WHAT DOES A FITNESS MANAGER DO?

Published: Apr 14, 2025 – The Fitness Manager ensures that Personal Trainers maintain accurate client folders with assessments and program designs to deliver effective training experiences. This position oversees the onboarding and development of new trainers, focusing on sales, customer service, and quality service for all members. Additionally, the manager conducts regular one-on-one meetings with trainers to review performance, provide coaching, and support ongoing training development for staff.

A Review of Professional Skills and Functions for Fitness Manager

1. Fitness Manager Job Description

  • Pool and Hot Tub Maintenance: Take responsibility for Pool and Hot Tub Maintenance.
  • Fitness Department Management: Take responsibility for fitness department management.
  • Monthly Reporting: Present monthly reports to include Fitness Profit and Loss.
  • Studio and Fitness Programme Management: Manage the Studio and Fitness Programme.
  • Monthly Studio and Fitness Reports: Ensure Monthly Studio and Fitness Programme Reports are completed.
  • Fitness Class Instruction: Assume responsibility for instructing regular Fitness Classes.
  • Gym Inductions: Provide Gym Inductions for Members.
  • Gym Second Inductions: Provide Gym 2nd Induction for Members.
  • Gym Progress Updates: Provide Gym Progress Updates for Members.
  • Client Health Assessments: Provide Client Health Assessments, including CV, Postural Analysis, etc.
  • Personal Training Assistance: Assist with offering Personal Training.

2. Fitness Manager Details and Accountabilities

  • Water Quality Testing: Complete daily water quality tests of the Pool and Hot Tub.
  • Staffing and Recruitment: Staffing and recruitment to include induction training for new starters.
  • In-House Staff Development: Take responsibility for in-house staff development.
  • External Staff Training: Staff development through external Training.
  • Ordering Supplies: Order for small equipment, chemicals, essence, uniform, etc.
  • Stock Control: Assume responsibility for stock control.
  • Facility Problem Resolution: Deal with unexpected facility problems, e.g., hot tub below temperature.
  • Spa Operations: Responsible for the opening and closing of the Spa.
  • Business Promotion: Promote other aspects of the business suitably.
  • Management-Requested Tasks: Carries out any other reasonable tasks requested by the Management Team to aid the smooth running of the Spa.

3. Fitness Manager Additional Details

  • Customer Service: Provide high-level customer service and flawless hospitality to BBB members, handling member issues and concerns in a positive and timely manner.
  • Brand Culture and Community: Maintain the Better Body Bootcamp brand’s culture and community.
  • Staff Management: Recruit, train, motivate, and evaluate all studio staff.
  • Team Building: Create and maintain a team that is highly personable, client-oriented, and committed to achieving and exceeding both studio and company goals.
  • Policy Implementation: Work closely with Leadership on the implementation of standard operating policies and procedures designed to accommodate the growth objectives of the organization.
  • Sales Growth: Maximize sales opportunities and set the tone for the growth of the member base.
  • Client Follow-Up: Organize and execute client follow-up to convert trial memberships.
  • Data Integrity: Ensure data integrity surrounding member contacts, billing details, contract status, and inventory management in MindBody.
  • Budget and Scheduling: Own the studio budget, supply ordering, and staff scheduling.
  • Feedback Management: Receive, deliver, and act on feedback.

4. Fitness Manager Essential Functions

  • Marketing and Communication: Partner with the company and client marketing departments to manage facility and program communication content, standards, and timelines.
  • Educational Content: Partner with the company's corporate account team and other resources to leverage educational content in program design, facility promotions, and other approved campaigns.
  • Facility Technology: Partner with the company and client technology departments to manage facility technology systems.
  • Vendor and Service Provider Oversight: Provide oversight and establish relationships with vendors and service providers.
  • KPI Management: Meet weekly with the corporate account team to ensure Key Performance Indicators (KPIs) are measured and graded, and the facility is meeting or exceeding program and budgetary goals.
  • Emergency Response: Assume responsibility and take appropriate action in the event of an emergency (e.g., medical incident, fire alarm, etc.) within the facility or grounds.
  • Partner Relationships: Develop and maintain strong partner relationships with client liaisons and other facility vendors to continually promote the company's values.
  • Value-Aligned Behavior: Recognize and celebrate behavior aligned with values.
  • Core Values and Brand Standards: Recognize and celebrate behavior aligned with Core Values and Brand Standards.
  • Personal Training Department Management: Take full responsibility for the club's personal training department to ensure that the club hits or exceeds monthly targets.

5. Fitness Manager General Responsibilities

  • Trainer Documentation: Ensure that all Personal Trainers are maintaining accurate and current client folders.
  • Program Design and Progression: Have a fitness assessment in each folder and follow-up assessments, as well as program design sheets, to ensure clients receive the best possible training experience and progress toward their results.
  • Client Satisfaction: Ensure that all clients are satisfied with the training program and remain motivated by their trainer via randomized surveys or observation by the Fitness Manager.
  • Trainer Onboarding: Manage all new trainers' onboarding and training.
  • Trainer Development: Train and develop all personal trainers in sales and customer service to ensure all members receive the same quality customer service experience.
  • Performance Coaching: Responsible for determining each trainer’s onboarding percentages and providing coaching and feedback to ensure they meet or exceed the company standard of 25%.
  • Service Promotion: Responsible for ensuring all staff members can explain and promote all personal training services, including personal training, and all Team training or fitness classes offered in the club.
  • Staff Support: Provide ongoing support and training development to the front desk staff and personal training staff.
  • Member Communication: Leverage Club OS to communicate with members who did not receive a fitness assessment when they signed up with Charter Fitness.
  • Performance Review: Conduct monthly one-on-one meetings with the personal trainers to review the previous month’s closing percentages and develop a plan of action to improve or maintain performance.