the campaign's requirements based on the client's brief for the campaign.
Talent Pooling: Create a basic pool of influencers as per the client's requirement.
Database Management: Create proper databases of influencers with all details such as their personal information, influencer category, profile quality, and commercials.
Team Leadership: Manage a team of Associates and Interns and take charge of the campaign.
Target Delivery: Generate target-driven results for the campaign on timelines.
Strategy Execution: Lead and manage the execution of an influencer marketing strategy using a social-first approach.
Program Development: Develop, plan and implement influencer and brand ambassador programs that drive acquisition, retention, engagement, and brand goals for ChefMealKits.
Influencer Targeting: Identify new and relevant influencer targets and brainstorm new approaches to influencer campaigns.
Trend Monitoring: Maintain a pulse on marketing and influencer-focused trends and campaigns.

25. Influencer Marketing Manager Responsibilities

Influencer Identification: Identify the right influencers who fit the brand.
Contract Negotiation: Negotiate the conditions for a sustainable and successful cooperation with the influencers/managements.
Campaign Management: Manage influencer campaigns from start to finish.
KPI Tracking: Responsible for tracking and reporting KPIs.
Network Expansion: Expand the cooperation with the influencers and expand DrSmile's influencer network.
Trend Research: Research new trends and propose new and creative approaches for influencer campaigns.
Client Collaboration: Work with clients to define the right approach for influencers to meet the set objectives.
Influencer Liaison: Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.
Campaign Planning: Plan and manage social media and influencer campaigns and longer-term strategies.
Objective Setting: Set clear objectives for campaigns, considering traffic, brand awareness, or leads.
Performance Analysis: Analyze the end-of-campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement.

26. Influencer Marketing Manager Details

Campaign Planning: Work closely with clients on campaign planning to create an ideal connection between influencer and brand.
Independent Execution: Work independently and responsibly on campaigns, supporting in the creation, planning and execution of campaigns, including reporting.
Client Engagement: Work with clients from the beauty sector (e.g., L'Oréal, Dior, Typology) or the fashion and lifestyle sector (e.g., Zalando, Farfetch, Lumas).
Presentation Development: Create presentations, forecasts and briefings to explain the exact procedure of the campaign to the customer.
Relationship Building: Build lasting relationships with leading brands and influencers to win them over to campaigns and promotions.
Influencer Pooling: Build a strong influencer pool as well as maintain influencer relations to support advertising efforts (P&C, Anson's and Stylebop).
Omni-Channel Campaigns: Develop campaigns for marketing channels and matching advertising measures in the omni-channel setup.
Data Analysis: Critical analysis of performance data, derivation of action measures and ongoing adjustment of the strategy.
Online Strategy: Participate in the implementation and development of online marketing and content strategies for the international market.
Conversion Measures: Expanse of drive-to-online and drive-to-store measures.
Brand Development: Support the further development of products, brand and vision.

27. Influencer Marketing Manager Details and Accountabilities

Influencer Management: Match, select and manage influencers to monitor the creative concepts and the established KPIs.
Strategic Planning: Collaborate with the team, translate client briefings into strategic concepts and make creative and financial campaign proposals.
Objective Setting: Define clear objectives and KPIs for campaigns, taking into account reach, traffic, brand awareness, sales, etcetera.
Contract Negotiation: Identify and maintain contact with influencers, negotiate competitive rates and draw up collaboration agreements.
Briefing Development: Draft influencer briefings, content schedules and review creative content.
Result Analysis: Analyze the campaign results, write evaluation reports and discuss these with the team and the customer.
Collaboration Guidance: Ensure good guidance for both the customer and the influencers during the entire process, for both are the point of contact and the sparring partner during the collaboration.
Talent Cultivation: Research, identify, and cultivate new relationships with influencers outside of the chess space.
Engagement Growth: Increase social media engagement from content creators and influencers with the game of chess.
Brand Representation: Responsible for being a frontline ambassador for Chess.com that represents the company and community.
Program Support: Help manage the streamer's program, alongside leadership, with an eye on growth and service.
Campaign Innovation: Design and experiment with new ideas to create powerful campaigns and partnerships.

28. Influencer Marketing Manager Key Accountabilities

Influencer Onboarding: Find and onboard new influencers and manage the influencer relationships and content for assigned markets, products, or platforms.
Trend Utilization: Utilize current trends on Instagram/YouTube/TikTok, etc. to craft engaging, entertaining content that will drive action from customers and generate sales.
Performance Analysis: Quantitatively analyze content and influencer performance to determine the right influencers, content and strategy for campaigns in each market.
Revenue Growth: Responsible for growing influencer revenue month-on-month.
Team Liaison: Liaise with country and global marketing teams.
Strategy Alignment: Ensure influencer marketing strategy is closely aligned with business goals.
Knowledge Sharing: Collect and share learnings, content and best practices across the wider Emma influencer marketing operation.
Event Networking: Attend relevant events for networking and business purposes.
KPI Setting: Set the correct KPI’s to oversee the success of campaigns.

29. Influencer Marketing Manager Tasks

Campaign Management: Develop and manage campaigns with social media creators and influencers on TikTok and other platforms.
Influencer Recruitment: Identify, recruit and activate influencers, including managing contract negotiations.
Relationship Building: Build relationships with creators, influencers, managers, and agents.
Result Reporting: Measure and report on results.
Trend Awareness: Stay on the cutting-edge of trends across social, especially TikTok and Instagram.
Campaign Ideation: Contribute to team brainstorms and campaign ideation.
Execution Agility: Responsive to the unpredictable 24/7 nature of campaign execution.
Leader Engagement: Support with identifying and building relationships with prominent influencers and thought leaders.
Content Support: Help create content and support the community management.

30. Influencer Marketing Manager Roles and Details

Campaign Creation: Create and manage on-brand and high-performance influencer efforts.
Ecosystem Relations: Build and maintain strong relationships with a diverse influencer ecosystem.
Performance Tracking: Drive efficient performance, tracking campaigns daily, weekly and monthly to hit CPA targets, and reporting out to optimize future campaigns.
Industry Knowledge: Strive to deeply understand the pet industry, petfluencers and pet professionals (trainers, vets, breeders and rescues).
Community Leadership: Responsible for being a leader of their community efforts through engagement initiatives and insights.
End-to-End Management: Responsible for the overall success of the influencer campaigns and managing them from start to finish (research, acquisition, leading negotiations, coordination of cooperation and reporting).
Network Expansion: Continuously build up relationships with influencers and agencies and expand the influencer network of DrSmile.
Campaign Development: Develop new influencer campaigns and analyze relevant KPIs.
Trend Research: Research new trends and use them to make recommendations for further actions, working closely with internal and external stakeholders.

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