• Creates a fresh, on-message posting schedule on the primary social media site, Facebook, including static imagery and video content.
• Creates Facebook events for all upcoming events.
• Oversight of other social media outlets including Instagram and Twitter and management of LinkedIn IN
• Monitoring and answering all messages that come through social media in a timely manner.
• Monitor social media mentions and followers
• Create & maintain a social media calendar
• Update website weekly, ensuring all content is relevant and current including Staff bios, Horse bios, Upcoming events on the website calendar, All Events (Fundraising & Programming), Webinars, Podcasts, the home page is relevant to upcoming events
• Completes marketing and PR requests as determined by the needs of the organization including Flyers, Donation appeals, Event materials, Mass Emails, Newsletters
• Creates brand awareness as well as consistency within marketing and communication pieces. 
• Ensuring all materials use proper fonts, colors, logos & language.
• Lead staff who coordinate an annual photoshoot

Skills: Social Media Management, Content Creation, Event Coordination, Message Monitoring, Brand Consistency, Website Maintenance, Marketing Support, Staff Leadership

• Ensure the organization is stocked with all necessary printed materials including flyers, brochures, thank you notes, etc.
• Design merchandise (primarily t-shirts/sweatshirts) for a bi-annual online store.
• Completes all media and press releases on events and activities under the guidance of the Development Director.
• Participates in the process of determining the need for and best use of paid use of press releases and marketing
• Serve as an ambassador for HETRA, along with the rest of the development team, at local networking events.
• Assists the programming team with active PR/Marketing for both volunteers and participants including researching and implementing new markets
• Assist the rest of the development team in achieving budgeted goals in all fundraising efforts including Drive to Ride, Blue Jeans & Dreams, Horse of the Year, Karat Club, Annual Appeal
• Assist with the creation, rendering, and branding of the following including Not Just a Pony Ride Podcast, Webinars, Periodic Volunteer & Family testimonials to include on website & social media
• Responsible for the design and development of graphic multimedia, web pages and video editing requirements.
• Creating graphic images, site content, icons, banner, color and branding.

Skills: Material Management, Merchandise Design, Press Releases, Marketing Strategy, Event Representation, PR Support, Fundraising Assistance, Graphic Design

• Create and design various materials for print and digital projects that support Brand initiatives and campaigns and truly bring the brand to life.
• Brainstorm with design and copywriting peers. 
• Lead project team in the development and implementation of high-quality and Brand-appropriate materials.
• Interface with Project Managers to understand the needs of projects, advising them on strategies to reach the audience and fit within the direction of the Brand.
• Ensure projects are completed with high quality and on schedule. 
• Communicate timeline/process changes to appropriate team members. 
• Solicit feedback and approvals to ensure deliverables meet expectations. 
• Review designs for errors before printing or publishing them.
• Work with internal Production artists and external partners to complete projects.
• Prioritize and manage multiple projects within project and budget guidelines.
• Lead, coach and mentor freelance and junior designers.

Skills: Creative Design, Team Collaboration, Project Leadership, Client Interaction, Quality Control, Feedback Management, Production Coordination, Team Mentorship

• Work alongside internal and external teams to see projects through to completion, including design, revisions and preparing accurate final files for pre-press and production
• Design and layout digital marketing elements, including email marketing pieces, websites, landing pages, online ads, videos, and other design mediums
• Create new and update existing brochures, rack cards and other various sales kit items
• Support the production of marketing materials, graphics, web updates and literature
• Utilize various media tools for photo and video capture
• Generate ideas to boost social community engagement
• Assist with collation of information for promotional literature
• Coordinate production of a wide range of marketing communications
• Provide support for marketing events and exhibitions
• Updating and maintaining the marketing department’s digital documentation and databases
• Support the marketing team with marketing activities
• Capture photos to be used in social media campaigns

Skills: Project Management, Digital Design, Marketing Support, Media Production, Social Engagement, Promotional Collateral, Event Assistance, Documentation Maintenance

• Acts with a higher level of creative solutions, advisory relationship management with minimal oversight from a direct manager
• Identifies and coordinates continuous improvement for workflow processes
• Serves as the primary representative for Creative Solutions in cross-functional project teams
• Helps to mentor and onboard new team members to the Standard Operating Procedures and Best Practices of the team and organization
• Assists the senior designer and Creative Solutions Manager with keeping the DAM up to date.
• Create the visual design solutions, from concept to completion, in print or digital platforms using a wide range of graphic applications for internal and external communications programs and projects including the development, revisions and production of creative output.
• Ensures creative output meets the business requirements, message and functions successfully for brand, technical and performance specifications
• Ensures that all brand guidelines, internal and external quality standards, are met for each assignment
• Communicates and coordinates with the client, becomes familiar with project assignments, develops initial creative concepts and expands on them through internal and client-based feedback throughout the production process
• Coordinate and work closely with the creative team and the management team to achieve the annual marketing strategy.
• Manage the Visual brand according to the guideline standards and maintain the photo library.
• Provide creative advice to, and be available to clients (members, ODA staff, external consultants) to assist in communication and design needs.
• Work closely with teams inside the department, across the organization and with external groups

