WHAT DOES A GRAPHIC DO?
Published: Jun 10, 2025 - The Graphic Professional develops visual content that communicates ideas and strengthens brand identity across multiple media channels. This role requires a strong understanding of design principles, including color, typography, and composition, to create effective layouts for both digital and print platforms. The individual supports marketing and communication efforts by delivering strategic and visually engaging design solutions.
A Review of Professional Skills and Functions for Graphic
1. 2D Graphic Artist Duties
- 2D Art Creation: Create 2D art assets for the games, such as backgrounds, symbols, logos, UI elements, characters, etc., using industry-standard tools in the best possible quality.
- Idea Conceptualization: Conceptualize, present, and execute ideas within the schedule while understanding the Art Director’s direction and being a significant part of its development.
- Design Documentation: Read the Game Design Documents to be informed about the scope of the work, and follow the art guidelines and technical limitations.
- Animation Concepting: Create concepts for animation effects and prepare the PSD art elements in the required format.
- Marketing Assets: Create art assets for the promotion and marketing of the project.
- Team Collaboration: Collaborate well with the Art Team, Animators, and Art Director.
- Knowledge Sharing: Contribute to the Producer of the Game, Game Designers, and with the Squad, share knowledge and experience.
- Product Testing: Follow the game development, test the product to make sure all the implementations are done as it was imagined.
2. Graphic Design Intern Details
- File Organization: Assist with organizing print files and working files.
- Print Preparation: Assist with getting working files to a print-ready stage.
- POS Resizing: Assist with resizing point-of-sale designs for several different retail environments.
- Asset Structuring: Take existing assets and structure them to fit the requested canvas size.
- Ad Resizing: Assist with resizing advertising designs for several print or digital ad units.
- Asset Adaptation: Take existing assets and structure them to fit the requested canvas size.
- Creative Support: Assist with Creative Requests and communicate with the field sales team.
- Brand Development: Assist with brand development projects.
- Item Fulfillment: Assist with item design, production, order fulfillment, and vendor correspondence.
- Content Creation: Assist with social media content creation.
- Brand Strategy: Participate in the development of strategy, activation, advertising, and miscellaneous branding efforts.
3. Graphic Design Manager Responsibilities
- Team Management: Manage a team of Graphic Designers, and provide direction/guidance throughout the entire design process.
- Workload Oversight: Manage team workload in JIRA and ensure adherence to deadlines.
- Design Direction: Drive the creation of on-brand content by defining clear design goals and deliverables.
- Campaign Collaboration: Drive campaign collaboration amongst the team and cross-functional partners.
- Project Coordination: Partner with cross-functional teams to manage project timelines and work queues.
- Concept Ideation: Partner with the management team to provide graphic design ideation and concepting.
- Creative Strategy: Develop creative strategies, improve creative workflow processes, and maintain design style guides.
- Design Knowledge: Maintain up-to-date knowledge of graphic design methodologies, best practices, and processes.
- Team Mentorship: Inspire, mentor, and motivate a team of Graphic Designers.
- Talent Development: Foster the growth and continued development of the team.
4. Graphic Design Specialist Job Summary
- Digital Communication: Develop and manage digital communications including video storytelling, 2D graphics, animation, etc., for diverse client industries.
- Multimedia Design: Work with a multi-disciplinary team to design in print, digital, and video for diverse client projects.
- Template Development: Develop kit-of-parts designs and fresh templates for process books, presentations, campaigns, HTML emails, etc.
- Marketing Enablement: Enable the entire marketing team to create high-quality materials efficiently.
- Pitch Design: Create strategic pitches with a high level of visual design in 2D and HTML format.
- Presentation Design: Presentation design for pitches, speaking opportunities, and awards.
- Design Review: Review marketing materials for design quality and present feedback.
- Collateral Evolution: Evolve existing collateral for interactive, social media, and web-based platforms.
- Information Graphics: Develop information graphics to help showcase designs and processes.
- Design Training: Lead the training efforts in graphic design and creative technology for members of the marketing team and office.
5. Graphic Designer Accountabilities
- Brief Analysis: Study design briefs and determine requirements and business objectives.
- Graphic Design: Design graphic content, illustrations, and infographics at a high-quality level with efficiency.
- Asset Adaptation: Repurpose master campaign assets and concept for smaller digital programs.
- Visual Concepting: Conceptualize visuals based on requirements.
- Team Liaison: Liaise between the product, marketing, and design teams.
- Product Accuracy: Ensure the product is shown and positioned accurately and deadlines are met.
- Creative Collaboration: Work with copywriters and the creative director to produce the final design.
- Design Revisions: Amend designs after feedback in a time-efficient manner.
- Production Coordination: Create flawless files and coordinate outside agencies, art services, web designers, marketing, printers, and colleagues.
6. Graphic Designer Functions
- Visual Communication: Create outstanding visual communication tools.
- Request Management: Co-manage the request, approval, and delivery flow for graphic design assets across the organization.
- Asset Optimization: Optimize, retouch, and edit photo and video assets.
- Cultural Representation: Represent Blue Check culture and values.
- Creative Elevation: Push the visual communication to a higher level.
- Customer Engagement: Create creative assets focused on engaging and converting customers and partners that impress, inspire, and are of the highest quality standards and aesthetics.
- Template Localization: Ensure that creative content and corresponding creative templates are suitable for deployment in different regions and languages.
- Request Response: Respond to approved requests from the organization.
- Timely Delivery: Deliver visual communication tools on time, in full, and of the highest quality in line with guidelines and brand manual.
7. Graphic Designer Job Description
- Design Solutions: Create design solutions that communicate ideas and concepts visually and experientially.
- Concept Illustration: Illustrate new concepts, formats, and layouts.
- Graphic Delivery: Deliver illustrated graphics (static and motion) for creating video content on leadership and workplace skills.
- Template Creation: Set new templates for creating visually enriching learner experiences.
- Team Collaboration: Collaborate with script writers, video editors, and producers to ensure all tasks are completed on time.
- Brief Development: Work with direction from the Creative Director to make creative briefs for weekly production.
- Style Research: Research content and styles and apply that research to creative briefs.
8. Graphic Web Designer Overview
- Brand Identity: Identity design and branding.
- Asset Design: Design creative assets/collateral including business cards, letterhead, envelopes, brochures, postcards, ad campaigns, direct mail campaigns, social media posts, signage, vehicle graphics, boat names and numbers.
- Marketing Collaboration: Work collaboratively on creative marketing solutions with the internal team and clients.
- Email Design: Design email campaigns and landing pages.
- Web Development: Design, build, and edit WordPress websites.
- File Management: Maintain client files, reports, and information.
- Time Tracking: Maintain daily timesheet for billable and non-billable work.