WHAT DOES AN ACCOUNT SUPERVISOR DO?

Published: Oct 29, 2024 - The Account Supervisor oversees the execution and management of social campaigns, ensuring alignment with client objectives while driving team growth through constructive feedback and support. This position manages day-to-day client relationships and develops strategic social approaches, regularly reviewing campaign performance and providing recommendations for optimization. This role collaborates closely with the Associate Director on new business pitches, maintains awareness of emerging trends, and guides team members to strengthen client communications and campaign effectiveness.

A Review of Professional Skills and Functions for Account Supervisor

1. Account Supervisor Duties

  • Client Management: Serve as the lead point of contact and responsible party on multiple client accounts.
  • Strategic Planning: Provide strategic recommendations and manage all agency resources to ensure the client's marketing needs are met, each and every day.
  • Marketing Execution: Conceive, develop, and execute marketing communications and promotions on the client's behalf, which match marketing objectives and strategies.
  • Business Development: Recommend sound business initiatives pertaining to the product and markets that enhance sales and marketing objectives while enforcing the agency's image.
  • Innovation: Be willing to regularly introduce new and innovative ideas.
  • Relationship Management: Daily communication with clients to establish and maintain positive working relationships.
  • Project Leadership: Manage all jobs relating to the account while acting as team leader to ensure the integration of agency disciplines.
  • Financial Oversight: Financial management of accounts (determine the annual fee, prepare contracts, oversee job hours and expenses, budget for future estimates).
  • Team Development: Manage, motivate, develop, and challenge all cross-functional teams.
  • Collaboration: Liaise with peers at client partner agencies to manage processes effectively and resolve conflict.
  • Account Reporting: Keep supervisor and management fully informed of account challenges and opportunities.

2. Account Supervisor Details

  • Account Management: Overseeing day-to-day account support and managing multiple projects simultaneously, keeping teams organized and updated.
  • Client Communication: Serving as daily client contact, addressing client requests and issues thoughtfully and effectively.
  • Content Creation: Demonstrating superior writing, editing, and presentation-development skills and consistently producing high-quality content.
  • Communication Strategy: Working with team members to develop and execute external communications strategies and programs that include earned, owned, social, and paid tactics for clients.
  • Industry Knowledge: Staying up to date on the current healthcare landscape and the relevant issues impacting organizations and businesses active in the space.
  • Relationship Building: Building relationships with internal business partners and external vendors to meet client needs.
  • Team Leadership: Supervising team members by motivating, coaching, consistently providing feedback, and holding them accountable.
  • Research and Analysis: Conducting industry research and presenting analysis succinctly and effectively.
  • Business Development: Contributing to new business proposals and presentations.
  • Continuous Improvement: Committing to continuous learning and improvement of skills, setting and pursuing stretch goals.
  • Client Growth: Continuously developing client relationships and growing strategic accounts.
  • Strategic Planning: Participating in the strategy development process.
  • Activity Management: Ensuring proper management of all account activity.

3. Account Supervisor Responsibilities

  • Collaboration: Works in a true collaboration style with all specialists within an agency.
  • Strategic Thinking: Distills various internal ideas into a strategic agency POV that the team understands and supports.
  • Communication: Is not afraid to share in-progress thoughts and ideas internally as a way to start the conversation.
  • Team Empowerment: Keeps the doors open for the team to produce the best product on behalf of the client.
  • Tactical Leadership: Enables the team to lead tactical conversations internally and externally, as appropriate to skill.
  • Relationship Building: Builds strong partnership relationships with creative, media, public relations, and account planning leads and others as necessary.
  • Growth Strategy: Seeks growth opportunities with the client for the agency.
  • Decision-Making: Makes decisions, as well as modifies decisions when justified.
  • Opportunity Visualization: Can visualize opportunities for communications to impact client objectives.
  • Client Partnership: Builds and grows a strong partnership with the client, based on the quality of strategic ideas and thoughtful execution.
  • Budget Management: Manages account/project budget and overall scope of work.
  • Team Development: Helps the manager develop the extended team and may have supervisory responsibility.

4. Account Supervisor Job Summary

  • Campaign Management: Ongoing management of social campaigns and help to keep the team (Social/Biddable Coordinators and/or Social Strategists) on track while contributing to career growth through constructive feedback and guidance.
  • Client Relationship Management: Maintaining day-to-day client relationships and possessing excellent written and verbal communication skills.
  • Strategic Execution: Supervisors report to the Associate Director and are expected to be proficient in developing, managing, and executing social campaign strategies that help achieve clients’ business goals.
  • Program Accountability: Day-to-day accountability for client paid/organic social programs, including strategic approach, recommendations, and performance.
  • Industry Knowledge: Auto experience is welcome but not essential.
  • Team Guidance: Manage and provide guidance to the Coordinators and/or Strategists throughout campaign development, day-to-day management, and optimization processes.
  • Reporting: Manage the preparation of and review paid social reports prior to client delivery.
  • Coaching: Contribute to the ongoing growth of Coordinators/Strategists by providing constructive feedback and guidance regarding client communications.
  • Project Management: Act as project manager for any client deliverables, including campaign reports, plan recommendations, training sessions, etc.
  • Client Management: Manage day-to-day client relations.
  • Business Development Support: Assist the Associate Director in preparing paid social and analytics new business pitches, including participation in presentations.
  • Strategic Development: Develop strategies in support of client business goals.
  • Thought Leadership: Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices.

5. Account Supervisor Accountabilities

  • Relationship Building: Build relationships, foster trust, and grow agency brand capital with clients.
  • Industry Knowledge: Gain a working knowledge of the client’s industry and business.
  • Presentation Skills: Create and deliver presentations and business reviews driving strategy, content, and creation (with design support).
  • Performance Measurement: Measure marketing success against goals and KPIs.
  • Scope Development: Build comprehensive scopes of work, assessing resource needs, deliverables, timing, and pricing.
  • Client Management: Gauge the temperature of the client, ensuring a positive response.
  • Sales Strategy: Sell in with persistent follow-through to close deals.
  • Meeting Leadership: Lead communications and meetings with multiple stakeholders, create status reports and action items, call recaps, and set/manage expectations.
  • Forecasting: Apply a foundational understanding of revenue forecasting for planning and reporting.
  • Creative Coordination: Lead and coordinate creative development.
  • Project Management: Consistent record of successfully running large and small-scale projects.
  • Marketing Knowledge: Have a working understanding of brand strategy, digital marketing, paid search, paid media, and social media.
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