WHAT DOES AN EXECUTIVE VICE PRESIDENT DO?

Published: Mar 6, 2025 – The Executive Vice President (EVP) develops innovative business strategies to transform a successful media company into a leading online destination for shopping and considered purchases. This role involves driving product vision and execution by leveraging consumer insights, market research, and data to align leadership on key focus areas and support cross-functional collaboration. The EVP also leads a high-performing team of 125+ professionals, fostering a customer-driven product culture and contributing to company-wide technology and data strategies.

A Review of Professional Skills and Functions for Executive Vice President

1. Executive Vice President Functions

  • Client Relationship Management: Maintain and enhance client relationships by monitoring and developing client service level agreements, providing a full service/product offering.
  • Business Development: Leverage existing client relationships to secure new business, offering products and services.
  • Collaboration: Work closely and participate with Business Development and Senior Management teams on marketing pitches and other client presentations.
  • Problem Resolution: In partnership with the Vice Presidents, oversee the resolution of complex client issues.
  • Contract Review: Review private equity fund clients’ partnership agreements, PPMs, and other materials.
  • Process Improvement: Develop and implement best practice standards and drive towards efficiencies.
  • Compliance Management: Maintain pristine compliance with local regulators and internal/external auditors.
  • Contingency Planning: Establish and document business contingency plans for all areas of responsibility.
  • Team Leadership: Set challenging team goals and empower people to achieve them.
  • Goal Setting and Communication: Keep people focused on critical goals and deadlines through frequent and consistent communication.
  • Motivational Leadership: Motivate people by creating a high-performance environment that is both challenging and exciting.

2. Executive Vice President Overview

  • Leadership: Responsible for the overall financial, client, people, and safety direction and performance of the organization.
  • Financial Planning: Plan, develop, organize, implement, direct, and evaluate the organization's fiscal function and performance.
  • Strategic Development: Responsible for facilitating the development of the corporation's strategic plans and programs.
  • Impact Evaluation: Evaluate and advise on the impact of long-range planning, introduction of new programs/strategies, and regulatory action.
  • Financial Analysis: Develop credibility for the finance group by providing timely and accurate analysis of budgets, financial reports, and financial trends to assist senior executives in performing their responsibilities.
  • Policy Implementation: Enhance and/or develop, implement, and enforce policies and procedures of the organization by way of systems that will improve the overall operation and effectiveness of the corporation.
  • Solution Development: Establish credibility throughout the organization as an effective developer of solutions to business challenges.
  • Financial Advisory: Provide technical financial advice and knowledge to others within the financial discipline.
  • Budgeting Improvement: Improve the budgeting process continually through education of department managers on financial issues impacting their budgets.
  • Strategic Financial Leadership: Provide strategic financial input and leadership on decision-making issues affecting the organization, i.e., evaluation of potential alliances, acquisitions, and/or mergers.
  • Communication and Performance Monitoring: Interface with all staff to maintain an open line of communication and reporting, monitor job progress, schedules, and subcontractor performance.

3. Executive Vice President Tasks

  • Talent Strategy: Partners with HR to develop and execute a talent strategy to attract, engage, and retain the necessary organizational skills and capabilities.
  • Accountability Improvement: Strengthens execution by successfully implementing improved accountability.
  • Business Intelligence: Leads business intelligence and analytics, setting the direction for insights-driven and focused business intelligence gathering, market research, and forecasting.
  • Peer Collaboration: Establishes partnerships with peers.
  • Cross-functional Facilitation: Facilitates effective cross-functional interaction between sales, marketing, and the Medical Affairs business areas to enhance customer interactions.
  • Matrix Management: Comfortable working in a matrixed reporting environment and can navigate complexity across multiple business units and teams.
  • Variance Mitigation: Develop and implement strategies to mitigate negative variances and exceed the underwritten returns.
  • Plan Review: Review and critique plans and designs, using previous experience along with Brickstone’s institutional knowledge to add value to assigned investments.
  • Client Communication: Understand the objectives of the clients and provide timely and relevant updates/reports on the investments that keep the clients informed of significant events and projected results.
  • Risk Reporting: Identify and report possible negative outcomes early and often to Senior Management.

4. Executive Vice President Essential Functions

  • Business Strategy: Build a disruptive and out-of-the-box business strategy, turning a highly successful media company into an online destination for considered purchase and shopping needs.
  • Privacy Innovation: Navigate the changing privacy landscape through innovative ad products, identity management solutions, and personalization.
  • Digital-Ecommerce Integration: Push the boundaries between the intersection of digital media and ecommerce.
  • Strategy Execution: Define, articulate, and execute this revised strategy as well as set product vision.
  • Data-Driven Decision Making: Leverage consumer insights, market research, and data to align the leadership team on the right focus areas for the RV company's future product suite.
  • Due Diligence: Lead technical due diligence for potential acquisition targets.
  • Team Leadership: Build and lead a world-class team of 125+ product managers, technical architects, engineers, data analysts, and data scientists.
  • Customer-Centric Culture: Create a passionate and inspired customer-driven product culture.
  • Cross-functional Collaboration: Work cross-functionally with Red Ventures’ central product, technology, and data organizations to contribute to and leverage RV-wide solutions.
  • Interdepartmental Collaboration: Collaborate with Content, Sales, Commerce, Marketing, and Business teams inside of the company to support and address their evolving needs.
  • Technology and Data Strategy: Actively participate in the Red Ventures Technology Cabinet to help set the technology and data strategy of the company.

5. Executive Vice President Role Purpose

  • Product Roadmap: Define product requirements and overall roadmaps for each brand, plus the overall portfolio business with clarity on feasibility, time, cost, and impact across the core of content publishing, site experience, ecommerce, advertising technology, and sales enablement.
  • Product Vision Evangelism: Evangelize an ever-expanding product vision around improving consumer value, access, convenience, quality, and privacy.
  • Data Science Solutions: Implement solutions that leverage data science, predictive analytics, machine learning, and other techniques to meaningfully advance the business.
  • Innovation and Process Improvement: Drive innovation and scalable processes around the product development cycle.
  • Performance Metrics: Develop metrics to assess the success of products and features and determine necessary enhancements.
  • Team Leadership and Mentorship: Directly manage and mentor a team of engineering leaders to broaden their skills, increase their day-to-day effectiveness, and ultimately grow their careers.
  • Coaching and Communication: Provide effective coaching and technical guidance, communicating as much as necessary with all levels of management, employees, and partners to accomplish the team’s goals.
  • Technical Decision-Making: Participate in technical discussions and help make trade-off decisions.
  • Data Strategy: As part of the foundational product strategy, create a supplemental data strategy to empower stakeholders with the necessary tools and insights to make data-driven decisions.
  • Team Management (Data): Manage a team of data engineers, analysts, and data scientists, increasing their skills, the team’s day-to-day effectiveness, and ultimately grow their careers.
Relevant Information
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