Skills: Creative Leadership, Process Improvement, Cross-Functional Collaboration, Team Mentorship, Visual Design, Brand Management, Client Coordination, Creative Advising

• Basic understanding of marketing initiatives, strategic positioning and target audience
• Problem-solving skills with the ability to ideate and redirect when an obstacle presents itself.
• Hands-on experience with logo design, typography, color theory, web design and device-appropriate responsiveness, as well as print production.
• Intermediate to advanced expertise in the use of the latest design and wire-framing software, including Adobe's Creative Suite (especially InDesign, Photoshop, Illustrator) or equivalent design tools.
• Able to understand expert direction quickly and to incorporate direction completely during work in progress.
• Excellent communication and presentation skills, with the ability to work as part of a collaborative team.
• Basic knowledge of HTML as well as designing for digital (interactive, social media, email, etc.)
• Knowledge of video/motion graphics software such as Camtasia, After Effects or equivalent
• Ability to work independently and collaborate with a team
• Proficiency with Adobe Creative and Microsoft Office Suites (advanced knowledge of PowerPoint)
• Ability to create infographics, charts, etc.
• Proficiency must be demonstrated with a strong creative portfolio

Qualifications: BA in Visual Communication with 4 years of Experience

• Experience with communicating verbally and in writing to senior military or federal leadership
• Experience providing end-users with recommendations and complex graphic artist support for the development of documents, briefings, and websites
• Ability to plan and design the production of graphics used in complex instructional aids, exhibits, and multi-image presentations
• Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects)
• Experience with both print and digital media
• Proficient in Microsoft Office Programs (Outlook, Powerpoint, Word, Excel)
• Some experience/knowledge of designing and executing trade shows and large-scale graphics.
• Some knowledge of basic HTML and CSS
• Strong eye for design, typography and understanding the importance of branding, identity standards and quality production.
• Ability to work as a strong team contributor
• Excellent written and oral communication skills

Qualifications: BS in Computer Graphics with 3 years of Experience

• Understanding design best practices.
• Understanding industry trends and communicating with the team.
• Ability to thrive under pressure in a fast-paced, deadline-driven, multi-project environment.
• Excellent verbal and written communication skills.
• Ability to work independently on an assignment.
• Ability to work collaboratively as a member of a team.
• Experience in a creative department or studio environment
• Experience in packaging design.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) and Mac platform.
• Deep understanding of Layout, typography, illustration, photography, and culture.
• General understanding of web design.
• Excellent time-management, organizational, communication, and problem-solving skills.

Qualifications: BA in Art and Design with 4 years of Experience

• Experience including video and animated graphics.
• Experience with Adobe Creative Suite with an emphasis on InDesign, Illustrator and Photoshop. 
• Knowledge of After Effects and Premiere
• Ability to work on multiple projects simultaneously
• Organized and efficient, with close attention to details while handling multiple tasks
• Good communication skills with the ability to collaborate as well as take direction
• Knowledge of layouts, graphic fundamentals, typography, print, and the web
• Understanding of emerging media formats, including social media trends and practices
• Ability to absorb and apply constructive criticism from peers, internal clients, and leadership
• Knowledge of CSS3, HTML5, and CMS platforms
• Experience with a consulting firm or a service-oriented company

Qualifications: BA in Digital Media with 2 years of Experience

• Strong knowledge of graphics fundamentals, typography, and use of color.
• Experience providing end-users with recommendations and complex graphic artist support for the development of documents, briefings, and websites.
• Excellent understanding of color, font usage, layout, aesthetics, and balance in print, web and interactive design.
• Ability to apply creativity to projects while working within brand guidelines and technology requirements.
• Ability to work well under pressure, juggle multiple projects, accurately estimate completion times, meet deadlines, and adapt to changing priorities.
• Advanced knowledge of Adobe Creative Suite programs, with an emphasis on Illustrator, Photoshop, and InDesign.
• Experience with communicating verbally and in writing to senior military or government leadership.
• Ability to pay strict attention to detail
• Intermediate knowledge of web-based development and production tools, including HTML.
• General understanding of communication methodologies and concepts.
• Proficient with Adobe CC Suite, Apple Final Cut Pro, and other related tools

Qualifications: BS in Interactive Media with 3 years of Experience