INFLUENCER MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Aug 29, 2025 - The Influencer Marketing Manager has experience leading both organic and paid influencer campaigns with successful execution across Instagram, TikTok, and YouTube. This role requires expertise in direct response marketing, licensing and collaborations, and a strong command of communication, negotiation, analytical, and organizational skills. The manager is also a highly motivated, innovative marketer and team leader who excels under pressure, manages multiple projects, and consistently delivers creative strategies that drive growth.

Essential Hard and Soft Skills for a Standout Influencer Marketing Manager Resume
  • Campaign Strategy
  • Social Media
  • Performance Analysis
  • Trend Monitoring
  • Contract Handling
  • Market Research
  • Budget Management
  • Campaign Reporting
  • Content Creation
  • Influencer Sourcing
  • Talent Negotiation
  • Client Management
  • Relationship Management
  • Partnership Development
  • Team Leadership
  • Creative Ideation
  • Project Coordination
  • Strategic Planning
  • Cross-Team Collaboration
  • Communication Skills

Summary of Influencer Marketing Manager Knowledge and Qualifications on Resume

1. BA in Media Studies with 2 years of Experience

  • Work experience in influencer marketing, sales, in an influencer agency, or similar.
  • Fluent in the Bulgarian and English languages, written and spoken.
  • Able to work authorization now and in the future.
  • Exceptional verbal, written and visual communication skills and demonstrate negotiation skills.
  • Proactive attitude, love to get in contact with influencers and build a close relationship with them.
  • Able to think in solutions, not in problems and have a methodical approach.
  • Enthusiastic about social media, beauty and story development and have a knack for good, creative and convincing storytelling.
  • Comfortable in a fast-moving start-up atmosphere where processes are just being developed and goals can change at short notice.
  • Must have a successful Instagram account with creative content and be in regular contact with subscribers.

2. BS in Business Administration with 6 years of Experience

  • Experience in brand influencer marketing, social media and brand strategy at high-growth consumer brands.
  • Able to deploy or oversee large integrated influencer campaigns that have driven impact on company-level metrics.
  • Experience working with a wide variety of influencers (micro, macro, celebrity) and knowing when to partner with each influencer category.
  • Ability to analyze influencer data and be able to clearly articulate insights and recommendations to key stakeholders.
  • Ability to identify creator trends and propose before they become viral.
  • Able to connect to the brand, balance vision, creativity, and business outcomes.
  • Able to understand brand and performance marketing concepts and can articulate them to a broad set of audiences.
  • Able to articulate, thoughtful, and persuasive communicator.
  • Strong advocate for the brand across both inside and outside the company.
  • Strong experiences interfacing with senior leaders across the org chart.
  • Able to communicate complex ideas in simple yet exciting terms.
  • Hands-on experience managing large-scale initiatives with tight deadlines.
  • Excel at managing initiatives across multiple stakeholders and can identify solutions that balance the needs of each.
  • Self-starter with the ability to manage through ambiguous situations.
  • Comfortable in a fast-paced and dynamic environment.

3. BS in Digital Media with 3 years of Experience

  • Relevant work experience in the field of Social Media, Influencer Marketing, or PR agencies.
  • Experience in the cosmetics industry.
  • Good knowledge of the beauty and lifestyle influencer scene.
  • Great understanding of the influencer industry.
  • Keen sense for spotting trends and future developments in social media, the influencer and the beauty industry.
  • High affinity and passion for Social Media, especially Instagram, TikTok and YouTube.
  • Creative mindset and strong organizational skills.
  • Able to think strategically and conceptually.
  • Outgoing, engaging personality with strong networking skills.
  • Used to fast-paced environments and open to changes.
  • Proactive, independent, structured and goal-oriented way of working with a hands-on mentality.
  • Excellent oral and written communication skills.
  • Fluent in German and English, with additional language skills.

4. BA in Public Relations with 4 years of Experience

  • Working experience in marketing and communication, influencer marketing.
  • Working experience in the same position.
  • Demonstrated understanding of digital media platforms and the influencer market.
  • Self-starter, fast learner with a can-do spirit.
  • Well-managed workload, negotiation skills, and promptly provide a solution to solve the issue.
  • Excellent verbal and written English and Vietnamese communication skills.
  • Supportive of other members in the team to grow day by day.
  • Able to be social-savvy on all platforms.
  • Must have research skills on social networks to find more new faces of influencers.
  • Must have leadership skills.

