WHAT DOES A GRAPHIC ARTIST DO?

Published: Jun 10, 2025 - The Graphic Artist develops creative concepts and executes final artwork and animations to support news, promotions, sales, and digital content. The role ensures accuracy and clarity through quality control checks while managing and prioritizing daily graphic tasks. The artist fosters collaboration within Creative Services and contributes to the successful delivery of visually engaging materials for marketing and broadcast use.

A Review of Professional Skills and Functions for Graphic Artist

1. Graphic Artist Duties

  • Packaging Development: Handle packaging development projects from dieline to mass printing as per schedule
  • Artwork Communication: Communicate with the relevant parties for artwork approval
  • Image Retouching: Retouch product images and ensure they match the actual product color perfectly
  • Artwork Review: Check artwork file per guidelines and solve related issues before releasing to vendor/printer
  • Studio Management: Manage the Studio, Photo shoots, samples, etc
  • Supplier Quality: Ensure that packaging suppliers meet the requirements and quality standards, including mock-up/white box sample, press proof, pre-production sample and printed packaging
  • Artwork Support: Assist the Packaging Engineer, factories and related parties in solving artwork-related issues
  • Project Handling: Work independently in handling projects
  • Problem Solving: Proactively raise any potential packaging-related problems, identify the root cause and provide solutions
  • Team Management: Manage the workload of the team and resource allocation
  • Software Training: Keep up-to-date knowledge on graphic software and train the team on new software usage

2. Graphic Artist Details

  • Artwork Approval: Layout approval artwork for output to computer-to-plate (CTP)
  • Proofreading Output: Ensure high-quality output by proofreading prepress files, CTP output, digital proofs and press proofs
  • Creative Development: Develop creative ideas and concepts and work on a variety of products and activities such as advertising, prints, posters, websites, exhibitions and displays
  • Visual Branding: Corporate communication and visual branding
  • Layout Review: Review final layouts and suggest improvements
  • Budget Reporting: Prepare and monitor the expenditure report of the creative unit and create concept boards for marketing presentation

3. Graphic Artist Responsibilities

  • Technology Knowledge: Maintain knowledge of current graphic design production technology including computer hardware and software programs
  • Landing Page Design: Create a custom landing page, complete with graphics
  • Layout Design: Develop and design layouts across all media, both print and electronic, that have a clear focus, theme, and message for the intended audience
  • Marketing Materials: Edit and design brochures, fact sheets, newsletters and informational products
  • Client Collaboration: Collaborate with customers to determine project requirements
  • Design Support: Determines the graphic design needs of the requester and assists in the completion of production
  • Social Media Posting: Make social media posts to Facebook, LinkedIn, Twitter, and others
  • Website Updates: Update the company website with news articles, etc

4. Graphic Artist Job Summary

  • Graphic Visualization: Creates and visualizes ideas graphically for documents, publications, and websites
  • Graphic Support: Provides end-users with recommendations and in-depth graphic artist support for the development of documents, briefings, and websites with no guidance
  • Subject Revision: Revises subject matter for graphic presentation to achieve customer intent, selecting materials, processes, and design format with no guidance
  • Layout Review: Reviews layouts, sketches, and final plans for production and evaluates artistic media
  • Artwork Requirements: Determines requirements for publication artwork, including selection of ink, paper, and type style in conjunction with publication customers
  • Production Coordination: Coordinates the production workflow of publications (periodicals, brochures, and manuscripts)

5. Graphic Artist Accountabilities

  • Positive Attitude: Exhibit a positive attitude towards work and company policies, and at all times, encourage a positive and cooperative work environment
  • Concept Development: Develop concepts, ideas and execute final artwork and animations for news, promotion, programming, sales and the digital team
  • Quality Control: Maintain quality control checks, including spelling, organization of information, and clear and easy-to-understand presentation of graphics for daily newscasts
  • Workload Execution: Prioritize and execute daily graphic workload
  • Design Coordination: Help develop the design and coordination of pre-production and/or animation
  • Production Support: Make suggestions, provide source and digital files, consult with the director before production, and ensure that the finished work is delivered to the final destination
  • Team Collaboration: Great teamwork and collaboration within Creative Services on all projects for station marketing in both design and promotion
Relevant Information
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