WHAT DOES A GRAPHIC DESIGN SPECIALIST DO?

Published: May 07, 2025 - The Graphic Design Specialist creates and maintains a variety of print and digital marketing materials such as brochures, flyers, signage, apparel, and vehicle graphics to support brand visibility. This position manages visual content for internal and external communications, including presentations, social media, HR materials, and event graphics, while ensuring all media reflect current company offerings. This role produces and edits multimedia assets including videos, photographs, and enhanced images to elevate brand presence and promotional impact.

A Review of Professional Skills and Functions for Graphic Design Specialist

1. Graphic Design Specialist Duties

  • Best Practices: Seek and utilize best practices in design and creation for all outputs.
  • Project Transparency: Confer with and advise the team on the status of all projects, both individual and larger in scope, to ensure full transparency in projected final outputs.
  • Cross-departmental Collaboration: Oversee and participate in a variety of cross-departmental projects from concept to completion.
  • Status Reporting: Report to senior management periodically on the overall status of work and ongoing projects.
  • Constructive Feedback: Provide effective, constructive feedback with other design team members to help suggest ideas that will improve overall design and UX.
  • Content Assistance: Assist with web content and imagery for all websites, including blogs and landing pages.
  • Communication Formatting: Assist with the layout and formatting of outbound, patient-centric communication and email campaigns.
  • Digital Ads: Create digital display ads across all operating units.
  • Technology Evaluation: Evaluate new technologies and add-on platforms to improve and optimize digital performance.
  • Brand Consistency: Working with the Manager and the editorial team, and other internal and external designers, to ensure effectiveness and visual brand consistency for the journal.
  • Quality Control: Mark up pages for colour, checking type proofs and colour proofs to ensure required standards are met.
  • Material Design: Design, layout, and assembly of other communication/marketing materials/projects for the ODA, including newsletters (print and digital), advertisements, event materials, brochures, posters, presentations, signage, publications, website graphics, infographics, and other projects and related duties.

2. Graphic Design Specialist Details

  • Graphic Design: Conceptualize, design, and implement creative graphics and content, both print and digital.
  • Content Storyboarding: Develop storyboards and concepts using new and existing content to tell the brand's story across all media.
  • Digital Animation: Develop animations (e.g. gifs) and video for use on social, web, and email.
  • Layout Design: Develop and design layouts for email, social, ads, brochures, web, branded materials, and more.
  • Collateral Updates: Update existing presentations and collateral, including designing new ones and creating branded collateral.
  • UI Assistance: Assist with UI on the brand's website, make changes to landing pages, and help with overall web look and feel.
  • Revision Management: Manage design revisions and approval of artwork and information accuracy.
  • Artwork Archiving: Manage the utilization and archive of all project artwork.
  • Content Creation: Develop relevant, inspiring, and valuable content for channels.
  • Social Graphics: Create graphic designs for SoMe and write texts for SoMe.
  • Creative Concepts: Conceptualize creative ideas with the marketing team.
  • Brand Identity: Maintain visual brand identity through graphic design.

3. Graphic Design Specialist Responsibilities

  • Print Design: Develop and design all printed literature including but not limited to, brochures, flyers, instructional manuals, and technical information.
  • Advertising Design: Design and implement the company's advertising needs, including signage to banners, signs, apparel, and vehicle graphics.
  • Material Updating: Constantly update existing marketing material to show current product offerings.
  • Event Graphics: Assist with planning and organizing events, including the design of all graphic material and promotional items.
  • Media Updates: Update electronic internal media to display current announcements, events, and achievements.
  • Presentation Development: Assist with developing and editing internal and external presentations.
  • Brand Enhancement: Promote, enhance, and improve company's brand through new ideas and solutions.
  • Product Photography: Stage and photograph company products.
  • Image Editing: Enhance and alter images in Photoshop.
  • Video Production: Create promotional and product videos.
  • Literature Updates: Create and update marketing literature to include brochures, flyers, price books, etc.
  • Document Management: Handle internal HR documents and TV slides.
  • Social Media: Assist with social media and create email blasts.

4. Graphic Design Specialist Job Summary

  • Graphic Design: Design the benefit statement using Adobe InDesign to develop the static background.
  • Data Merge: Use merge codes and create Excel-type formulas that transform the variable data input into personalized, ready-to-print statements.
  • Data Management: Work extensively with client pay and benefits data using Excel and a database.
  • Client Communication: Communicate via phone and email with client Human Resource Departments.
  • Print Preparation: Print and prepare the statements for shipping/mailout.
  • Asset Creation: Design assets for both print and digital media.
  • Design Support: Support design for multiple internal departments and adapt to changing priorities while maintaining thorough attention to detail.
  • Feedback Implementation: Take and implement feedback from internal stakeholders and design team members.
  • File Organization: Maintain an organized file organization structure.
  • Brand Development: Assist in the development of Neighbor's broader brand position.
  • Asset Design: Design new assets including websites, brochures, flyers, business materials, social media posts, packaging, magazine layouts, exhibits, and print design.
  • Trend Research: Research new trends in design and engagement.
  • Material Proofing: Proof, edit, and design marketing materials to meet brand standards.

5. Graphic Design Specialist Accountabilities

  • Course Development: Collaborates with Instructional Designers to develop learner-centered, user-friendly, and engaging courses that apply instructional design principles and adult learning theory.
  • Visual Design: Designs graphics, illustrations, infographics, characters, environmental illustrations, and other visuals to represent complex content, facts, processes, and procedures.
  • eLearning Graphics: Designs themes, backgrounds, animated videos, and user interfaces for eLearning courses and instructional materials.
  • Needs Assessment: Assesses client needs and translates those needs into successful visual designs that deliver effective training solutions.
  • Design Recommendations: Leverages experience and internal partners to make decisions and recommendations around presentation, illustrative style, typography, page layout, display, navigation, etc.
  • Scope Determination: Gathers specifications from project team members to determine graphic scope, depth, and focus.
  • Usability Testing: Participates in usability testing and product correction.
  • Project Coordination: Partners with project team members to ensure deadlines are met and tasks are completed.
  • Progress Reporting: Provides reporting on course development, completion timelines, and issue resolution.
  • Technical Expertise: Maintains a high level of technical and graphic design expertise in traditional and multimedia areas.
  • Quality Assurance: Ensures graphical elements of style and timeliness meet corporate standards.
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