5. BS in E-commerce with 3 years of Experience

  • Experience within Influencer Marketing with a consumer goods business.
  • Spanish language skills, both written and spoken, to a native standard.
  • Previous experience in the health and nutrition sector.
  • Previously developed an influencer marketing strategy for a brand.
  • Proven ability to work autonomously and deliver results.
  • Interest and understanding of the health and fitness industry.
  • Highly numerate with strong analytical and IT skills.
  • Confident communication skills, both verbal and written, with internal and external teams.
  • High level of interest in Influencer Marketing.

6. BA in Journalism with 2 years of Experience

  • Excellent German language skills and fluency in English.
  • Professional experience in communications or business studies with a focus on marketing or a related field.
  • Preferably, previous experience with Instagram, TikTok, or other social media channels.
  • Able to be interested in beauty and lifestyle topics.
  • Creative writing style and excellent communication skills.
  • Able to negotiate marketing deals and handle partners' calls by yourself.
  • Able to analytical and strategic mindset.
  • Must have good team spirit.

7. BS in Information Technology with 5 years of Experience

  • Experience in a social media or influencer marketing role.
  • Deep understanding of influencer marketing strategy and campaigns.
  • Must have previous experience creating and executing influencer and ambassador programs.
  • Ability to identify and foster relationships with relevant influencers and creators.
  • Able to be well-versed in current trends and capabilities on each platform.
  • Able to spot good storytelling and can bring to life complex narratives in easy-to-digest content.
  • Able to build strong relationships both internally and externally while earning the confidence of senior stakeholders within the business.
  • Able to demonstrate credibility and confidence to interact with the senior leadership team and potential talent.
  • Personal passion for sustainability and helping to stop the ocean plastic pollution crisis.

8. BS in Advertising with 2 years of Experience

  • Experience in social media and influencer marketing.
  • Must be hardworking and reliable.
  • Excellent communication skills (verbal and written).
  • Excellent organisational skills and ability to multitask.
  • Strong attention to detail.
  • Persuasive and solid negotiator.
  • Must be able to solve problems.
  • Proactive with a positive attitude.
  • Must have strong presentation skills.
  • Ability to meet deadlines.

9. BS in Business Administration with 4 years of Experience

  • Strong experience in planning Influencer, PR and Social activations.
  • Good brand communication experience.
  • Experience in PR event management and communication.
  • Knowledge of media landscape (UK and International).
  • Tactical understanding of all primary social media platforms.
  • Confident and articulate communicator capable of influencing and inspiring strong collaboration.
  • Proactive self-starter with the ability to build influencer and media relationships.
  • Able to give clarity, direction, as well as problem solve.
  • Able to prioritise, structure work and effectively manage time.
  • Good project management and negotiation skills.
  • Previous experience within the beauty industry.

10. BS in Advertising with 2 years of Experience

  • Experience within sales, digital, or influencer marketing.
  • Digital native with extensive knowledge about influencer marketing.
  • Must have experience in e-commerce.
  • Power user of Google Sheets, CRM software, MixMax, Tableau and Google Analytics.
  • Able to analytical, data-driven, and commercial mindset.
  • Critical thinker with problem-solving skills.
  • Must be a team player.
  • Great interpersonal and communication skills.

11. BS in Marketing Analytics with 4 years of Experience

  • Must have related marketing experience.
  • Strong verbal, written, and interpersonal skills.
  • Must natural storyteller who understands the brand DNA, voice and aesthetics.
  • Understanding of and interest in the fashion, beauty, streetwear and dance space.
  • Ability to work in a fast-paced, deadline-driven environment, while maintaining a positive “can-do” attitude.
  • Collaborative team player and manager with an open mind to finding new ways to drive results.
  • Skill at building and nurturing relationships, and balancing many priorities, always doing so with a good attitude.
  • Fluency with analytics and interpreting data into creative, action-oriented insight, strategy.
  • Knowledge in the KOL (influencer) landscape.
  • Strong understanding of measurement metrics for success.
  • Familiarity with online analytical tools such as Dash Hudson, Influencer DB, Tribe Dynamics, and Google Analytics.

12. BS in Business Information Systems with 7 years of Experience

  • Professional experience leading influencer marketing strategy and campaign execution for an influencer network, agency, or retail brand.
  • Experience with luxury brands.
  • Experience leading editorial partner relationships and campaign execution.
  • In-depth knowledge and understanding of current and emerging social media platforms and the intricacies that go into making compelling and engaging influencer content across platforms.
  • Deep passion and ability to champion significant, lasting partner relationships and communities.
  • Experience working with creative teams.
  • Experience with influencer and social management tools.
  • Strong background running influencer marketing/ambassador programs (and their associated paid social and video extensions).
  • Highly structured, focused, and organized.
  • Adept at crafting structures and operational processes to ensure consistent, repeatable outcomes.

13. BA in Advertising with 5 years of Experience

  • Experience in influencer relations, marketing and/or talent management.
  • Experience with affiliate platforms (like Impact) and influencer platforms (like Grin, Shopstyle).
  • Demonstrated experience utilizing data to drive actionable insights to develop marketing strategies and plans.
  • Experience building and scaling brand influencer programs.
  • Experience with internal tools used to source and manage influencer relationships.
  • Familiarity with data-keeping and use of tools such as Google Analytics, Looker, Google Sheets, and more.
  • Excellent interpersonal and relationship-building skills.
  • Able to stay excited for influencer trends and have an interest in testing and iterating to stay up with new digital trends.
  • Outstanding communication skills (verbal, written, and presentation).

14. BS in Digital Marketing with 6 years of Experience

  • Experience in a Digital Marketing role and have a passion for eCommerce.
  • Able to interpret results, anticipate challenges and form solutions.
  • Experience applying technology and automation to maximise opportunity.
  • Able to make recommendations on how to strengthen processes and methodology.
  • Must have people management experience and have acted as a team leader for junior members.
  • High level of experience with digital marketing tools (Google Analytics), the social media industry, Instagram and other social platforms within the Beauty vertical.
  • Experience managing Influencer outreach campaign strategies.
  • Experience driving influencer relationships and long-term engagement.

15. BA in Media and Cultural Studies with 7 years of Experience

  • Relevant marketing experience.
  • Must have E-commerce experience.
  • Creative and analytical problem solver with a passion for delivering results.
  • Ability to lead a dynamic team.
  • Excellent stakeholder management skills with a knack for implementing practical solutions.
  • Ability to independently manage multiple work streams and a history of developing productive working relationships and trust with teams across departments.
  • Proficiency in PowerPoint and Excel.
  • Must have basic knowledge of SQL.
  • Proficiency in English, Arabic.

16. BA in Communication Studies with 6 years of Experience

  • Experience in influencer marketing, media, or PR role, with a focus on digital platforms.
  • Significant YouTube knowledge across content, influencers, and media products.
  • Critical thinking and the ability to quickly assess opportunities and challenges.
  • Ability to set long-term strategy, clear goals, and KPIs.
  • Excellent organization and communication skills.
  • Experience being a team player, collaborating across departments.
  • Ability to manage multiple projects simultaneously and prioritize demands.
  • Strong people skills and the ability to effectively manage a direct report.
  • Self-direction and an ability to manage ambiguity.
  • Experience managing and nurturing junior team members.
  • Existing relationships with influencers and creators in the kids and family category.
  • Understanding of COPPA guidelines and FTC guidelines.
  • Experience with kids and/or parents.
  • Knowledge of digital analytics platforms, including Tubular Labs.

17. BA in Public Relations with 5 years of Experience

  • Experience in campaign management in the influencer space.
  • Strong communication skills with cross-functional teams and senior clients.
  • Understanding how to communicate and paint the narrative to clients, no matter the situation.
  • Must be well-versed in how an influencer program is run end-to-end, including client briefing process, influencer identification and negotiations, activation, content approvals, and reporting.
  • Strong attention to detail, organizational and execution skills.
  • Ability to work across multiple projects.
  • In-depth knowledge of the influencer marketing space with a focus on Instagram, TikTok and YouTube.
  • Excellent people skills, a talent for building strong relationships.
  • Able to work under pressure to deliver excellent quality work in a fast-paced environment.
  • Strong personality who is solutions-oriented.
  • Able to work autonomously and within teams.

18. BA in Advertising with 6 years of Experience

  • Previous experience in footwear or fashion knowledge.
  • Must passion for the world of influencer marketing.
  • Strong understanding of influencer marketing, the data and social statistics behind it in order to demonstrate campaign success.
  • Able to work dynamically, pragmatically, a team player and results-driven.
  • Demonstrated experience and results where have recruiting and managing influencers connected back to digital marketing strategies in previous roles.
  • Experience with social media marketing and strategies.
  • Able to stay up to date with the latest trends, pop culture and news/media.
  • In-depth knowledge of all legal regulations relevant to the influencer space.
  • Exceptional judgement when working with influencers, team members and vendors.
  • Master negotiator, relationship builder and communicator.
  • Experience with influencer marketing tools and analytics.
  • Able to build strong influencer relationships locally and globally.
  • Creative thinker who thinks outside the box.
  • Must have excellent presentation skills.

19. BA in Public Relations with 4 years of Experience

  • Proven work experience in influencer marketing and social media.
  • Expertise in managing multiple social media platforms.
  • Ability to deliver creative content ideas.
  • Great copywriting skills.
  • Familiarity with online marketing strategies and channels.
  • Expertise with social listening and community management tools, e.g., Sprout, etc.
  • Must have paid social knowledge.
  • Ability to grasp future trends in digital technologies and act proactively.
  • Maintains excellent writing and language skills.
  • Multitasking and analytics skills.
  • Proven experience in planning and managing social media and influencer campaigns and longer-term strategies.
  • Excellent communication skills.
  • Ability to work well alone as well as with other team members across the business.
  • Process-driven and demonstrate an ability to deliver in a timely manner.
  • Energetic, enthusiastic, proactive and driven self-starter.

20. BS in Business Administration with 5 years of Experience

  • Must have Influencer Marketing experience (organic and paid).
  • Able to track record of deploying paid promotions across IG, TT, YT.
  • Persistent work ethic with a strong motivation to grow.
  • Excellent knowledge of direct response marketing.
  • Innovative marketer with new and creative concepts.
  • Strong multitasker and performs under tight deadlines.
  • Strong communication and negotiating skills.
  • Effective team leader and project manager.
  • Strong organizational and analytical skills.
  • Knowledge of licensing and collaborations.

21. BA in Communications with 4 years of Experience

  • Experience in a similar role, working either agency side or in-house.
  • Demonstrated experience in managing this channel and portfolio for a brand.
  • Skilled in developing long-term strategic plans for influencer marketing and able to put plans into action.
  • Experienced in handling conversations around contracts and negotiations.
  • Well-versed in the value of asset and influencer marketing and how it contributes to wider brand/commercial objectives.
  • Excellent use of the English language and grammar.
  • Natural communicator, able to form relationships with stakeholders at all levels (both internal and external).
  • Ability to work under tight deadlines and juggle multiple projects at the same time.
  • Highly motivated with a positive attitude.
  • Team player, takes a personal interest in developing junior members of staff and enjoys working with others.
  • Must interest in sports and have an affinity for sports nutrition and sportswear categories.

22. BS in E-commerce with 3 years of Experience

  • Must have influencer marketing experience.
  • Must have social media experience.
  • Must have B2B marketing experience.
  • Excellent project management and organizational skills.
  • Strong communication skills (both written and verbal).
  • Must have strong negotiation skills.
  • Strong project management skills.
  • Good at collecting and analyzing data to present conclusions.

23. BA in Journalism with 5 years of Experience

  • Must have experience in influencer marketing.
  • Thorough knowledge of Social Media platforms, including TikTok, Facebook, Twitter, Instagram, Snapchat, YouTube, and Twitch.
  • Must interest in brand and business development.
  • Ability to work independently to drive and lead projects.
  • Ability to manage multiple influencer campaigns per month.
  • Must genuine passion for working with influencers, agencies, managers, etc.
  • Must interest in different cultures/languages (Poland, Spain, Greece, and the Czech Republic).
  • Strong network (influencers, agencies, managers).

24. BS in Information Technology with 2 years of Experience

  • Proven influencer marketing experience.
  • Solid working knowledge of social media.
  • knowledge platforms like Instagram, FB, YouTube, LinkedIn and Twitter.
  • Knowledge of content marketing and social media marketing strategies.
  • Superb people skills, need regular coordination and mediation with influencers.
  • Excellent verbal and written communication skills.
  • Must have a creative mindset.
  • Understanding of social listening tools and the digital marketing ecosystem.

25. BA in Marketing with 5 years of Experience

  • Experience in influencer performance marketing.
  • Experience working on TikTok campaigns.
  • Dedicated experience in direct influencer communication across all social platforms.
  • Dedicated DTC ecommerce brand experience.
  • Highly analytical with a strong knowledge of Excel.
  • Strong negotiation skills and industry knowledge of performance-based influencer marketing.
  • Experience with influencer marketing platforms.
  • Must interest in influencer, brand marketing with emphasis on building community.
  • Extremely strong written communication skills.
  • Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program.
  • Able to be creative, curious, organized, problem-solver.
  • Desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit.
  • Must love photography, imaging, editing, and social media.

26. BS in Digital Media with 8 years of Experience

  • Must be working in the field with experience managing people.
  • Able to express yourself fluently in English and German, both orally and in writing.
  • Entrepreneurial mindset, can-do attitude and a desire to inspire change.
  • Ability to work independently and bring analytical and conceptual/creative thinking.
  • Must work style is structured, problem-solving and results-oriented.
  • Must have an absolute passion for nutrition, fitness and skincare.
  • Relevant work experience within Influencer Marketing, having worked across fashion and culture.
  • Able to apply senior leadership skills and can help shape a market and team.
  • Great project management skills, high understanding of contracting processes.
  • Able to work with different procurement stakeholders as the role requires high-level agency management and establishing functional ways of working.
  • Understanding the nuances and distinct flair within all three fashion industries and cultures.

27. BS in Advertising with 4 years of Experience

  • Experience in social media/influencer or partnership management in fast-growing companies.
  • Social media enthusiast with good knowledge of the German/International influencer scene.
  • Must be well structured and with a strong eye for detail.
  • Strong communicator that can be both diplomatic as well as a tough.
  • Must empathic person who likes to connect with a variety of people and is fun to be around.
  • Must have driven, hungry, and an aspiration to continuously improve.
  • Must have full working proficiency in German and English.
  • Demonstrated experience in creating and executing influencer partnerships.
  • Deep understanding of both influencer marketing and social media, with a special focus on Instagram (knowledge of TikTok and YouTube).
  • Excellent communication, relationship-building, and negotiation skills.
  • Must have a track record of working across several markets, ideally within Europe and the US.

28. BA in Journalism with 5 years of Experience

  • Must have influencer or brand partnerships experience.
  • Highly creative, able to align messaging with creators of all levels of influence.
  • Experience with outreach, campaign management, and partnership agreements and negotiations.
  • Strong knowledge of the various influencer segments (nano, micro, mid-tier, macro, mega) and an established network of agents and managers.
  • Strong project management skills.
  • Ability to manage highly interdependent, complex projects and keep various work streams on track.
  • Able to work autonomously with a team-oriented mindset.
  • Work experience at an influencer, PR, or digital agency (or else in-house experience at a fast-growing startup, media outlet, or prominent brand).
  • Excellent organizational skills, including management of complex projects.
  • Work experience with influencers on Instagram, YouTube, Snapchat, Twitter, and TikTok.

29. BA in Marketing with 6 years of Experience

  • Able to speak fluent Italian and English.
  • Professional experience in the field of influencer marketing.
  • Able to combine creativity with analytical and conceptual thinking.
  • Must be reliable, loyal, conscientious, motivated and have excellent organizational skills.
  • Good knowledge of common social media such as Instagram, TikTok, Facebook and Co.
  • Able to bring a high affinity for internet trends and technologies.
  • Able to sports and fashion are passions.
  • Detail-oriented and self-motivated in a remote work capacity.
  • Highly energetic and enthusiastic, with pop culture savvy.
  • Ability to act as primary manager and strategist at client meetings.
  • Ability to mentor, nurture, and service clients and internal team members.
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